Variable Rate Technology Market - A Global and Regional Analysis: Focus on, Application, Technology, Solution, and Region - Analysis and Forecast, 2022-2027
Global Variable Rate Technology Market Overview
The global variable rate technology market was valued at $2.02 billion in 2021, and it is expected to grow with a CAGR of 20.28% during the forecast period 2022-2027 to reach $6.09 billion by 2027. The growth in the global variable rate technology market is expected to be driven by increasing demand for agricultural output and decreasing labor force in the agriculture industry.
Market Lifecycle Stage
The global variable rate technology market is still in the introductory phase in developing countries and reached the growth phase in developed countries. Globally, research and development activities are underway to develop highly productive variable rate technology products. The demand for variable rate technology is expected to increase in the future as the government across the nations are planning for sustainable agricultural production.
Tapping the smallholder farmer segment with affordable variable rate technology solutions for agricultural input application is one of the major opportunities in the global variable rate technology market. Many start-ups have been emerging across the global variable rate technology market with affordable variable rate technology software solutions to attain a competitive advantage by tapping the smallholder farmer segment.
Impact
- The gap between the U.S. and other global countries in the pace of adoption of other precision agricultural technologies is relatively narrow. However, in the case of variable rate technology, the adoption rate is around 14.1%. Therefore, the global variable rate technology market players have room for growth across the U.S. and other global countries during the forecast period.
- As per the World Bank data, the employment percentage in agriculture decreased by around 13% during 2000-2019. The steep decrease in the agricultural labor population has to be replaced with an efficient technological solution to bridge the supply and demand gap in the agricultural industry. Reducing the agricultural workforce and increasing labor costs is expected to bring more space for automation in the agriculture industry and, thus, the demand for variable rate technology.
0The outbreak of COVID-19 made the farmers realize the benefits of investing in technologies rather than relying on the workforce, as they experienced the worst labor shortage during the pandemic, which negatively impacted overall production. Using variable rate technology in agriculture is a suitable solution to overcome these difficulties. Thus, COVID-19 has positively impacted the global variable rate technology market in the long run by making farmers realize the financial benefits of investing in variable rate technology.
Market Segmentation:
Segmentation 1: by Application
- Variable Rate Fertilization (VRF)
- Variable Rate Seeding (VRS)
- Variable Rate Irrigation (VRI)
- Variable Rate Crop Protection Chemical (VRC)
- Others
Segmentation 2: by Technology
- Map-Based Technology
- Sensor-Based Technology
Segmentation 3: by Solution
- Hardware
- Software
- Service
Segmentation 4: by Region
- North America - U.S., Canada, Mexico, and Rest-of-North America
- Europe - Germany, France, Italy, and Rest-of-Europe
- Asia-Pacific and Japan - Japan, Australia, India, and Rest-of-Asia-Pacific and Japan
- South America - Brazil, Argentina, and Rest-of-South America
- China
- Middle East and Africa - Israel, South Africa, and Rest-of- Middle East and Africa
- U.K.
Recent Developments in the Global Variable Rate Technology Market
- In August 2021, AGCO Corporation launched Massey Ferguson VE series planters that offer solutions for all growers from conventional to no-till operations requiring the most cutting-edge technology like variable-rate, high-speed planting, and individual row control.
- In August 2020, Lindsay Corporation launched FieldNET with a water trend that provides growers with important crop water usage insights. It can incorporate satellite imagery, customize irrigation parameters, and receives continuously updated variable-rate irrigation prescriptions.
- In November 2021, CNH Industrial N.V. acquired Raven Industries Inc. The acquisition was a significant step forward in CNH Industrial N.V.'s digital transformation and building on long-standing cooperation.
- In January 2020, Lindsay Corporation partnered with Farmers Edge Inc to connect the digital platforms to give a fully integrated crop management software suite to Lindsay Corporation's producers and dealer networks.
Following are the demand drivers for the global variable rate technology market:
- Rapid Adoption of Precision Agricultural Technologies
- Need for Automation of Work Force in Agriculture
- Need for Input Optimization in Agriculture
- Lack of Standardization Hampering VRT Performance
- High Cost of Investment
- Lagging VRT Adoption among Smallholder Farmers
Product/Innovation Strategy: The product segment helps the reader understand the different technologies used for variable rate application and their potential globally. Moreover, the study gives the reader a detailed understanding of the different solutions provided by the variable rate technology providers, such as hardware, software, and services. Compared to conventional agricultural methods, variable rate technology enables more exact targeting of the right quantity of planting and seeding operation at the right time and location, allowing farmers to save money by maximizing the use of their inputs.
Growth/Marketing Strategy: The global variable rate technology market has seen major development by key players operating in the market, such as business expansion, partnership, collaboration, and joint venture. The favored strategy for the companies has been product launch activities to strengthen their position in the global variable rate technology market. For instance, in March 2021, Deere & Company launched WeedSeeker 2, the next-generation spot spray system. When a weed passes beneath the sensor, it sends a signal to the sensor's attached spray nozzle, which delivers herbicide accurately and kills the weed, lowering the amount of chemical used by up to 90%.
Competitive Strategy: Key players in the global variable rate technology market analyzed and profiled in the study involve variable rate technology-based product manufacturers, including hardware, software, and service providers. Moreover, a detailed competitive benchmarking of the players operating in the global variable rate technology market has been done to help the reader understand how players stack against each other, presenting a clear market landscape. Additionally, comprehensive competitive strategies such as partnerships, agreements, and collaborations will aid the reader in understanding the untapped revenue pockets in the market.
Key Market Players and Competition Synopsis
The companies that are profiled have been selected based on inputs gathered from primary experts and analyzing company coverage, product portfolio, and market penetration.
