Anti-Fingerprint Coating Market: A Global and Regional Analysis, 2023-2032

Anti-Fingerprint Coating Market: A Global and Regional Analysis, 2023-2032

Anti-Fingerprint Coating Market Overview

The anti-fingerprint coating market was valued at $748.6 million in 2022, and it is expected to grow at a CAGR of 5.54% and reach $1,294.6 million by 2032. The growth in the anti-fingerprint coating market is expected to be driven by growing demand for display-based consumer electronics devices, increasing awareness among consumers and industries about advanced surface technologies, and rising technology integration in vehicles.

Introduction of Anti-Fingerprint Coating

Anti-fingerprint coatings are the coatings applied to a surface, including metals, plastics, and glass, among others, to repel oils, grease, and other contaminants that cause fingerprints. Anti-fingerprint coating significantly increases the hiding power and ease of cleaning various substrate surfaces. Anti-fingerprint coatings improve the performance of various products subject to fingerprints. This anti-fingerprint coating can significantly eliminate or reduce the visibility of smudges and fingerprints, in addition to significantly improving the ease of cleaning.

Market Introduction

The global anti-fingerprint coating market has witnessed substantial growth in recent years, driven by the increasing demand for consumer electronics, smart devices, and touch-enabled surfaces. These coatings play a pivotal role in preserving the aesthetic appeal of surfaces, reducing maintenance efforts, and enhancing user experiences. As fingerprints and smudges continue to be a common challenge on touchscreens, glass surfaces, and other high-touch areas, the anti-fingerprint coating market is poised for sustained expansion.

Market Segmentation:

Segmentation 1: by Application

Consumer Goods
Building and Construction
Automotive
Stainless Steel
Others

Building and Construction to Dominate the Anti-Fingerprint Coating Market (by Application)

The use of anti-fingerprint coatings in the building and construction industry has become increasingly prevalent, offering numerous benefits in terms of aesthetics, maintenance, and durability. Anti-fingerprint coatings are applied to glass surfaces used in windows, doors, and facades. This helps maintain the transparency and visual appeal of glass structures, reducing the visibility of fingerprints and smudges. Coatings are applied to interior surfaces, such as furniture, countertops, and wall panels, to reduce the appearance of fingerprints, especially in high-traffic areas. Architects and designers prioritize the aesthetic appeal of buildings. Anti-fingerprint coatings contribute to a clean and sleek appearance, maintaining the integrity of design elements.

Segmentation 2: by Material Type

Silicon
Titanium
Fluorine
Others

Silicon Segment to Grow Considerably in the Anti-Fingerprint Coating Market (by Material Type)

Silicon is a versatile material commonly used in anti-fingerprint coatings for various applications. Its properties make it suitable for creating coatings that repel fingerprints and smudges on surfaces such as glass, metal, and plastic. Silicon-based anti-fingerprint coatings are widely used on the screens of smartphones, tablets, and other electronic devices. These coatings help maintain the clarity of touchscreens by preventing the accumulation of fingerprints. Silicon coatings are applied to automotive touchscreens and displays to reduce fingerprint visibility. This enhances visibility, especially in vehicles where touchscreens are integral to infotainment and navigation systems.

Segmentation 3: by Technology

Vacuum Deposition
Sol-Gel
Others

Vacuum Deposition Segment to Hold Major Share in the Anti-Fingerprint Coating Market (by Technology)

Vacuum deposition is a crucial technology employed in the production of anti-fingerprint coatings, particularly for surfaces such as glass and metal. The process involves depositing thin layers of materials in a vacuum environment, resulting in coatings with specific properties. Vacuum deposition allows for the creation of ultra-thin films on surfaces. These thin films form the anti-fingerprint coating, providing a protective layer without significantly altering the substrate's appearance. The vacuum deposition process ensures a uniform distribution of the coating material across the substrate. This uniformity is crucial for consistent performance in repelling fingerprints and maintaining optical clarity. The vacuum environment minimizes the presence of impurities and contaminants, contributing to the production of high-performance coatings with enhanced properties, including anti-fingerprint characteristics.

