Global Retail Media Networks Market Size Study, by Advertising Format (Display Ads, Video Ads, Sponsored Products), by Platform Type, by Industry Vertical, and Regional Forecasts 2022-2032

The Global Retail Media Networks Market was valued at approximately USD 30.02 billion in 2023 and is projected to expand at a CAGR of 10.5% over the forecast period from 2024 to 2032. With the surge in e-commerce and digitalization, retailers are increasingly leveraging first-party consumer data to offer targeted advertising solutions, fueling the exponential growth of retail media networks. These platforms are redefining brand-retailer collaborations, allowing advertisers to engage with consumers at the point of purchase, thereby enhancing customer experience and maximizing ad effectiveness.

Retail media networks are rapidly becoming a dominant force in digital advertising, providing brands with direct access to high-intent shoppers. The shift away from third-party cookies has further propelled the adoption of first-party data-driven advertising, empowering retailers to monetize their online and in-store platforms. Advertisers are increasingly investing in sponsored products, video ads, and display advertising, capitalizing on personalized, data-rich marketing opportunities. However, challenges such as data privacy regulations, competition from traditional digital ad platforms, and the complexity of ad attribution models could restrain market expansion.

From a regional perspective, North America leads the retail media networks market, driven by major e-commerce giants such as Amazon, Walmart, and Target, who have successfully built extensive advertising ecosystems. Asia Pacific is poised for the fastest growth, fueled by the rapid expansion of digital retail platforms in China, India, and Southeast Asia, coupled with rising internet penetration and mobile commerce adoption. Meanwhile, Europe is witnessing steady expansion, supported by the growing presence of multinational retailers, increased digital ad spending, and enhanced regulatory frameworks that ensure transparency in retail media operations.

Major Market Players Included in This Report Are:
• Amazon Advertising
• Walmart Connect
• Target Roundel
• Kroger Precision Marketing
• Instacart Ads
• eBay Ads
• Criteo
• The Trade Desk
• Meta (Facebook)
• Google Retail Media
• Microsoft Advertising
• Best Buy Ads
• Carrefour Links
• Tesco Media & Insight
• Albertsons Media Collective

The Detailed Segments and Sub-Segments of the Market Are Explained Below:

By Advertising Format:
• Display Ads
• Video Ads
• Sponsored Products

By Platform Type:
• Brick-and-Mortar Retail Media
• E-Commerce Retail Media
• Omni-Channel Retail Media

By Industry Vertical:
• Consumer Electronics
• Fashion & Apparel
• Home & Furniture
• Grocery & CPG (Consumer Packaged Goods)
• Health & Beauty
• Automotive
• Others

By Region:

North America:
• U.S.
• Canada

Europe:
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe

Asia Pacific:
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific

Latin America:
• Brazil
• Mexico

Middle East & Africa:
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Years Considered for the Study Are as Follows:
• Historical Year – 2022
• Base Year – 2023
• Forecast Period – 2024 to 2032

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenue and regional-level analysis for each market segment.
• Detailed insights into competitive strategies, ad spending trends, and evolving market dynamics.
• In-depth assessment of first-party data monetization, brand-retailer partnerships, and emerging retail ad technologies.
• Analysis of challenges and opportunities in the transition towards cookieless advertising and AI-powered ad targeting.
• Actionable recommendations for brands, retailers, and digital advertisers seeking to optimize retail media investments.

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