The top leading players include the public companies operating in the global variable rate technology market, which had a market share of around 62% in 2021. The rest of the market share, 38%, was taken by the private and start-up companies.
Some prominent names established in this market are:
Company Type 1: Public Companies
- AGCO Corporation
- Climate LLC
- CNH Industrial N.V.
- Deere & Company
- Farmers Edge Inc
- Hexagon Agriculture
- Kubota Corporation
- Lindsay Corporation
- Topcon Corporation
- Trimble Inc.
- Valmont Industries
- Yara International
- Ag Leader Technology
- Crop Quest Inc
- DJI
- CropX Inc.
- DataFarming Pty Ltd
- HUMMINGBIRD TECHNOLOGIES LIMITED
- OneSoil
- Sentera
PDF email from publisher allows for 1-3 users, with permission to print*
- 1 Markets
- 1.1 Industry Outlook
- 1.1.1 Market Definition
- 1.1.2 Value Chain Analysis
- 1.1.3 Ongoing Programs
- 1.1.3.1 Government Initiatives
- 1.1.3.2 Key Consortiums and Associations
- 1.1.4 Gap Analysis
- 1.1.4.1 Financial Barriers
- 1.1.4.2 Technological Barriers
- 1.1.4.3 Environmental Barriers
- 1.1.4.4 Gap Impact Analysis
- 1.1.5 Roadmap for Future Market
- 1.1.5.1 Expected Farm Consolidation
- 1.1.5.2 Government Support in Variable Rate Technology Adoption
- 1.1.5.3 Expected Demand for VRT Contract Services among Small Farms
- 1.1.5.4 Growing Millennial Population in Agriculture
- 1.2 Business Dynamics
- 1.2.1 Business Drivers
- 1.2.1.1 Rapid Adoption of Precision Agricultural Technologies
- 1.2.1.2 Need for Automation of Work Force in Agriculture
- 1.2.1.3 Need for Input Optimization in Agriculture
- 1.2.2 Business Challenges
- 1.2.2.1 Lack of Standardization Hampering VRT Performance
- 1.2.2.2 High Cost of Investment
- 1.2.2.3 Lagging VRT Adoption among Smallholder Farmers
- 1.2.3 Market Strategies and Developments
- 1.2.3.1 Business Strategies
- 1.2.3.1.1 Product Developments and Innovations
- 1.2.3.1.2 Market Developments
- 1.2.3.2 Corporate Strategies
- 1.2.3.2.1 Mergers and Acquisitions
- 1.2.3.2.2 Partnerships, Collaborations, and Joint Ventures
- 1.2.4 Business Opportunities
- 1.2.4.1 Tapping Smallholder Farmer Segment with Affordable VRT Solutions
- 1.2.4.2 Growing Emphasis on Sustainable Agricultural Production
- 1.3 Start-Up Landscape
- 1.3.1 Key Start-Ups in the Ecosystem
- 1.3.2 Funding Analysis
- 1.3.2.1 Investment and Funding Analysis
- 1.3.2.2 Top Investors
- 1.4 Impact of COVID-19 on the Global Variable Rate Technology Market
- 2 Application
- 2.1 Global Variable Rate Technology Market (by Application)
- 2.1.1 Variable Rate Fertilization (VRF)
- 2.1.1.1 Barriers to VRF Adoption
- 2.1.1.2 Drivers in VRF Adoption
- 2.1.1.3 Cost-Benefit Analysis
- 2.1.2 Variable Rate Seeding (VRS)
- 2.1.2.1 Barriers to VRS Adoption
- 2.1.2.2 Drivers in VRS Adoption
- 2.1.2.3 Cost-Benefit Analysis
- 2.1.3 Variable Rate Irrigation (VRI)
- 2.1.3.1 Barriers to VRI Adoption
- 2.1.3.2 Drivers in VRI Adoption
- 2.1.3.3 Cost-Benefit Analysis
- 2.1.4 Variable Rate Crop Protection Chemical (VRC)
- 2.1.4.1 Barriers to VRC Adoption
- 2.1.4.2 Drivers in VRC Adoption
- 2.1.4.3 Cost-Benefit Analysis
- 2.1.5 Others
- 2.2 Demand Analysis of Global Variable Rate Technology Market (by Application)
- 3 Products
- 3.1 Global Variable Rate Technology Market (by Technology)
- 3.1.1 Map-Based Technology
- 3.1.2 Sensor-Based Technology
- 3.2 Demand Analysis of Global Variable Rate Technology Market (by Technology)
- 3.3 Innovations in Map-Based and Sensor-Based VRT
- 3.4 Cost-Benefit Analysis
- 3.5 Global Variable Rate Technology Market (by Solution)
- 3.5.1 Hardware
- 3.5.2 Software
- 3.5.3 Service
- 3.6 Demand Analysis of Global Variable Rate Technology Market (by Solution)
- 3.7 Patent Analysis
- 3.7.1 Patent Analysis (by Patent Objective)
- 3.7.2 Patent Analysis (by Patent Office)
- 4 Regions
- 4.1 North America
- 4.1.1 Market
- 4.1.1.1 Buyer Attributes
- 4.1.1.2 Key Providers in North America
- 4.1.1.3 Business Challenges
- 4.1.1.4 Business Drivers
- 4.1.2 Application
- 4.1.2.1 North America Variable Rate Technology Market (by Application)
- 4.1.3 Technology
- 4.1.3.1 North America Variable Rate Technology Market (by Technology)
- 4.1.4 Solution
- 4.1.4.1 North America Variable Rate Technology Market (by Solution)
- 4.1.5 North America (by Country)
- 4.1.5.1 U.S.
