Global Face Mask Market Size study & Forecast, by Product Type (Sheet Mask, Wash-off Mask/Leave-in Mask), by Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Specialty Stores, Online Retail Stores, Other Distribution Channels)

Global Face Mask Market Size study & Forecast, by Product Type (Sheet Mask, Wash-off Mask/Leave-in Mask), by Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Specialty Stores, Online Retail Stores, Other Distribution Channels) and Regional Analysis, 2023-2030

Global Face Mask Market is valued approximately USD XX billion in 2022 and is anticipated to grow with a healthy growth rate of more than 6.46% over the forecast period 2023-2030. A face mask is a skincare product applied to the face to improve the overall appearance and health of the skin. Unlike medical or protective masks, beauty face masks are not intended for respiratory protection but rather focus on nourishing and enhancing the skin's condition. Beauty face masks are typically left on the skin for a specified time, allowing the active ingredients to penetrate and address specific skincare concerns such as hydration, brightening, firming, soothing, or purifying the skin. They are commonly used as part of a skincare routine to provide a rejuvenating and relaxing experience while promoting a healthy and radiant complexion. The market drivers boosting the growth of face mask market are rising beauty and skincare market and disposable income.

According to Statista, the Beauty & Personal Care market is projected to reach a revenue of USD 579.20 billion in 2023, with an expected annual growth rate of 3.53% (CAGR 2023-2028). The largest segment within this market is Personal Care, accounting for a market volume of USD 253.30 billion in 2023. Online sales are anticipated to contribute 27.5% of the total revenue in the Beauty & Personal Care market by 2023. Moreover, rise in E-commerce and online platforms and product diversification and innovation in face masks is expected to create lucrative opportunities in the market. However, the intense competition from new entrants as well as established market players, skin sensitivity and allergies stifles market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Face Mask Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the dominance of consumer face including both the United States and Canada, high disposable income, and significant emphasis on personal health and wellness. However, Asia Pacific is expected to become the fastest growing during the forecast period, owing to factors such as increasing credibility on social media and influencers who suggest face masks, rising e-commerce and online retailing and increasing influence of K-Beauty and J-Beauty trends.

Major market player included in this report are:
L’Oreal SA
Reckitt Benckiser Group PLC
Johnson & Johnson Inc.
Proctor & Gamble Co.
Natura & Co.
The Estee Lauder Companies Inc.
Eminence Organic Skin Care
Himalaya Inc.
Shiseido Company Limited
Kao Corporation

Recent Developments in the Market:
In January 2022, Oscar Mayer collaborated with Seoul Mamas, a Korean beauty and skincare company based in St. Louis, to introduce their new hydrogel sheet face masks inspired by bologna. The product is now available for purchase on Amazon in the United States.
In August 2021, Kanebo, a division of Kao Corporation, launched their sheet mask called the Smile Performer. This innovative product features sheets made exclusively from cotton by-products, offering biodegradable properties that contribute to a reduced environmental impact.

Global Face Mask Market Report Scope:
Historical Data – 2020 - 2021
Base Year for Estimation – 2022
Forecast period - 2023-2030
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered – Product Type, Distribution Channel, Region
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.

The detailed segments and sub-segment of the market are explained below:

By Product Type:
Sheet Mask
Wash-off Mask/Leave-in Mask

By Distribution Channel:
Supermarkets/Hypermarkets
Convenience/Grocery Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels

By Region:

North America
U.S.
Canada

Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC

Latin America
Brazil
Mexico

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

Companies Mentioned
L’Oreal SA
Reckitt Benckiser Group PLC
Johnson & Johnson Inc.
Proctor & Gamble Co.
Natura & Co.
The Estee Lauder Companies Inc.
Eminence Organic Skin Care
Himalaya Inc.
Shiseido Company Limited
Kao Corporation

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