Digital Advertising: Global Market Opportunities and Forecast to 2027
Report Scope:
This report provides an overview and analysis of the global market for digital advertising. Using 2021 as the base year, the report provides estimated market data for the forecast period of 2022 through 2027. This report also offers insights on drivers, restraints, and opportunities for the market, which were gathered through primary and secondary research. It also covers various market factors, including COVID-19 impact, Porter’s five forces, and use case analysis.
This report has been prepared in a simple, easy-to-understand format, with some tables and charts/figures. The report’s scope includes a detailed study of global and regional markets for ad format, device type, pricing model, end-users, and region. The qualitative and quantitative data of all segments are provided in the report. The report examines each segment, determines its current market size, and estimates its future market sizes with compound annual growth rates (CAGRs).
The report also provides detailed profiles of the significant digital advertising players and their strategies to enhance their market presence. The report provides a competitive landscape that includes a market ranking/share analysis of top digital advertising providers in 2021.
Report Includes:
72 data tables and 28 additional tables
An updated overview and analysis of the global market for digital advertising
Analyses of the global market trends, with historic market revenue for 2021, estimates for 2022, and projections of compound annual growth rates (CAGRs) through 2027
Understanding of the upcoming market opportunities and growth driving factors for digital ads, and areas of focus to forecast this market into various segments and sub-segments
Estimation of the actual market size and revenue forecast for global digital advertising market in USD million values, and its corresponding market share analysis based on the advertisement format, device type, pricing model, end-user, and region
In-depth information (facts and figures) on the major market driving trends, opportunities and challenges, technology advancements, value chain analysis, and competitive environment in the global digital advertising market
Coverage of the technological, economic, and business considerations of the digital advertising industry, with market data analyses and growth forecasts through 2027
Updated information on key mergers and acquisition deals, agreements, collaborations and other impactful strategies adopted by key players in the global digital advertising market
Identification of the major stakeholders and analysis of the company competitive landscape based on their recent market developments, financial performance, and segmental revenues
Descriptive company profiles of the leading global players, including Alibaba Group Holding Group Ltd., Microsoft Corp., Tencent Holdings Ltd., Twitter Inc., Adobe Inc. and Alphabet Inc.
Companies Mentioned
Adobe Inc.
ALIBABA HOLDING GROUP LTD.
ALPHABET INC.
AMAZON.COM INC.
BAIDU INC.
DENTSU GROUP INC.
ENIRO GROUP AB
Epsilon Data Management Llc
Iac Inc.
Liveramp Holdings Inc.
META PLATFORMS INC.
MICROSOFT CORP.
Sirius Xm Holdings Inc. (onhold)
Sohu.com Ltd.
TENCENT HOLDINGS LTD.
Tradedoubler Ab
TWITTER INC.
Xaxis Llc
- Chapter 1 Introduction
- 1.1 Introduction
- 1.2 Study Goals and Objectives
- 1.3 Reasons for Doing This Study
- 1.4 Scope of Report
- 1.5 Information Sources
- 1.6 Research Methodology
- 1.7 Intended Audience
- 1.8 Geographic Breakdown
- 1.9 Analyst's Credentials
- 1.10 BCC Custom Research
- 1.11 Related BCC Research Reports
- Chapter 2 Summary and Highlights
- Chapter 3 Technology and Market Overview
- 3.1 Current Market Overview
- 3.2 Digital vs. Traditional Advertising
- 3.3 History of Digital Advertising
- 3.4 Future Market Expectations
- 3.4.1 Mobile Gaming
- 3.4.2 5G Technology
- 3.5 Macroeconomic Factors Analysis
- 3.5.1 Impact of COVID-19 on the Market
- 3.6 Supply-Demand Analysis
- 3.6.1 Supply Side of Market
- 3.6.2 Demand Side of Market
- 3.7 Regulations for Digital Advertising
- 3.7.1 General Data Protection Regulation (GDPR)
- 3.7.2 Payment Card Industry Data Security Standard (PCI DSS)
- 3.7.3 Personal Data Protection Act (U.K.)
- 3.7.4 International Organization for Standardization 27001 (ISO 27001)
- 3.7.5 California Consumer Privacy Act of 2018
- 3.7.6 Health Insurance Portability and Accountability Act (HIPAA) of 1996
- 3.7.7 Health Information Technology for Economic and Clinical Health Act (HITECH Act)
- 3.7.8 European Market Infrastructure Regulation
- 3.7.9 Basel Committee on Banking Supervision 239 (BSBS 239) Compliance
- 3.7.10 Sarbanes-Oxley Act
- 3.7.11 Gramm-Leach-Bliley Act (GLBA)
- 3.7.12 Privacy Act 1988 of Australia
- 3.7.13 Other Regulations
- 3.8 Porter's Five Forces Analysis for Digital Advertising Market
- 3.8.1 Threat from New Entrants
- 3.8.2 Threat of Substitution
- 3.8.3 Competitive Rivalry
- 3.8.4 Bargaining Power of Buyers
- 3.8.5 Bargaining Power of Suppliers
- Chapter 4 Market Dynamics
- 4.1 Introduction
- 4.2 Market Drivers
- 4.2.1 Extensive Adoption of Smartphones and Emergence of High-Speed Internet
- 4.2.2 Increasing Penetration of Social Media Platforms
- 4.2.3 Rapidly Growing E-Commerce Industry
- 4.2.4 Rising Adoption of Location-Based Marketing to Enhance Offerings
- 4.2.5 Growing Demand for Paid Search Engine Ads
- 4.3 Market Restraints
- 4.3.1 Data Security and Privacy Concerns for Customer's Confidential Data
- 4.3.2 High Costs of Digital Video Ads
- 4.4 Market Challenges
- 4.4.1 Growing Use of Ad Blockers
- 4.4.2 Regulatory and Compliance Constraints
- 4.5 Market Opportunities
- 4.5.1 Increased Usage of Digital Video Ads
- 4.5.2 Increasing Adoption of Emerging Technologies and Digital Advertising Analytics
- 4.5.3 Rising Use of Age-Group Specific and In-App Mobile Ads
- 4.5.4 Growing Inclination for Omnichannel Marketing and Cross-Device Targeting
- Chapter 5 Market Breakdown by Ad Format
- 5.1 Introduction
- 5.2 Paid Search/Search Engine Ads
- 5.2.1 Types of SEA
- 5.3 Display Ads
- 5.3.1 Types of Display Ads
- 5.4 Digital Video Ads
- 5.4.1 Types of Digital Video Ads
- 5.5 Social Media Ads
- 5.5.1 Types of Social Media Ads
- 5.6 Others
- 5.6.1 Audio Ads
- 5.6.2 Email Ads
- 5.6.3 Consumer-Generated Ads
- Chapter 6 Market Breakdown by Device Type
- 6.1 Introduction
- 6.2 Desktop/Laptops
- 6.3 Mobile/Tablets
- 6.4 Others
- 6.4.1 Connected TV (CTV)
- 6.4.2 Streaming Set-Top Box
- Chapter 7 Market Breakdown by Pricing Model
- 7.1 Introduction
- 7.1.1 Fixed Pricing
- 7.1.2 Performance-Based Pricing
- Chapter 8 Market Breakdown by End-User Industry
- 8.1 Introduction
- 8.2 Banking, Financial Services and Insurance (BFSI)
- 8.3 Telecommunications
- 8.4 Automotive
- 8.5 Retail
- 8.6 Healthcare and Pharmaceutical
- 8.7 Others
- 8.7.1 Travel and Hospitality
- 8.7.2 Media and Entertainment
- 8.7.3 Transportation and Logistics
- Chapter 9 Market Breakdown by Region
- 9.1 Introduction
- 9.2 North American Market Outlook
- 9.2.1 United States
- 9.2.2 Canada
- 9.2.3 Mexico
- 9.3 European Market Outlook
- 9.3.1 United Kingdom
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Rest of Europe
- 9.4 Asia-Pacific Market Outlook
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 Rest of Asia-Pacific
- 9.5 Rest of World (RoW) Market Outlook
- 9.5.1 Latin America
- 9.5.2 Middle East and Africa
- Chapter 10 Competitive Landscape
- 10.1 Players Analysis
- 10.2 Strategic Analysis
- Chapter 11 Patent Analysis
- 11.1 Patent Analysis
- 11.2 List of Recently Granted Patents
- Chapter 12 Company Profiles
- ADOBE INC.
- ALIBABA HOLDING GROUP LTD.
- ALPHABET INC.
- AMAZON.COM INC.
- BAIDU INC.
- DENTSU GROUP INC.
- ENIRO GROUP AB
- EPSILON DATA MANAGEMENT LLC
- IAC INC.
- LIVERAMP HOLDINGS INC.
- META PLATFORMS INC.
- MICROSOFT CORP.
- SIRIUS XM HOLDINGS INC. (ONHOLD)
- SOHU.COM LTD.
- TENCENT HOLDINGS LTD.
- TRADEDOUBLER AB
- TWITTER INC.
- XAXIS LLC
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