The 2025 Next Wave of No-Alcohol Beverages in the U.S.

Innovation revolution. From alcohol alternatives and mixers, cannabis infused drinks, gut health, high-end waters and kids drinks to plant-based waters, probiotics and yerba mate guayusa (and all the many, many innovative segments from A-Z), this report from Beverage Marketing Corporation looks at the segments and brands that are creating excitement, disrupting norms and invigorating the marketplace. It scrutinizes the always-changing beverage industry, identifying and quantifying emerging and niche non-alcoholic beverage categories, discussing companies of growing significance and describing what could be the next big thing. From new and emerging categories to the innovative sub-segments and brands within more established beverage categories, this report focuses on the segments and brands to watch. It also looks at the consumer market drivers and other factors that are inspiring entrepreneurial spirit, impacting innovation and fueling enhanced functionality in line extensions and new product development efforts.

The answers you need
In an industry where evolution and innovation are constants, this report provides in-depth analysis of ways innovation is changing the beverage landscape through the emergence of new categories and brands as well as new twists that revolutionize traditional categories. It also provides an overview of defining trends spurring developments in new categories. It also looks at the fast-growing liquid refreshment beverage companies, discusses their performance and indicates what makes them noteworthy.

Questions answered include:

• What new categories are shaking up the U.S. beverage market?

• How big are these emerging sectors and why are they worthy of being on your radar?

• What trends characterize the various up-and-coming beverage types entering the marketplace?

• Which companies enjoy the backing of industry veterans and strong financial resources, and which do not?

• Which beverage companies and brands show the most promise for success in the competitive U.S. marketplace?

• Which companies could become takeover targets in the near future?

This report features
Get a comprehensive overview of several fledgling beverage segments, some of which are poised to become the next big thing. For added market perspective, the entrepreneurial brands that comprise the burgeoning beverage categories are anchored in the context of more-established beverage market.

To provide context to the research findings, the report discusses factors that have led to the development of new beverage segments despite the relative maturity of the packaged beverage market as a whole. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of key facets of emerging beverage markets including:

• Analysis of industry trends and quantification of emerging non-alcoholic beverage categories and sub-segments.

• Discussion of the types of companies driving innovation – from the traditional large beverage companies to entrepreneurs.

• Insight from our up and coming market research analysts' on the factors driving innovation into new beverage types.

• Analysis of niche and emerging segments including high-end water, cannabis-infused beverages, gut health, premium sodas, mixers and alcohol alternatives, dairy alternatives, premium ready-to-drink teas, coconut water, essence waters, kombucha, HPP/cleanses, ready-to-drink protein drinks, meal replacement, shots, functional beverages, probiotics, energy drinks, premium kids' beverages, ready-to-drink coffee and more.

• Discussion of companies with distinctive brands in each nascent and new segment. Companies/brands covered include: A-Game, Alani Nu, Alkaline Water Co, AriZona, Bulletproof Coffee, C4, Califia Farms, Calypso Lemonade, CBD Living, Celsius, Cheerwine, Cheribundi, Drip Drop, Electrolit, Evamor, Fever-Tree, GT's Living Foods, Ghost Energy, Good2Grow, GoodBelly, Green Bee Soda, Guayaki, Happy Viking, Harmless Harvest, Health-Ade, Hint Water, Hiippie Water, Humm Kombucha, Iconic, Just Ice Tea, Karma Wellness Water, Kombucha Town, Kitu Life Super Coffee, Ku Cha, La Colombe, La Croix, Lifeway, Liquid Death, Mamma Chia, Mayawell, Mingle Mocktails, Mocktail Club, Nectar Girl, Neuro, Oatly, Olipop, OWYN, Path, Pickle Juice, Plezi, poppi, Premier Protein, Prime Hydration, Protein2O, Q Mixers, Rasa Coffee, Ready Nutrition, Reed's, Sambazon, Sapsucker, Slingshot Coffee, Soylent, Sparkling ICE, Spindrift, Suja, Supergut (Muniq), Treo Fruit & Burch Water, Tractor Soda, Vita Coco, Voss, Zevia, Zola Açaí and so many more.

• Our up and coming beverage companies market research analysis takes on the brands to watch in the various non-alcohol sectors and what they are doing to differentiate themselves. It also discusses the strengths of various emerging brands and categories and the challenges they'll face going forward.