Global Marketing Technology (MarTech) Market Size study & Forecast, by Product (Social Media Tools, Content Marketing Tools, Rich Media Tool, Automation Tool, Data & Analytics Tools, Sales Enablement Tools), by Application (IT & Telecommunication, Retail

Global Marketing Technology (MarTech) Market Size study & Forecast, by Product (Social Media Tools, Content Marketing Tools, Rich Media Tool, Automation Tool, Data & Analytics Tools, Sales Enablement Tools), by Application (IT & Telecommunication, Retail & E-commerce, Healthcare, Media & Entertainment, Sports & Events, BFSI, Real Estate, Others), by Type (Digital Marketing, Offline Marketing) and Regional Analysis, 2023-2030


Global Marketing Technology (MarTech) Market is valued at approximately USD 325.7 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 19.50% over the forecast period 2023-2030. Marketing Technology (MarTech) refers to the use of technology and software applications to automate and optimize marketing processes, campaigns, and strategies. MarTech solutions enable organizations to effectively manage and analyze customer data, execute targeted and personalized marketing campaigns. The major driving factors for the Global Marketing Technology Market are the increasing adoption of digital marketing, high government support and the growing trend of personalized and targeted marketing. Moreover, technological advancements and the rising need for better customer insights are creating lucrative growth opportunities for the market over the forecast period 2022-2030.

A survey conducted by Gartner in 2020 found that 80% of marketing leaders reported increasing digital marketing spend as a result of the pandemic. The survey also found that marketing leaders are investing in MarTech solutions to improve customer experience, support remote work, and automate marketing processes. A survey by Statista found that in 2020, 57% of marketers were using social media advertising as part of their marketing strategy. The survey also found that social media advertising is expected to continue to grow in popularity, with 64% of marketers planning to use it in 2023. However, the high cost of Marketing Technology (MarTech) stifles market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Marketing Technology (MarTech) Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America is currently the largest market for MarTech, owing to the significant presence of key players, technological advancements, and increased adoption of digital marketing strategies by organizations. The United States is the leading country in the region, contributing to the majority of the market share. The Asia Pacific region is expected to witness significant growth in the MarTech market in the forecast years, owing to the increasing use of smartphones, rising internet penetration, and the adoption of digital marketing by organizations in the region. Countries such as China, India, and Japan are the key contributors to the market in this region.

Major market player included in this report are:
Amazon Web Services, Inc.
Apple, Inc.
Adobe Inc.
Amdocs Development Centre India LLP
Buzzoole Holdings LTD
Konnect Insights
ContentGrow
Artesian Solutions Ltd.
Google LLC
Microsoft Corporation PVT LTD.

Recent Developments in the Market:
 In Marchd 2023, an upgrade was launched for Dynamics 365 Marketing that enables customers to handle Microsoft Teams meeting options directly from the app, create journey branching based on any attribute, and keep track of unsubscribed users in real-time marketing insights.

Global Marketing Technology (MarTech) Market Report Scope:
Historical Data – 2020 - 2021
Base Year for Estimation – 2022
Forecast period - 2023-2030
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered - Product, Application, Type, Region
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.

The detailed segments and sub-segment of the market are explained below:

By Product:
Social Media Tools
Content Marketing Tools
Rich Media Tool
Automation Tool
Data & Analytics Tools
Sales Enablement Tools
By Application:
IT & Telecommunication
Retail & E-commerce
Healthcare
Media & Entertainment
Sports & Events
BFSI
Real Estate
Others
By Type:
Digital Marketing
Offline Marketing

By Region:

North America
U.S.
Canada

Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC

Latin America
Brazil
Mexico

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Companies Mentioned

Amazon Web Services, Inc.
Apple, Inc.
Adobe Inc.
Amdocs Development Centre India LLP
Buzzoole Holdings LTD
Konnect Insights
ContentGrow
Artesian Solutions Ltd.
Google LLC
Microsoft Corporation PVT LTD.

