The Home and Small Business Security System Market 14th Edition

The Home and Small Business Security System Market 14th Edition

The Home and Small Business Security System Market is thefourteenth consecutive report from Berg Insight analysing the latestdevelopments on the small alarm market in Europe and NorthAmerica. This strategic research report from Berg Insight providesyou with 130 pages of unique business intelligence including 5-yearindustry forecasts and expert commentary on which to base yourbusiness decisions.

The Home and Small Business Security System Market 14th Edition

Security systems for small businesses and private homes can be divided into three maincategories – local, self-monitored and professionally monitored security systems. Whenactivated, a local security system only emits an alarm sound to alert the surroundings and scareoff intruders. Such systems are not monitored and cannot be accessed and controlled remotely.A self-monitored security system is connected and informs the owner of the premises uponactivation by sending a text message, email or push notification through a smartphone app. Aprofessionally monitored security system is connected to an Alarm Receiving Centre (ARC).When the system is activated, the ARC can respond by dispatching a security patrol andcontacting emergency services. Professionally monitored security systems are dependent onreliable communications networks. The latest generation of such systems uses dual wired andwireless network connections to minimise the risk of communications failure.

The North American market for home and small business security systems is almost twice thesize of the European market. There were an estimated 36.0 million active monitored alarmsystems in the US and Canada at the end of 2023. The overall penetration rate among the around155 million households and small business premises in North America was 23.2 percent.Growing at a CAGR of 3.6 percent, the number of monitored alarms in North America is estimatedto reach 42.9 million in 2028. In the EU27+3, there were about 19.0 million active monitoredalarm systems at the end of 2023. This corresponds to an overall penetration rate of 7.6 percentamong the around 250 million households and small businesses in Europe. The market datathus indicate a significant growth potential for alarm systems in Europe, especially in theresidential segment where the current penetration is only 6.3 percent. However, growth in theEuropean market is forecasted to vary considerably from country to country in the next few years.Countries with an already established home security industry and with relatively high penetrationrates, including countries such as Spain, Norway, France and Sweden, are anticipated tocontinue to grow faster than the European average. Other markets in Europe will show lessgrowth due to high market fragmentation and fewer specialist alarm service companies thatactively market solutions. The number of monitored home and small business alarms in Europeis estimated to grow at a CAGR of 4.7 percent, to reach 23.9 million alarm systems in 2028. Inboth Europe and North America, interactive security services and smart home products are keygrowth drivers in the home security market.

The traditional home and small business security systems market in Europe and North Americais served by specialist home security companies such as ADT, Verisure, Brinks Home(Monitronics) and Sector Alarm; security service companies such as Prosegur, Securitas andG4S (Allied Universal); telecommunications and cable television companies such as Comcast,Telus, Cox Communications, Rogers and Bell Canada; as well as utilities, banks and insurancecompanies such as Crédit Mutuel, Groupe IMA, Crédit Agricole and Groupama. Traditional homesecurity systems include professional alarm monitoring. DIY security systems rely on self-monitoring but many DIY system vendors offer professional alarm monitoring services as anoptional extra feature. Providers of DIY home security systems include SimpliSafe, Frontpoint,Ring (Amazon), Yale (Assa Abloy), Arlo Technologies, Ooma, Abode Systems (Nice Group)Somfy, Netatmo, Signify, ABUS, Bosch, ERA Home Security and Wyze Labs.

ADT is the leading provider of professionally monitored alarm systems in North America withmore than 6 million home and small business customers at the end of 2023. In North America,ADT is followed by Vivint, Comcast, SimpliSafe, Telus and Brinks Home (Monitronics), all withbetween 0.8 million and 2.0 million monitored alarm system customers each at the end of 2023.In the US and Canada, only a few market players offer services nationwide. Instead, there aremany small home security providers with strong local presence. In Europe, Verisure is the clearmarket leader with over 5 million home and small business customers at the end of 2023. Thecompany is active in 13 European countries and four countries in South America. Verisure has aparticularly strong position in Spain, France and the Nordic countries. Other leading players inEurope are Prosegur, EPS Télésurveillance, a subsidiary of Crédit Mutuel, and Sector Alarm.