Global Online Microtransaction Market Size study & Forecast, by Type (In-game Currencies, Random Chance Purchases, In-game Items, Expiration, and Others), by Device (PC, Gaming Console, Mobile Phones, and Others) and Regional Analysis, 2022-2029

Global Online Microtransaction Market Size study & Forecast, by Type (In-game Currencies, Random Chance Purchases, In-game Items, Expiration, and Others), by Device (PC, Gaming Console, Mobile Phones, and Others) and Regional Analysis, 2022-2029

Global Online Microtransaction Market is valued at approximately USD 34.59 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 10% over the forecast period 2022-2029. Online Microtransaction refers to in-game purchases that a user can make within a game to unlock additional features of an online game. Most of the free to play games charges some fee to unlock different prime features of the game such as new mission within the game, cosmetics and enhanced special abilities, etc. The growing expansion of gaming industry worldwide and increasing internet penetration in developing economies as well as strategic initiatives from leading market players are key factors accelerating the market growth.

According to Statista – in 2021, the total number of mobile gamers worldwide was estimated at 1.7 billion, and this number is projected to grow to 2.2 billion by 2025. Moreover, increasing number of internet users is another key factor accelerating the market growth. For instance, as per Statista – in 2020, the total number of active internet users in India was estimated at 622 million, and this number is projected to grow to more than 900 million by 2025. Also, rising smartphone penetration and growing emergence of online gaming platforms would create lucrative opportunities for the market over the forecast period. However, stringent regulations from government authorities worldwide impede the market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Online Microtransaction Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the leading region in terms of market share owing to presence of leading market players as well as rising online gaming sector in the region. Whereas, Asia Pacific is expected to grow significantly during the forecast period, owing to factors such as rising penetration of online gaming platforms as well as increasing number of smartphone subscribers in the region.

Major market players included in this report are:
Activision Blizzard Inc.
Electronic Arts Inc.
Nexon Co., Ltd.
NCSoft
Riot Games, Inc.
SmileGate (CrossFire)
Tencent Holdings Ltd.
NetEase Inc.
Wargaming.net
Valve Corporation

Recent Developments in the Market:
In August 2022, China based NetEase, Inc., a leading internet and online game services provider, through its games division NetEase Games acquired Paris, France based acquired Quantic Dream S.A., a leading video game developer. After this acquisition, Quantic Dream would continue to operate independently and focus on creating and publishing its video games on all platforms.

In January 2022, Microsoft Inc. announced acquisition of California based Activision Blizzard, a leader in game development and interactive entertainment content publishing. This acquisition is intended for Microsoft’s gaming business across various digital assets such as Mobile, Personal Computers, Cloud, etc.

Global Online Microtransaction Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage
Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered
Type, Device, Region
Regional Scope
North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope
Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.

The detailed segments and sub-segment of the market are explained below.
By Type.
In-game Currencies
Random Chance Purchases
In-game Items
Expiration
Others
By Device.
PC
Gaming Console
Mobile Phones
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australi.
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Companies Mentioned

Activision Blizzard Inc.
Electronic Arts Inc.
Nexon Co., Ltd.
NCSoft
Riot Games, Inc.
SmileGate (CrossFire)
Tencent Holdings Ltd.
NetEase Inc.
Wargaming.net
Valve Corporation

Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions.