Global Hair Growth Supplements Market Size, Share & Trends Analysis by Type (Single Ingredient, Multi-Ingredient), Form (Powder, Gummies & Soft Gels, Tablets, Capsules, Liquid), Distribution Channel, and Regional Forecasts 2022–2032

Global Hair Growth Supplements Market Size, Share & Trends Analysis by Type (Single Ingredient, Multi-Ingredient), Form (Powder, Gummies & Soft Gels, Tablets, Capsules, Liquid), Distribution Channel, and Regional Forecasts 2022–2032

The global hair growth supplements market was valued at USD 719.13 million in 2023 and is expected to expand at a robust CAGR of 15.5% from 2024 to 2032. This growth is driven by increasing consumer awareness about the nutritional benefits of hair supplements, rising cases of hair loss due to stress and aging, and the demand for natural and organic hair care solutions. The shift from pharmaceutical to nutraceutical solutions for hair health has significantly propelled market demand, especially in light of higher safety profiles and the growing interest in preventive healthcare.

Hair loss caused by conditions such as alopecia, nutritional deficiencies, and the aftereffects of COVID-19 has fueled the adoption of hair growth supplements globally. Additionally, the increasing trend toward e-commerce has made these products more accessible to consumers. For instance, during the pandemic, Amazon witnessed a significant rise in online purchases of personal care supplements, emphasizing the growing shift in consumer buying behavior. Moreover, advancements in product formulations, such as the integration of vitamins, biotin, keratin, and essential oils, have further enhanced the appeal of hair growth supplements.

The market also benefits from the rising demand for vegan, herbal, and organic supplements. Companies are launching innovative products to cater to this demand. For example, OUAI introduced vegan hair-strengthening supplements in 2023, focusing on cruelty-free and plant-based solutions. Additionally, the robust growth in the middle-class population and increased disposable incomes are likely to support the expansion of the market over the forecast period.

Geographically, Asia Pacific dominated the market in 2024, accounting for 47.2% of the global revenue share, driven by a high prevalence of hair loss disorders, rising health awareness, and easy access to products through retail and online channels. North America and Europe are also significant markets, benefiting from advanced healthcare infrastructure, the growing trend of personalized nutrition, and consumer interest in high-quality, organic products.

Major market players included in this report are:
• Nutraceutical Wellness Inc. (Unilever)
• Viviscal Limited (Church & Dwight)
• Amway
• GNC Holdings, Inc. (Harbin Pharmaceutical Group)
• OUAI HAIRCARE (P&G)
• InVite Health
• Codeage LLC
• Viva Naturals
• KLAIRE LABS
• Hair La Vie
• Hum Nutrition
• Lemme Wellness
• Swisse
• Lakshmi Krishna Naturals
• GIMME Beauty

The detailed segments and sub-segments of the market are as follows:

By Type:
• Single Ingredient
• Multi-Ingredient

By Form:
• Powder
• Gummies & Soft Gels
• Tablets
• Capsules
• Liquid

By Distribution Channel:
• Hypermarkets/Supermarkets
• Specialty Stores
• Online Pharmacies
• Drug & Pharma Stores

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Italy
• Spain
• ROE

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC

Latin America
• Brazil
• Mexico

Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA

Years considered for the study are as follows:
• Historical year – 2022
• Base year – 2023
• Forecast period – 2024 to 2032

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approaches.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

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