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Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
1.2.1. Marketing Technology (MarTech) Market, by Region, 2020-2030 (USD Billion)
1.2.2. Marketing Technology (MarTech) Market, by Product, 2020-2030 (USD Billion)
1.2.3. Marketing Technology (MarTech) Market, by Application, 2020-2030 (USD Billion)
1.2.4. Marketing Technology (MarTech) Market, by Type, 2020-2030 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Marketing Technology (MarTech) Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Marketing Technology (MarTech) Market Dynamics
3.1. Marketing Technology (MarTech) Market Impact Analysis (2020-2030)
3.1.1. Market Drivers
3.1.1.1. Increasing adoption of digital marketing
3.1.1.2. Growing trend of personalized and targeted marketing
3.1.1.3. High government support
3.1.2. Market Challenges
3.1.2.1. High Cost of Marketing Technology (MarTech)
3.1.3. Market Opportunities
3.1.3.1. Technological advancements
3.1.3.2. Rising need for better customer insights
Chapter 4. Global Marketing Technology (MarTech) Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Impact Analysis
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Marketing Technology (MarTech) Market, by Product
5.1. Market Snapshot
5.2. Global Marketing Technology (MarTech) Market by Product, Performance - Potential Analysis
5.3. Global Marketing Technology (MarTech) Market Estimates & Forecasts by Product 2020-2030 (USD Billion)
5.4. Marketing Technology (MarTech) Market, Sub Segment Analysis
5.4.1. Social Media Tools
5.4.2. Content Marketing Tools
5.4.3. Rich Media Tool
5.4.4. Automation Tool
5.4.5. Data & Analytics Tools
5.4.6. Sales Enablement Tools
Chapter 6. Global Marketing Technology (MarTech) Market, by Application
6.1. Market Snapshot
6.2. Global Marketing Technology (MarTech) Market by Application, Performance - Potential Analysis
6.3. Global Marketing Technology (MarTech) Market Estimates & Forecasts by Application 2020-2030 (USD Billion)
6.4. Marketing Technology (MarTech) Market, Sub Segment Analysis
6.4.1. IT & Telecommunication
6.4.2. Retail & E-commerce
6.4.3. Healthcare
6.4.4. Media & Entertainment
6.4.5. Sports & Events
6.4.6. BFSI
6.4.7. Real Estate
6.4.8. Others
Chapter 7. Global Marketing Technology (MarTech) Market, by Type
7.1. Market Snapshot
7.2. Global Marketing Technology (MarTech) Market by Type, Performance - Potential Analysis
7.3. Global Marketing Technology (MarTech) Market Estimates & Forecasts by Type 2020-2030 (USD Billion)
7.4. Marketing Technology (MarTech) Market, Sub Segment Analysis
7.4.1. Digital Marketing
7.4.2. Offline Marketing
Chapter 8. Global Marketing Technology (MarTech) Market, Regional Analysis
8.1. Top Leading Countries
8.2. Top Emerging Countries
8.3. Marketing Technology (MarTech) Market, Regional Market Snapshot
8.4. North America Marketing Technology (MarTech) Market
8.4.1. U.S. Marketing Technology (MarTech) Market
8.4.1.1. Product breakdown estimates & forecasts, 2020-2030
8.4.1.2. Application breakdown estimates & forecasts, 2020-2030
8.4.1.3. Type breakdown estimates & forecasts, 2020-2030
8.4.2. Canada Marketing Technology (MarTech) Market
8.5. Europe Marketing Technology (MarTech) Market Snapshot
8.5.1. U.K. Marketing Technology (MarTech) Market
8.5.2. Germany Marketing Technology (MarTech) Market
8.5.3. France Marketing Technology (MarTech) Market
8.5.4. Spain Marketing Technology (MarTech) Market
8.5.5. Italy Marketing Technology (MarTech) Market
8.5.6. Rest of Europe Marketing Technology (MarTech) Market
8.6. Asia-Pacific Marketing Technology (MarTech) Market Snapshot
8.6.1. China Marketing Technology (MarTech) Market
8.6.2. India Marketing Technology (MarTech) Market
8.6.3. Japan Marketing Technology (MarTech) Market
8.6.4. Australia Marketing Technology (MarTech) Market
8.6.5. South Korea Marketing Technology (MarTech) Market
8.6.6. Rest of Asia Pacific Marketing Technology (MarTech) Market
8.7. Latin America Marketing Technology (MarTech) Market Snapshot
8.7.1. Brazil Marketing Technology (MarTech) Market
8.7.2. Mexico Marketing Technology (MarTech) Market
8.8. Middle East & Africa Marketing Technology (MarTech) Market
8.8.1. Saudi Arabia Marketing Technology (MarTech) Market
8.8.2. South Africa Marketing Technology (MarTech) Market
8.8.3. Rest of Middle East & Africa Marketing Technology (MarTech) Market
Chapter 9. Competitive Intelligence
9.1. Key Company SWOT Analysis
9.1.1. Company 1
9.1.2. Company 2
9.1.3. Company 3
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. Amazon Web Services Inc.
9.3.1.1. Key Information
9.3.1.2. Overview
9.3.1.3. Financial (Subject to Data Availability)
9.3.1.4. Product Summary
9.3.1.5. Recent Developments
9.3.2. Apple, Inc.
9.3.3. Adobe Inc.
9.3.4. Amdocs Development Centre India LLP
9.3.5. Buzzoole Holdings LTD
9.3.6. Konnect Insights
9.3.7. ContentGrow
9.3.8. Artesian Solutions Ltd.
9.3.9. Google LLC
9.3.10. Microsoft Corporation PVT LTD.
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption
List of Tables
TABLE 1. Global Marketing Technology (MarTech) Market, report scope
TABLE 2. Global Marketing Technology (MarTech) Market estimates & forecasts by Region 2020-2030 (USD Billion)
TABLE 3. Global Marketing Technology (MarTech) Market estimates & forecasts by Product 2020-2030 (USD Billion)
TABLE 4. Global Marketing Technology (MarTech) Market estimates & forecasts by Application 2020-2030 (USD Billion)
TABLE 5. Global Marketing Technology (MarTech) Market estimates & forecasts by Type 2020-2030 (USD Billion)
TABLE 6. Global Marketing Technology (MarTech) Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 7. Global Marketing Technology (MarTech) Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 8. Global Marketing Technology (MarTech) Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 9. Global Marketing Technology (MarTech) Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 10. Global Marketing Technology (MarTech) Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 11. Global Marketing Technology (MarTech) Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 12. Global Marketing Technology (MarTech) Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 13. Global Marketing Technology (MarTech) Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 14. Global Marketing Technology (MarTech) Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 15. Global Marketing Technology (MarTech) Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 16. U.S. Marketing Technology (MarTech) Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 17. U.S. Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 18. U.S. Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 19. Canada Marketing Technology (MarTech) Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 20. Canada Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 21. Canada Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 22. UK Marketing Technology (MarTech) Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 23. UK Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 24. UK Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 25. Germany Marketing Technology (MarTech) Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 26. Germany Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 27. Germany Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 28. France Marketing Technology (MarTech) Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 29. France Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 30. France Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 31. Italy Marketing Technology (MarTech) Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 32. Italy Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 33. Italy Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 34. Spain Marketing Technology (MarTech) Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 35. Spain Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 36. Spain Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 37. RoE Marketing Technology (MarTech) Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 38. RoE Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 39. RoE Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 40. China Marketing Technology (MarTech) Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 41. China Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 42. China Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 43. India Marketing Technology (MarTech) Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 44. India Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 45. India Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 46. Japan Marketing Technology (MarTech) Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 47. Japan Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 48. Japan Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 49. South Korea Marketing Technology (MarTech) Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 50. South Korea Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 51. South Korea Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 52. Australia Marketing Technology (MarTech) Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 53. Australia Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 54. Australia Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 55. RoAPAC Marketing Technology (MarTech) Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 56. RoAPAC Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 57. RoAPAC Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 58. Brazil Marketing Technology (MarTech) Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 59. Brazil Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 60. Brazil Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 61. Mexico Marketing Technology (MarTech) Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 62. Mexico Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 63. Mexico Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 64. RoLA Marketing Technology (MarTech) Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 65. RoLA Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 66. RoLA Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 67. Saudi Arabia Marketing Technology (MarTech) Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 68. South Africa Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 69. RoMEA Marketing Technology (MarTech) Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 70. List of secondary sources, used in the study of global Marketing Technology (MarTech) Market
TABLE 71. List of primary sources, used in the study of global Marketing Technology (MarTech) Market
TABLE 72. Years considered for the study
TABLE 73. Exchange rates considered
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
FIGURE 1. Global Marketing Technology (MarTech) Market, research methodology
FIGURE 2. Global Marketing Technology (MarTech) Market, Market estimation techniques
FIGURE 3. Global Market size estimates & forecast methods
FIGURE 4. Global Marketing Technology (MarTech) Market, key trends 2022
FIGURE 5. Global Marketing Technology (MarTech) Market, growth prospects 2023-2030
FIGURE 6. Global Marketing Technology (MarTech) Market, porters 5 force model
FIGURE 7. Global Marketing Technology (MarTech) Market, pest analysis
FIGURE 8. Global Marketing Technology (MarTech) Market, value chain analysis
FIGURE 9. Global Marketing Technology (MarTech) Market by segment, 2020 & 2030 (USD Billion)
FIGURE 10. Global Marketing Technology (MarTech) Market by segment, 2020 & 2030 (USD Billion)
FIGURE 11. Global Marketing Technology (MarTech) Market by segment, 2020 & 2030 (USD Billion)
FIGURE 12. Global Marketing Technology (MarTech) Market by segment, 2020 & 2030 (USD Billion)
FIGURE 13. Global Marketing Technology (MarTech) Market by segment, 2020 & 2030 (USD Billion)
FIGURE 14. Global Marketing Technology (MarTech) Market, regional snapshot 2020 & 2030
FIGURE 15. North America Marketing Technology (MarTech) Market 2020 & 2030 (USD Billion)
FIGURE 16. Europe Marketing Technology (MarTech) Market 2020 & 2030 (USD Billion)
FIGURE 17. Asia pacific Marketing Technology (MarTech) Market 2020 & 2030 (USD Billion)
FIGURE 18. Latin America Marketing Technology (MarTech) Market 2020 & 2030 (USD Billion)
FIGURE 19. Middle East & Africa Marketing Technology (MarTech) Market 2020 & 2030 (USD Billion)
List of tables and figures and dummy in nature, final lists may vary in the final deliverable

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