Global Bleisure Tourism Market Size study, By Application (Corporate, Government), Booking Channel (Phone Booking, Online Booking), Trip Type (Domestic Trip, International Trip), Tour Type (Independent Traveler, Business Trips), Consumer Orientation (Men,

Global Bleisure Tourism Market Size study, By Application (Corporate, Government), Booking Channel (Phone Booking, Online Booking), Trip Type (Domestic Trip, International Trip), Tour Type (Independent Traveler, Business Trips), Consumer Orientation (Men, Women), Occupation (Technology/IT/Software, Manufacturing, Finance, Healthcare, Education), and Regional Forecasts 2022-2028

Global Bleisure Tourism Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028. The Bleisure Tourism can be defined as a blending of business and leisure travel. Bleisure travel is the practice of extending business travel for leisure purposes, or otherwise combining work and leisure during a business trip. The growing travel & tourism market worldwide and increasing penetration of online booking channels as well as strategic initiatives from leading market players are factors that are accelerating the global market demand. For instance, according to Statista – as of 2022, revenue in in the Travel & Tourism market is estimated at USD 642.3 billion, and the revenue is expected to show an annual growth rate of 12.09% between 2022 and 2026 to reach to USD 1014 billion by 2026.Furthermore, leading market players are working towards new acquisitions to increase their geographical footprints. For instance, in January 2021, Blackstone Capital Partners and Blackstone Real Estate Partners announced acquisitions of UK based premier holiday company Bourne Leisure. The Company is a leader in the UK domestic holiday market and have employee count of 16,000. Moreover, in November 2021, Illinois, USA based Hyatt Hotels Corporation completed the acquisition of Pennsylvania, US based Apple Leisure Group (ALG) from American investment company KKR and Colorado, US based Private-equity firm KSL Capital Partners, LLC. This acquisition intended for expansion of Hyatt’s global resorts footprint. Also, rapid expansion of the hospitality sector in emerging countries and increasing emergence of Work from Anywhere Culture are anticipated to act as a catalyzing factor for the market demand during the forecast period. However, a lack of penetration in emerging markets impede the growth of the market over the forecast period of 2022-2028.

The key regions considered for the global Bleisure Tourism Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to the growing trend of work from anywhere culture and increasing influx of outbound tourists in the region. Whereas, Asia Pacific is anticipated to exhibit a significant growth rate over the forecast period 2022-2028. Factors such as growing penetration of leading international business organizations and rising aviation sector, would create lucrative growth prospects for the global Bleisure Tourism Market across the Asia Pacific region.

Major market players included in this report are:
Airbnb Inc.
American Express Travel
Expedia Inc.
BCD Travel
Carlson Wagonlit Travel
Flight Centre Travel Group
The Priceline Group
Fareportal, Inc.
Wexas Travel
Travel Leaders

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Application
Corporate
Government
By Booking Channel
Phone Booking
Online Booking
By Trip Type
Domestic Trip
International Trip
By Tour Type
Independent Traveler
Business Trips
By Consumer Orientation
Men
Women
By Occupation
Technology/IT/Software
Manufacturing
Finance
Healthcare
Education
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019, 2020
Base year – 2021
Forecast period – 2022 to 2028

Target Audience of the Global Bleisure Tourism Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors

Companies Mentioned

Airbnb Inc.
American Express Travel
Expedia Inc.
BCD Travel
Carlson Wagonlit Travel
Flight Centre Travel Group
The Priceline Group
Fareportal, Inc.
Wexas Travel
Travel Leaders

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