Global A2P & P2A Messaging Market Size study, by Type (A2P, P2A), by Traffic (Multi-Country, National), by Messaging Platform (Cloud API Messaging Platform, Traditional & Managed Messaging Platform), by Industry (Aerospace & Defense, Automotive & Transpor

Global A2P & P2A Messaging Market Size study, by Type (A2P, P2A), by Traffic (Multi-Country, National), by Messaging Platform (Cloud API Messaging Platform, Traditional & Managed Messaging Platform), by Industry (Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, Travel & Hospitality), by Application (Authentication Services, Customer Relationship Management Services, Inquiry & Search Related Services, Interactive Messages, Notifications & Alerts, Promotional & Marketing Services, Pushed Content Services, Voting & Entertainment) and Regional Forecasts 2022-2032


Global A2P & P2A Messaging Market is valued at approximately USD 3.99 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 11.77% over the forecast period 2024-2032. Application-to-Person (A2P) messaging refers to the transmission of messages from an application, that is generally managed by businesses or organizations, to an individual's mobile device. This method is extensively used for sending notifications, alerts, marketing messages, one-time passwords (OTPs), and promotional content via SMS, MMS, or in-app push notifications. Conversely, Person-to-Application (P2A) messaging allows individuals to initiate communication towards an application, commonly used for responding to A2P messages, confirming appointments, requesting information, or participating in surveys and votes.

The A2P & P2A messaging market encompasses all business sectors leveraging mobile messaging services to reach customers globally, focusing on various platforms, services, and technological advancements to optimize SMS delivery and reception. The market's growth is driven by the need to engage consumers to drive profitability, increased mobile marketing and omnichannel advertising, and the adoption of customer communication services in sectors like banking, healthcare, retail, and eCommerce. However, challenges such as local regulations, country-specific guidelines, and gray route abuse affecting telecom operators' revenue that is hindering the market growth across the globe.

Opportunities for growth include the integration of rich communication services (RCS) in the A2P messaging space, AI and machine learning for personalized messaging campaigns, and collaborations between telecom operators and over-the-top (OTT) players. The increasing demand for A2P messaging among businesses to expand their reach and the rising preference for Cloud API messaging platforms due to their flexibility and speed further support the market's expansion.

The key regions considered for the global A2P & P2A messaging market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is accounted as the dominating region in A2P & P2A messaging services due to higher smartphone penetration, a robust e-commerce sector, and advanced adoption of technologies. Whereas, the Asia Pacific region is witnessing high growth due to technological innovation, increasing mobile usage, rapid growth in mobile subscriptions, and digital inclusion initiatives. Additionally, the evolution of advanced communication services and businesses transitioning to omnichannel communication strategies are further leveraging various growth opportunities for market expansion over the forecast period of 2024-2032.

Major market players included in this report are:
• Tata Communications Limited
• China Telecom Global Limited
• ClearSky Technologies, Inc.
• Comviva Technologies Limited
• Telnyx LLC
• Global Message Services AG
• Infobip Ltd.
• LINK Mobility Group Holding ASA
• Mavenir Systems, Inc.
• MessageBird B.V.

The detailed segments and sub-segment of the market are explained below:

By Type:
• A2P
• P2A

By Traffic:
• Multi-Country
• National

By Messaging Platform:
• Cloud API Messaging Platform
• Traditional & Managed Messaging Platform

By Industry:
• Aerospace & Defense
• Automotive & Transportation
• Banking, Financial Services & Insurance
• Building, Construction & Real Estate
• Consumer Goods & Retail
• Education
• Energy & Utilities
• Government & Public Sector
• Healthcare & Life Sciences
• Information Technology
• Manufacturing
• Media & Entertainment
• Telecommunication
• Travel & Hospitality

By Application:
• Authentication Services
• Customer Relationship Management Services
• Inquiry & Search Related Services
• Interactive Messages
• Notifications & Alerts
• Promotional & Marketing Services
• Pushed Content Services
• Voting & Entertainment

