Global Digital Retail Market Size Study, by Type (Search ads, Display ads, Social media, E-mail marketing, and Others), by Platform (Mobile devices, Desktops, and Others), and Regional Forecasts 2022-2032

Global Digital Retail Market Size Study, by Type (Search ads, Display ads, Social media, E-mail marketing, and Others), by Platform (Mobile devices, Desktops, and Others), and Regional Forecasts 2022-2032


Global Digital Retail Market is valued at approximately USD 889.94 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 36.50% over the forecast period 2024-2032. Digital retail, the process of purchasing and selling products or services online, has revolutionized the entire customer journey. From product discovery and research to purchase and post-purchase support, this market encompasses all aspects of the digital shopping experience, including e-commerce platforms, online marketplaces, and digital storefronts. A significant driver of this market's growth is the rapid expansion of social media, which plays a crucial role in shaping marketing strategies as consumer behavior increasingly shifts online. The integration of social media platforms into digital retail allows businesses to enhance brand visibility, increase customer engagement, and capitalize on the growing trend of personalized shopping experiences.

The digital retail market is witnessing transformative changes as both retailers and consumers increasingly embrace digital marketing trends. Retailers can now target specific audiences with tailored promotions, optimize their online store layouts, and reinforce brand loyalty through consistent digital branding. This transition offers substantial benefits, including enhanced customer engagement, operational efficiencies, and an expanded market reach. Companies like Zappos exemplify the successful integration of digital initiatives, prioritizing customer satisfaction and pioneering innovative strategies in the digital marketplace. However, the market's growth is not without challenges. Security concerns related to digital platforms, particularly the increasing incidence of digital data theft and online fraud, pose significant obstacles. As consumers grow more cautious about online transactions, these concerns could potentially hinder market expansion during the forecast period.

The key regions considered for the global digital retail market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America remains a dominant player due to its advanced digital infrastructure and high consumer spending on online shopping. Conversely, Asia Pacific is expected to experience the highest growth during the forecast period, driven by factors such as high population density, rapid internet penetration, and a significant shift from traditional to digital advertising modes. The region's increasing urbanization further fuels the adoption of digital retail marketing, allowing companies to target a broader audience.

Major market players included in this report are:
Advantage Solutions Inc.
AMP Agency
Ascential Plc
BigCommerce Holdings Inc.
Daniel J. Edelman Holdings Inc.
GK Software SE
Medallion Retail
Salesforce.com Inc.
SocialSEO
Straight North LLC
Stream Companies
Tesco Plc
The Interpublic Group of Companies Inc.
Microsoft Corp.
Shopify Inc.

The detailed segments and sub-segments of the market are explained below:
By Type:
• Search ads
• Display ads
• Social media
• E-mail marketing
• Others
By Platform:
• Mobile devices
• Desktops
• Others
By Region:
• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• RoLA
• Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA

Years considered for the study are as follows:
• Historical year – 2022
• Base year – 2023
• Forecast period – 2024 to 2032
Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

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Chapter 1. Global Digital Retail Market Executive Summary
1.1. Global Digital Retail Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Type
1.3.2. By Platform
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion
Chapter 2. Global Digital Retail Market Definition and Research Assumptions
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates
Chapter 3. Global Digital Retail Market Dynamics
3.1. Market Drivers
3.1.1. Rapid growth in social media platforms
3.1.2. Increasing consumer shift towards online shopping
3.1.3. Integration of advanced technologies in retail
3.2. Market Challenges
3.2.1. Security concerns associated with digital platforms
3.2.2. Rising competition from traditional retail channels
3.3. Market Opportunities
3.3.1. Expansion of digital infrastructure in emerging markets
3.3.2. Adoption of innovative digital marketing strategies
3.3.3. Growth in mobile commerce
Chapter 4. Global Digital Retail Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top investment opportunity
4.4. Top winning strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Global Digital Retail Market Size & Forecasts by Type 2022-2032
5.1. Segment Dashboard
5.2. Global Digital Retail Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
5.2.1. Search ads
5.2.2. Display ads
5.2.3. Social media
5.2.4. E-mail marketing
5.2.5. Others
Chapter 6. Global Digital Retail Market Size & Forecasts by Platform 2022-2032
6.1. Segment Dashboard
6.2. Global Digital Retail Market: Platform Revenue Trend Analysis, 2022 & 2032 (USD Billion)
6.2.1. Mobile devices
6.2.2. Desktops
6.2.3. Others
Chapter 7. Global Digital Retail Market Size & Forecasts by Region 2022-2032
7.1. North America Digital Retail Market
7.1.1. U.S. Digital Retail Market
7.1.1.1. Type breakdown size & forecasts, 2022-2032
7.1.1.2. Platform breakdown size & forecasts, 2022-2032
7.1.2. Canada Digital Retail Market
7.2. Europe Digital Retail Market
7.2.1. U.K. Digital Retail Market
7.2.2. Germany Digital Retail Market
7.2.3. France Digital Retail Market
7.2.4. Spain Digital Retail Market
7.2.5. Italy Digital Retail Market
7.2.6. Rest of Europe Digital Retail Market
7.3. Asia-Pacific Digital Retail Market
7.3.1. China Digital Retail Market
7.3.2. India Digital Retail Market
7.3.3. Japan Digital Retail Market
7.3.4. Australia Digital Retail Market
7.3.5. South Korea Digital Retail Market
7.3.6. Rest of Asia Pacific Digital Retail Market
7.4. Latin America Digital Retail Market
7.4.1. Brazil Digital Retail Market
7.4.2. Mexico Digital Retail Market
7.4.3. Rest of Latin America Digital Retail Market
7.5. Middle East & Africa Digital Retail Market
7.5.1. Saudi Arabia Digital Retail Market
7.5.2. South Africa Digital Retail Market
7.5.3. Rest of Middle East & Africa Digital Retail Market
Chapter 8. Competitive Intelligence
8.1. Key Company SWOT Analysis
8.1.1. Company 1
8.1.2. Company 2
8.1.3. Company 3
8.2. Top Market Strategies
8.3. Company Profiles
8.3.1. Advantage Solutions Inc.
8.3.1.1. Key Information
8.3.1.2. Overview
8.3.1.3. Financial (Subject to Data Availability)
8.3.1.4. Product Summary
8.3.1.5. Market Strategies
8.3.2. AMP Agency
8.3.3. Ascential Plc
8.3.4. BigCommerce Holdings Inc.
8.3.5. Daniel J. Edelman Holdings Inc.
8.3.6. GK Software SE
8.3.7. Medallion Retail
8.3.8. Salesforce.com Inc.
8.3.9. SocialSEO
8.3.10. Straight North LLC
8.3.11. Stream Companies
8.3.12. Tesco Plc
8.3.13. The Interpublic Group of Companies Inc.
8.3.14. Microsoft Corp.
8.3.15. Shopify Inc.
Chapter 9. Research Process
9.1. Research Process
9.1.1. Data Mining
9.1.2. Analysis
9.1.3. Market Estimation
9.1.4. Validation
9.1.5. Publishing
9.2. Research Attributes
List of Tables
TABLE 1. Global Digital Retail market, report scope
TABLE 2. Global Digital Retail market estimates & forecasts by Region 2022-2032 (USD Billion)
TABLE 3. Global Digital Retail market estimates & forecasts by Type 2022-2032 (USD Billion)
TABLE 4. Global Digital Retail market estimates & forecasts by Platform 2022-2032 (USD Billion)
TABLE 5. Global Digital Retail market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 6. Global Digital Retail market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 7. Global Digital Retail market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 8. Global Digital Retail market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 9. Global Digital Retail market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 10. Global Digital Retail market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 11. Global Digital Retail market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 12. Global Digital Retail market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 13. Global Digital Retail market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 14. Global Digital Retail market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 15. U.S. Digital Retail market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 16. U.S. Digital Retail market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 17. U.S. Digital Retail market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 18. Canada Digital Retail market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 19. Canada Digital Retail market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 20. Canada Digital Retail market estimates & forecasts by segment 2022-2032 (USD Billion)
This list is not complete, the final report does contain more than 100 tables. The list may be updated in the final deliverable.
List of Figures
FIGURE 1. Global Digital Retail market, research methodology
FIGURE 2. Global Digital Retail market, market estimation techniques
FIGURE 3. Global market size estimates & forecast methods
FIGURE 4. Global Digital Retail market, key trends 2023
FIGURE 5. Global Digital Retail market, growth prospects 2022-2032
FIGURE 6. Global Digital Retail market, porters 5 force model
FIGURE 7. Global Digital Retail market, PESTEL analysis
FIGURE 8. Global Digital Retail market, value chain analysis
FIGURE 9. Global Digital Retail market by segment, 2022 & 2032 (USD Billion)
FIGURE 10. Global Digital Retail market by segment, 2022 & 2032 (USD Billion)
FIGURE 11. Global Digital Retail market by segment, 2022 & 2032 (USD Billion)
FIGURE 12. Global Digital Retail market by segment, 2022 & 2032 (USD Billion)
FIGURE 13. Global Digital Retail market by segment, 2022 & 2032 (USD Billion)
FIGURE 14. Global Digital Retail market, regional snapshot 2022 & 2032
FIGURE 15. North America Digital Retail market 2022 & 2032 (USD Billion)
FIGURE 16. Europe Digital Retail market 2022 & 2032 (USD Billion)
FIGURE 17. Asia pacific Digital Retail market 2022 & 2032 (USD Billion)
FIGURE 18. Latin America Digital Retail market 2022 & 2032 (USD Billion)
FIGURE 19. Middle East & Africa Digital Retail market 2022 & 2032 (USD Billion)
FIGURE 20. Global Digital Retail market, company market share analysis (2023)
This list is not complete, the final report does contain more than 50 figures. The list may be updated in the final deliverable.

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