Global Rum Market Size study, by Type (White Rum, Light/Gold Rum, Dark Rum, Spiced Rum) by Nature (Organic, Conventional), by sales Channel (Business to Business, Business to Consumer) and Regional Forecasts 2022-2028

Global Rum Market Size study, by Type (White Rum, Light/Gold Rum, Dark Rum, Spiced Rum) by Nature (Organic, Conventional), by sales Channel (Business to Business, Business to Consumer) and Regional Forecasts 2022-2028

Global Rum Market is valued at approximately USD 11.26 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 5.2% over the forecast period 2022-2028. Among all the spirits, Rum is the second most preferred beverage spirits. It contains a lot of medicinal properties which were not long ago used for troops and soldiers in the war to keep them fit and healthy. It increases the bone density through which it can be inferred that eating in moderation can prevent various health diseases such as osteoporosis and can help prevent arthritis problems as well. In the current scenario, the increasing middle-class disposable income promotes rum sales, which in turn promotes it in urban areas as well. The revenue collected through the sales of rum is highest in the USA as the increasing per capita income inflated from & 62,805 in 2018 to & 69,288 in 2020. There is a sagaciousness going on in the minds of people that, as there is an increase in pressure in work life the consumption of rum is quite comfortable for those people, resulting in a surge in the intake of rum. To drive the market more smoothly and efficiently the rum producers are launching premium and more authentic rum flavours to increase the popularity of the market. Just one of the leading brands in the rum market i.e., Bacardi, has launched its new premium rum named Anejo Cuatro Gold Rum to dominate the premium rum market, which propels the growth of this market. Also, the increasing number of pubs and clubs in the market drives the growth of the rum market. The pub market is estimated to grow by 26 billion USD between 2021 and 2026. However, different spirits such as scotch and whiskey spirits, directly challenge the rum market. Also, the market availability of non-alcoholic beverages gives quite a competition to the rum market which smother the market growth throughout the forecast period of 2022-2028.

The key regions considered for the Global Rum Market study includes Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America dominated the space in terms of revenue in 2021, owing to the factor of the existence of premium brands of rum and the healthy competition between different spirits which drives each other’s market. The Asia Pacific is expected to grow significantly during the forecast period, owing to the factors that the largest consumer demand for rum is present in South Asia. The dominance over the market for the largest number of consumers lies in India and the Philippines. India is also looking forward to providing a better customer experience through high growth in premium rum categories.

Major market players included in this report are:
Demerara Distillers Limited
Amrut Distilleries Limited
Bacardi Limited
Brugal
Diageo plc
Campari Group
La Martiniquaise
Pernod Ricard
RadicoKhaitan Limited
Stock Spirits Group
The objective of the study is to define the market sizes of different segments & countries in recent years and to forecast the values for the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with a detailed analysis of the competitive landscape and product offerings of key players.

The detailed segments and sub-segment of the market are explained below:
By Type:
White Rum
Light/Gold Rum
Dark Rum
Spiced Rum
By Nature:
Organic
Conventional
By Sales Channel:
Business to Business
Business to Consumer
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019, 2020
Base year – 2021
Forecast period – 2022 to 2028

Target Audience of the Global Rum Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors

Companies Mentioned

Demerara Distillers Limited
Amrut Distilleries Limited
Bacardi Limited
Brugal
Diageo plc
Campari Group
La Martiniquaise
Pernod Ricard
RadicoKhaitan Limited
Stock Spirits Group

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