Global Broadcasting & Cable TV Market Size study & Forecast, by Technology( Cable Tv, Satellite Tv, Internet Protocol TV (IPTV), Digital Terrain TV (DTT)) by Revenue Channel( Advertising, Subscription), and Regional Analysis, 2022-2029

Global Broadcasting & Cable TV Market Size study & Forecast, by Technology( Cable Tv, Satellite Tv, Internet Protocol TV (IPTV), Digital Terrain TV (DTT)) by Revenue Channel( Advertising, Subscription), and Regional Analysis, 2022-2029

Global Broadcasting & Cable TV Market is valued approximately USD 320.11 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 3.9% over the forecast period 2022-2029. Delivering music or video to a targeted audience across any electronic mass communication medium typically the electromagnetic spectrum in one-to-many models is known as broadcasting. It is a term that is used to describe radio and television broadcasts. The Broadcasting & Cable TV market is expanding because of factors such as increasing adoption of smart TVs and digitization Of Video and Content Distribution Process. However, incremental Transition from Cable Tv to Ott Media Streaming Platforms may halt market growth.

As per Statista, in year 2021 the revenue from OTT TV and video across the globe stood at USD 135.1 billion which increased to USD 157.3 billion in year 2022 and it is projected to reach at USD 242.9 billion by year 2028. Thus, rising adoption of over-the-top TV and Video is fostering the market growth. As with the rising adoption of OTT TV the demand for broadcasting and cable TV would also rise. In addition, with the advent of 5g Delivery Model, there has been rise in adoption of broadcasting and cable TV. Additionally, government attempts in developing nations like India to digitize broadcasting technology and internet services are encouraging an increase in demand for broadcasting & cable TV services. The dissemination of legitimate and original material is made possible by strict government laws and regulations against content piracy, which ensures stable market growth during the projection period.

The key regions considered for the Global Broadcasting & Cable TV Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the rise in preference of OTT media streaming application and platform. Whereas, Asia Pacific is expected to grow with a highest CAGR during the forecast period, owing to factors such as the affordable availability of high-speed internet and growing trends in IPTV adoption are contributing to the broadcasting and cable TV industry's stable expansion. Additionally, the existence of a sizeable population of families in rural areas of developing nations like India, combined with the accessibility of reliable internet connections, is providing the Asia Pacific market with tremendous potential opportunities..

Major market player included in this report are:
AT&T Inc.
Canadian Broadcasting Company (CBC)
DISH Network L.L.C.
Discovery Communications, Inc.
FOX
Tata Sky Ltd
The wall Disney Company
ViacomCBS Inc.
YouTube LLC
British Broadcasting Corporation.

Recent Developments in the Market:
 In November 2022, Canadian Broadcasting Corporation announced the launch of CBC News Explore, ad-supported and a free-to-stream news channel. On a few smart TVs, online, and through a mobile app, the channel streams continuously.
 In September 2022, DISH Network L.L.C. announced the partnership with SeaChange and BeFront for developing and launching solution for the TV advertisers named National Linear Programmatic.

Global Broadcasting & Cable TV Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Technology, Revenue Channel, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Technology offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Technology:
Cable Tv
Satellite Tv
Internet Protocol TV (IPTV)
Digital Terrain TV (DTT)

By Revenue Channel:
Advertising
Subscription


By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Rest of the World


Companies Mentioned
AT&T Inc.
Canadian Broadcasting Company (CBC)
DISH Network L.L.C.
Discovery Communications, Inc.
FOX
Tata Sky Ltd
The wall Disney Company
ViacomCBS Inc.
YouTube LLC
British Broadcasting Corporation.

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