Global Personalized Testing & Supplements Market Size Study, by Service (Personalized Testing, Personalized Supplements), by Application (General Health & Wellness, Deficiency Management, Others), by Service Provider (DTC Companies, Dieticians & Nutrition

The global Personalized Testing & Supplements Market is estimated at USD 10.13 billion in 2023 and is anticipated to grow at a CAGR of 16.20% over the forecast period 2024-2032. Personalized health solutions are becoming an integral part of consumer healthcare, driven by advancements in technology, increasing consumer health consciousness, and growing interest in preventive care. The demand for tailored health products and services, including genetic testing, microbiome analysis, and AI-driven supplement recommendations, is rapidly gaining momentum. Personalized testing solutions provide valuable insights into individual health markers, enabling consumers to adopt customized dietary and supplement regimens that optimize their wellness goals.

The COVID-19 pandemic has accelerated the adoption of personalized health solutions, as individuals seek ways to strengthen immunity, monitor their well-being, and mitigate risks related to chronic conditions. The expansion of telehealth, direct-to-consumer (DTC) platforms, and online health consultations has further contributed to the widespread accessibility of customized supplements and testing services. Companies are leveraging artificial intelligence (AI) and big data analytics to develop highly personalized nutrition plans based on genetic predispositions, metabolic markers, and real-time biometric data.

The Personalized Testing & Supplements Market is also witnessing significant growth due to advancements in wearable health technology and AI-driven health assessments. Wearable devices, such as smartwatches and health trackers, collect real-time health data, enabling AI algorithms to provide personalized recommendations for supplements and dietary modifications. This integration of digital health tools and precision nutrition is expected to enhance consumer adherence to personalized health regimens, thereby driving market growth.

However, challenges such as the high cost of personalized health services, regulatory complexities, and concerns regarding data privacy may hinder market expansion. The industry is subject to stringent regulatory frameworks, particularly concerning consumer data protection, quality control, and product labeling standards. Nonetheless, the increasing awareness of genetic and microbiome-driven nutrition is expected to drive continued investment in personalized health innovations.

Regional Insights- The North American region dominated the market in 2024, accounting for over 56.93% of the global revenue share, with the United States being the largest contributor. The region’s strong healthcare infrastructure, high consumer awareness, and advanced digital health ecosystem are key drivers of growth. The expansion of DTC models, coupled with the rising demand for personalized wellness solutions, has further accelerated market adoption.

Europe is expected to witness significant growth, driven by increasing consumer interest in tailored nutrition, regulatory support for personalized healthcare, and rising demand for digital health solutions. Countries such as Germany, the UK, and France are leading in personalized nutrition research and application.

Asia Pacific is poised to register the highest CAGR over the forecast period, fueled by rising health awareness, increasing disposable incomes, and growing investments in nutrigenomics and AI-driven health technologies. Countries like China, Japan, and India are witnessing rapid adoption of personalized health solutions, supported by expanding e-commerce platforms and the availability of at-home testing kits.

Major Market Players Included in this Report
• Viome
• DSM Nutritional Products AG
• Thorne
• Pharmavite
• Baze
• GNC Holdings
• The Vitamin Shoppe
• Nestlé Health Science
• Vitaminpacks, Inc.
• myDNA
• LifeNome
• Persona Nutrition
• Everlywell
• Care/of
• Nutrigenomix

The Detailed Segments and Sub-Segments of the Market are Explained Below:

By Service
• Personalized Testing
Blood Tests
DNA Tests
Wearable Device & App-based Tests
Others
• Personalized Supplements
Proteins & Amino Acids
Vitamins
Minerals
Probiotics
Herbal/Botanic
Others

By Service Provider
• Personalized Testing & Supplement Companies (DTC)
• Dieticians & Nutritionists
• Others

By Application
• General Health & Wellness
• Deficiency Management
• Others

By Region

North America
• U.S.
• Canada
• Mexico

Europe
• UK
• Germany
• France
• Italy
• Spain
• Denmark
• Sweden
• Norway

Asia Pacific
• China
• Japan
• India
• Australia
• Thailand
• South Korea

Latin America
• Brazil
• Argentina

Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Kuwait

Years Considered for the Study:
• Historical Year: 2022
• Base Year: 2023
• Forecast Period: 2024-2032

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenue growth and regional-level analysis for each market segment.
• Detailed analysis of geographical landscapes with country-level analysis of major regions.
• Competitive landscape insights featuring major players in the market.
• Analysis of key business strategies and recommendations on future market approaches.
• Demand-side and supply-side analysis of the market.

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