Global Colour Changing Packaging Market Size Study, by Material (Plastic, Paper, Metal, Glass, Biodegradable Materials), by Technology (Thermal Sensitive, Humidity Sensitive, Chemical Sensitive, UV Sensitive), by End-Use (Food, Beverages, Pharmaceutical,

Global Colour Changing Packaging Market Size Study, by Material (Plastic, Paper, Metal, Glass, Biodegradable Materials), by Technology (Thermal Sensitive, Humidity Sensitive, Chemical Sensitive, UV Sensitive), by End-Use (Food, Beverages, Pharmaceutical, Cosmetics, Agriculture, Healthcare, Industrial Chemical), and Regional Forecasts 2022-2032


Global Colour Changing Packaging Market is valued at approximately USD 1.38 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 4.2% over the forecast period 2024-2032. Color-changing packaging, also known as chromogenic packaging, represents a fascinating innovation in the realm of consumer goods. This technology allows packaging to change color in response to various stimuli such as temperature, light, pressure, or chemical reactions. The market for color-changing packaging has been steadily growing as companies seek to enhance consumer engagement, provide product differentiation, and improve brand recognition through unique and interactive packaging solutions.

One of the key drivers behind the popularity of color-changing packaging is its ability to create an interactive and memorable consumer experience. These packaging solutions captivate consumers and encourage them to interact with the product in a novel way. This engagement enhances brand loyalty and also increases perceived product value. Moreover, color-changing packaging can serve practical purposes beyond aesthetics. For instance, in the food and beverage industry, it can indicate temperature changes, ensuring that consumers are aware of whether their product is at the optimal condition for consumption. In pharmaceuticals, it can signal tampering or expiry, providing crucial information for consumer safety.

Color-changing packaging offers brands a unique storytelling opportunity. It allows them to communicate product attributes such as freshness, purity, or innovation directly through the packaging itself. This sensory appeal can be particularly effective in capturing the attention of younger demographics and tech-savvy consumers who value interactivity and visual appeal.

Technological advancements have further fueled the growth of the color-changing packaging market. Innovations in materials science, such as the development of thermochromic and photochromic inks and dyes, have made it easier and more cost-effective for brands to incorporate color-changing elements into their packaging designs. Additionally, advancements in printing techniques have allowed for more intricate and customizable designs, enabling brands to create truly unique packaging solutions that stand out on store shelves.

Therefore, the color-changing packaging market continues to evolve and expand as brands recognize the value of engaging and innovative packaging solutions. As consumer expectations for personalized and interactive experiences grow, color-changing packaging offers a compelling way for brands to differentiate themselves in competitive markets and forge deeper connections with their target audiences. With ongoing technological innovation and increasing consumer demand for sustainability and functionality, the future looks bright for color-changing packaging as a dynamic and integral part of product packaging strategies across various industries. The food and beverage industry is witnessing an innovative convergence of technology and practicality with the rise of the colour changing packaging market. This innovative approach promises significant benefits for manufacturers and consumers alike, which is ensuring safety in a dynamic ecosystem. However, high operational costs and lack of awareness in developing regions, along with the technical difficulties in manufacturing are hampering the market growth during the estimated period.

The key regions considered for the global Colour Changing Packaging Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is a dominating region in the Colour Changing Packaging Market in terms of revenue. The market growth in the region is being attributed to factors including an increase in demand for personalized packaging solutions, along with the high demand for convenience and on-the-go packaging. Whereas, the market in the Asia Pacific is anticipated to grow at the fastest rate over the forecast period fueled by rising consumer interest in interactive experiences, a growing emphasis on product authenticity, and surging demand for premium packaging in this region.

Major market players included in this report are:

Avery Dennison

Toray

Sappi

Stora Enso

Mondi

Graphic Packaging

Ball Corporation

Crown Holdings

Toyo Seikan Group

Owens-Illinois

Saint-Gobain Containers

Verallia

Nestlé

PepsiCo

Kraft Heinz

The detailed segments and sub-segment of the market are explained below:

By Material:
• Plastic
• Paper
• Metal
• Glass
• Biodegradable Materials

By Technology:
• Thermal Sensitive
• Humidity Sensitive
• Chemical Sensitive
• UV Sensitive

By End-Use:
• Food
• Beverages
• Pharmaceutical
• Cosmetics
• Agriculture
• Healthcare
• Industrial Chemical

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC

Latin America
• Brazil
• Mexico

Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA

Years considered for the study are as follows:
• Historical year – 2022
• Base year – 2023
• Forecast period – 2024 to 2032

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

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Chapter 1. Global Colour Changing Packaging Market Executive Summary
1.1. Global Colour Changing Packaging Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Material
1.3.2. By Technology
1.3.3. By End-Use
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion
Chapter 2. Global Colour Changing Packaging Market Definition and Research Assumptions
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates
Chapter 3. Global Dynamics
3.1. Market Drivers
3.1.1. Increasing Demand for Freshness Indicators
3.1.2. Technological Advancements in Packaging
3.1.3. Rising Consumer Engagement with Interactive Packaging
3.2. Market Challenges
3.2.1. High Operational Costs
3.2.2. Technical Difficulties in Manufacturing
3.3. Market Opportunities
3.3.1. Expansion in Emerging Markets
3.3.2. Innovations in Smart Sensor Technology
3.3.3. Increasing Focus on Sustainability
Chapter 4. Global Colour Changing Packaging Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top investment opportunity
4.4. Top winning strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Global Colour Changing Packaging Market Size & Forecasts by Material 2022-2032
5.1. Segment Dashboard
5.2. Global Colour Changing Packaging Market: Material Revenue Trend Analysis, 2022 & 2032 (USD Billion)
5.2.1. Plastic
5.2.2. Paper
5.2.3. Metal
5.2.4. Glass
5.2.5. Biodegradable Materials
Chapter 6. Global Colour Changing Packaging Market Size & Forecasts by Technology 2022-2032
6.1. Segment Dashboard
6.2. Global Colour Changing Packaging Market: Technology Revenue Trend Analysis, 2022 & 2032 (USD Billion)
6.2.1. Thermal Sensitive
6.2.2. Humidity Sensitive
6.2.3. Chemical Sensitive
6.2.4. UV Sensitive
Chapter 7. Global Colour Changing Packaging Market Size & Forecasts by End-Use 2022-2032
7.1. Segment Dashboard
7.2. Global Colour Changing Packaging Market: End-Use Revenue Trend Analysis, 2022 & 2032 (USD Billion)
7.2.1. Food
7.2.2. Beverages
7.2.3. Pharmaceutical
7.2.4. Cosmetics
7.2.5. Agriculture
7.2.6. Healthcare
7.2.7. Industrial Chemical
Chapter 8. Global Colour Changing Packaging Market Size & Forecasts by Region 2022-2032
8.1. North America Colour Changing Packaging Market
8.1.1. U.S. Colour Changing Packaging Market
8.1.1.1. Material breakdown size & forecasts, 2022-2032
8.1.1.2. Technology breakdown size & forecasts, 2022-2032
8.1.1.3. End-Use breakdown size & forecasts, 2022-2032
8.1.2. Canada Colour Changing Packaging Market
8.2. Europe Colour Changing Packaging Market
8.2.1. U.K. Colour Changing Packaging Market
8.2.2. Germany Colour Changing Packaging Market
8.2.3. France Colour Changing Packaging Market
8.2.4. Spain Colour Changing Packaging Market
8.2.5. Italy Colour Changing Packaging Market
8.2.6. Rest of Europe Colour Changing Packaging Market
8.3. Asia-Pacific Colour Changing Packaging Market
8.3.1. China Colour Changing Packaging Market
8.3.2. India Colour Changing Packaging Market
8.3.3. Japan Colour Changing Packaging Market
8.3.4. Australia Colour Changing Packaging Market
8.3.5. South Korea Colour Changing Packaging Market
8.3.6. Rest of Asia Pacific Colour Changing Packaging Market
8.4. Latin America Colour Changing Packaging Market
8.4.1. Brazil Colour Changing Packaging Market
8.4.2. Mexico Colour Changing Packaging Market
8.4.3. Rest of Latin America Colour Changing Packaging Market
8.5. Middle East & Africa Colour Changing Packaging Market
8.5.1. Saudi Arabia Colour Changing Packaging Market
8.5.2. South Africa Colour Changing Packaging Market
8.5.3. Rest of Middle East & Africa Colour Changing Packaging Market
Chapter 9. Competitive Intelligence
9.1. Key Company SWOT Analysis
9.1.1. Avery Dennison
9.1.2. Toray
9.1.3. Sappi
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. Avery Dennison
9.3.1.1. Key Information
9.3.1.2. Overview
9.3.1.3. Financial (Subject to Data Availability)
9.3.1.4. Product Summary
9.3.1.5. Market Strategies
9.3.2. Toray
9.3.3. Sappi
9.3.4. Stora Enso
9.3.5. Mondi
9.3.6. Graphic Packaging
9.3.7. Ball Corporation
9.3.8. Crown Holdings
9.3.9. Toyo Seikan Group
9.3.10. Owens-Illinois
9.3.11. Saint-Gobain Containers
9.3.12. Verallia
9.3.13. Nestlé
9.3.14. PepsiCo
9.3.15. Kraft Heinz
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
List of Tables
TABLE 1. Global Colour Changing Packaging market, report scope
TABLE 2. Global Colour Changing Packaging market estimates & forecasts by Region 2022-2032 (USD Billion)
TABLE 3. Global Colour Changing Packaging market estimates & forecasts by Material 2022-2032 (USD Billion)
TABLE 4. Global Colour Changing Packaging market estimates & forecasts by Technology 2022-2032 (USD Billion)
TABLE 5. Global Colour Changing Packaging market estimates & forecasts by End-Use 2022-2032 (USD Billion)
TABLE 6. Global Colour Changing Packaging market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 7. Global Colour Changing Packaging market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 8. Global Colour Changing Packaging market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 9. Global Colour Changing Packaging market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 10. Global Colour Changing Packaging market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 11. Global Colour Changing Packaging market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 12. Global Colour Changing Packaging market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 13. Global Colour Changing Packaging market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 14. Global Colour Changing Packaging market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 15. U.S. Colour Changing Packaging market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 16. U.S. Colour Changing Packaging market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 17. U.S. Colour Changing Packaging market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 18. Canada Colour Changing Packaging market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 19. Canada Colour Changing Packaging market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 20. Canada Colour Changing Packaging market estimates & forecasts by segment 2022-2032 (USD Billion)
This list is not complete, final report does contain more than 100 tables. The list may be updated in the final deliverable.
List of Figures
FIGURE 1. Global Colour Changing Packaging market, research methodology
FIGURE 2. Global Colour Changing Packaging market, market estimation techniques
FIGURE 3. Global market size estimates & forecast methods.
FIGURE 4. Global Colour Changing Packaging market, key trends 2023
FIGURE 5. Global Colour Changing Packaging market, growth prospects 2022-2032
FIGURE 6. Global Colour Changing Packaging market, porters 5 force model
FIGURE 7. Global Colour Changing Packaging market, PESTEL analysis
FIGURE 8. Global Colour Changing Packaging market, value chain analysis
FIGURE 9. Global Colour Changing Packaging market by segment, 2022 & 2032 (USD Billion)
FIGURE 10. Global Colour Changing Packaging market by segment, 2022 & 2032 (USD Billion)
FIGURE 11. Global Colour Changing Packaging market by segment, 2022 & 2032 (USD Billion)
FIGURE 12. Global Colour Changing Packaging market by segment, 2022 & 2032 (USD Billion)
FIGURE 13. Global Colour Changing Packaging market by segment, 2022 & 2032 (USD Billion)
FIGURE 14. Global Colour Changing Packaging market, regional snapshot 2022 & 2032
FIGURE 15. North America Colour Changing Packaging market 2022 & 2032 (USD Billion)
FIGURE 16. Europe Colour Changing Packaging market 2022 & 2032 (USD Billion)
FIGURE 17. Asia pacific Colour Changing Packaging market 2022 & 2032 (USD Billion)
FIGURE 18. Latin America Colour Changing Packaging market 2022 & 2032 (USD Billion)
FIGURE 19. Middle East & Africa Colour Changing Packaging market 2022 & 2032 (USD Billion)
FIGURE 20. Global Colour Changing Packaging market, company market share analysis (2023)
This list is not complete, final report does contain more than 50 figures. The list may be updated in the final deliverable.

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