- 4.1.5.1.1 Market
- 4.1.5.1.1.1 Buyer Attributes
- 4.1.5.1.1.2 Business Challenges
- 4.1.5.1.1.3 Business Drivers
- 4.1.5.1.2 Application
- 4.1.5.1.2.1 U.S. Variable Rate Technology Market (by Application)
- 4.1.5.2 Canada
- 4.1.5.2.1 Market
- 4.1.5.2.1.1 Buyer Attributes
- 4.1.5.2.1.2 Business Challenges
- 4.1.5.2.1.3 Business Drivers
- 4.1.5.2.2 Application
- 4.1.5.2.2.1 Canada Variable Rate Technology Market (by Application)
- 4.1.5.3 Mexico
- 4.1.5.3.1 Market
- 4.1.5.3.1.1 Buyer Attributes
- 4.1.5.3.1.2 Business Challenges
- 4.1.5.3.1.3 Business Drivers
- 4.1.5.3.2 Application
- 4.1.5.3.2.1 Mexico Variable Rate Technology Market (by Application)
- 4.1.5.4 Rest-of-North America
- 4.1.5.4.1 Market
- 4.1.5.4.1.1 Buyer Attributes
- 4.1.5.4.1.2 Business Challenges
- 4.1.5.4.1.3 Business Drivers
- 4.1.5.4.2 Application
- 4.1.5.4.2.1 Rest-of-North America Variable Rate Technology Market (by Application)
- 4.2 Europe
- 4.2.1 Market
- 4.2.1.1 Buyer Attributes
- 4.2.1.2 Key Providers in Europe
- 4.2.1.3 Business Challenges
- 4.2.1.4 Business Drivers
- 4.2.2 Application
- 4.2.2.1 Europe Variable Rate Technology Market (by Application)
- 4.2.3 Technology
- 4.2.3.1 Europe Variable Rate Technology Market (by Technology)
- 1.1.1 Solution
- 4.2.3.2 Europe Variable Rate Technology Market (by Solution)
- 4.2.4 Europe (by Country)
- 4.2.4.1 Germany
- 4.2.4.1.1 Market
- 4.2.4.1.1.1 Buyer Attributes
- 4.2.4.1.1.2 Business Challenges
- 4.2.4.1.1.3 Business Drivers
- 4.2.4.1.2 Application
- 4.2.4.1.2.1 Germany Variable Rate Technology Market (by Application)
- 4.2.4.2 France
- 4.2.4.2.1 Market
- 4.2.4.2.1.1 Buyer Attributes
- 4.2.4.2.1.2 Business Challenges
- 4.2.4.2.1.3 Business Drivers
- 4.2.4.2.2 Application
- 4.2.4.2.2.1 France Variable Rate Technology Market (by Application)
- 4.2.4.3 Italy
- 4.2.4.3.1 Market
- 4.2.4.3.1.1 Buyer Attributes
- 4.2.4.3.1.2 Business Challenges
- 4.2.4.3.1.3 Business Drivers
- 4.2.4.3.2 Application
- 4.2.4.3.2.1 Italy Variable Rate Technology Market (by Application)
- 4.2.4.4 Rest-of-Europe
- 4.2.4.4.1 Market
- 4.2.4.4.1.1 Buyer Attributes
- 4.2.4.4.1.2 Business Challenges
- 4.2.4.4.1.3 Business Drivers
- 4.2.4.4.2 Application
- 4.2.4.4.2.1 Rest-of-Europe Variable Rate Technology Market (by Application)
- 4.3 Asia-Pacific and Japan
- 4.3.1 Market
- 4.3.1.1 Buyer Attributes
- 4.3.1.2 Key Providers in Asia-Pacific and Japan
- 4.3.1.3 Business Challenges
- 4.3.1.4 Business Drivers
- 4.3.2 Application
- 4.3.2.1 Asia-Pacific and Japan Variable Rate Technology Market (by Application)
- 4.3.3 Technology
- 4.3.3.1 Asia-Pacific and Japan Variable Rate Technology Market (by Technology)
- 4.3.4 Solution
- 4.3.4.1 Asia-Pacific and Japan Variable Rate Technology Market (by Solution)
- 4.3.5 Asia-Pacific and Japan (by Country)
- 4.3.5.1 Japan
- 4.3.5.1.1 Market
- 4.3.5.1.1.1 Buyer Attributes
- 4.3.5.1.1.2 Business Challenges
- 4.3.5.1.1.3 Business Drivers
- 4.3.5.1.2 Application
- 4.3.5.1.2.1 Japan Variable Rate Technology Market (by Application)
- 4.3.5.2 Australia
- 4.3.5.2.1 Market
- 4.3.5.2.1.1 Buyer Attributes
- 4.3.5.2.1.2 Business Challenges
- 4.3.5.2.1.3 Business Drivers
- 4.3.5.2.2 Application
- 4.3.5.2.2.1 Australia Variable Rate Technology Market (by Application)
- 4.3.5.3 India
- 4.3.5.3.1 Market
- 4.3.5.3.1.1 Buyer Attributes
- 4.3.5.3.1.2 Business Challenges
- 4.3.5.3.1.3 Business Drivers
- 4.3.5.3.2 Application
- 4.3.5.3.2.1 India Variable Rate Technology Market (by Application)
- 4.3.5.4 Rest-of-Asia-Pacific and Japan
- 4.3.5.4.1 Market
- 4.3.5.4.1.1 Buyer Attributes
- 4.3.5.4.1.2 Business Challenges
- 4.3.5.4.1.3 Business Drivers
- 4.3.5.4.2 Application
- 4.3.5.4.2.1 Rest-of-Asia-Pacific and Japan Variable Rate Technology Market (by Application)
- 4.4 South America
- 4.4.1 Market
- 4.4.1.1 Buyer Attributes
- 4.4.1.2 Key Providers in South America
- 4.4.1.3 Business Challenges
- 4.4.1.4 Business Drivers
- 4.4.2 Application
- 4.4.2.1 South America Variable Rate Technology Market (by Application)
- 4.4.3 Technology
- 4.4.3.1 South America Variable Rate Technology Market (by Technology)
- 4.4.4 Solution
- 4.4.4.1 South America Variable Rate Technology Market (by Solution)
- 4.4.5 South America (by Country)
- 4.4.5.1 Brazil
- 4.4.5.1.1 Market
- 4.4.5.1.1.1 Buyer Attributes
- 4.4.5.1.1.2 Business Challenges
- 4.4.5.1.1.3 Business Drivers
- 4.4.5.1.2 Application
- 4.4.5.1.2.1 Brazil Variable Rate Technology Market (by Application)
- 4.4.5.2 Argentina
- 4.4.5.2.1 Market
- 4.4.5.2.1.1 Buyer Attributes
- 4.4.5.2.1.2 Business Challenges
- 4.4.5.2.1.3 Business Drivers
- 4.4.5.2.2 Application
- 4.4.5.2.2.1 Argentina Variable Rate Technology Market (by Application)
- 4.4.5.3 Rest-of-South America
- 4.4.5.3.1 Market
- 4.4.5.3.1.1 Buyer Attributes
- 4.4.5.3.1.2 Business Challenges
- 4.4.5.3.1.3 Business Drivers
- 4.4.5.3.2 Application
- 4.4.5.3.2.1 Rest-of-South America Variable Rate Technology Market (by Application)
- 4.5 China
- 4.5.1 Market
- 4.5.1.1 Buyer Attributes
- 4.5.1.2 Key Providers in China
- 4.5.1.3 Business Challenges
- 4.5.1.4 Business Drivers
- 4.5.2 Application
- 4.5.2.1 China Variable Rate Technology Market (by Application)
- 4.5.3 Technology
- 4.5.3.1 China Variable Rate Technology Market (by Technology)
- 4.5.4 Solution
- 4.5.4.1 China Variable Rate Technology Market (by Solution)
- 4.6 Middle East and Africa
- 4.6.1 Market
- 4.6.1.1 Buyer Attributes
- 4.6.1.2 Key Providers in the Middle East and Africa
- 4.6.1.3 Business Challenges
- 4.6.1.4 Business Drivers
- 4.6.2 Application
- 4.6.2.1 Middle East and Africa Variable Rate Technology Market (by Application)
- 4.6.3 Technology
- 4.6.3.1 Middle East and Africa Variable Rate Technology Market (by Technology)
- 4.6.4 Solution
- 4.6.4.1 Middle East and Africa Variable Rate Technology Market (by Solution)
- 4.6.5 Middle East and Africa (by Country)
- 4.6.5.1 Israel
- 4.6.5.1.1 Market
- 4.6.5.1.1.1 Buyer Attributes
- 4.6.5.1.1.2 Business Challenges
- 4.6.5.1.1.3 Business Drivers
- 4.6.5.1.2 Application
- 4.6.5.1.2.1 Israel Variable Rate Technology Market (by Application)
- 4.6.5.2 South Africa
- 4.6.5.2.1 Market
- 4.6.5.2.1.1 Buyer Attributes
- 4.6.5.2.1.2 Business Challenges
- 4.6.5.2.1.3 Business Drivers
- 4.6.5.2.2 Application
- 4.6.5.2.2.1 South Africa Variable Rate Technology Market (by Application)
- 4.6.5.3 Rest-of-Middle East and Africa
- 4.6.5.3.1 Market
- 4.6.5.3.1.1 Buyer Attributes
- 4.6.5.3.1.2 Business Challenges
- 4.6.5.3.1.3 Business Drivers
- 4.6.5.3.2 Application
- 4.6.5.3.2.1 Rest-of-Middle East and Africa Variable Rate Technology Market (by Application)
- 4.7 U.K.
- 4.7.1 Market
- 4.7.1.1 Buyer Attributes
- 4.7.1.2 Key Providers in the U.K.
- 4.7.1.3 Business Challenges
- 4.7.1.4 Business Drivers
- 4.7.2 Application
- 4.7.2.1 U.K. Variable Rate Technology Market (by Application)
- 4.7.3 Technology
- 4.7.3.1 U.K. Variable Rate Technology Market (by Technology)
- 4.7.4 Solution
- 4.7.4.1 U.K. Variable Rate Technology Market (by Solution)
- 5 Markets - Competitive Benchmarking & Company Profiles
- 5.1 Competitive Benchmarking
- 5.2 Market Share Analysis
- 5.3 Company Profiles
- 5.3.1 Public Companies
- 5.3.1.1 AGCO Corporation
- 5.3.1.1.1 Company Overview
- 5.3.1.1.2 Role of AGCO Corporation in the Global Variable Rate Technology Market
- 5.3.1.1.3 Product Portfolio
- 5.3.1.1.4 Business Strategies
- 5.3.1.1.4.1 Market Development
- 5.3.1.1.4.2 Product Development
- 5.3.1.1.5 Corporate Strategies
- 5.3.1.1.5.1 Partnerships, Joint Ventures, Collaborations, and Alliances
- 5.3.1.1.5.2 Mergers and Acquisitions
- 5.3.1.1.6 R&D Analysis
- 5.3.1.1.7 Analyst View
- 5.3.1.2 Climate LLC
- 5.3.1.2.1 Company Overview
- 5.3.1.2.2 Role of Climate LLC in the Global Variable Rate Technology Market
- 5.3.1.2.3 Product Portfolio
- 5.3.1.2.4 Business Strategies
- 5.3.1.2.4.1 Product Development
- 5.3.1.2.5 Corporate Strategies
- 5.3.1.2.5.1 Partnerships, Joint Ventures, Collaborations, and Alliances
- 5.3.1.2.6 R&D Analysis
- 5.3.1.2.7 Analyst View
- 5.3.1.3 CNH Industrial N.V.