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC

Latin America
• Brazil
• Mexico

Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA

Years considered for the study are as follows:
• Historical year – 2022
• Base year – 2023
• Forecast period – 2024 to 2032

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

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Chapter 1. Global A2P & P2A Messaging Market Executive Summary
1.1. Global A2P & P2A Messaging Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Type
1.3.2. By Traffic
1.3.3. By Messaging Platform
1.3.4. By Industry
1.3.5. By Application
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion
Chapter 2. Global A2P & P2A Messaging Market Definition and Research Assumptions
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates
Chapter 3. Global A2P & P2A Messaging Market Dynamics
3.1. Market Drivers
3.1.1. Growing need for consumer engagement to drive profitability
3.1.2. Increased mobile marketing and omnichannel advertising
3.1.3. Rising adoption of customer communication services in banking, healthcare, retail, and eCommerce
3.2. Market Challenges
3.2.1. Local regulations and country-specific guidelines
3.2.2. Identifying and preventing gray route abuse
3.3. Market Opportunities
3.3.1. High communication services (RCS) in A2P messaging
3.3.2. Integration of AI and machine learning for personalized messaging campaigns
3.3.3. Collaboration between telecom operators and over-the-top (OTT) players
Chapter 4. Global A2P & P2A Messaging Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top investment opportunity
4.4. Top winning strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Global A2P & P2A Messaging Market Size & Forecasts by Type 2022-2032
5.1. Segment Dashboard
5.2. Global A2P & P2A Messaging Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
5.2.1. A2P
5.2.2. P2A
Chapter 6. Global A2P & P2A Messaging Market Size & Forecasts by Traffic 2022-2032
6.1. Segment Dashboard
6.2. Global A2P & P2A Messaging Market: Traffic Revenue Trend Analysis, 2022 & 2032 (USD Billion)
6.2.1. Multi-Country
6.2.2. National
Chapter 7. Global A2P & P2A Messaging Market Size & Forecasts by Messaging Platform 2022-2032
7.1. Segment Dashboard
7.2. Global A2P & P2A Messaging Market: Messaging Platform Revenue Trend Analysis, 2022 & 2032 (USD Billion)
7.2.1. Cloud API Messaging Platform
7.2.2. Traditional & Managed Messaging Platform
Chapter 8. Global A2P & P2A Messaging Market Size & Forecasts by Industry 2022-2032
8.1. Segment Dashboard
8.2. Global A2P & P2A Messaging Market: Industry Revenue Trend Analysis, 2022 & 2032 (USD Billion)
8.2.1. Aerospace & Defense
8.2.2. Automotive & Transportation
8.2.3. Banking, Financial Services & Insurance
8.2.4. Building, Construction & Real Estate
8.2.5. Consumer Goods & Retail
8.2.6. Education
8.2.7. Energy & Utilities
8.2.8. Government & Public Sector
8.2.9. Healthcare & Life Sciences
8.2.10. Information Technology
8.2.11. Manufacturing
8.2.12. Media & Entertainment
8.2.13. Telecommunication
8.2.14. Travel & Hospitality
Chapter 9. Global A2P & P2A Messaging Market Size & Forecasts by Application 2022-2032
9.1. Segment Dashboard
9.2. Global A2P & P2A Messaging Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
9.2.1. Authentication Services
9.2.2. Customer Relationship Management Services
9.2.3. Inquiry & Search Related Services
9.2.4. Interactive Messages
9.2.5. Notifications & Alerts
9.2.6. Promotional & Marketing Services
9.2.7. Pushed Content Services
9.2.8. Voting & Entertainment
Chapter 10. Global A2P & P2A Messaging Market Size & Forecasts by Region 2022-2032
10.1. North America A2P & P2A Messaging Market
10.1.1. U.S. A2P & P2A Messaging Market
10.1.1.1. Type breakdown size & forecasts, 2022-2032
