Global Traffic Road Marking Coatings Market Size Study, by Product (Epoxy, Paint, Preformed Polymer Tape, Pressure Sensitive Tape, Thermoplastic), by Usage (Permanent, Removable), by Applicator (Brush, Machine, Roller, Spray), by Application (Airport Mark

Global Traffic Road Marking Coatings Market Size Study, by Product (Epoxy, Paint, Preformed Polymer Tape, Pressure Sensitive Tape, Thermoplastic), by Usage (Permanent, Removable), by Applicator (Brush, Machine, Roller, Spray), by Application (Airport Marking, Car Park Marking, Factory Marking, Road Marking Labels, Road Marking Lines), and Regional Forecasts 2022-2032


Global Traffic Road Marking Coatings Market is valued at approximately USD 5.05 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 8.73% over the forecast period 2024-2032. Traffic road marking coatings are specialized materials applied to various road surfaces to provide visual guidance, information, and safety cues for drivers, pedestrians, and cyclists. These coatings are essential for traffic management and regulation by delineating lanes, pedestrian crosswalks, bicycle paths, and other critical road areas. The traffic road marking coatings market growth is influenced by increasing urbanization, which leads to greater demand for well-planned transportation systems and substantial investments in infrastructure development across emerging economies. However, climatic factors such as extreme temperature variations, humidity, precipitation, and exposure to UV radiation can adversely affect the durability and performance of road markings, necessitating frequent maintenance. Nevertheless, adopting advanced technologies, such as automated pavement marking machines that ensure consistent application quality while reducing human intervention, can drive further market growth.

The market is witnessing a proliferating adoption of epoxy-based road marking coatings owing to their chemical resistance and strong adhesion properties. Epoxy-based road marking coatings are known for their durability, chemical resistance, and high adhesive properties. These coatings are widely preferred for high-traffic areas such as intersections, highways, and parking lots. Biorenewable paints are an eco-friendly alternative for traffic road marking coatings derived from renewable resources such as plant oils and bio-based solvents; these paints help reduce the environmental footprint while maintaining high performance. Moreover, low VOC solvent-based paints combine the benefits of reduced environmental impact with the durability and performance expected from traditional solvent-based coatings.

The growing need for permanent solutions that offer better value over time due to their longevity is propelling the market. Permanent traffic road marking coatings provide long-lasting solutions for various applications like highways, urban streets, parking lots, and airports. These markings are designed to endure harsh weather conditions, heavy traffic loads, and prolonged exposure to UV radiation. On the other hand, removable traffic road marking coatings offer temporary solutions ideal for construction zones, short-term events, or situations where road configurations frequently change.

The burgeoning utilization of spray application due to its high-speed performance and ability to cover large areas rapidly is another significant driver. Spray systems utilize airless spray technology that atomizes paint particles under high pressure, resulting in even coverage without wasting material. Machine application refers to using specialized equipment such as truck-mounted stripers and self-propelled machines to apply road marking coatings efficiently on large-scale projects.

The key regions considered for the global Traffic Road Marking Coatings Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is a dominating region in the Traffic Road Marking Coatings Market in terms of revenue. The market growth in the region is being attributed to factors including increased demand for higher-quality traffic road marking materials with durable properties due to the need for better infrastructure and strict regulations about road safety norms. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period fueled by rapid urbanization and industrialization, has significantly invested in the research and development of innovative traffic road marking coatings

Major market players included in this report are:

3M Company

Aexcel Corporation

BASF SE

Benjamin Moore & Co.

Chroma Merchandise

Crown USA, LLC

DG Road Safety Private Limited

Dulux Protective Coatings

Garon Products Inc.

Geveko Markings

Ingevity Corporation

Kansai Paints Co., Ltd.

Kataline Infraproducts Pvt. Ltd.

Myers Industries, Inc.

Nanjing Roadsky Traffic Facility Co., Ltd.

The detailed segments and sub-segment of the market are explained below:

By Product:
• Epoxy
• Paint
• Preformed Polymer Tape
• Pressure Sensitive Tape
• Thermoplastic

By Usage:
• Permanent
• Removable

By Applicator:
• Brush
• Machine
• Roller
• Spray

By Application:
• Airport Marking
• Car Park Marking
• Factory Marking
• Road Marking Labels
• Road Marking Lines

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC

Latin America
• Brazil
• Mexico
• RoLA

Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA

Years considered for the study are as follows:
• Historical year – 2022
• Base year – 2023
• Forecast period – 2024 to 2032

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions.