- 5.3.1.3.1 Company Overview
- 5.3.1.3.2 Role of CNH Industrial N.V. in the Global Variable Rate Technology Market
- 5.3.1.3.3 Product Portfolio
- 5.3.1.3.4 Business Strategies
- 5.3.1.3.4.1 Market Development
- 5.3.1.3.4.2 Product Development
- 5.3.1.3.5 Corporate Strategies
- 5.3.1.3.5.1 Mergers and Acquisitions
- 5.3.1.3.6 R&D Analysis
- 5.3.1.3.7 Analyst View
- 5.3.1.4 Deere & Company
- 5.3.1.4.1 Company Overview
- 5.3.1.4.2 Role of Deere & Company in the Global Variable Rate Technology Market
- 5.3.1.4.3 Product Portfolio
- 5.3.1.4.4 Business Strategies
- 5.3.1.4.4.1 Market Development
- 5.3.1.4.4.2 Product Development
- 5.3.1.4.5 Corporate Strategies
- 5.3.1.4.5.1 Partnerships, Joint Ventures, Collaborations, and Alliances
- 5.3.1.4.5.2 Mergers and Acquisitions
- 5.3.1.4.6 R&D Analysis
- 5.3.1.4.7 Analyst View
- 5.3.1.5 Farmers Edge Inc
- 5.3.1.5.1 Company Overview
- 5.3.1.5.2 Role of Farmers Edge Inc in the Global Variable Rate Technology Market
- 5.3.1.5.3 Product Portfolio
- 5.3.1.5.4 Business Strategies
- 5.3.1.5.4.1 Market Development
- 5.3.1.5.4.2 Product Development
- 5.3.1.5.5 Corporate Strategies
- 5.3.1.5.5.1 Partnerships, Joint Ventures, Collaborations, and Alliances
- 5.3.1.5.5.2 Mergers and Acquisitions
- 5.3.1.5.6 R&D Analysis
- 5.3.1.5.7 Analyst View
- 5.3.1.6 Hexagon Agriculture
- 5.3.1.6.1 Company Overview
- 5.3.1.6.2 Role of Hexagon Agriculture in the Global Variable Rate Technology Market
- 5.3.1.6.3 Product Portfolio
- 5.3.1.6.4 Business Strategies
- 5.3.1.6.4.1 Product Development
- 5.3.1.6.5 R&D Analysis
- 5.3.1.6.6 Analyst View
- 5.3.1.7 Kubota Corporation
- 5.3.1.7.1 Company Overview
- 5.3.1.7.2 Role of Kubota Corporation in the Global Variable Rate Technology Market
- 5.3.1.7.3 Product Portfolio
- 5.3.1.7.4 Business Strategies
- 5.3.1.7.4.1 Market Development
- 5.3.1.7.5 Corporate Strategies
- 5.3.1.7.5.1 Partnerships, Joint Ventures, Collaborations, and Alliances
- 5.3.1.7.5.2 Mergers and Acquisitions
- 5.3.1.7.6 R&D Analysis
- 5.3.1.7.7 Analyst View
- 5.3.1.8 Lindsay Corporation
- 5.3.1.8.1 Company Overview
- 5.3.1.8.2 Role of Lindsay Corporation in the Global Variable Rate Technology Market
- 5.3.1.8.3 Product Portfolio
- 5.3.1.8.4 Business Strategies
- 5.3.1.8.4.1 Product Development
- 5.3.1.8.5 Corporate Strategies
- 5.3.1.8.5.1 Partnerships, Joint Ventures, Collaborations, and Alliances
- 5.3.1.8.5.2 Mergers and Acquisitions
- 5.3.1.8.6 R&D Analysis
- 5.3.1.8.7 Analyst View
- 5.3.1.9 Topcon Corporation
- 5.3.1.9.1 Company Overview
- 5.3.1.9.2 Role of Topcon Corporation in the Global Variable Rate Technology Market
- 5.3.1.9.3 Product Portfolio
- 5.3.1.9.4 Business Strategies
- 5.3.1.9.4.1 Market Development
- 5.3.1.9.4.2 Product Development
- 5.3.1.9.5 Corporate Strategies
- 5.3.1.9.5.1 Partnerships, Joint Ventures, Collaborations, and Alliances
- 5.3.1.9.6 R&D Analysis
- 5.3.1.9.7 Analyst View
- 5.3.1.10 Trimble Inc.
