Global Mobile Value-Added Services Market Size study, by Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment, Others), by End-User (

Global Mobile Value-Added Services Market Size study, by Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment, Others), by End-User (SMB, Large Enterprises), by End Use Industry (Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, Others) and Regional Forecasts 2022-2028

Global Mobile Value-Added Services Market is valued approximately USD 658.5 Billion in 2021 and is anticipated to grow with a healthy growth rate of more than 14.2 % over the forecast period 2022-2028.

Mobile services that are provided by mobile service providers in addition to voice communication services are known as Mobile Value-Added Services or MVAS. Mobile subscribers can use smartphone tablet or non-voice purposes. MVAS includes Short Message Service (SMS), Multimedia Messaging Service (MMS), mobile email & instant messaging, mobile money, location-based services, mobile advertising, and mobile infotainment Increase in number of smartphone users, data usage, variety of applications. Rise in usage of digital solutions and advanced applications like rising popularity of OTT platforms offering music and video streaming services over the internet is contributing to the growth of market. Deutsche Telekom, Samsung, and Ericsson successfully completed a 5G end-to-end (E2E) network slicing pilot on June 30, 2021. The slicing trial was carried out at Deutsche Telekom's Bonn lab using commercial Samsung S21 equipment connected to a (VR) Virtual Reality headset. Furthermore, Verizon Communications Inc. announced the acquisition of Senion AB, an indoor positioning platform that provides solutions for businesses such as location sharing, geo fencing, indoor way finding, and analytics, on June 21, 2021. Also, Rise in competition among smartphone manufacturers resulting in production of low-cost smartphone making them affordable even for middle and low class, coupled with Growing influence of social media is likely to increase the market growth during the forecast period. However, Security and privacy concerns regarding data theft, scamming along with lack of awareness impedes the growth of the market over the forecast period of 2022-2028.

The key regions considered for the Global Mobile Value-Added Services Market study includes Asia Pacific, North America, Europe, Latin America and Rest of the World. Asia-Pacific is the leading region in terms of market share due to factors including rising number of businesses and industry verticals using various mobile value-added services and the booming retail, IT and telecommunications sectors in the region. Whereas North America is the fastest growing region during the forecast period owing to factors including the existence of numerous mobile value-added services providers offering services to organizations and vertical markets and advancements in value-added services technology in the region.

Major market player included in this report are:
Mozat Pte Ltd
Apple Inc.
Vodafone Group plc
Samsung Electronics Co., Ltd.
Reliance Industries Ltd.
Huawei Investment & Holding Co. Ltd.
OnMobile Global Limited
Comviva Technologies
Alphabet Inc.
One97 Communications

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.

The detailed segments and sub-segment of the market are explained below:
By Solution
Short Messaging Service (SMS)
Multimedia Messaging Service (MMS)
Location Based Services
Mobile Email & IM
Mobile Money
Mobile Advertising
Mobile Infotainment
Others
By End-User
SMB
Large Enterprises
By End Use Industry
Media and Entertainment
Healthcare
Education
Retail
Government
Telecom and IT
Others

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019, 2020
Base year – 2021
Forecast period – 2022 to 2028

Target Audience of the Global Mobile Value-Added Services Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors

Companies Mentioned

Mozat Pte Ltd
Apple Inc.
Vodafone Group plc
Samsung Electronics Co., Ltd.
Reliance Industries Ltd.
Huawei Investment & Holding Co. Ltd.
OnMobile Global Limited
Comviva Technologies
Alphabet Inc.
One97 Communications

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