Global Smart Advertising Services Market Size study & Forecast, by Service Type (Email Advertising, Video Advertising, Search Engine Advertising, Mobile Advertising, Social Media Advertising, Online Display Advertising, Others), by Platform Type (Mobile,

Global Smart Advertising Services Market Size study & Forecast, by Service Type (Email Advertising, Video Advertising, Search Engine Advertising, Mobile Advertising, Social Media Advertising, Online Display Advertising, Others), by Platform Type (Mobile, Laptops, Desktops & Tablets, Others), by Pricing Model (Cost Per Mille (CPM), Performance Based Advertising, Hybrid), by Enterprise Size (Large Enterprises, SMEs), by End-user (Media & Entertainment, BFSI, Education, Retail & Consumer Goods, IT & Telecom, Healthcare, Others) and Regional Analysis, 2023-2030

Global Smart Advertising Services Market is valued at approximately USD 431.53 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 20.50% over the forecast period 2023-2030. Smart Advertising Services Market refers to the market for digital advertising services that utilize artificial intelligence (AI), machine learning (ML), and other advanced technologies to deliver more targeted and personalized ads to consumers. These services help advertisers to reach their target audience more effectively and efficiently, while also providing consumers with more relevant and engaging ads. The major driving factors for the Global Smart Advertising Services Market are the increasing adoption of digital advertising and advancements in AI and ML technologies. Moreover, the growing popularity of mobile devices and increasing demand for programmatic advertising is creating lucrative growth opportunities for the market over the forecast period 2023-2030.

With the increasing use of mobile devices, advertisers are looking for ways to reach consumers on the go. Smart advertising services provide mobile-specific ad formats and targeting capabilities that help advertisers to reach consumers on their mobile devices. According to Statista, the number of smartphone users worldwide reached 3.8 billion in 2021, up from 3.5 billion in 2020. Similarly, in 2020, mobile devices accounted for 50.81% of website traffic worldwide, compared to desktop devices which accounted for 45.06%, according to Statcounter a web analytics company. However, the high cost of Smart Advertising Services stifles market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Smart Advertising Services Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. The North American market is expected to dominate the Global Smart Advertising Services Market due to the high adoption rate of smart advertising services, the presence of several key players in the region, and the high internet penetration rate. The US and Canada are the major contributors to the North American market. The Asia-Pacific market is expected to grow rapidly due to the increasing adoption of mobile devices, the growing popularity of e-commerce, and the rising internet penetration rate. China, India, Japan, and South Korea are the major contributors to the Asia-Pacific market.

Major market player included in this report are:
YouTube
Meta
Google LLC
VaynerMedia
Omnicom Group Inc.
ibex Limited
Interpublic Group of Companies, Inc.
Twitter, Inc.
TikTok
Hulu LLC

Recent Developments in the Market:
 The National Football League (NFL) announced in December 2022 that its Sunday Ticket subscription package would be made available on YouTube TV starting the following season. This marked the NFL's second media rights agreement with a streaming service. The partnership was seen as a significant opportunity for YouTube to expand its presence in the highly competitive streaming market.

Global Smart Advertising Services Market Report Scope:
Historical Data – 2020 - 2021
Base Year for Estimation – 2022
Forecast period - 2023-2030
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered - Service Type, Platform Type, Pricing Model, Enterprise Size, End user, Region
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Service Type offerings of key players.

The detailed segments and sub-segment of the market are explained below:

By Service Type:
Email Advertising
Video Advertising
Search Engine Advertising
Mobile Advertising
Social Media Advertising
Online Display Advertising
Others
By Platform Type:
Mobile
Laptops, Desktops & Tablets
Others
By Pricing Model:
Cost Per Mille (CPM)
Performance Based Advertising
Hybrid
By Enterprise Size:
Large Enterprises
SMEs
By End user:
Media & Entertainment
BFSI
Education
Retail & Consumer Goods
IT & Telecom
Healthcare
Others

By Region:

North America
U.S.
Canada

Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC

Latin America
Brazil
Mexico

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Companies Mentioned

YouTube
Meta
Google LLC
VaynerMedia
Omnicom Group Inc.
ibex Limited
Interpublic Group of Companies, Inc.
Twitter, Inc.
TikTok
Hulu LLC

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