2024 Digital Marketing & Advertising in the Life Sciences

2024 Digital Marketing & Advertising in the Life Sciences

Learn how to effectively inform and influence your life science customers with a comprehensive understanding of their digital media habits!

To help suppliers develop their digital marketing strategies within the life sciences, we designed a study that asked 448 global life scientists about their usage of digital channels, their perceptions of the effectiveness of these channels, and how they currently engage with their suppliers. The outcome is our newest report, 2024 Digital Marketing & Advertising in the Life Sciences.

This report examines some of the most important elements of digital marketing, including general attitudes towards online advertising, usage of social media platforms, perceptions of supplier websites and memorability, experiences with livestreams and webinars, and requirements for supplier-sponsored content. A selection of results from past report titles (2022, 2020, 2018, 2013, 2008) have also been included for comparison where applicable to understand how attitudes toward digital media have shifted over the years.

Objectives

• Understand the usage and preference of digital channels
• Characterize the impact of social media and science-related websites on scientists’ perceptions
• Determine the most effective strategies for suppliers to market to and engage life science researchers
• Study Overview and Objectives
• Demographics
• Executive Summary
• Digital Channel Usage
• Usage of Social Media Platforms
• Attitudes Towards Online Advertising
• Supplier Sponsored Content
• Virtual Experiences and Activities
• Video
• Mobile Marketing
• Methodology
• About Us
• Appendix

Companies Mentioned
1. Abcam
2. Agilent Technologies
3. ATCC
4. BD Biosciences
5. Beckman Coulter
6. Bio-Rad Laboratories
7. Bio-Techne (R&D Systems, Novus Biologicals, ProteinSimple)
8. Bruker
9. Cell Signaling Technology
10. Corning Life Sciences
11. Cytiva/Pall
12. Danaher
13. Eppendorf
14. IDT (Integrated DNA Technologies)
15. Illumina
16. Leica
17. MilliporeSigma/Merck
18. New England Biolabs
19. Promega
20. QIAGEN
21. Repligen
22. Revvity
23. Roche Molecular Systems
24. Santa Cruz Biotechnology
25. Sartorius
26. SCIEX
27. STEMCELL Technologies
28. Tecan
29. Thermo Fisher Scientific (including individual brands: Applied Biosystems, Invitrogen, etc.)
30. VWR
31. Waters
32. ZEISS