Fleet Management in Europe 20th Edition

Fleet management is an ambiguous term used in reference to a wide range of solutions fordifferent vehicle-related applications. Berg Insight’s definition of a fleet management solution isa vehicle-based system that incorporates data logging, satellite positioning and datacommunications to a backoffice application. The history of fleet management solutions goesback several decades. On-board vehicle computers first emerged in the 1980s and were soonconnected to various networks. Today mobile networks can provide ubiquitous onlineconnectivity at a reasonable cost and mobile computing technology delivers very highperformance, as well as excellent usability. All of these components combined enable thedelivery of vehicle management, transport management, driver management and mobileworkforce management applications linking vehicles and enterprise IT systems.

Commercial vehicle fleets play an essential role in the European economy. According to officialstatistics there were 44.4 million commercial vehicles in use in EU25+3 in 2023. The 6.9 millionmedium and heavy trucks accounted for more than 75 percent of all inland transports, forminga € 250 billion industry. Approximately 0.8 million buses and coaches stood for 9.3 percent of allpassenger kilometres. The greater part of the 36.7 million light commercial vehicles (LCV) inEurope was used by mobile workers and for activities such as distribution of goods and parcels.Last but not least, there are an estimated 23.2 million passenger cars owned by companies andgovernments in EU27+3.

Berg Insight is of the opinion that the European fleet management market has entered a growthperiod that will last for several years to come. Individual markets may however suffer temporarysetbacks, depending on the development of the general economy in the region and Ukrainecrisis. The number of fleet management systems in active use is forecasted to grow at acompound annual growth rate of 11.0 percent from 18.1 million units at the end of 2024 to 30.5million by 2029. The penetration rate in the total population of non-privately owned commercialvehicles and cars is estimated to increase from 26.7 percent in 2024 to 42.8 percent in 2029.The top-40 vendors have today more than 100,000 active units in Europe. A group of internationalaftermarket solution providers have emerged as the leaders on the European fleet managementmarket. Berg Insight ranks Targa Telematics as the largest vendor in Europe at the end of 2024with 900,000 subscribers in the region, followed by Webfleet and CalAmp with 752,000 and600,000 subscribers respectively. AddSecure Smart Transport is ranked as the largest player inthe aftermarket heavy trucks segment with an estimated 320,000 active units installed. Othersignificant players include European companies such as Radius Telematics, Microlise, EurowagTelematics, ABAX, Shiftmove, Gurtam, Quartix, Bornemann, MICHELIN Connected Fleet,SCALAR by ZF, Linqo, RAM Tracking, Océan (Orange), Mapon, GSFleet, Macnil, AROBSTransilvania Software, Actia Telematics Services, Matrix iQ and Infobric Fleet and internationalplayers like Platform Science, Teletrac Navman, Powerfleet and Verizon Connect from the US,Geotab from Canada and the South African telematics providers Cartrack and Ctrack.

All major truck manufacturers on the European market offer OEM telematics solutions as part oftheir product portfolio. A major trend in the past years has been the announcements of standardline fitment of fleet management solutions. Since the end of 2011, Scania is rolling out the ScaniaCommunicator as standard on all European markets and includes a ten-year basic servicesubscription. All medium and heavy duty trucks from Daimler Truck contains the Fleetboardvehicle computer as standard and the buses are equipped with OMNIplus ON. Volvo offers VolvoConnect as standard in Europe. New MAN trucks are now equipped with RIO as standard. DAFlaunched its new PACCAR Connect as standard in 2024 and includes 10 years of connectivity.The leading OEMs in Europe are Scania, Daimler Truck, Volvo Group and MAN with 461,000,382,000, 364,000 and 264,000 active FM subscribers respectively at the end of 2024.

The consolidation trend continues and 11 M&A activities have taken place in 2025 so far. Maponacquired the two fleet management companies Interkom in Sweden and Envirokind (knownunder the Fleet DATA brand) in Ireland. FleetGO Group acquired the Dutch software providerScoreTrace and Awaken in France. H2 Equity Partners divested its majority share in RAMTracking to Klipboard. The investment firm IK Investment Partners divested GeoDynamics toBlinqx. Movildata in Spain was separated from Verizon Connect in June 2025. The new owner isUnirte IOT, a company under control of Movildata’s original CEO. Geotab acquired VerizonConnect’s remaining commercial operations in Europe (including the UK, Ireland, Italy, France,Germany, the Netherlands, Poland and Portugal). Trakm8 was acquired by Brillian UK (part ofConstellation Software) and subsequently delisted from the AIM stock exchange. AddSecure’sSmart Transport UK business was in August acquired by Omegro and rebranded to Verilocation.Carsync merged with Motum, a specialist in digital claims and maintenance management.