- 5.3.1.10.1 Company Overview
- 5.3.1.10.2 Role of Trimble Inc. in the Global Variable Rate Technology Market
- 5.3.1.10.3 Product Portfolio
- 5.3.1.10.4 Business Strategies
- 5.3.1.10.4.1 Market Development
- 5.3.1.10.4.2 Product Development
- 5.3.1.10.5 Corporate Strategies
- 5.3.1.10.5.1 Partnerships, Joint Ventures, Collaborations, and Alliances
- 5.3.1.10.5.2 Mergers and Acquisitions
- 5.3.1.10.6 R&D Analysis
- 5.3.1.10.7 Analyst View
- 5.3.1.11 Valmont Industries
- 5.3.1.11.1 Company Overview
- 5.3.1.11.2 Role of Valmont Industries in the Global Variable Rate Technology Market
- 5.3.1.11.3 Product Portfolio
- 5.3.1.11.4 Business Strategies
- 5.3.1.11.4.1 Market Development
- 5.3.1.11.4.2 Product Development
- 5.3.1.11.5 Corporate Strategies
- 5.3.1.11.5.1 Partnerships, Joint Ventures, Collaborations, and Alliances
- 5.3.1.11.5.2 Mergers and Acquisitions
- 5.3.1.11.6 R&D Analysis
- 5.3.1.11.7 Analyst View
- 5.3.1.12 Yara International
- 5.3.1.12.1 Company Overview
- 5.3.1.12.2 Role of Yara International in the Global Variable Rate Technology Market
- 5.3.1.12.3 Product Portfolio
- 5.3.1.12.4 Business Strategies
- 5.3.1.12.4.1 Product Development
- 5.3.1.12.5 Corporate Strategies
- 5.3.1.12.5.1 Partnerships, Joint Ventures, Collaborations, and Alliances
- 5.3.1.12.5.2 Mergers and Acquisitions
- 5.3.1.12.6 R&D Analysis
- 5.3.1.12.7 Analyst View
- 5.3.2 Private Companies
- 5.3.2.1 Ag Leader Technology
- 5.3.2.1.1 Company Overview
- 5.3.2.1.2 Role of Ag Leader Technology in the Global Variable Rate Technology Market
- 5.3.2.1.3 Product Portfolio
- 5.3.2.1.4 Business Strategies
- 5.3.2.1.4.1 Product Development
- 5.3.2.1.5 Analyst View
- 5.3.2.2 Crop Quest Inc
- 5.3.2.2.1 Company Overview
- 5.3.2.2.2 Role of Crop Quest Inc in the Global Variable Rate Technology Market
- 5.3.2.2.3 Product Portfolio
- 5.3.2.2.4 Business Strategies
- 5.3.2.2.4.1 Market Development
- 5.3.2.2.5 Analyst View
- 5.3.2.3 DJI
- 5.3.2.3.1 Company Overview
- 5.3.2.3.2 Role of DJI in the Global Variable Rate Technology Market
- 5.3.2.3.3 Product Portfolio
- 5.3.2.3.4 Business Strategies
- 5.3.2.3.4.1 Product Development
- 5.3.2.3.5 Analyst View
- 5.3.3 Start-Up Companies
- 5.3.3.1 CropX Inc.
- 5.3.3.1.1 Company Overview
- 5.3.3.1.2 Role of CropX Inc. in the Global Variable Rate Technology Market
- 5.3.3.1.3 Product Portfolio
- 5.3.3.1.4 Business Model of CropX Inc.
- 5.3.3.1.5 Business Strategies
- 5.3.3.1.5.1 Product Development
- 5.3.3.1.6 Corporate Strategies
- 5.3.3.1.6.1 Partnerships, Joint Ventures, Collaborations, and Alliances
- 5.3.3.1.6.2 Mergers and Acquisitions
- 5.3.3.1.7 Analyst View
- 5.3.3.2 DataFarming Pty Ltd
- 5.3.3.2.1 Company Overview
- 5.3.3.2.2 Role of DataFarming Pty Ltd in the Global Variable Rate Technology Market
- 5.3.3.2.3 Product Portfolio
- 5.3.3.2.4 Business Model of DataFarming Pty Ltd
- 5.3.3.2.5 Business Strategies
- 5.3.3.2.5.1 Product Development
- 5.3.3.2.6 Analyst View
- 5.3.3.3 HUMMINGBIRD TECHNOLOGIES LIMITED
- 5.3.3.3.1 Company Overview
- 5.3.3.3.2 Role of HUMMINGBIRD TECHNOLOGIES LIMITED in the Global Variable Rate Technology Market
- 5.3.3.3.3 Product Portfolio
- 5.3.3.3.4 Business Model of HUMMINGBIRD TECHNOLOGIES LIMITED
- 5.3.3.3.5 Business Strategies
- 5.3.3.3.5.1 Market Development
- 5.3.3.3.5.2 Product Development
- 5.3.3.3.6 Corporate Strategies
- 5.3.3.3.6.1 Partnerships, Joint Ventures, Collaborations, and Alliances
- 5.3.3.3.7 Analyst View
- 5.3.3.4 OneSoil
- 5.3.3.4.1 Company Overview
- 5.3.3.4.2 Role of OneSoil in the Global Variable Rate Technology Market
- 5.3.3.4.3 Product Portfolio
- 5.3.3.4.4 Business Model of OneSoil
- 5.3.3.4.5 Business Strategies
- 5.3.3.4.5.1 Market Development
- 5.3.3.4.5.2 Product Development
- 5.3.3.4.6 Corporate Strategies
- 5.3.3.4.6.1 Partnerships, Joint Ventures, Collaborations, and Alliances
- 5.3.3.4.7 Analyst View
- 5.3.3.5 Sentera
- 5.3.3.5.1 Company Overview
- 5.3.3.5.2 Role of Sentera in the Global Variable Rate Technology Market
- 5.3.3.5.3 Product Portfolio
- 5.3.3.5.4 Business Model of Sentera
- 5.3.3.5.5 Corporate Strategies
- 5.3.3.5.5.1 Partnerships, Joint Ventures, Collaborations, and Alliances
- 5.3.3.5.5.2 Mergers and Acquisitions
- 5.3.3.5.6 Analyst View
- 5.3.4 Other Key Players
- 6 Research Methodology
- 6.1 Data Sources
- 6.1.1 Primary Data Sources
- 6.1.2 Secondary Data Sources
- 6.2 Market Estimation and Forecast
- 6.2.1 Factors for Data Prediction and Modeling
- List of Figures
- Figure 1: Global Variable Rate Technology Market, $Billion, 2021-2027
- Figure 2: Market Dynamics of the Global Variable Rate Technology Market
- Figure 3: Global Variable Rate Technology Market (by Application), $Million, 2021-2027
- Figure 4: Global Variable Rate Technology Market (by Technology), $Million, 2021-2027
- Figure 5: Global Variable Rate Technology Market (by Solution), $Million, 2021-2027
- Figure 6: Global Variable Rate Technology Market (by Region), $Million, 2021
- Figure 7: Global Variable Rate Technology Market Coverage
- Figure 8: VRT in Precision Agriculture Technology
- Figure 9: Functional Diagram of Variable Rate Technology
- Figure 10: Value Chain of the Global Variable Rate Technology Market
- Figure 11: Impact of Gaps in Variable Rate Technology Adoption (2021-2027)
- Figure 12: Adoption of Key Precision Agriculture Technologies by the U.S. and Other Global Countries, 2021
- Figure 13: Employment in Agriculture (Percentage of Total Employment), 2015-2019
- Figure 14: Share of Key Market Strategies and Developments, January 2019-June 2022
- Figure 15: Share of Product Developments and Innovations (by Company), January 2019-June 2022