Segmentation 4: by Region

North America: U.S., Canada, and Mexico
Europe: Germany, France, Italy, Spain, Russia, and Rest-of-Europe
U.K.
China
Asia-Pacific and Japan: Japan, South Korea, India, and Rest-of-Asia-Pacific and Japan
Rest-of-the-World: South America and Middle East and Africa

The Asia-Pacific and Japan region is poised to dominate the anti-fingerprint coating market, driven by the presence of several established manufacturers and the increasing sales of anti-fingerprint coatings. The rapidly expanding market is driven by the surge in consumer electronics adoption and manufacturing activities in the region. As emerging markets continue to adopt smartphones and other electronic devices, there may be increased demand for coatings that enhance the longevity and aesthetics of these products. In addition to Asia-Pacific and Japan, China and Rest-of-the-World are anticipated to witness significant growth due to the increasing demand for anti-fingerprint coatings in building and construction, consumer goods, and automotive applications. This growth is expected to be particularly strong in emerging markets, where there is a growing middle class with increasing disposable income.

Recent Developments in the Anti-Fingerprint Coating Market

In October 2023, Apple revealed the first hands-on videos for its space black MacBook Pro with an anti-fingerprint seal.
In August 2023, AGC Inc. announced new offerings under SURECO AF 2320, a transparent fluoropolymer coating that repels dirt, oil, and water, minimizes fingerprints, and makes surfaces easier to clean.
In April 2023, the company launched a new product with the brand name PPG ERGOLUXE, which is a unique polyester-hybrid technology. The new coatings provide styling and sustainability benefits over traditional liquid or solvent-based coatings for seating solutions, desks, cabinets, and more.
In December 2022, AGC Inc. exhibited next-generation mobility-enabling products and technologies at CES20233D, which include curved cover glass for automotive interior displays. This display has features such as sophisticated interior design featuring in-vehicle design glass, 3D (hot-bending) molding technology, anti-reflection, and anti-fingerprint coating.
In December 2022, Daikin Chemical Europe announced the opening of an innovation center in Dortmund, Germany. The innovation center currently focuses on three technology pillars to support trends in automotive, semiconductors, information devices/IT equipment, and telecommunications infrastructure, including energy storage and surface modification technologies, among others.

Demand – Drivers, Limitations, and Opportunities

Market Demand Drivers: Growing Demand for Display-Based Consumer Electronics Devices

The industry has been marked by continuous innovation, with companies introducing new and improved products regularly. Advancements in areas such as artificial intelligence, the Internet of Things (IoT), augmented reality, and virtual reality have led to the development of more sophisticated and feature-rich devices. The rise of smart devices, including smartphones, smartwatches, smart home devices, and other connected gadgets, has been a significant driver for the anti-fingerprint coating market. Consumers increasingly seek products that offer aesthetics along with protective features, including scratch and fingerprint resistance. Increasing customer inclination toward the bigger size of the display has also pushed the demand for anti-fingerprint coatings to a certain extent. Companies are also providing displays for other consumer appliances for more connectivity. The rise of mobile technology has experienced swift global expansion. It is estimated that more than 65% of the world's population possess mobile devices, with over half of these connections being smartphones. However, the trajectory of mobile technology growth has exhibited disparities, both among nations and within their respective populations. Individuals in advanced economies exhibit a higher propensity to own cell phones, especially smartphones, and are more inclined to utilize the internet and engage in social media compared to their counterparts in emerging economies. The purchasing power in emerging economies is increasing, thus increasing the number of people spending on consumer electronics, including smartphones. The demand for smartphones follows a distinctly cyclical pattern, closely tied to the introduction of new models. Consequently, the production and trade activities in various Asian nations have become intricately correlated, giving rise to a new technological cycle that deviates from the previous cycle linked with personal computers (PCs).

