Fruit Beverages in the U.S. through 2028: Market Essentials
Squeeze every last drop of fruit juice and drink market insight. Against a backdrop of topline global fruit beverage trends, this report from Beverage Marketing Corporation provides in-depth coverage of the U.S. fruit beverage market and its key sub-segments including juices, juice blends, fruit drinks, refrigerated, shelf stable, concentrates and organic. It also breaks out nectars and superpremium juice and offers other key splits such as flavor by type, distribution channel break-outs, not-from-concentrate vs. from-concentrate, etc. Company and brand data is provided. Includes consumer demographics, ad expenditures and more. Five-year U.S. market forecasts are provided for the fruit beverage category and its sub-segments, flavors, packaging, regions, sales channels data etc.
The report presents the data in Excel spreadsheets, which it supplements with an executive summary highlighting key developments and a detailed discussion of the leading fruit beverage companies. Also includes coverage of powdered fruit drinks and the organic fruit beverage markets.
The answers you need
This year's edition includes five-year forecasts on a broad range of topics, making it an even better tool for spotting trends and opportunities in the fruit beverages industry and determining where to focus future resources for maximum success. Questions answered in this in-depth market report include:
• Which companies and brands in the United States experienced growth in 2023 and which did not?
• How much fruit juice is consumed per capita in the United States and how has this changed in recent years? How does this compare to fruit drink consumption?
• How did the various market segments perform in 2023, and how are they like to develop over the next five years?
• Which flavors of fruit beverages are growing the fastest? How will flavor by flavor market share trends shift over the next five years? How will fruit drink flavor trends differ from pure fruit juice trends? How will shelf stable flavor trends differ from chilled?
• Which segment of the market is expected to perform better through 2028 — juices or drinks?
• Which nations ship the most fruit juices to the U.S. and where are the leading destinations for U.S. juice?
This fruit beverages research report features
The report surveys the landscape of this stalwart beverage category, with volume, retail dollar, wholesale dollar and per capita consumption figures.
All aspects of the market are considered, including segmentation by package size, distribution channels, flavor and processing method. Powdered and organic statistics are included along with advertising and demographic data. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of all facets of the market including:
• Historical and current statistics and BMC's exclusive projections on multiple facets of the market.
• A look at the U.S. regional markets, with past, current and future volume and growth of fruit juice and fruit drinks.
• Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales and volume data. Coverage includes Tropicana (now majority owned by PAI), PepsiCo, Coca-Cola/Minute Maid, Ocean Spray, Keurig Dr Pepper, Florida's Natural Growers, Welch's, Brynwood Partners (Juicy Juice and Sunny Delight), The Kraft Heinz Company, Tree Top, The Wonderful Company and Lassonde Industries and more.
• Company and brand historical and current data includes: Coca-Cola/Minute Maid brands: Minute Maid, Simply Orange, Minute Maid Single-Serve, Hi-C, Honest Juice Drinks, Five Alive etc; PAI Brands: Tropicana Pure Premium, Tropicana Value/Cold-fill, Naked Juice, Tropicana Chilled Drinks, Tropicana Light (formerly Trop50), Dole Chilled, Tropicana and Dole Frozen Concentrate, Tropicana 100% Chilled Juice; Refresco; Ocean Spray; Keurig Dr Pepper brands: Hawaiian Punch (Warehouse), Snapple, Mott's, Hawaiian Punch (DSD), Mistic, Nantucket Nectars, etc; Kraft brands: Capri Sun, Kool-Aid, Country Time; Harvest Hill brands: Sunny D, Juicy Juice, Veryfine; Florida's Natural Growers; Welch's; Roll International (POM Wonderful); Bolthouse; Arizona Juice; Apple & Eve/Northland; Martinelli; Calypso; Tree Top; PepsiCo brands: Twister, Lipton Brisk Juice Drinks, Dole Single-Serve, Lipton Brisk Lemonade, SoBe; Tampico; Old Orchard and Bug Juice.
• Data on shelf-stable, from-concentrate and not-from-concentrate juices, frozen concentrate and chilled, ready-to-serve fruit beverages, nectars and superpremium juice through 2028.
• Fruit juice and drink volume by flavor and container type through 2028.
• Statistics on imported and exported fruit juices by flavor and country of origin and country of destination.
• Advertising expenditures of the leading companies and a look at category spending by media type (including internet advertising).