- Figure 16: Share of Market Developments (by Company), January 2019-June 2022
- Figure 17: Share of Mergers and Acquisitions (by Company), January 2019-June 2022
- Figure 18: Share of Partnerships, Collaborations, and Joint Ventures (by Company), January 2019-June 2022
- Figure 19: Investment and Funding in Global Variable Rate Technology Market, January 2018-May 2022
- Figure 20: Share of Top Investors in the Global Variable Rate Technology Market, January 2018-May 2022
- Figure 21: Patents Filed or Granted for Variable Rate Technology Market, January 2018-May 2022
- Figure 22: Patents (by Patent Objective), January 2018-May 2022
- Figure 23: Patent Analysis (by Patent Office), January 2018-May 2022
- Figure 24: North America Variable Rate Technology Market, $Million, 2021-2027
- Figure 25: Competitive Benchmarking Matrix for Key Variable Rate Technology Providers
- Figure 26: Market Share Analysis of Global Variable Rate Technology Market, 2021
- Figure 27: Global Variable Rate Technology Market: Research Methodology
- Figure 28: Top-Down and Bottom-Up Approach
- Figure 29: Assumptions and Limitations
- List of Tables
- Table 1: Government Initiatives
- Table 2: Key Consortiums and Associations in the Global Variable Rate Technology Market
- Table 3: Government Initiatives for Sustainable Food Production
- Table 4: Key Start-Ups in the Global Variable Rate Technology Market
- Table 5: Overview of VRT by Application
- Table 6: Key Companies Providing VRF Products
- Table 7: Key Companies Providing VRS Products
- Table 8: Types of VRI
- Table 9: Key Companies Providing VRI Products
- Table 10: Cost-Benefit Analysis of VRC
- Table 11: Key Companies Providing VRC Products
- Table 12: Key Companies Providing Other Applications in VRT
- Table 13: Global Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 14: Outline of Input Methodologies in VRT
- Table 15: Types of Data Collection in Map-Based VRT
- Table 16: Key Companies Providing Map-Based Products
- Table 17: Key Companies Providing Sensor-Based Products
- Table 18: Global Variable Rate Technology Market (by Technology), $Million, 2021-2027
- Table 19: Comparison of Map-Based and Sensor-Based VRT
- Table 20: Types of VRT Solutions and Revenue Recognition
- Table 21: Key Companies Providing Variable Rate Hardware Products
- Table 22: Key Companies Providing Variable Rate Software Products
- Table 23: Global Variable Rate Technology Market (by Solution), $Million, 2021-2027
- Table 24: Global Variable Rate Technology Market (by Region), $Million, 2021-2027
- Table 25: North America Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 26: North America Variable Rate Technology Market (by Technology), $Million, 2021-2027
- Table 27: North America Variable Rate Technology Market (by Solution), $Million, 2021-2027
- Table 28: North America Variable Rate Technology Market (by Country), $Million, 2021-2027
- Table 29: U.S. Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 30: Canada Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 31: Mexico Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 32: Rest-of-North America Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 33: Europe Variable Rate Technology Market, $Million, 2021-2027
- Table 34: Europe Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 35: Europe Variable Rate Technology Market (by Technology), $Million, 2021-2027
- Table 36: Europe Variable Rate Technology Market (by Solution), $Million, 2021-2027
- Table 37: Europe Variable Rate Technology Market (by Country), $Million, 2021-2027
- Table 38: Germany Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 39: France Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 40: Italy Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 41: Rest-of-Europe Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 42: Asia-Pacific and Japan Variable Rate Technology, $Million, 2021-2027
- Table 43: Asia-Pacific and Japan Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 44: Asia-Pacific and Japan Variable Rate Technology Market (by Technology), $Million, 2021-2027
- Table 45: Asia-Pacific and Japan Variable Rate Technology Market (by Solution), $Million, 2021-2027
- Table 46: Asia-Pacific and Japan Variable Rate Technology Market (by Country), $Million, 2021-2027
- Table 47: Japan Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 48: Australia Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 49: India Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 50: Rest-of-Asia-Pacific and Japan Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 51: South America Variable Rate Technology, $Million, 2021-2027
- Table 52: South America Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 53: South America Variable Rate Technology Market (by Technology), $Million, 2021-2027
- Table 54: South America Variable Rate Technology Market (by Solution), $Million, 2021-2027
- Table 55: South America Variable Rate Technology Market (by Country), $Million, 2021-2027
- Table 56: Brazil Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 57: Argentina Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 58: Rest-of-South America Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 59: China Variable Rate Technology Market, $Million, 2021-2027
- Table 60: China Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 61: China Variable Rate Technology Market (by Technology), $Million, 2021-2027
- Table 62: China Variable Rate Technology Market (by Solution), $Million, 2021-2027
