Fleet Management in the Americas 14th Edition

Fleet Management in the Americas 14th Edition

Fleet Management in the Americas is the fourteenth consecutivereport from Berg Insight analysing the latest developments on thecommercial vehicle telematics market in the Americas. The reportcovers in-depth both OEM and aftermarket players and includesall the latest market data. This strategic research report from BergInsight provides you with 320 pages of unique business intelligence,including 5-year industry forecasts, expert commentary and real-lifecase studies on which to base your business decisions.

Fleet Management in the Americas 14th Edition

Fleet management (FM) is an ambiguous term used in reference to a wide range of solutions fordifferent vehicle-related applications. Berg Insight’s definition of a fleet management solution is a vehicle-based system that incorporates data logging, satellite positioning and datacommunications to a backoffice application. The history of fleet management solutions goesback several decades. On-board vehicle computers first emerged in the 1980s and were soonconnected to various satellite and terrestrial wireless networks. Today, mobile networks canprovide ubiquitous online connectivity in many regions at a reasonable cost and mobilecomputing technology delivers very high performance, as well as excellent usability. All of thesecomponents combined enable the delivery of vehicle management, transport management,driver management and mobile workforce management applications linking vehicles andenterprise IT systems. The same technology platform can furthermore also be used for regulatorycompliance and reporting.

Commercial vehicle fleets play an essential role for the economy in both North and Latin America.In North America, there are approximately 30 million vehicles in commercial use. The number ofcommercial vehicles in operation in Latin America is estimated to 41 million. The fleetmanagement solution market in the Americas has been in a growth period for many years. Theglobal recession associated with the COVID-19 pandemic slowed down activities in 2020–2021and the economic climate has been challenging in recent years but the current outlook is positivefor the fleet management sector. The advanced North American market has among other thingsbeen driven by regulatory developments such as the ELD mandate in the US and more recentlyalso in Canada. The Latin American market has often required an educational process to extendthe perception of fleet telematics beyond security-related aspects. Latin American fleets havehowever also started to embrace optimisation functionality to an increasing extent.

Berg Insight expects the fleet management market to show healthy growth in 2025–2028. InNorth America, the number of systems in active use is forecasted to grow at a compound annualgrowth rate (CAGR) of 11.9 percent from 17.4 million units in 2023 to 30.5 million units by 2028.The penetration rate in the total population of non-privately owned vehicles in commercial use isestimated to increase from 53.3 percent in 2023 to 80.6 percent in 2028. In Latin America, thenumber of systems in use is projected to increase from 6.5 million units in 2023, growing at aCAGR of 14.9 percent to reach 13.0 million units in 2028. The penetration rate in the region isestimated to increase from 19.1 percent in 2023 to 36.7 percent in 2028.

A handful of solution providers have emerged as frontrunners on the fleet management marketin the Americas and the top-5 players are now all estimated to have reached the million mark interms of installed base. Geotab, Verizon Connect and Samsara are the leading fleet telematicsproviders in the region. Canada-based Geotab is clearly in the lead, having more than 3 millionactive fleet management subscribers in North America alone as well as hundreds of thousandsof units in Latin America. US-based Verizon Connect and the relative newcomer Samsara are therunner ups in the Americas, followed by CalAmp and Solera Fleet Solutions. Additional solutionproviders with installed bases of more than half a million units in the Americas include Lytx,Motive, Trimble and Gurtam. Trimble Transportation has similarly to Solera Fleet Solutions beenactive in the industry for decades. Trimble’s global transportation telematics business units arenow notably acquired by Platform Science in a transaction expected to close in the first half of2025. The remaining top-15 players include Bridgestone Mobility Solutions, MICHELINConnected Fleet, Fleet Complete (Powerfleet), Zonar Systems (Continental), GPS Insight andPowerfleet. Bridgestone, Michelin and Continental are examples of major tire manufacturers thathave established strong positions in the fleet management space through acquisitions.Powerfleet has further expanded its presence considerably in the last year through theacquisitions of both MiX Telematics – now MiX by Powerfleet – and most recently Fleet Complete.

All of the top-30 players have estimated installed bases of well over 100,000 active units in theAmericas. The list also includes WideTech, Navixy (SquareGPS), Encontrack, Ituran, TeletracNavman, Pósitron (Stoneridge), Linxup, GPS Trackit, RedGPS, Autotrac, 3Dtracking, Omnilink,Digital Communications Technologies (DCT), OnixSat and Scania. Solution vendors withinstalled bases just outside of the top list moreover include Rastrac, KORE Position Logic,IntelliShift, J. J. Keller, Sitrack, Satrack, MiX by Powerfleet, Positioning Universal, Cobli, Location World, Forward Thinking Systems and Platform Science.

Most vehicle manufacturers now offer factory-installed fleet telematics solutions eitherindependently or through partnerships. Examples of OEMs which have introduced systems inthe Americas include Volvo Group, PACCAR, Daimler Truck, International, Scania, Volkswagen,Iveco, Hino, Ford, GM, Mercedes-Benz Vans and Stellantis. The OEM telematics initiatives in theregion have intensified over the years especially in North America, but the activities are alsoincreasing in Latin America. In the last few years, several of the commercial vehicle OEMs haveextended their partnership strategies and started working with additional aftermarket telematicspartners, enabling fleet customers to choose the systems which best match their specific needs.Some OEMs such as Ford and GM have also in recent years introduced new proprietary fleettelematics solutions offered as an alternative alongside a growing selection of partner-poweredofferings. Notable fleet telematics providers active in the OEM space in various ways includePlatform Science, Geotab, Verizon Connect, Samsara, Trimble, Zonar Systems, Fleet Complete,MICHELIN Connected Fleet (Sascar) and Omnilink. The OEM channel is anticipated to increasein importance in both North America and Latin America in the coming years.