• Consumer demographic profiles comparing consumers of key brands.
• An overview of the powdered and organic fruit beverages segments and the key players.
• Five-year projections for the fruit beverage market including sub-segments, flavor trends, packaging, regions, sales channels and more.
- EXECUTIVE SUMMARY
- Introduction, Objective & Methodology
- • Introduction
- • Objective and Scope
- • Methodology
- • Fruit Beverage Category Definitions
- The U.S. Fruit Beverage Market
- • Fruit Beverages’ Share of U.S. Multiple Beverage Market Volume 2018 versus 2023
- • Beverage Category Volume Trends 2023
- • Volume Share of Multiple Beverage Market by Category, 2023
- • Fruit Beverage Wholesale Dollar and Volume Growth 2017 – 2023
- • Volume Share of Fruit Juice versus Fruit Drinks 2018 versus 2023
- • Fruit Beverage Volume and Wholesale Dollar Growth Trends by Segment 208 – 2023
- • Fruit Beverage Per Capita Consumption 1999 – 2023
- • Fruit Beverage Regional Volume Shares 2023
- Fruit Beverage Categories and Trends
- • Competitive Landscape
- • Notable New Products in 2023 and 2024
- • Leading Fruit Beverage Companies by Volume 2023
- • Leading Fruit Beverage Companies’ Share of Volume, 2018 and 2023
- • Leading Fruit Beverage Brands by Volume 2023
- • Leading Fruit Beverage Brands’ Share of Volume 2018 and 2023
- • Fruit Juice Volume by Segment 2023
- • Share of Fruit Juice Volume by Segment 2018 and 2023
- • Fruit Drink Volume by Segment 2023
- • Share of Fruit Drink Volume by Segment 2018 and 2023
- • Fruit Beverage Gallonage by Segment 2023
- • Share of Fruit Beverage Volume by Segment 2018 and 2023
- • Superpremium Juice Volume 2018 – 2023
- • Fruit Juice Volume by Flavor 2023
- • Fruit Juice Share of Volume by Flavor 2018 and 2023
- • Fruit Drink Volume by Flavor 2023
- • Fruit Drink Share of Volume by Flavor 2018 and 2023
- • Imported Fruit Juice by Volume 2023
- • Imported Fruit Juice Volume Share by Flavor 2018 and 2023
- • Imported Fruit Juice by Country of Origin 2023
- • Imported Fruit Juice Volume Share by Country of Origin 2018 and 2023
- • Exported Fruit Juice Volume 2018 – 2023
- • Fruit Beverages by Distribution Channel 2023
- • Fruit Beverage Volume Share by Distribution Channel 2018 and 2023
- • Leading Fruit Beverage Brands by Advertising Spending 2023
- • Leading Fruit Beverage Brands by Share of Advertising Spending 2023
- • Fruit Beverage Advertising Spending by Media 2023
- • Fruit Beverage Advertising Share by Media 2018 and 2023
- Outlook and Future
- • Projected Fruit Beverage Wholesale Dollar and Volume Compound Annual Growth 2003 – 2028
- • Projected Volume Share of Fruit Juice versus Fruit Drinks 2023 and 2028
- • Projected Share of Fruit Juice Volume by Segment 2023 and 2028
- • Projected Share of Fruit Drink Volume by Segment 2023 and 2028
- • Fruit Beverage Volume and Share by Distribution Channel 2023 – 2028
- • Projected Fruit Beverage Volume Share by Distribution Channel 2023 and 2028
- LEADING COMPANY PROFILES
- PAI Partners
- • Overview
- • Tropicana – Overview
- • Tropicana – Marketing
- • Tropicana – Distribution
- • Tropicana – Management
- • Naked Juice – Overview
- • Naked Juice – Marketing
- • Naked Juice – Distribution
- • Izze – Overview
- • Izze – Marketing
- • Izze – Distribution
- Coca-Cola Company/Minute Maid
- • Overview
- • Minute Maid – Overview
- • Minute Maid – Marketing
- • Minute Maid – Distribution
- Ocean Spray
- • Overview
- • Marketing
- • Distribution
- • Management
- PepsiCo
- • Overview
- • Twister – Overview
- • Lipton – Overview
- • Dole – Overview
- • SoBe – Overview
- • SoBe – Marketing
- • SoBe – Distribution
- Keurig Dr Pepper
- • Overview
- • Mott’s USA – Overview
- • Mott’s USA – Marketing
- • Snapple Beverage Group – Overview
- • Snapple Beverage Group – Marketing
- • Distribution
- Florida’s Natural Growers
- • Overview
- • Marketing
- • Distribution
- Welch’s
- • Overview
- • Marketing
- • Distribution
- • Management
- Brynwood Partners
- • Overview
- • Juicy Juice – Marketing
- • Sunny D – Overview
- • Sunny D – Marketing
- • Sunny D – Distribution
- The Kraft Heinz Company
- • Overview
- • Marketing
- • Distribution
- Tree Top, Inc.