- Table 63: Middle East and Africa Variable Rate Technology Market, $Million, 2021-2027
- Table 64: Middle East and Africa Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 65: Middle East and Africa Variable Rate Technology Market (by Technology), $Million, 2021-2027
- Table 66: Middle East and Africa Variable Rate Technology Market (by Solution), $Million, 2021-2027
- Table 67: Middle East and Africa Variable Rate Technology Market (by Country), $Million, 2021-2027
- Table 68: Israel Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 69: South Africa Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 70: Rest-of-Middle East and Africa Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 71: U.K. Variable Rate Technology Market, $Million, 2021-2027
- Table 72: U.K. Variable Rate Technology Market (by Application), $Million, 2021-2027
- Table 73: U.K. Variable Rate Technology Market (by Technology), $Million, 2021-2027
- Table 74: U.K. Variable Rate Technology Market (by Solution), $Million, 2021-2027
- Table 75: AGCO Corporation: Product Portfolio
- Table 76: AGCO Corporation: Market Development
- Table 77: AGCO Corporation: Product Development
- Table 78: AGCO Corporation: Partnerships, Joint Ventures, Collaborations, and Alliances
- Table 79: AGCO Corporation: Mergers and Acquisitions
- Table 80: Climate LLC: Product Portfolio
- Table 81: Climate LLC: Product Development
- Table 82: Climate LLC: Partnerships, Joint Ventures, Collaborations, and Alliances
- Table 83: CNH Industrial N.V.: Product Portfolio
- Table 84: CNH Industrial N.V.: Market Development
- Table 85: CNH Industrial N.V.: Product Development
- Table 86: CNH Industrial N.V.: Mergers and Acquisitions
- Table 87: Deere & Company: Product Portfolio
- Table 88: Deere & Company: Market Development
- Table 89: Deere & Company: Product Development
- Table 90: Deere & Company: Partnerships, Joint Ventures, Collaborations, and Alliances
- Table 91: Deere & Company: Mergers and Acquisitions
- Table 92: Farmers Edge Inc: Product Portfolio
- Table 93: Farmers Edge Inc: Market Development
- Table 94: Farmers Edge Inc: Product Development
- Table 95: Farmers Edge Inc: Partnerships, Joint Ventures, Collaborations, and Alliances
- Table 96: Farmers Edge Inc: Mergers and Acquisitions
- Table 97: Hexagon Agriculture: Product Portfolio
- Table 98: Hexagon Agriculture: Product Development
- Table 99: Kubota Corporation: Product Portfolio
- Table 100: Kubota Corporation: Market Development
- Table 101: Kubota Corporation: Partnerships, Joint Ventures, Collaborations, and Alliances
- Table 102: Kubota Corporation: Mergers and Acquisitions
- Table 103: Lindsay Corporation: Product Portfolio
- Table 104: Lindsay Corporation: Product Development
- Table 105: Lindsay Corporation: Partnerships, Joint Ventures, Collaborations, and Alliances
- Table 106: Lindsay Corporation: Mergers and Acquisitions
- Table 107: Topcon Corporation: Product Portfolio
- Table 108: Topcon Corporation: Market Development
- Table 109: Topcon Corporation: Product Development
- Table 110: Topcon Corporation: Partnerships, Joint Ventures, Collaborations, and Alliances
- Table 111: Trimble Inc.: Product Portfolio
- Table 112: Trimble Inc.: Market Development
- Table 113: Trimble Inc.: Product Development
- Table 114: Trimble Inc.: Partnerships, Joint Ventures, Collaborations, and Alliances
- Table 115: Trimble Inc.: Mergers and Acquisitions
- Table 116: Valmont Industries: Product Portfolio
- Table 117: Valmont Industries: Market Development
- Table 118: Valmont Industries: Product Development
- Table 119: Valmont Industries: Partnerships, Joint Ventures, Collaborations, and Alliances
- Table 120: Valmont Industries: Mergers and Acquisitions
- Table 121: Yara International: Product Portfolio
- Table 122: Yara International: Product Development
- Table 123: Yara International: Partnerships, Joint Ventures, Collaborations, and Alliances
- Table 124: Yara International: Mergers and Acquisitions
- Table 125: Ag Leader Technology: Product Portfolio
- Table 126: Ag Leader Technology: Product Development
- Table 127: Crop Quest Inc: Product Portfolio
- Table 128: Crop Quest Inc: Market Development
- Table 129: DJI: Product Portfolio
- Table 130: DJI: Product Development
- Table 131: CropX Inc.: Product Portfolio
- Table 132: CropX Inc.: Business Model
- Table 133: CropX Inc.: Product Development
- Table 134: CropX Inc.: Partnerships, Joint Ventures, Collaborations, and Alliances
- Table 135: CropX Inc.: Mergers and Acquisitions
- Table 136: DataFarming Pty Ltd: Product Portfolio
- Table 137: DataFarming Pty Ltd: Business Model
- Table 138: DataFarming Pty Ltd: Product Development
- Table 139: HUMMINGBIRD TECHNOLOGIES LIMITED: Product Portfolio
- Table 140: HUMMINGBIRD TECHNOLOGIES LIMITED: Business Model
- Table 141: HUMMINGBIRD TECHNOLOGIES LIMITED: Market Development
- Table 142: HUMMINGBIRD TECHNOLOGIES LIMITED: Product Development
- Table 143: HUMMINGBIRD TECHNOLOGIES LIMITED: Partnerships, Joint Ventures, Collaborations, and Alliances
- Table 144: OneSoil: Product Portfolio
- Table 145: OneSoil: Business Model
- Table 146: OneSoil: Market Development
- Table 147: OneSoil: Product Development
- Table 148: OneSoil: Partnerships, Joint Ventures, Collaborations, and Alliances
- Table 149: Sentera: Product Portfolio
- Table 150: Sentera: Business Model
- Table 151: Sentera: Partnerships, Joint Ventures, Collaborations, and Alliances
- Table 152: Sentera: Mergers and Acquisitions
- Table 153: Other Key Players in the Variable Rate Technology Market
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook