The Carsharing Telematics Market 6th Edition

The Carsharing Telematics Market 6th Edition

The Carsharing Telematics Market is the sixth strategy report from Berg Insight analysing the latest developments on this market worldwide including a comprehensive overview of the carsharing telematics value chain covering 35 carsharing platform vendors and 68 carsharing initiatives from specialist CSOs and car OEMs. This strategic research report provides you with 150 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

The Carsharing Telematics Market 6th Edition

Passenger cars and light trucks are the main modes of transportation in most industrialised countries. The vast majority of car trips in metropolitan areas are drive-alone trips with only one person in the car and vehicles are used for only about one hour per day on average. Carsharing is one of many car-based mobility services that have become available for people that want to complement other modes of transportation with car-based mobility occasionally. Examples of other car-based mobility services include traditional car rental, carpooling, ridesharing, taxi and ridesourcing services. Many of these mobility services aim to decrease the cost of car-based transportation, create convenience through fewer ownership responsibilities, as well as reduce congestion and environmental impact.

Carsharing is a decentralised car rental service focusing on short term rentals that supplements other modes of transport including walking, cycling and public transport. Carsharing aims to provide an alternative to individual car ownership without restricting individual mobility by providing affordable access to cars. CarSharing Organisations (CSOs) offer members access to a fleet of shared cars from unattended self-service locations. Today, most CSOs use station-based networks with roundtrip rental. This operational model requires members to return a vehicle to the same designated station from which it was accessed. Some CSOs have also started to offer one-way carsharing that enables users to return the car to any station operated by the CSO. Another model that is rapidly gaining in popularity is free floating carsharing, which enables members to pick up and drop off cars anywhere within a designated area. The ability to access available cars instantly without prior booking and no need to schedule return time make this type of service attractive for short trips.

Telematics systems and smartphones are key enablers of carsharing services. In-car hardware technologies for carsharing services comprise an on-board computer, telematics device and RFID reader for capturing trip data, enable fleet management and grant access to the car through an RFID smartcard or smartphone app. An in-vehicle user terminal with keypad and display may also be installed to provide the driver with visible messages and guidance, as well as allow management of reservations from within the vehicle. Software platforms include complete IT systems that can support all the operational activities of a CSO ranging from management of in-vehicle equipment, fleet management, booking management, billing, as well as operations supervision via dashboards and data analytics. Leading vendors of hardware and software platforms include Invers, Convadis, Continental, OCTO Telematics, Humax, Vulog, Ridecell, Optimum Automotive Group, Mobility Tech Green, Targa Telematics and Glide.io. Several carsharing technology vendors also target the emerging corporate carsharing market that aims to increase corporate car pool availability and reduce mobility costs.

Commercial carsharing services are offered by specialist carsharing companies, car rentalcompanies, carmakers, as well as public transport operators. Examples of leading CSOs backedby carmakers include Free2Move (owned by Stellantis), Volvo On Demand (owned by VolvoCars), Zity (partly owned by Renault), Wible (owned by Kia) and Kinto Share (owned by Toyota).Car rental CSOs include Ubeeqo (owned by Europcar Mobility Group), Green Car (owned byLotte Rental), Sixt Share (owned by Sixt) as well as Zipcar (owned by Avis Budget Group).Examples of specialised CSOs include Times Car Plus (owned by the Japanese parking lotoperator Park 24), Socar in South Korea, EvCard and Liandong Cloud in China, Enjoy (ownedby the Italian energy company Eni), Mobility Carsharing in Switzerland, Miles, Stadtmobil andCambio in Germany, Citiz in France, Communauto in Canada and GoGet in Australia.

The carsharing market is currently in a growth phase which is expected to continue in the comingyears. The Covid-19 pandemic only temporarily affected the market which has recovered in fullspeed in the last years. Berg Insight estimates that the total number of carsharing membersworldwide reached 123.4 million at the end of 2022. At the same time, the total carsharing fleethad reached about 575,000 vehicles. Berg Insight forecasts that carsharing membership willgrow to about 269.4 million globally by the end of 2027 and the total carsharing fleet will thenreach approximately 979,000 cars. The corporate carsharing telematics market is moreoverestimated to 110,000 vehicles at year-end 2022 and is forecasted to reach about 221,000vehicles in 2027. Europe and Asia-Pacific represent the majority of all carsharing programmesand active members from an international perspective. The front-running markets includeGermany, Italy, Poland, the Netherlands, France, South Korea, China and Japan.