Global Virtual Events Market (2024 Edition): Market Size, Trends, Opportunities and Forecast by Event Type (Exhibitions & Trade Shows, Corporate Meetings and Training, Conferences and Conventions, Seminars and Workshops and Other Events), End-User, Organi

Global Virtual Events Market (2024 Edition): Market Size, Trends, Opportunities and Forecast by Event Type (Exhibitions & Trade Shows, Corporate Meetings and Training, Conferences and Conventions, Seminars and Workshops and Other Events), End-User, Organization Size, Region, By Country: 2020-2030

Background

A report published by Azoth Analytics highlights different factors and opportunities prevailing in the “Global Virtual Events Market (2024 Edition)”. According to the report, Global Virtual Events Market was valued at USD 79.66 Billion and is expected to grow at a CAGR of 19.7% during 2025-2030.

The report explores a multi-faceted opportunity landscape in terms of market segmentation by Event Type (Exhibitions & Trade Shows, Corporate Meetings and Training, Conferences and Conventions, Seminars and Workshops and Other Events), By End-User (Corporate, Government, Educational Institutions and Other End-Users) and By Organization Size (Large Enterprises and Small and Medium Enterprises)

Market Overview

The Virtual Events market has seen substantial growth due to the increasing adoption of digital communication technologies, the rise of remote work, and the need for scalable and flexible event solutions. Virtual events encompass a wide range of online gatherings, including conferences, webinars, trade shows, and corporate meetings, conducted over the internet. The market is driven by the need for organizations to connect with audiences, share information, and conduct business in a digital environment.

One of the primary drivers of the Virtual Events market is the growing acceptance of remote and hybrid work models. The COVID-19 pandemic accelerated the adoption of virtual events as organizations sought alternatives to in-person gatherings. Virtual events offer numerous advantages, including cost savings, accessibility, and the ability to reach a global audience, making them an attractive option for businesses and event organizers.

The increasing sophistication of virtual event platforms has also played a crucial role in the market's growth. These platforms offer a range of features, such as live streaming, interactive Q&A sessions, virtual booths, networking opportunities, and analytics. The integration of advanced technologies like augmented reality (AR) and virtual reality (VR) further enhances the attendee experience, making virtual events more engaging and immersive.

The emphasis on data-driven decision-making has influenced the Virtual Events market. Virtual event platforms provide valuable data and insights into attendee behavior, engagement levels, and content preferences. This data allows organizers to tailor content, improve future events, and demonstrate ROI, making virtual events a valuable component of marketing and business strategies.

Segment Insights

By type, the webinars and conferences segment holds the largest market share, accounting for approximately 50% of the global Virtual Events market in 2023. The demand for educational and professional development content drives the growth of this segment.

By end-user, the corporate sector dominates the market, driven by the need for efficient internal and external communications, training, and product launches.

Geographical Insights

Americas represent the largest market for Virtual Events, driven by a mature digital infrastructure, strong corporate sector, and significant investments in digital transformation. The United States is a key market, with extensive use of virtual events for business and professional purposes.

In the Americas, the market benefits from high internet penetration, advanced event technologies, and a strong emphasis on innovation. The demand for virtual events is further fueled by the shift towards remote and hybrid work models and the need for cost-effective event solutions.

The Asia Pacific region is expected to witness the highest growth rate, driven by rapid digitalization, increasing internet penetration, and the growing adoption of virtual event platforms. Countries like China, India, and Japan are key markets, with expanding corporate and educational sectors.

In Europe, the market for Virtual Events is driven by strong regulatory support for digital communication, a well-established business environment, and the increasing adoption of remote work. Countries like Germany, France, and the UK are significant contributors, with a focus on using virtual events for professional development and business continuity.

Market Segmentation

By Event Type:

• Exhibitions & Trade Shows
• Corporate Meetings and Training
• Conferences and Conventions
• Seminars and Workshops
• Other Events

By End-User:

• Corporate
• Government
• Educational Institutions
• Other End-Users

By Organization Size:

• Large Enterprises
• Small and Medium Enterprises

By Geography

• Americas (The United States, Canada, Brazil, Mexico, Rest of Americas)
• Europe (United Kingdom, Germany, France, Italy, Spain, Turkey, Russia, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Singapore, Indonesia, Rest of Asia Pacific)
• Middle East and Africa (GCC, Israel, South Africa, Rest of Middle East and Africa)

Key Companies

The report assesses the competitive developments, strategies, mergers and acquisitions and new product development and market share portfolio of top 15 companies. Key companies in the Global Virtual Events Market include:

• Avaya LLC
• Kestone
• Martiz Holdings Inc.
• Pathable
• EventX Limited
• Microsoft Corporation
• GES
• uBivent GmbH
• ALE International
• Cvent Inc.
• Cisco Systems Inc.
• NTT Limited
• Other Leading Companies

Reasons to buy this report:

• In-Depth Comparative Assessment of Top 20 Markets in the Virtual Events Market: Comparative assessment of 20 leading countries highlighting the total addressable market, opportunities, lucrative segments and competitive positioning of leading companies.
• Comprehensive Historical, Present, and Future Analytics of the Virtual Events Market: A deep dive in the historical (2020-2023), current (2024) and forecast (2025-2030) market analytics of Virtual Events Market.
• Detailed Analysis of Virtual Events Market By Event Type, End-User, and Organization Size Across 20 Countries
• Beyond the Purchase: 90 Days of Support
• Direct Access to Analysts: Have questions after reading the report? Our expert analysts are just a call or email away.
• Customized Assistance: Whether you're integrating insights into your strategy or have questions about market dynamics, our team provides tailored support to meet your specific business needs.
• Data Customization Requests: During the support period, you have the flexibility to request additional data cuts or deeper dives into specific areas of interest.
• Gain insights specific to new entrants or new market areas to tap: The study provides detailed market entry strategies, including analysis of barriers to entry, pricing strategies, opportunities, trends, drivers, and challenges and product positioning using the Opportunity Portfolio Matrix (OPM)
• Strategic Company Movements: Tracking Competitive Developments and Key Players in the Market: The report covers competitive strategies, mergers & acquisitions, new developments, future plans and market share analysis of ~15 top companies.

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