Market Challenges: Volatile Prices of Anti-Fingerprint Coatings

The anti-fingerprint coating market exhibits a diverse array of participants offering different formulations and application methods. The lack of standardized pricing models has resulted in market fragmentation, as companies employ distinct pricing strategies influenced by factors such as brand positioning, production costs, and perceived value. This variability in pricing approaches contributes to the dynamic and varied landscape within the market. The pricing stability for residential customers underscores a distinct contrast with the potentially more dynamic and fluctuating pricing structures encountered by commercial and industrial entities. Smaller players or newcomers entering the market may encounter challenges in establishing a competitive presence, particularly if significant pricing discrepancies exist. Established brands, known for their recognized quality, could use the ability to command premium prices, potentially inhibiting fair competition within the market. This scenario may pose obstacles for new entrants seeking to gain traction and market share. Non-uniform pricing has the potential to create disparities in customer perceptions concerning the value proposition of anti-fingerprint coatings. The inconsistency in pricing may induce confusion among consumers, making it challenging for them to assess the true value and benefits associated with these coatings. This lack of pricing uniformity could impact consumer confidence and hinder their decision-making process in selecting anti-fingerprint coating products.

Market Opportunities: Prioritize the Aesthetics of Products and User Experience

In an era characterized by evolving consumer expectations, aesthetics and user experience have emerged as pivotal factors influencing purchasing decisions. By harnessing the distinctive properties of anti-fingerprint coatings, the manufacturers have the opportunity to provide not only superior functionality but also to enhance the visual appeal and overall user experience of products. Anti-fingerprint coatings play a critical role in preserving the pristine appearance of surfaces, contributing to a visually elegant and sophisticated product. Emphasizing this aspect can resonate with consumers, prioritizing the aesthetic appeal of their possessions, aligning the company’s offerings with consumer preferences, and elevating the perceived value of the products in the market. Aesthetic appeal plays a pivotal role in shaping brand perception. Products equipped with anti-fingerprint coatings, effectively resisting smudges and fingerprints, convey a dedication to quality, meticulous attention to detail, and contemporary, high-end image. The ability of products to remain clean and smudge-free not only enhances their visual appearance but also contributes to a positive user experience. Users value products that are easy to maintain and aesthetically pleasing, thereby augmenting their overall satisfaction with the product and fostering a positive brand perception.

How can this report add value to an organization?

Product/Innovation Strategy: Globally, the leading anti-fingerprint coatings manufacturers are continuously working to manufacture high-performance, reliable and stable products. An increase in sales of display devices and rise in demand in building and construction are the major factors for the growth of the anti-fingerprint coating market. Key anti-fingerprint coating manufacturers have been successful to a certain extent in strengthening their position in the global market with continuous innovation and expansion of the production capacity of coatings. However, with the rise of demand from consumer goods and building and construction industries and growing research and development activities, the existing established players are expected to face stiff competition from emerging players. Moreover, partnerships and collaborations are expected to play a crucial role in strengthening market position over the coming years, with the companies focusing on bolstering their technological capabilities and gaining a dominant market share in the anti-fingerprint coatings materials industry.

Growth/Marketing Strategy: The anti-fingerprint coating market has been growing at a noteworthy pace. The market offers enormous opportunities for existing and emerging market players. Some of the strategies covered in this segment are mergers and acquisitions, product launches, partnerships and collaborations, business expansions, and investments. The strategies preferred by companies to maintain and strengthen their market position primarily include new product launches.

Competitive Strategy: The key players in the anti-fingerprint coating market analyzed and profiled in the study include anti-fingerprint coating manufacturers that are engaged in the development and marketing of anti-fingerprint coating. Additionally, comprehensive competitive strategies such as partnerships, agreements, and collaborations are expected to aid the reader in understanding the untapped revenue pockets in the market.

