Global Customer Engagement Solutions Market Size study, By Component (Solutions, Services), By Deployment Mode (On-premise, Cloud), By Verticals (Banking, Financial Services, and Insurance, Telecom and IT, Retail and Consumer Goods, Media and Entertainment, Others), and Regional Forecasts 2022-2028
Global Customer Engagement Solutions Market is valued at approximately USDXX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2022-2028. A consumer engagement solution is the incorporation of consumer engagement software and services that are used to manage customer communications with a wide range of touchpoints and channels. This solution is highly adopted to optimize the workforce, generate engagement applications, and automate processes. The growth of the eCommerce and mCommerce industry, increasing investments in Artificial Intelligence (AI), coupled with the rise in cross-selling and upselling activities are the major factors impelling the market demand around the world. For instance, according to Statista, in 2019, retail e-commerce sales globally are recorded at USD 3,351 billion, and the figure is projected to rise and is likely to reach USD 7,391 billion. Consequentially, the rising e-commerce sales are fostering the demand for customer engagement solutions, which, in turn, augment the market growth in the impending years. However, data security and privacy concerns and complexities to synchronize data between customer engagement solutions and other technology impede the growth of the market over the forecast period of 2022-2028. Also, the increasing applicability of Big Data and Machine Learning and rising emphasis on delivering enhanced omnichannel customer engagement are anticipated to act as catalyzing factors for the market demand during the forecast period.
The key regions considered for the global Customer Engagement Solutions Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to the rising adoption of advanced technologies such as AI, ML, and big data, along with the strong presence of leading market players. Whereas, Asia-Pacific is anticipated to exhibit the highest CAGR over the forecast period 2022-2028. Factors such as the growth of the e-commerce industry, rising proliferation of smartphones, as well as growth of the countries like South Korea, India, Japan, and China would create lucrative growth prospects for the Customer Engagement Solutions Market across the Asia-Pacific region.
Major market players included in this report are:
Avaya
IBM Corporation
Microsoft Corporation
NICE Systems
Oracle Corporation
SAP SE
Zendesk
Pegasystems
Verint Systems
eGain Corporation
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component:
Solutions
Services
By Deployment Mode:
On-premise
Cloud
By Verticals:
Banking, Financial Services, and Insurance
Telecom and IT
Retail and Consumer Goods
Media and Entertainment
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year – 2018, 2019, 2020
Base year – 2021
Forecast period – 2022 to 2028
Target Audience of the Global Customer Engagement Solutions Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
Companies Mentioned
Avaya
IBM Corporation
Microsoft Corporation
NICE Systems
Oracle Corporation
SAP SE
Zendesk
Pegasystems
Verint Systems
eGain Corporation
Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions.
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