10.1.1.2. Traffic breakdown size & forecasts, 2022-2032
10.1.1.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.1.1.4. Industry breakdown size & forecasts, 2022-2032
10.1.1.5. Application breakdown size & forecasts, 2022-2032
10.1.2. Canada A2P & P2A Messaging Market
10.1.2.1. Type breakdown size & forecasts, 2022-2032
10.1.2.2. Traffic breakdown size & forecasts, 2022-2032
10.1.2.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.1.2.4. Industry breakdown size & forecasts, 2022-2032
10.1.2.5. Application breakdown size & forecasts, 2022-2032
10.2. Europe A2P & P2A Messaging Market
10.2.1. UK A2P & P2A Messaging Market
10.2.1.1. Type breakdown size & forecasts, 2022-2032
10.2.1.2. Traffic breakdown size & forecasts, 2022-2032
10.2.1.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.2.1.4. Industry breakdown size & forecasts, 2022-2032
10.2.1.5. Application breakdown size & forecasts, 2022-2032
10.2.2. Germany A2P & P2A Messaging Market
10.2.2.1. Type breakdown size & forecasts, 2022-2032
10.2.2.2. Traffic breakdown size & forecasts, 2022-2032
10.2.2.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.2.2.4. Industry breakdown size & forecasts, 2022-2032
10.2.2.5. Application breakdown size & forecasts, 2022-2032
10.2.3. France A2P & P2A Messaging Market
10.2.3.1. Type breakdown size & forecasts, 2022-2032
10.2.3.2. Traffic breakdown size & forecasts, 2022-2032
10.2.3.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.2.3.4. Industry breakdown size & forecasts, 2022-2032
10.2.3.5. Application breakdown size & forecasts, 2022-2032
10.2.4. Spain A2P & P2A Messaging Market
10.2.4.1. Type breakdown size & forecasts, 2022-2032
10.2.4.2. Traffic breakdown size & forecasts, 2022-2032
10.2.4.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.2.4.4. Industry breakdown size & forecasts, 2022-2032
10.2.4.5. Application breakdown size & forecasts, 2022-2032
10.2.5. Italy A2P & P2A Messaging Market
10.2.5.1. Type breakdown size & forecasts, 2022-2032
10.2.5.2. Traffic breakdown size & forecasts, 2022-2032
10.2.5.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.2.5.4. Industry breakdown size & forecasts, 2022-2032
10.2.5.5. Application breakdown size & forecasts, 2022-2032
10.2.6. Rest of Europe A2P & P2A Messaging Market
10.2.6.1. Type breakdown size & forecasts, 2022-2032
10.2.6.2. Traffic breakdown size & forecasts, 2022-2032
10.2.6.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.2.6.4. Industry breakdown size & forecasts, 2022-2032
10.2.6.5. Application breakdown size & forecasts, 2022-2032
10.3. Asia-Pacific A2P & P2A Messaging Market
10.3.1. China A2P & P2A Messaging Market
10.3.1.1. Type breakdown size & forecasts, 2022-2032
10.3.1.2. Traffic breakdown size & forecasts, 2022-2032
10.3.1.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.3.1.4. Industry breakdown size & forecasts, 2022-2032
10.3.1.5. Application breakdown size & forecasts, 2022-2032
10.3.2. India A2P & P2A Messaging Market
10.3.2.1. Type breakdown size & forecasts, 2022-2032
10.3.2.2. Traffic breakdown size & forecasts, 2022-2032
10.3.2.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.3.2.4. Industry breakdown size & forecasts, 2022-2032
10.3.2.5. Application breakdown size & forecasts, 2022-2032
10.3.3. Japan A2P & P2A Messaging Market
10.3.3.1. Type breakdown size & forecasts, 2022-2032
10.3.3.2. Traffic breakdown size & forecasts, 2022-2032
10.3.3.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.3.3.4. Industry breakdown size & forecasts, 2022-2032
10.3.3.5. Application breakdown size & forecasts, 2022-2032
10.3.4. Australia A2P & P2A Messaging Market
10.3.4.1. Type breakdown size & forecasts, 2022-2032
10.3.4.2. Traffic breakdown size & forecasts, 2022-2032
