Global Licensed Sports Merchandise Market Size study & Forecast, by Product (Sports Apparel, Sports Footwear, Toys and Games, Others), by Distribution Channel (Online, Offline) and Regional Analysis, 2022-2029

Global Licensed Sports Merchandise Market Size study & Forecast, by Product (Sports Apparel, Sports Footwear, Toys and Games, Others), by Distribution Channel (Online, Offline) and Regional Analysis, 2022-2029

Global Licensed Sports Merchandise Market is valued at approximately USD 31.92 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 4.90% over the forecast period 2022-2029. Various goods that have the endorsement of a sportsperson or a sports organisation are referred to as licenced sports merchandise. It comprises goods like sports equipment, games, clothing, shoes, and accessories for men, women, and children that come in a broad range of hues, variations, and sizes. The rising number of sports fans, along with increased urbanisation and the growth of the online retail sector, are some of the key reasons fueling the market's progress. The industry is also expanding as a result of a noticeable increase in the number of national and international sports leagues. Traditional retailing channels are constantly losing ground to online platforms that offer a wide range of products and a convenient shopping experience for real premium-quality goods at affordable prices. Additionally, female engagement in sports has broadened the market's reach.

For example, the Saudi Arabian Football Federation (SAFF) declared in November 2022 that the German sportswear firm Adidas would take over from Nike as the official kit supplier of Saudi Arabia's national soccer teams beginning in 2023. Adidas will serve as the SAFF's only provider of all training and game apparel through the year 2026, including for the men's, women's, and youth teams. Additionally, the expansion of sports leagues across the globe has boosted sales of officially approved gear. However, the high cost of Licensed Sports Merchandise stifles market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Licensed Sports Merchandise Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. By 2029, North America has surpassed all other regions as the world’s largest market. The increased participation in sports like baseball, basketball, and soccer, especially among college and university students, active lifestyles among the general public, and an increase in the adoption of health and fitness activities are all factors that contribute to market dominance and are likely to present new growth opportunities for market participants in the North American licenced sports merchandise industry. Due to a surge in the popularity of numerous international sports among teens and the increased adoption of cross-cultural fashion trends, Asia Pacific is anticipated to experience the fastest growth in the CAGR during the forecast period.

Major market players included in this report are:
VF Corporation
Nike, Inc.
Adidas AG
Puma SE
Under Armour, Inc.
Hanesbrands Inc.
DICK’S Sporting Goods Inc.
Sports Direct International plc,
G-III Apparel Group, Ltd.
Fanatics Inc.

Recent Developments in the Market:
 Nike.Inc and the South Africa Rugby Union agreed to a six-year collaboration in September 2022. (SARU). The agreement covers the Rugby World Cups for men in 2023 and 2027, and the first new set of Springboks jerseys from Nike will be unveiled in July 2023.
 Puma SE debuted its first specialised app in India in June 2022. Puma wanted to take advantage of the growing demand for branded athletic gear and clothing in India, so it released its app there before it was available elsewhere.
Global Licensed Sports Merchandise Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Product, Distribution Channel, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.

The detailed segments and sub-segment of the market are explained below:

By Product:
Sports Apparel
Sports Footwear
Toys and Games
Others

By Distribution Channel:
Online
Offline

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Rest of the World

Companies Mentioned

VF Corporation
Nike, Inc.
Adidas AG
Puma SE
Under Armour, Inc.
Hanesbrands Inc.
DICK’S Sporting Goods Inc.
Sports Direct International plc,
G-III Apparel Group, Ltd.
Fanatics Inc.

Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions.


Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
1.2.1. Licensed Sports Merchandise Market, by Region, 2019-2029 (USD Billion)
1.2.2. Licensed Sports Merchandise Market, by Product, 2019-2029 (USD Billion)
1.2.3. Licensed Sports Merchandise Market, by Distribution Channel, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Licensed Sports Merchandise Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Licensed Sports Merchandise Market Dynamics
3.1. Licensed Sports Merchandise Market Impact Analysis (2019-2029)
3.1.1. Market Drivers
3.1.1.1. Increasing number of sports events
3.1.1.2. Growing female sports event
3.1.2. Market Challenges
3.1.2.1. High Cost of Licensed Sports Merchandise
3.1.3. Market Opportunities
3.1.3.1. Growing international events
Chapter 4. Global Licensed Sports Merchandise Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter’s 5 Force Model (2019-2029)
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. Industry Experts Prospective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Risk Assessment: COVID-19 Impact
5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Licensed Sports Merchandise Market, by Product
6.1. Market Snapshot
6.2. Global Licensed Sports Merchandise Market by Product, Performance - Potential Analysis
6.3. Global Licensed Sports Merchandise Market Estimates & Forecasts by Product 2019-2029 (USD Billion)
6.4. Licensed Sports Merchandise Market, Sub Segment Analysis
6.4.1. Sports Apparel
6.4.2. Sports Footwear
6.4.3. Toys and Games
6.4.4. Others
Chapter 7. Global Licensed Sports Merchandise Market, by Distribution Channel
7.1. Market Snapshot
7.2. Global Licensed Sports Merchandise Market by Distribution Channel, Performance - Potential Analysis
7.3. Global Licensed Sports Merchandise Market Estimates & Forecasts by Distribution Channel 2019-2029 (USD Billion)
7.4. Licensed Sports Merchandise Market, Sub Segment Analysis
7.4.1. Online
7.4.2. Offline
Chapter 8. Global Licensed Sports Merchandise Market, Regional Analysis
8.1. Licensed Sports Merchandise Market, Regional Market Snapshot
8.2. North America Licensed Sports Merchandise Market
8.2.1. U.S. Licensed Sports Merchandise Market
8.2.1.1. Product breakdown estimates & forecasts, 2019-2029
8.2.1.2. Distribution Channel breakdown estimates & forecasts, 2019-2029
8.2.2. Canada Licensed Sports Merchandise Market
8.3. Europe Licensed Sports Merchandise Market Snapshot
8.3.1. U.K. Licensed Sports Merchandise Market
8.3.2. Germany Licensed Sports Merchandise Market
8.3.3. France Licensed Sports Merchandise Market
8.3.4. Spain Licensed Sports Merchandise Market
8.3.5. Italy Licensed Sports Merchandise Market
8.3.6. Rest of Europe Licensed Sports Merchandise Market
8.4. Asia-Pacific Licensed Sports Merchandise Market Snapshot
8.4.1. China Licensed Sports Merchandise Market
8.4.2. India Licensed Sports Merchandise Market
8.4.3. Japan Licensed Sports Merchandise Market
8.4.4. Australia Licensed Sports Merchandise Market
8.4.5. South Korea Licensed Sports Merchandise Market
8.4.6. Rest of Asia Pacific Licensed Sports Merchandise Market
8.5. Latin America Licensed Sports Merchandise Market Snapshot
8.5.1. Brazil Licensed Sports Merchandise Market
8.5.2. Mexico Licensed Sports Merchandise Market
8.5.3. Rest of Latin America Licensed Sports Merchandise Market
8.6. Rest of The World Licensed Sports Merchandise Market
Chapter 9. Competitive Intelligence
9.1. Top Market Strategies
9.2. Company Profiles
9.2.1. VF Corporation
9.2.1.1. Key Information
9.2.1.2. Overview
9.2.1.3. Financial (Subject to Data Availability)
9.2.1.4. Product Summary
9.2.1.5. Recent Developments
9.2.2. Nike, Inc.
9.2.3. Adidas AG
9.2.4. Puma SE
9.2.5. Under Armour, Inc.
9.2.6. Hanesbrands Inc.
9.2.7. DICK'S Sporting Goods Inc.
9.2.8. Sports Direct International plc,
9.2.9. G-III Apparel Group, Ltd.
9.2.10. Fanatics Inc.
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption
List of Tables
TABLE 1. Global Licensed Sports Merchandise Market, report scope
TABLE 2. Global Licensed Sports Merchandise Market estimates & forecasts by Region 2019-2029 (USD Billion)
TABLE 3. Global Licensed Sports Merchandise Market estimates & forecasts by Product 2019-2029 (USD Billion)
TABLE 4. Global Licensed Sports Merchandise Market estimates & forecasts by Distribution Channel 2019-2029 (USD Billion)
TABLE 5. Global Licensed Sports Merchandise Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 6. Global Licensed Sports Merchandise Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 7. Global Licensed Sports Merchandise Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 8. Global Licensed Sports Merchandise Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 9. Global Licensed Sports Merchandise Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 10. Global Licensed Sports Merchandise Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 11. Global Licensed Sports Merchandise Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 12. Global Licensed Sports Merchandise Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 13. Global Licensed Sports Merchandise Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 14. Global Licensed Sports Merchandise Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 15. U.S. Licensed Sports Merchandise Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 16. U.S. Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 17. U.S. Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 18. Canada Licensed Sports Merchandise Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 19. Canada Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 20. Canada Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 21. UK Licensed Sports Merchandise Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 22. UK Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 23. UK Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 24. Germany Licensed Sports Merchandise Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 25. Germany Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 26. Germany Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 27. France Licensed Sports Merchandise Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 28. France Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 29. France Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 30. Italy Licensed Sports Merchandise Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 31. Italy Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 32. Italy Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 33. Spain Licensed Sports Merchandise Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 34. Spain Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 35. Spain Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 36. RoE Licensed Sports Merchandise Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 37. RoE Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 38. RoE Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 39. China Licensed Sports Merchandise Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 40. China Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 41. China Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 42. India Licensed Sports Merchandise Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 43. India Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 44. India Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 45. Japan Licensed Sports Merchandise Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 46. Japan Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 47. Japan Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 48. South Korea Licensed Sports Merchandise Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 49. South Korea Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 50. South Korea Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 51. Australia Licensed Sports Merchandise Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 52. Australia Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 53. Australia Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 54. RoAPAC Licensed Sports Merchandise Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 55. RoAPAC Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 56. RoAPAC Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 57. Brazil Licensed Sports Merchandise Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 58. Brazil Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 59. Brazil Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 60. Mexico Licensed Sports Merchandise Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 61. Mexico Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 62. Mexico Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 63. RoLA Licensed Sports Merchandise Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 64. RoLA Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 65. RoLA Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 66. Row Licensed Sports Merchandise Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 67. Row Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 68. Row Licensed Sports Merchandise Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 69. List of secondary sources, used in the study of global Licensed Sports Merchandise Market
TABLE 70. List of primary sources, used in the study of global Licensed Sports Merchandise Market
TABLE 71. Years considered for the study
TABLE 72. Exchange rates considered
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
FIGURES 1. Global Licensed Sports Merchandise Market, research methodology
FIGURES 2. Global Licensed Sports Merchandise Market, Market estimation techniques
FIGURES 3. Global Market size estimates & forecast methods
FIGURES 4. Global Licensed Sports Merchandise Market, key trends 2021
FIGURES 5. Global Licensed Sports Merchandise Market, growth prospects 2022-2029
FIGURES 6. Global Licensed Sports Merchandise Market, porters 5 force model
FIGURES 7. Global Licensed Sports Merchandise Market, pest analysis
FIGURES 8. Global Licensed Sports Merchandise Market, value chain analysis
FIGURES 9. Global Licensed Sports Merchandise Market by segment, 2019 & 2029 (USD Billion)
FIGURES 10. Global Licensed Sports Merchandise Market by segment, 2019 & 2029 (USD Billion)
FIGURES 11. Global Licensed Sports Merchandise Market by segment, 2019 & 2029 (USD Billion)
FIGURES 12. Global Licensed Sports Merchandise Market by segment, 2019 & 2029 (USD Billion)
FIGURES 13. Global Licensed Sports Merchandise Market by segment, 2019 & 2029 (USD Billion)
FIGURES 14. Global Licensed Sports Merchandise Market, regional snapshot 2019 & 2029
FIGURES 15. North America Licensed Sports Merchandise Market 2019 & 2029 (USD Billion)
FIGURES 16. Europe Licensed Sports Merchandise Market 2019 & 2029 (USD Billion)
FIGURES 17. Asia Pacific Licensed Sports Merchandise Market 2019 & 2029 (USD Billion)
FIGURES 18. Latin America Licensed Sports Merchandise Market 2019 & 2029 (USD Billion)
FIGURES 19. Global Licensed Sports Merchandise Market, company Market share analysis (2021)
List of tables and figures and dummy in nature, final lists may vary in the final deliverable

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings