Digital Signage IoT Applications 4th Edition

Digital Signage IoT Applications 4th Edition

Digital Signage IoT Applications is the fourth consecutive reportfrom Berg Insight analysing the latest developments on the globaldigital signage market. This strategic research report from BergInsight provides you with 90 pages of unique business intelligenceincluding 5-year industry forecasts and expert commentary on whichto base your business decisions.

Digital Signage IoT Applications 4th Edition

Digital signage is an ambiguous term used in reference to a wide range of solutions forpresenting media and information on digital displays. There is no universally accepted definitionof what the term encompasses, but it generally includes a broad range of solutions as diverseas traffic signs, menu boards and in-flight entertainment displays. Berg Insight’s definition is asystem that comprises a connected display screen, a media player and a content managementsystem that are managed over a local network or remotely. Systems that require manualintervention, such as swapping an SD card in the media player to load new content, are leftoutside of the scope of this report.

The first connected digital signage solutions were commercially launched about three decadesago. Since then, digital signage solutions have found their way into nearly every possible verticalmarket and a wide variety of application areas. The untapped potential is still vast and theindustry is expected to continue to experience strong growth in the coming years. Berg Insightforecasts that global shipments of display screens for digital signage will grow from 21.2 millionunits in 2023 at a compound annual growth rate (CAGR) of 11.6 percent to reach 36.6 millionunits by 2028. The number of digital signage displays in active use is at the same time estimatedto grow at a CAGR of 10.3 percent during the next five years from 91.5 million units in 2023 to149.4 million units in 2028.

Leading providers of digital signage solutions include CMS software providers such as Scala(owned by STRATACACHE) as well as Uniguest, Navori and Poppulo; media player vendorssuch as BrightSign, AOPEN (owned by Acer Group), Giada, IBASE, Shuttle and IAdea; anddisplay manufacturers such as Samsung, LG, PPDS (Philips) and Sharp NEC Display Solutions.Despite many well-known vendors active in the market, the value chain is still fragmented andhundreds of companies compete worldwide. Industry consolidation took a pause during theCovid-19 pandemic and has now regained momentum. Berg Insight anticipates that the M&Aactivity will accelerate in the coming years as digital signage not only affirms its place as a centralplatform for digital marketing but increasingly becomes critical for business operations in manyverticals.