Research Methodology

Factors for Data Prediction and Modeling

The scope of this report has been focused on the anti-fingerprint coating market.
The market shares for the material type, technology, and application have been calculated based on the global anti-fingerprint coating market.
The base currency considered for the market analysis is US$. Currencies other than the US$ have been converted to the US$ for all statistical calculations, considering the average conversion rate for that particular year.
The currency conversion rate has been taken from the historical exchange rate of the Oanda website.
Nearly all the recent developments from January 2020 to October 2023 have been taken into account in this research study.
The study of the market includes standard organizations, material suppliers, coatings manufacturers, and research institutes.
The information rendered in the report is a result of in-depth primary interviews, surveys, and secondary analysis.
Where relevant information was not available, proxy indicators and extrapolation were employed.
Any economic downturn in the future has not been taken into consideration in the market estimation and forecast.
Technologies currently used are expected to persist through the forecast period with no breakthroughs in technology.

Market Estimation and Forecast

The market size for the anti-fingerprint coating market has been calculated through a mix of secondary research and primary inputs. A top-bottom approach has been followed to derive the quantitative information. The steps involved in the market estimation approach are as follows:

The demand of the overall paints and coatings market has been analyzed from sources including data from associations and company presentations, among others.
Penetration of the anti-fingerprint coatings in key countries and regions has been analyzed.
These penetration rates depend on different factors, including the presence of key players and technology providers, demand-supply in the country/region, developments, and regulations, among others.
Volume estimations for the anti-fingerprint coating market have been studied and calculated for each country separately by using penetration rate.
Price trends have been analyzed for each country and region. These average prices have been multiplied with the calculated volume to get value estimates for each country separately.
The country estimations are summed up to get regional estimations, and regional estimations are summed up for global value and volume estimations.
All these trends, penetration rates, and assumptions are verified through multiple industry expert interviews.

Primary Research

The primary sources involve industry experts from the anti-fingerprint coating market, such as raw materials manufacturers, technology providers, distributors, coatings manufacturers, and coatings suppliers. Respondents such as CEOs, vice presidents, marketing directors, and technology and innovation directors have been interviewed to obtain and verify both qualitative and quantitative aspects of this research study.

The key data points taken from primary sources include:

Validation and triangulation of all the numbers and graphs
Validation of report segmentation and key qualitative findings
Understanding the competitive landscape
Validation of numbers of various markets based on material type, technology, and application
Percentage split of individual markets for regional analysis

Secondary Research

This research study involves the usage of extensive secondary research, directories, company websites, and annual reports. It also makes use of databases, such as Hoovers, Bloomberg, Businessweek, Factiva, and One-Source, to collect useful and effective information for an extensive, technical, market-oriented, and commercial study of the global market.

Secondary research was done in order to obtain crucial information about the industry’s value chain, revenue models, the market’s monetary chain, the total pool of key players, and the current and potential use cases and applications.

The key data points taken from secondary research include:

Segmentations, split-ups, and percentage shares
Data for market value
Key industry trends of the top players of the market
Qualitative insights into various aspects of the market, key trends, and emerging areas of innovation
Quantitative data for mathematical and statistical calculations

Key Market Players and Competition Synopsis

The companies that are profiled have been selected based on inputs gathered from primary experts and analyzing company coverage, product portfolio, and market penetration.

Some of the prominent names in the anti-fingerprint coating market are:

AGC Inc.
Cytonix LLC
Daikin Industries, Ltd.
Nippon Paint Surf Chemicals Co., Ltd.
PPG Industries, Inc.
Taiwan Fluoro Technology
NAGASE & CO., LTD.
3M
Dow Inc.
Essilor International
Shin-Etsu Chemical Co., Ltd.
Solvay S.A.
Henkel AG & Co. KGaA
Aculon
KNW Co., Ltd.

Companies that are not a part of the aforementioned pool have been well represented across different sections of the report (wherever applicable).

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