Chapter 1. Global Traffic Road Marking Coatings Market Executive Summary
1.1. Global Traffic Road Marking Coatings Market Size & Forecast (2022- 2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Product
1.3.2. By Usage
1.3.3. By Applicator
1.3.4. By Application
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion
Chapter 2. Global Traffic Road Marking Coatings Market Definition and Research Assumptions
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates
Chapter 3. Global Traffic Road Marking Coatings Market Dynamics
3.1. Market Drivers
3.1.1. Increasing Urbanization
3.1.2. Investments in Infrastructure Development
3.1.3. Adoption of Advanced Technologies
3.2. Market Challenges
3.2.1. Climatic Factors
3.2.2. Maintenance Requirements
3.3. Market Opportunities
3.3.1. Automated Pavement Marking Machines
3.3.2. Eco-friendly Solutions
Chapter 4. Global Traffic Road Marking Coatings Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top Investment Opportunity
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Global Traffic Road Marking Coatings Market Size & Forecasts by Product 2022-2032
5.1. Segment Dashboard
5.2. Global Traffic Road Marking Coatings Market: Product Revenue Trend Analysis, 2022 & 2032 (USD Billion)
5.2.1. Epoxy
5.2.2. Paint
5.2.3. Preformed Polymer Tape
5.2.4. Pressure Sensitive Tape
5.2.5. Thermoplastic
Chapter 6. Global Traffic Road Marking Coatings Market Size & Forecasts by Usage 2022-2032
6.1. Segment Dashboard
6.2. Global Traffic Road Marking Coatings Market: Usage Revenue Trend Analysis, 2022 & 2032 (USD Billion)
6.2.1. Permanent
6.2.2. Removable
Chapter 7. Global Traffic Road Marking Coatings Market Size & Forecasts by Applicator 2022-2032
7.1. Segment Dashboard
7.2. Global Traffic Road Marking Coatings Market: Applicator Revenue Trend Analysis, 2022 & 2032 (USD Billion)
7.2.1. Brush
7.2.2. Machine
7.2.3. Roller
7.2.4. Spray
Chapter 8. Global Traffic Road Marking Coatings Market Size & Forecasts by Application 2022-2032
8.1. Segment Dashboard
8.2. Global Traffic Road Marking Coatings Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
8.2.1. Airport Marking
8.2.2. Car Park Marking
8.2.3. Factory Marking
8.2.4. Road Marking Labels
8.2.5. Road Marking Lines
Chapter 9. Global Traffic Road Marking Coatings Market Size & Forecasts by Region 2022-2032
9.1. North America Traffic Road Marking Coatings Market
9.1.1. U.S. Traffic Road Marking Coatings Market
9.1.1.1. Product breakdown size & forecasts, 2022-2032
9.1.1.2. Usage breakdown size & forecasts, 2022-2032
9.1.1.3. Applicator breakdown size & forecasts, 2022-2032
9.1.1.4. Application breakdown size & forecasts, 2022-2032
9.1.2. Canada Traffic Road Marking Coatings Market
9.1.2.1. Product breakdown size & forecasts, 2022-2032
9.1.2.2. Usage breakdown size & forecasts, 2022-2032
9.1.2.3. Applicator breakdown size & forecasts, 2022-2032
9.1.2.4. Application breakdown size & forecasts, 2022-2032
9.2. Europe Traffic Road Marking Coatings Market
9.2.1. UK Traffic Road Marking Coatings Market
9.2.1.1. Product breakdown size & forecasts, 2022-2032
9.2.1.2. Usage breakdown size & forecasts, 2022-2032
9.2.1.3. Applicator breakdown size & forecasts, 2022-2032
9.2.1.4. Application breakdown size & forecasts, 2022-2032
9.2.2. Germany Traffic Road Marking Coatings Market
9.2.3. France Traffic Road Marking Coatings Market
9.2.4. Spain Traffic Road Marking Coatings Market
9.2.5. Italy Traffic Road Marking Coatings Market
9.2.6. Rest of Europe Traffic Road Marking Coatings Market
9.3. Asia-Pacific Traffic Road Marking Coatings Market
9.3.1. China Traffic Road Marking Coatings Market
9.3.2. India Traffic Road Marking Coatings Market
9.3.3. Japan Traffic Road Marking Coatings Market
9.3.4. Australia Traffic Road Marking Coatings Market
9.3.5. South Korea Traffic Road Marking Coatings Market
9.3.6. Rest of Asia Pacific Traffic Road Marking Coatings Market
9.4. Latin America Traffic Road Marking Coatings Market
9.4.1. Brazil Traffic Road Marking Coatings Market
9.4.2. Mexico Traffic Road Marking Coatings Market
9.4.3. Rest of Latin America Traffic Road Marking Coatings Market
9.5. Middle East & Africa Traffic Road Marking Coatings Market
9.5.1. Saudi Arabia Traffic Road Marking Coatings Market
9.5.2. South Africa Traffic Road Marking Coatings Market
9.5.3. Rest of Middle East & Africa Traffic Road Marking Coatings Market
Chapter 10. Competitive Intelligence
10.1. Key Company SWOT Analysis
10.1.1. 3M Company
10.1.2. Aexcel Corporation
10.1.3. BASF SE
10.2. Top Market Strategies
10.3. Company Profiles
10.3.1. Benjamin Moore & Co.
10.3.1.1. Key Information
10.3.1.2. Overview
