Global Herbal & Organic Mascara Market Size study & Forecast, by Product (Liquid, Gel/Cream), by Distribution Channel (Online and Offline) and Regional Analysis, 2023-2030

Global Herbal & Organic Mascara Market Size study & Forecast, by Product (Liquid, Gel/Cream), by Distribution Channel (Online and Offline) and Regional Analysis, 2023-2030

Global Herbal & Organic Mascara Market is valued at approximately USD 88.98 million in 2022 and is anticipated to grow with a healthy growth rate of more than 5.60% over the forecast period 2023-2030. Herbal & Organic Mascara are beauty and cosmetic products which adds shadow under and over the eyes adds a great texture and weight to the eye makeup and is used to lengthen the eyelashes and make them look beautiful. The Herbal & Organic Mascara market is expanding because of Consumer preferences for beauty and organic products and expanding advancements in mascara brushes for perfect application. However, the high cost of these mascaras and the raw material used in their manufacturing which might halt market growth. It is an oligopolistic market dominated by Ecco Bella, Lotus Herbal, and Essential Care. The use of Cosmetic products is increasing especially among females because of their consciousness of how they look in public.

According to Statista in 2022 global cosmetic market experienced growth of over 15% as there is increased concerned about beauty and lifestyle among people. Also, according to the Statista mascara sales in 2022 in U.S. was about 905.9 million U.S dollar. As. there is increase in women concerned about their looks there is increase in cosmetic products and seeing the negative impact of chemical products women are switching to cosmetics which are organic and does have any side or negative impact. Herbal mascara is cosmetic product women are increasingly switching too as These mascaras keep your eyelashes healthy and conditioned and prevent it from falling or having any other eye problem. Green people a key player in the herbal and organic mascara market have mentioned that they use organic ingredients in manufacturing of their mascara such as sunflower oil, Beeswax and carnauba wax with all these ingredients their mascara is waterproof and nourishing and effective at lifting eyelashes. Increasing the use of false eyelashes to make it look fuller is predicted to increase the demand for natural mascara. In the cosmetic industry people were just concerned about their looks and how effective the product is but more than that now people are concerned about what raw materials are used in those products.

The key regions considered for the Global Herbal & Organic Mascara Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 as there is an increase in preference for eye makeup and due to rising awareness of natural and organic products there is an expected growth in the organic mascara market. Asia Pacific is expected to have the fastest growing CAGR over the forecast period, owing to factors such as rising preferences for physical appearance in countries such as India, Malaysia or China, As, women concern about beauty is increasing they are also concerned about weather the product is herbal or not they do not want to use products which has chemicals in it which might have negative impact on their skin.

Major market player included in this report are:
Ecco Bella
Lotus Herbal
Essential Care
Odylique
Josie Maran
Au Naturale Cosmetic
Green people
Endlessly Beauty care
EVXO cosmetics
Unilever

Recent Developments in the Market:
 In March 2021, Lotus one of the leading beauty companies have entered this growing market with Lotus Botanicals' launch and using a D2C strategy for its distribution channel. Lotus herbal depends on its e-commerce for growth of new launched organic brand.
 In May 2021, The Green People launched into the wellness sector, This collection not only promotes self-care but also helps those with invisible illness as EDS. The major reason for this launch of wellness collection was to help others on their wellness journey and have positive impact on their mental health even with physical issues.

Global Herbal & Organic Mascara Market Report Scope:
 Historical Data – 2020 - 2021
 Base Year for Estimation – 2022
 Forecast period - 2023-2030
 Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
 Segments Covered - Product, Type, Distribution Channel, Region
 Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa


The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:
Liquid
Gel/cream


By Distribution Channel:
Offline
Online

By Region:

North America
U.S.
Canada

Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC

Latin America
Brazil
Mexico

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Companies Mentioned
Ecco Bella
Lotus Herbal
Essential Care
Odylique
Josie Maran
Au Naturale Cosmetic
Green people
Endlessly Beauty care
EVXO cosmetics
Unilever

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