Coffee in the U.S. through 2028: Market Essentials

This U.S. coffee market research report from Beverage Marketing Corporation puts the U.S. market into global context and delivers data on coffee production and consumption, quarterly and annual growth, imports and exports, advertising and demographics and more. This comprehensive study looks at the performance of various sectors including roast/ground, pods, whole bean, RTD, instant and mixes, looking at segment and company/brand performance. The study also delves deeper on the ready-to-drink (RTD) coffee market looking at chilled vs shelf stable segment and brand trends and more. It also analyzes specialty coffee, coffee pods and single-cup coffee machines. Trends in the organic market and many other facets of this large yet diverse staple beverage that has moved from traditional commodity to a highly specialized market ripe for continued innovation are also examined.

The report presents the data in Excel spreadsheets, which it supplements with a concise executive summary highlighting key developments as well as a detailed discussion of the leading coffee companies. Historical, current and projected market performance is provided.

The answers you need
Coffee in the U.S. through 2028: Market Essentials provides in-depth data, shedding light on various aspects of the market.

Questions answered in this comprehensive market report include:

• How many gallons of coffee per person were consumed in 2024 and how did that change vs 2023? How did decaf fare vs. caffeinated?

• Which segments of the coffee market grew the fastest? Which segments are losing the battle for market share in the U.S.? How did these segments perform in 2024?

• How does global green coffee growth compare with growth patterns for the U.S.? Which are the leading exporters of coffee to the U.S.?

• What are the principal distribution channels for coffee? Which sales channels have gained share in 2024? Which will gain market share to 2028? Which will lose share points?

• How will the foodservice channel perform over the next few years? What are the growth expectations for coffee in the drug store and vending channels? What are the prospects for future growth in the total coffee market?

This U.S. coffee report features
This coffee report examines the total United States coffee market, with coverage of ready-to-drink (RTD), specialty, fair-trade and organic coffee. Get perspective on wholesale and retail sales, volume and per capita consumption. Beverage Marketing's reliable, all-sales-channel-inclusive data includes:

• Data on volume, sales and growth and putting the U.S. market in a global perspective. Includes global and select country data on green coffee as well as fair trade coffee.

• Break-outs of volume, share and growth of coffee sub-segments including roast/ground, pods, whole bean, instant, mixes and ready-to-drink (RTD) coffee.

• Quarterly coffee market growth data.

• Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes the J.M. Smucker Company (Folgers), the Kraft Heinz Company (Maxwell House), Nestlé S.A., Starbucks Corporation, JAB Holdings/Keurig Dr Pepper and others.

• Volume trends for leading companies and brands for the total coffee market and by type, including whole bean, roast/ground, coffee mixes, instant coffee, coffee pods and coffee syrups.

• Advertising expenditures of the leading coffee companies and a look at category spending is broken out by 18 media types (including Internet and Spanish-language advertising).

• Consumer demographic profiles comparing consumers of specialty coffee.

• Data on green, roasted, caffeinated and decaffeinated imports.

• A look at sales, growth and share for key shelf stable and chilled RTD Coffee brands and the private label market. Brands covered include Frappuccino, Java Monster, STōK, Starbucks Doubleshot Energy, Starbucks Doubleshot, Starbucks TripleShot, Dunkin' Donuts, Chameleon, La Colombe, Starbucks Cold Brew, Stumptown, Forto Energy (Coffee), Peet's Coffee, Rockstar Roasted, Blue Bottle, Starbucks Iced Latte, Illy, Kohana, Seattle's Best, Havana, Starbucks Chilled Coffee, Califia Farms, International Delight Iced Coffee and others.

• Five-year compound annual growth projections (CAGRs) for the coffee market and its sub-segments, including RTD coffee through 2028.