Global Toys Market Factbook (2024 Edition): Analysis By Product Type (Games and Puzzles, Infant and Pre-School Toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys and Others), By Age, By Distribution Channel, By Region, By Country: Mar

Global Toys Market Factbook (2024 Edition): Analysis By Product Type (Games and Puzzles, Infant and Pre-School Toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys and Others), By Age, By Distribution Channel, By Region, By Country: Market Insights and Forecast (2019-2029)

Executive Summary

Azoth Analytics has released a research report titled “Global Toys Market Factbook (2024 Edition)” which provides a complete analysis of the Global Toys Market Factbook in terms of market segmentation By Product Type (Games and Puzzles, Infant and Pre-School Toys, Construction Toys, and Others), By Age (0-8 years, 8-15 years, 15 years & above), By Distribution Channel (E-Commerce, Supermarkets, Traditional Stores, and Other Distribution Channels) for the historical period of 2020-2023, the estimates of 2024 and the forecast period of 2025-2030.

The report analyses the Toys Market Factbook by Region (Americas, Europe, Asia Pacific, Middle East & Africa) and 20 Countries (United States, Canada, Brazil, Mexico, Rest of Americas, Germany, United Kingdom, France, Italy, Netherlands, Spain, Nordic, Rest of Europe, China, Japan, South Korea, India, Australia, Singapore, Rest of Asia Pacific, GCC, North Africa, South Africa, and Rest of MEA).The market was valued at USD 103.03 Billion in 2023 which is expected to reach USD 143.41 Billion in 2030.

The global toys market has benefited from the expanding middle-class population and rising disposable incomes in emerging economies. As more families attain higher income levels, their spending power on non-essential items, including toys, has increased. This economic growth has opened up new opportunities for toy manufacturers to penetrate untapped markets and cater to a broader consumer base. The increasing urbanization in these regions has also contributed to the market's growth, as urban parents often have greater access to a variety of toy products and are more likely to spend on their children's recreational needs.

Brand licensing has emerged as a significant driver of the toys market, with popular media franchises and characters playing a pivotal role in influencing children's toy preferences. Movies, television shows, and video games have a substantial impact on the types of toys that children desire, leading to lucrative licensing agreements between toy manufacturers and entertainment companies. Iconic franchises such as Disney, Marvel, and Star Wars have consistently driven toy sales, as children seek to own merchandise related to their favourite characters. The cyclical nature of media releases and the continuous introduction of new franchises ensure a steady stream of demand for licensed toys.

Consumers are increasingly seeking eco-friendly and sustainable toys made from non-toxic materials and recyclable components. Toy manufacturers are responding to this demand by adopting sustainable practices in their production processes and developing environmentally conscious products. This shift towards sustainability not only caters to the preferences of environmentally conscious consumers but also aligns with global efforts to reduce plastic waste and promote sustainable consumption.

The global toy market is a vibrant and evolving industry that reflects broader societal, technological, and economic trends. The interplay between tradition and innovation, the diversity of products, and the adaptability to changing consumer preferences ensure the market’s continued growth and relevance. As technological advancements continue and consumer awareness about sustainability increases, the toy industry is poised to offer even more engaging, educational, and environmentally friendly products. The enduring appeal of toys in fostering creativity, learning, and joy underscores their timeless role in childhood and beyond, making the global toy market a crucial and dynamic segment of the global economy.

Scope of the report:

• The report analyses the Toys Market Factbook by Value (USD Billion).
• The report analyses the Toys Market Factbook by Region (Americas, Europe, Asia Pacific, Middle East & Africa) and 20 Countries (United States, Canada, Brazil, Mexico, Rest of Americas, Germany, United Kingdom, France, Italy, Netherlands, Spain, Nordic, Rest of Europe, China, Japan, South Korea, India, Australia, Singapore, Rest of Asia Pacific, GCC, North Africa, South Africa, and Rest of MEA).
• The report presents the analysis of Toys Market Factbook for the historical period of 2020-2023, the estimated year 2024 and the forecast period of 2025-2030.
• The report analyses the Toys Market Factbook By Product Type (Games and Puzzles, Infant and Pre-School Toys, Construction Toys, and Others).
• The report analyses the Toys Market Factbook By Age (0-8 years, 8-15 years, 15 years & above).
• The report analyses the Toys Market Factbook By Distribution Channel (E-Commerce, Supermarkets, Traditional Stores, and Other Distribution Channels).
• The key insights of the report have been presented through the frameworks of SWOT and Porter’s Five Forces Analysis. Also, the attractiveness of the market has been presented by region, By Product Type, By Age & By Distribution Channel.
• Also, the major opportunities, trends, drivers, and challenges of the industry has been analyzed in the report.
• The report tracks competitive developments, strategies, mergers and acquisitions and new product development. The companies analysed in the report are The Lego Group, Mattel Inc., Hasbro Inc., Bandai Namco Holdings Inc., Spin Master Corp, MGA Entertainment Horst Brandstätter Group, Vtech holdings Limited, Sega Sammy Holdings Limited, Melissa and Doug LLC, Simba Dickie Group, and Dream International Limited.