Global Wellness and Activity-Based Health Insurance Market (2024 Edition): Market Size, Trends, Opportunities and Forecast by Revenue Model (Gym/Fitness Membership-Based Programs, Workplace Wellness Programs , Steps-Based Programs, Wearable Device Integra

Global Wellness and Activity-Based Health Insurance Market (2024 Edition): Market Size, Trends, Opportunities and Forecast by Revenue Model (Gym/Fitness Membership-Based Programs, Workplace Wellness Programs , Steps-Based Programs, Wearable Device Integration-Based Programs and Other Revenue Models), Distribution Channel, Insurance Type, Region, By Country: 2020-2030

Background

A report published by Azoth Analytics highlights different factors and opportunities prevailing in the “Global Wellness and Activity-Based Health Insurance Market (2024 Edition)”. According to the report, Global Wellness and Activity-Based Health Insurance Market was valued at USD 100.01 Billion in 2023 is expected to grow at a CAGR of 13.43% during 2025-2030.

The report explores a multi-faceted opportunity landscape in terms of market segmentation by Revenue Model (Gym/Fitness Membership-Based Programs, Workplace Wellness Programs , Steps-Based Programs, Wearable Device Integration-Based Programs and Other Revenue Models), By Distribution Channel (Agents & Brokers, Online, Direct Sales and Other Distribution Channel) and By Insurance Type (Group Plan and Individual Plan)

Market Overview

The Wellness and Activity-Based Health Insurance market is expanding rapidly as insurers increasingly incorporate wellness programs and activity-based incentives into their policies. These programs encourage policyholders to adopt healthier lifestyles by rewarding physical activity, healthy eating, and preventive care with premium discounts or other benefits. The growing focus on preventive healthcare and the use of wearable technology are key factors driving the market.

Key drivers include rising healthcare costs, an increasing focus on preventive care, and the growing popularity of health and fitness apps and wearable devices. Insurers are offering personalized health plans that integrate with wearable devices to track physical activity, allowing them to incentivize healthy behavior and reduce healthcare claims. The shift towards value-based healthcare further boosts the adoption of these innovative insurance models.

Technological advancements, such as the integration of AI and data analytics, are enabling insurers to offer more customized health plans based on an individual’s activity level and health metrics. Insurers are also partnering with fitness platforms and wellness service providers to offer a holistic health management experience.

Geographical Insights

Americas leads the Wellness and Activity-Based Health Insurance market, with the U.S. being a key market due to the high adoption of wearable devices and the emphasis on reducing healthcare costs. Europe follows closely, with growing awareness of wellness and preventive care programs. The Asia-Pacific region is expected to witness the highest growth, driven by increasing healthcare digitization and a rising middle class focused on health and wellness.

Market Segmentation

By Revenue Model:

• Gym/Fitness Membership-Based Programs
• Workplace Wellness Programs
• Steps-Based Programs
• Wearable Device Integration-Based Programs
• Other Revenue Models

By Distribution Channel:

• Agents & Brokers
• Online
• Direct Sales
• Other Distribution Channel

By Insurance Type:

• Group Plan
• Individual Plan

By Geography

• Americas (The United States, Canada, Brazil, Mexico, Rest of Americas)
• Europe (United Kingdom, Germany, France, Italy, Spain, Turkey, Russia, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Singapore, Indonesia, Rest of Asia Pacific)
• Middle East and Africa (GCC, Israel, South Africa, Rest of Middle East and Africa)

Key Companies

The report assesses the competitive developments, strategies, mergers and acquisitions and new Insurance development and market share portfolio of top 15 companies. Key companies in the Global Wellness and Activity-Based Health Insurance Market include:

• Cigna Corporation
• Vitality Group, LLC
• Aetna Inc.
• Anthem, Inc.
• VIRGIN PLUS (WELLTOK, INC)
• Humana Inc.
• United Health Group
• Kaiser Permanente Center for Health Research
• Oscar Health
• Blue Cross Blue Shield Association
• Other Leading Companies

Reasons to buy this report:

• In-Depth Comparative Assessment of Top 20 Markets in the Wellness and Activity-Based Health Insurance Market Distribution Channel: Comparative assessment of 20 leading countries highlighting the total addressable market, opportunities, lucrative segments and competitive positioning of leading companies.
• Comprehensive Historical, Present, and Future Analytics of the Wellness and Activity-Based Health Insurance Market: A deep dive in the historical (2020-2023), current (2024) and forecast (2025-2030) market analytics of Wellness and Activity-Based Health Insurance Market.
• Detailed Analysis of Wellness and Activity-Based Health Insurance Market By Revenue Model, Distribution Channel, and Insurance Type Across 20 Countries
• Beyond the Purchase: 90 Days of Support
• Direct Access to Analysts: Have questions after reading the report? Our expert analysts are just a call or email away.
• Customized Assistance: Whether you're integrating insights into your strategy or have questions about market dynamics, our team provides tailored support to meet your specific Group Plan needs.
• Data Customization Requests: During the support period, you have the flexibility to request additional data cuts or deeper dives into specific areas of interest.
• Gain insights specific to new entrants or new market areas to tap: The study provides detailed market entry strategies, including analysis of barriers to entry, pricing strategies, opportunities, trends, drivers, and challenges and Insurance positioning using the Opportunity Portfolio Matrix (OPM)
• Strategic Distribution Channel Movements: Tracking Competitive Developments and Key Players in the Market: The report covers competitive strategies, mergers & acquisitions, new developments, future plans and market share analysis of ~15 top companies.

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