10.3.1.3. Financial (Subject to Data Availability)
10.3.1.4. Product Summary
10.3.1.5. Market Strategies
10.3.2. Chroma Merchandise
10.3.3. Crown USA, LLC
10.3.4. DG Road Safety Private Limited
10.3.5. Dulux Protective Coatings
10.3.6. Garon Products Inc.
10.3.7. Geveko Markings
10.3.8. Ingevity Corporation
10.3.9. Kansai Paints Co., Ltd.
10.3.10. Kataline Infraproducts Pvt. Ltd.
10.3.11. Myers Industries, Inc.
10.3.12. Nanjing Roadsky Traffic Facility Co., Ltd.
10.3.13. 3M Company
10.3.14. Aexcel Corporation
10.3.15. BASF SE
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
List of Tables
TABLE 1. Global Traffic Road Marking Coatings market, report scope
TABLE 2. Global Traffic Road Marking Coatings market estimates & forecasts by Region 2022-2032 (USD Billion)
TABLE 3. Global Traffic Road Marking Coatings market estimates & forecasts by Product 2022-2032 (USD Billion)
TABLE 4. Global Traffic Road Marking Coatings market estimates & forecasts by Usage 2022-2032 (USD Billion)
TABLE 5. Global Traffic Road Marking Coatings market estimates & forecasts by Applicator 2022-2032 (USD Billion)
TABLE 6. Global Traffic Road Marking Coatings market estimates & forecasts by Application 2022-2032 (USD Billion)
TABLE 7. Global Traffic Road Marking Coatings market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 8. Global Traffic Road Marking Coatings market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 9. Global Traffic Road Marking Coatings market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 10. Global Traffic Road Marking Coatings market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 11. Global Traffic Road Marking Coatings market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 12. Global Traffic Road Marking Coatings market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 13. Global Traffic Road Marking Coatings market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 14. Global Traffic Road Marking Coatings market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 15. U.S. Traffic Road Marking Coatings market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 16. U.S. Traffic Road Marking Coatings market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 17. U.S. Traffic Road Marking Coatings market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 18. Canada Traffic Road Marking Coatings market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 19. Canada Traffic Road Marking Coatings market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 20. Canada Traffic Road Marking Coatings market estimates & forecasts by segment 2022-2032 (USD Billion)
This list is not complete, final report does contain more than 100 tables. The list may be updated in the final deliverable.
List of Figures
FIGURE 1. Global Traffic Road Marking Coatings market, research methodology
FIGURE 2. Global Traffic Road Marking Coatings market, market estimation techniques
FIGURE 3. Global market size estimates & forecast methods.
FIGURE 4. Global Traffic Road Marking Coatings market, key trends 2023
FIGURE 5. Global Traffic Road Marking Coatings market, growth prospects 2022-2032
FIGURE 6. Global Traffic Road Marking Coatings market, porters 5 force model
FIGURE 7. Global Traffic Road Marking Coatings market, PESTEL analysis
FIGURE 8. Global Traffic Road Marking Coatings market, value chain analysis
FIGURE 9. Global Traffic Road Marking Coatings market by segment, 2022 & 2032 (USD Billion)
FIGURE 10. Global Traffic Road Marking Coatings market by segment, 2022 & 2032 (USD Billion)
FIGURE 11. Global Traffic Road Marking Coatings market by segment, 2022 & 2032 (USD Billion)
FIGURE 12. Global Traffic Road Marking Coatings market by segment, 2022 & 2032 (USD Billion)
FIGURE 13. Global Traffic Road Marking Coatings market by segment, 2022 & 2032 (USD Billion)
FIGURE 14. Global Traffic Road Marking Coatings market, regional snapshot 2022 & 2032
FIGURE 15. North America Traffic Road Marking Coatings market 2022 & 2032 (USD Billion)
FIGURE 16. Europe Traffic Road Marking Coatings market 2022 & 2032 (USD Billion)
FIGURE 17. Asia pacific Traffic Road Marking Coatings market 2022 & 2032 (USD Billion)
FIGURE 18. Latin America Traffic Road Marking Coatings market 2022 & 2032 (USD Billion)
FIGURE 19. Middle East & Africa Traffic Road Marking Coatings market 2022 & 2032 (USD Billion)
FIGURE 20. Global Traffic Road Marking Coatings market, company market share analysis (2023)
This list is not complete, final report does contain more than 50 figures. The list may be updated in the final deliverable.

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings