Global Automotive Wheel Coating Market Size study & Forecast, by Coating Type (Powder Coating, Liquid Coating, Ceramic Coating, Chrome Plating, Misc), by Substrate (Alloys, Carbon Fiber, Composite Materials, Steel, Misc), by Vehicle Type (Passenger Cars,

Global Automotive Wheel Coating Market Size study & Forecast, by Coating Type (Powder Coating, Liquid Coating, Ceramic Coating, Chrome Plating, Misc), by Substrate (Alloys, Carbon Fiber, Composite Materials, Steel, Misc), by Vehicle Type (Passenger Cars, Light Commercial Vehicles, Heavy Commercial Vehicles, Performance and Sports Cars, Off-road Vehicles) and Regional Analysis, 2023-2030

Global Automotive Wheel Coating Market is valued at approximately USD xx billion in 2022 and is anticipated to grow with a healthy growth rate of more than xx% during the forecast period 2023-2030. Automotive Wheel Coating refers to the application of protective and decorative layers on the surfaces of vehicle wheels. This coating serves several purposes, including enhancing the aesthetic appeal of the wheels, providing protection against environmental elements, and contributing to the overall durability of the wheels. The Automotive Wheel Coating Market is expanding because of factors such as increasing demand for electric vehicles and the rising number of heavy commercial vehicle fleets. The coating is commonly applied to both steel and alloy wheels, and appears in several forms, including paints, clear coatings, and specialized finishes. As a result, the demand for Automotive Wheel Coating has progressively increased in the international market during the forecast period 2023-2030.

Original Equipment Manufacturers manufacturing electric vehicles have specific requirements for wheel coatings. Manufacturers of coatings need to adapt their products to meet the specifications and preferences of electric vehicle manufacturers According to Statista, globally the number of electric vehicles sold in 2020 was 3.18 million; in 2022 the number reach 10.24 million and it anticipated to reach 12.97 million by 2025. Another important factor that drives the Automotive Wheel Coating Market is the increasing number of heavy commercial vehicle fleets. Heavy commercial vehicles, such as trucks and buses, typically endure more challenging operating conditions compared to passenger vehicles. The demand for coatings with enhanced durability, resistance to road debris, and protection against harsh weather conditions increases with a larger heavy commercial vehicle fleet. In addition, as per Statista, in 2020, there were 53.92 million passengers cars sold globally, and up to 57.49 million passenger cars were sold in 2022. Furthermore, China was the world's largest regional market for automobiles in 2022. Moreover, rising consumer demand for corrosion-resistant and high-performance coatings and expansion of the automotive industry are anticipated to create lucrative growth opportunities for the market over the forecast period. However, the high cost of Automotive Wheel Coatings and lack of awareness are going to impede overall market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Automotive Wheel Coating Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia Pacific dominated the market in 2022 owing to the significant production and consumption of automotive wheels in the region. The region’s dominant performance is anticipated to propel the overall demand for Automotive Wheel Coating. Furthermore, North America is expected to grow fastest over the forecast period, owing to factors such as the increasing presence of key market players in the region. Key players engage in strategic partnerships or collaborations with automotive manufacturers, suppliers, and other stakeholders. These collaborations can lead to joint ventures, exclusive supply agreements, or co-development efforts, influencing the availability and adoption of specific wheel coating solutions.

Major market player included in this report are:
Akzo Nobel N.V.
Kansai Paint Co. Ltd
PPG Industries Inc.
Axalta Coating Systems Ltd
BASF SE
Emil Frei GmbH and Co. KG
Lankwitzer Premium Coatings
TIGER Coatings GmbH and Co. KG
Arsonsisi Spa
Helios Coatings Inc

Recent Developments in the Market:
 In December 2022, AkzoNobel acquired the wheel liquid coatings business from Lankwitzer Lackfabrik GmbH. This strategic move enhances AkzoNobel's performance coatings portfolio, providing a valuable addition to its current powder coatings offerings. The acquisition broadens the spectrum of innovative products offered by AkzoNobel, further solidifying its position in the market.

Global Automotive Wheel Coating Market Report Scope:
 Historical Data – 2020 - 2021
 Base Year for Estimation – 2022
 Forecast period - 2023-2030
 Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
 Segments Covered - Coating Type, Substrate, Vehicle Type, Region
 Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.

The detailed segments and sub-segment of the market are explained below:

By Coating Type:
Powder Coating
Liquid Coating
Ceramic Coating
Chrome Plating
Misc

By Substrate:
Alloys
Carbon Fiber
Composite Materials
Steel
Misc

By Vehicle Type:
Passenger Cars
Light Commercial Vehicles
Heavy Commercial Vehicles
Performance and Sports Cars
Off-road Vehicles

By Region:

North America
U.S.
Canada

Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC

Latin America
Brazil
Mexico

Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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