10.3.4.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.3.4.4. Industry breakdown size & forecasts, 2022-2032
10.3.4.5. Application breakdown size & forecasts, 2022-2032
10.3.5. South Korea A2P & P2A Messaging Market
10.3.5.1. Type breakdown size & forecasts, 2022-2032
10.3.5.2. Traffic breakdown size & forecasts, 2022-2032
10.3.5.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.3.5.4. Industry breakdown size & forecasts, 2022-2032
10.3.5.5. Application breakdown size & forecasts, 2022-2032
10.3.6. Rest of Asia-Pacific A2P & P2A Messaging Market
10.3.6.1. Type breakdown size & forecasts, 2022-2032
10.3.6.2. Traffic breakdown size & forecasts, 2022-2032
10.3.6.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.3.6.4. Industry breakdown size & forecasts, 2022-2032
10.3.6.5. Application breakdown size & forecasts, 2022-2032
10.4. Latin America A2P & P2A Messaging Market
10.4.1. Brazil A2P & P2A Messaging Market
10.4.1.1. Type breakdown size & forecasts, 2022-2032
10.4.1.2. Traffic breakdown size & forecasts, 2022-2032
10.4.1.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.4.1.4. Industry breakdown size & forecasts, 2022-2032
10.4.1.5. Application breakdown size & forecasts, 2022-2032
10.4.2. Mexico A2P & P2A Messaging Market
10.4.2.1. Type breakdown size & forecasts, 2022-2032
10.4.2.2. Traffic breakdown size & forecasts, 2022-2032
10.4.2.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.4.2.4. Industry breakdown size & forecasts, 2022-2032
10.4.2.5. Application breakdown size & forecasts, 2022-2032
10.4.3. Rest of Latin America A2P & P2A Messaging Market
10.4.3.1. Type breakdown size & forecasts, 2022-2032
10.4.3.2. Traffic breakdown size & forecasts, 2022-2032
10.4.3.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.4.3.4. Industry breakdown size & forecasts, 2022-2032
10.4.3.5. Application breakdown size & forecasts, 2022-2032
10.5. Middle East & Africa A2P & P2A Messaging Market
10.5.1. Saudi Arabia A2P & P2A Messaging Market
10.5.1.1. Type breakdown size & forecasts, 2022-2032
10.5.1.2. Traffic breakdown size & forecasts, 2022-2032
10.5.1.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.5.1.4. Industry breakdown size & forecasts, 2022-2032
10.5.1.5. Application breakdown size & forecasts, 2022-2032
10.5.2. South Africa A2P & P2A Messaging Market
10.5.2.1. Type breakdown size & forecasts, 2022-2032
10.5.2.2. Traffic breakdown size & forecasts, 2022-2032
10.5.2.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.5.2.4. Industry breakdown size & forecasts, 2022-2032
10.5.2.5. Application breakdown size & forecasts, 2022-2032
10.5.3. Rest of Middle East & Africa A2P & P2A Messaging Market
10.5.3.1. Type breakdown size & forecasts, 2022-2032
10.5.3.2. Traffic breakdown size & forecasts, 2022-2032
10.5.3.3. Messaging Platform breakdown size & forecasts, 2022-2032
10.5.3.4. Industry breakdown size & forecasts, 2022-2032
10.5.3.5. Application breakdown size & forecasts, 2022-2032
Chapter 11. Competitive Intelligence
11.1. Key Company SWOT Analysis
11.1.1. Company 1
11.1.2. Company 2
11.1.3. Company 3
11.2. Top Market Strategies
11.3. Company Profiles
11.3.1. Tata Communications Limited
11.3.1.1. Key Information
11.3.1.2. Overview
11.3.1.3. Financial (Subject to Data Availability)
11.3.1.4. Product Summary
11.3.1.5. Market Strategies
11.3.2. China Telecom Global Limited
11.3.3. ClearSky Technologies, Inc.
11.3.4. Comviva Technologies Limited
11.3.5. Telnyx LLC
11.3.6. Global Message Services AG
11.3.7. Infobip Ltd.
11.3.8. LINK Mobility Group Holding ASA
11.3.9. Mavenir Systems, Inc.
11.3.10. MessageBird B.V.
Chapter 12. Research Process
12.1. Research Process
12.1.1. Data Mining
12.1.2. Analysis
12.1.3. Market Estimation
12.1.4. Validation
12.1.5. Publishing
12.2. Research Attributes
List of Tables
TABLE 1. Global A2P & P2A Messaging market, report scope
TABLE 2. Global A2P & P2A Messaging market estimates & forecasts by Region 2022-2032 (USD Billion)
TABLE 3. Global A2P & P2A Messaging market estimates & forecasts by Type 2022-2032 (USD Billion)
TABLE 4. Global A2P & P2A Messaging market estimates & forecasts by Traffic 2022-2032 (USD Billion)
TABLE 5. Global A2P & P2A Messaging market estimates & forecasts by Messaging Platform 2022-2032 (USD Billion)
TABLE 6. Global A2P & P2A Messaging market estimates & forecasts by Industry 2022-2032 (USD Billion)
TABLE 7. Global A2P & P2A Messaging market estimates & forecasts by Application 2022-2032 (USD Billion)
TABLE 8. Global A2P & P2A Messaging market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 9. Global A2P & P2A Messaging market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 10. Global A2P & P2A Messaging market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 11. Global A2P & P2A Messaging market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 12. Global A2P & P2A Messaging market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 13. Global A2P & P2A Messaging market by region, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 14. Global A2P & P2A Messaging market by segment, estimates & forecasts, 2022-2032 (USD Billion)
TABLE 15. U.S. A2P & P2A Messaging market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 16. U.S. A2P & P2A Messaging market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 17. U.S. A2P & P2A Messaging market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 18. Canada A2P & P2A Messaging market estimates & forecasts, 2022-2032 (USD Billion)
TABLE 19. Canada A2P & P2A Messaging market estimates & forecasts by segment 2022-2032 (USD Billion)
TABLE 20. Canada A2P & P2A Messaging market estimates & forecasts by segment 2022-2032 (USD Billion)
...
This list is not complete, final report does contain more than 100 tables. The list may be updated in the final deliverable.
List of Figures
FIGURE 1. Global A2P & P2A Messaging market, research methodology
FIGURE 2. Global A2P & P2A Messaging market, market estimation techniques
FIGURE 3. Global market size estimates & forecast methods
FIGURE 4. Global A2P & P2A Messaging market, key trends 2023
FIGURE 5. Global A2P & P2A Messaging market, growth prospects 2022-2032
FIGURE 6. Global A2P & P2A Messaging market, porters 5 force model
FIGURE 7. Global A2P & P2A Messaging market, PESTEL analysis
FIGURE 8. Global A2P & P2A Messaging market, value chain analysis
FIGURE 9. Global A2P & P2A Messaging market by segment, 2022 & 2032 (USD Billion)
FIGURE 10. Global A2P & P2A Messaging market by segment, 2022 & 2032 (USD Billion)
FIGURE 11. Global A2P & P2A Messaging market by segment, 2022 & 2032 (USD Billion)
FIGURE 12. Global A2P & P2A Messaging market by segment, 2022 & 2032 (USD Billion)
FIGURE 13. Global A2P & P2A Messaging market by segment, 2022 & 2032 (USD Billion)
FIGURE 14. Global A2P & P2A Messaging market, regional snapshot 2022 & 2032
FIGURE 15. North America A2P & P2A Messaging market 2022 & 2032 (USD Billion)
FIGURE 16. Europe A2P & P2A Messaging market 2022 & 2032 (USD Billion)
FIGURE 17. Asia pacific A2P & P2A Messaging market 2022 & 2032 (USD Billion)
FIGURE 18. Latin America A2P & P2A Messaging market 2022 & 2032 (USD Billion)
FIGURE 19. Middle East & Africa A2P & P2A Messaging market 2022 & 2032 (USD Billion)
FIGURE 20. Global A2P & P2A Messaging market, company market share analysis (2023)
...
This list is not complete, final report does contain more than 50 figures. The list may be updated in the final deliverable.

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