The global men’s health supplements market is projected to attain a valuation of approximately USD 68.22 billion in 2023 and is anticipated to expand at a CAGR of 10.07% over the forecast period, reaching USD 161.78 billion by 2032. The market’s growth is primarily fueled by the increasing inclination towards preventive healthcare, growing health consciousness among men, and the rising prevalence of nutritional deficiencies. As modern lifestyles and dietary habits often fall short in delivering essential nutrients, the demand for tailored health supplements is surging. Additionally, the increasing adoption of sports and fitness routines, alongside the rising emphasis on anti-aging and reproductive health solutions, is significantly propelling market expansion.
Heightened consumer awareness regarding personalized nutrition has led to a notable shift in supplement consumption patterns, with men increasingly seeking customized formulations to cater to their specific health needs. This trend has driven major industry players to invest in AI-driven, gene-based nutritional profiling to offer tailored supplement regimens. E-commerce platforms and online pharmacies have further democratized access to premium-quality health supplements, enabling a broader consumer base to explore and purchase personalized and science-backed nutrition solutions.
The growing trend of holistic wellness has also spurred demand for functional supplements, encompassing not only muscle growth and sexual health but also cognitive function, mental health, and stress management. Additionally, industry players are focusing on enhancing bioavailability through advanced formulations such as liposomal delivery systems and nanoencapsulation, improving supplement absorption and efficacy. Gummies and functional beverages are gaining traction among consumers preferring convenient, palatable formats over traditional pills and capsules.
From a regional perspective, North America continues to dominate the men’s health supplements market, driven by high consumer awareness, strong purchasing power, and extensive retail penetration. However, Asia Pacific is expected to witness the fastest growth, as urbanization, increased disposable incomes, and growing health consciousness among the millennial and middle-aged male demographic fuel demand. The expansion of fitness and bodybuilding culture, combined with the growing penetration of herbal and Ayurvedic supplements, is particularly driving uptake in markets such as China, India, and Japan.
Major Market Players Included in This Report:
• Nature's Lab
• Nordic Naturals
• NOW Foods
• Irwin Naturals
• GNC
• The Vitamin Shoppe
• Amway
• Life Extension
• New Chapter, Inc.
• Metagenics LLC
• Herbalife Nutrition
• Optimum Nutrition
• Thorne Research
• NutraClick
• Pure Encapsulations
The Detailed Segments and Sub-Segment of the Market Are Explained Below:
By Type
• Sports Supplements
• Reproductive Health Supplements
• Bone & Joint Health Supplements
• Cardiovascular Health Supplements
• Probiotic Supplements
• Anti-Aging Supplements
• Hair Growth Supplements
• Weight Management Supplements
• Immune Health Supplements
• Others
By Age Group
• 20-30
• 31-45
• 46-60
• Above 60
By Formulation
• Tablets
• Capsules
• Liquids
• Powders
• Gummies
• Others
By Distribution Channel
• Online
• Offline
By Region:
North America
• U.S.
• Canada
• Mexico
Europe
• UK
• Germany
• France
• Italy
• Spain
• Denmark
• Sweden
• Norway
Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Thailand
Latin America
• Brazil
• Argentina
Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Kuwait
Years Considered for the Study Are as Follows:
• Historical Year – 2022
• Base Year – 2023
• Forecast Period – 2024 to 2032
Key Takeaways:
• Market estimates & forecasts for 10 years from 2022 to 2032.
• Annualized revenue projections at regional and segment levels.
• Comprehensive competitive landscape analysis, including company profiling.
• Strategic insights into emerging trends, technological innovations, and market disruptions.
• Country-level breakdowns for major geographies.
• Investment opportunity assessment for potential market entrants.
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