Consumer Asset Tracking Solutions 1st Edition

Consumer Asset Tracking Solutions 1st Edition

Consumer Asset Tracking Solutions is a strategy report from Berg Insight analysing the latest developments on the family and child tracking, pet tracking, vehicle tracking and general asset tracking market in Europe and North America. This strategic research report provides you with 170 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

The key applications for tracking solutions in the consumer market include family and child tracking, pet tracking, vehicle tracking and general asset tracking. The vehicle category can be further divided into cars, motorcycles, mopeds, bicycles, caravans, motor caravans, leisure boats, ATVs and snowmobiles. The general asset tracking category includes any type of asset, such as luggage, keys, wallets, clothes, electronics, tools and sports equipment.

The report answers the following questions:

• What is the potential for LPWA connectivity in the consumer asset tracking market?
• Which are the main growth drivers in Europe and North America?
• What are the challenges and roadblocks towards widespread adoption?
• What are the business models and channels-to-market?
• What is the current status of the pet tracking market in these regions?
• Which are the leading providers of consumer asset tracking solutions?
• What is the potential market size for consumer vehicle tracking solutions?
• How can aftermarket solution providers compete with OEMs?
• How will each of the asset tracking categories evolve in the next five years?

Consumer Asset Tracking Solutions 1st Edition

Consumer asset tracking is a sub-segment of the wider consumer IoT market. While the latterconcept includes all IoT devices developed for the consumer market, consumer assettracking focuses on solutions and services utilising location data. To enable remotemonitoring and control, a solution must include GNSS or other positioning technology andsome type of wireless wide area network such as cellular networks, satellite networks, LoRaor Sigfox. Tracking solutions based solely on short-range technologies such as Bluetooth andWi-Fi are thus not included in the report.

The market can be divided into four main categories based on asset type – family and childtracking, pet tracking, vehicle tracking and general asset tracking. The vehicle category canbe further divided into cars; motorcycles and mopeds; bicycles; caravans and motorcaravans; leisure boats; and other consumer vehicles including ATVs and snowmobiles. Thegeneral asset tracking segment includes any type of asset, such as bags and luggage, keys,wallets, clothes, electronics, tools and sports equipment. Since the focus of the report is onproducts and solutions aimed for consumers, solutions developed and sold exclusively forbusiness customers are excluded.

The market potential for consumer asset tracking is huge. In Europe and North America, thereare 70 million children aged 4–10 years old, which is the typical age group for kids GPSwatches, 350 million dogs and cats, 500 million passenger cars and 135 million otherconsumer vehicles. Overall, the penetration rate of GPS tracking products is currently lessthan one percent. The largest consumer asset tracking segments today based on theinstalled base are car tracking, children’s GPS watches and pet tracking. Berg Insightestimates that the installed base of active consumer asset tracking devices in Europe andNorth America reached 11.2 million at the end of 2021. Growing at a CAGR of 20.4 percentthe number of units in active use is estimated to reach 28.3 million units. The market value isforecasted to grow from € 1.4 billion in 2021 to € 3.7 billion in 2026.

Leading providers of family tracking and parental control services include US-based SmithMicro Software and Life360. Smith Micro offers white-label solutions to mobile networkoperators (MNOs) and now has contracts with all three major operators in the US. Majorproviders of children’s GPS watches include Xplora Technologies in Europe and Verizon inNorth America. Smartcom Mobility Solutions is a leading platform provider for children’s GPSwatches and other consumer asset tracking segments, used by several MNOs andmanufacturers in the US and Europe. The pet tracking market is dominated by Austria-basedTractive, whose subscriber base now has grown to several hundreds of thousands. In NorthAmerica, the main providers of pet tracking solutions are Fi, Whistle Labs, Halo and Wagz.The two latter companies offer combined pet tracking and pet containment solutions.

The market for passenger car tracking solutions sold to consumers is led by Verizon, Mojio,Harman and Modus in North America and Ryd, Springworks International, Net4Things inEurope. Although OEM telematics is increasingly common within the automotive industry,there is still a growing interest in aftermarket telematics solutions. The main providers of GPStracking and vehicle recovery solutions for motorcycles and mopeds in Europe includeDatatool (Scorpion Automotive), Monimoto and BikeTrac. A few companies provide trackingsolutions developed specifically for caravans, leisure boats and other consumer vehicles.Europe-based Sensario, Sentinel Marine Solutions and Vetel and US-based Siren Marine offersolutions developed for leisure boats. General purpose tracking solutions and solutionsdeveloped for other types of vehicles are often used to serve these segments as well. Alongwith the booming market for electric bicycles, the market for GPS trackers for e-bicycles andother high-value bicycles is growing rapidly. The market is today led by European companiessuch as IoT Venture, PowUnity, ConnectLab, Haveltec and BikeFinder. Trackimo, Invoxia,LandAirSea are well-known providers of general purpose tracking devices.

The consumer asset tracking solution market is still in an early phase with tremendous growthpotential. Advancements in battery capacity, processor power and network technology willcontinuously enable better solutions that are even more attractive for consumers. Low-PowerWide-Area (LPWA) network technologies are especially valuable in market segment wherelow battery consumption is key, such as pet tracking, bicycle tracking and general assettracking.