- • Overview
- • Marketing
- • Distribution
- Lassonde Industries Inc.
- • Apple & Eve - Overview
- • Apple & Eve - Marketing
- • Apple & Eve - Distribution
- • Old Orchard Brands
- The Wonderful Company
- • Overview
- • Marketing
- EXHIBITS
- 1. THE U.S. FRUIT BEVERAGE MARKET
- 1.1 Global Fruit Beverage Market Volume and Growth 1990 – 2023
- 1.2 U.S. Fruit Beverage Market Volume and Growth 1980 – 2028
- 1.3 U.S. Fruit Beverage Market Segments Volume 2018 – 2028
- 1.4 U.S. Fruit Beverage Market Segments Share of Volume 2018 – 2028
- 1.5 U.S. Fruit Beverage Market Segments Change in Volume 2019 – 2028
- 1.6 U.S. Fruit Beverage Market Total Wholesale Dollars and Growth 1982 – 2028
- 1.7 U.S. Fruit Beverage Market Total Retail Dollars and Growth 1982 – 2028
- 1.8 U.S. Fruit Beverage Market Segments Estimated Wholesale Dollar Sales 1982 – 2028
- 1.9 U.S. Fruit Beverage Market Segments Share of Wholesale Dollar Sales 1982 – 2028
- 1.10 U.S. Fruit Beverage Market Segments Change in Wholesale Dollar Sales 1991 – 2028
- 1.11 U.S. Fruit Beverage Market Per Capita Consumption 1980 – 2028
- 1.12 U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 – 2028
- 1.13 U.S. Fruit Beverage Market Quarterly Volume Shares by Segment 2023
- 2. THE REGIONAL FRUIT BEVERAGE MARKETS
- 2.14 U.S. Fruit Beverage Market Volume by Region 2018 – 2028
- 2.15 U.S. Fruit Beverage Market Share of Volume by Region 2018 – 2028
- 2.16 U.S. Fruit Beverage Market Change in Volume by Region 2019 – 2028
- 2.17 U.S. Fruit Juice Market Volume by Region 2018 – 2028
- 2.18 U.S. Fruit Juice Market Share of Volume by Region 2018 – 2028
- 2.19 U.S. Fruit Juice Market Change in Volume by Region 2019 – 2028
- 2.20 U.S. Fruit Drink Market Volume by Region 2018 – 2028
- 2.21 U.S. Fruit Drink Market Share of Volume by Region 2018 – 2028
- 2.22 U.S. Fruit Drink Market Change in Volume by Region 2019 – 2028
- 2.23 U.S. Fruit Beverage Market Per Capita Consumption by Region 2018 – 2028
- 2.24 U.S. Fruit Juice Market Per Capita Consumption by Region 2018 – 2028
- 2.25 U.S. Fruit Drink Market Per Capita Consumption by Region 2018 – 2028
- 3. FRUIT BEVERAGES BY TYPE
- 3.26 U.S. Fruit Juice Market Volume by Segment 2018 – 2028
- 3.27 U.S. Fruit Juice Market Share of Volume by Segment 2018 – 2028
- 3.28 U.S. Fruit Juice Market Change in Volume by Segment 2019 – 2028
- 3.29 U.S. Fruit Drink Market Volume by Segment 2018 – 2028
- 3.30 U.S. Fruit Drink Market Share of Volume by Segment 2018 – 2028
- 3.31 U.S. Fruit Drink Market Change in Volume by Segment 2019 – 2028
- 3.32 U.S. Fruit Beverage Market Volume by Segment 2018 – 2028
- 3.33 U.S. Fruit Beverage Market Share of Volume by Segment 2018 – 2028
- 3.34 U.S. Fruit Beverage Market Change in Volume by Segment 2019 – 2028
- 3.35 U.S. Fruit Juice Market Wholesale Dollars by Segment 2018 – 2028
- 3.36 U.S. Fruit Juice Market Share of Wholesale Dollars by Segment 2018 – 2028
- 3.37 U.S. Fruit Juice Market Change in Wholesale Dollars by Segment 2019 – 2028
- 3.38 U.S. Fruit Drink Market Wholesale Dollars by Segment 2018 – 2028
- 3.39 U.S. Fruit Drink Market Share of Wholesale Dollars by Segment 2018 – 2028
- 3.40 U.S. Fruit Drink Market Change in Wholesale Dollars by Segment 2019 – 2028
- 3.41 U.S. Fruit Beverage Market Wholesale Dollars by Segment 2018 – 2028
- 3.42 U.S. Fruit Beverage Market Share of Wholesale Dollars by Segment 2018 – 2028
- 3.43 U.S. Fruit Beverage Market Change in Wholesale Dollars by Segment 2019 – 2028
- 3.44 U.S. Superpremium Juice Market Volume, Wholesale Dollars and Growth 2000 – 2028
- 3.45 U.S. Nectar Market Volume, Wholesale Dollars and Growth 2006 – 2028
- 4. FRUIT BEVERAGES BY FLAVORS
- 4.46 U.S. Fruit Juice Market Volume by Flavor 2022 – 2028
- 4.47 U.S. Fruit Juice Market Share of Volume by Flavor 2022 – 2028
- 4.48 U.S. Fruit Juice Market Change in Volume by Flavor 2023 – 2028
- 4.49 Frozen Concentrate Juice Flavors Volume 2018 – 2028
- 4.50 Frozen Concentrate Juice Flavors Share of Volume 2018 – 2028
- 4.51 Frozen Concentrate Juice Flavors Change in Volume 2019 – 2028
- 4.52 Chilled, Ready-to-Serve Juice Flavors Volume 2018 – 2028
- 4.53 Chilled, Ready-to-Serve Juice Flavors Share of Volume 2018 – 2028
- 4.54 Chilled, Ready-to-Serve Juice Flavors Change in Volume 2019 – 2028
- 4.55 Shelf-Stable Juice Flavors Volume 2018 – 2028
- 4.56 Shelf-Stable Juice Flavors Share of Volume 2018 – 2028
- 4.57 Shelf-Stable Juice Flavors Change in Volume 2019 – 2028
- 4.58 Shelf-Stable Vegetable Juice Flavors Volume 2018 – 2028
- 4.59 Shelf-Stable Vegetable Juice Flavors Share of Volume 2018 – 2028
- 4.60 Shelf-Stable Vegetable Juice Flavors Change in Volume 2019 – 2028
- 4.61 U.S. Fruit Drink Market Volume by Flavor 2022 – 2028
- 4.62 U.S. Fruit Drink Market Share of Volume by Flavor 2022 – 2028
- 4.63 U.S. Fruit Drink Market Change in Volume by Flavor 2023 – 2028
- 4.64 Frozen Concentrate Fruit Drink Flavors Volume 2018 – 2028
- 4.65 Frozen Concentrate Fruit Drink Flavors Share of Volume 2018 – 2028
- 4.66 Frozen Concentrate Fruit Drink Flavors Change in Volume 2019 – 2028
- 4.67 Chilled, Ready-to-Serve Fruit Drink Flavors Volume 2018 – 2028
- 4.68 Chilled, Ready-to-Serve Fruit Drink Flavors Share of Volume 2018 – 2028
- 4.69 Chilled, Ready-to-Serve Fruit Drink Flavors Change in Volume 2019 – 2028
- 4.70 Shelf-Stable Fruit Drink Flavors Volume 2018 – 2028
- 4.71 Shelf-Stable Fruit Drink Flavors Share of Volume 2018 – 2028
- 4.72 Shelf-Stable Fruit Drink Flavors Change in Volume 2019 – 2028
- 4.73 Chilled, Ready-to-Serve Orange Juice Market Volume by NFC/FC 2018 – 2028
- 4.74 Chilled, Ready-to-Serve Orange Juice Market Share of Volume by NFC/FC 2018 – 2028
- 4.75 Chilled, Ready-to-Serve Orange Juice Market Change in Volume by NFC/FC 2019 – 2028
- 4.76 Chilled, Ready-to-Serve Grapefruit Juice Market Volume by NFC/FC 2018 – 2028
- 4.77 Chilled, Ready-to-Serve Grapefruit Juice Market Share of Volume by NFC/FC 2018 – 2028
- 4.78 Chilled, Ready-to-Serve Grapefruit Juice Market Change in Volume by NFC/FC 2019 – 2028
- 5. FRUIT JUICE IMPORTS AND EXPORTS
- 5.79 Imported Fruit Juices All Countries and Flavors 1978 – 2023
- 5.80 Imported Fruit Juice Gallonage as a Percentage of the Total Domestic Juice Market 1991 – 2023
- 5.81 Imported Fruit Juices by Flavor Volume 2018 – 2023
- 5.82 Imported Fruit Juices by Flavor Share of Volume 2018 – 2023
- 5.83 Imported Fruit Juices by Flavor Change in Volume 2019 – 2023
- 5.84 Imported Fruit Juice Market Volume by Country of Origin 2018 – 2023
- 5.85 Imported Fruit Juice Market Share by Country of Origin 2018 – 2023
- 5.86 Imported Fruit Juice Market Growth by Country of Origin 2019 – 2023
- 5.87 Imported Apple/Pear Juice Market Volume by Country of Origin 2018 – 2023
- 5.88 Imported Apple/Pear Juice Market Share by Country of Origin 2018 – 2023
- 5.89 Imported Apple/Pear Juice Market Growth by Country of Origin 2019 – 2023
- 5.90 Imported Orange Juice Market Volume by Country of Origin 2018 – 2023
- 5.91 Imported Orange Juice Market Share by Country of Origin 2018 – 2023
- 5.92 Imported Orange Juice Market Growth by Country of Origin 2019 – 2023
- 5.93 Imported Pineapple Juice Market Volume by Country of Origin 2018 – 2023
- 5.94 Imported Pineapple Juice Market Share by Country of Origin 2018 – 2023
- 5.95 Imported Pineapple Juice Market Growth by Country of Origin 2019 – 2023
- 5.96 Imported Grape Juice Market Volume by Country of Origin 2018 – 2023
- 5.97 Imported Grape Juice Market Share by Country of Origin 2018 – 2023
- 5.98 Imported Grape Juice Market Growth by Country of Origin 2019 – 2023
- 5.99 Exported Fruit Juices All Countries and Flavors 1987 – 2023
- 5.100 U.S. Juice Exports Volume by Flavor 2018 – 2023
- 5.101 U.S. Juice Exports Share by Flavor 2018 – 2023
- 5.102 U.S. Juice Exports Growth by Flavor 2019 – 2023
- 5.103 Leading Recipients of U.S. Juice Exports Volume by Country 2018 – 2023
- 5.104 Leading Recipients of U.S. Juice Exports Share by Country 2018 – 2023
- 5.105 Leading Recipients of U.S. Juice Exports Growth by Country 2019 – 2023
- 5.106 Exported Orange Juice Market Volume by Country 2018 – 2023
- 5.107 Exported Orange Juice Market Share by Country 2018 – 2023
- 5.108 Exported Orange Juice Market Growth by Country 2019 – 2023
- 5.109 Exported Grapefruit Juice Market Volume by Country 2018 – 2023
- 5.110 Exported Grapefruit Juice Market Share by Country 2018 – 2023
- 5.111 Exported Grapefruit Juice Market Growth by Country 2019 – 2023
- 5.112 Exported Blended Fruit Juice Market Volume by Country 2018 – 2023
- 5.113 Exported Blended Fruit Juice Market Share by Country 2018 – 2023
- 5.114 Exported Blended Fruit Juice Market Growth by Country 2019 – 2023
- 5.115 Exported Grape Juice Market Volume by Country 2018 – 2023
- 5.116 Exported Grape Juice Market Share by Country 2018 – 2023
- 5.117 Exported Grape Juice Market Growth by Country 2019 – 2023
- 5.118 Exported Apple Juice Market Volume by Country 2018 – 2023
- 5.119 Exported Apple Juice Market Share by Country 2018 – 2023
- 5.120 Exported Apple Juice Market Growth by Country 2019 – 2023
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