Global Toy Market Factbook (2023 Edition): Analysis By Product Type (Games and Puzzles, Infant and Pre School Toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys, Others), By Age, Distribution Channel, By Region, By Country: Market Ins

Global Toy Market Factbook (2023 Edition): Analysis By Product Type (Games and Puzzles, Infant and Pre School Toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys, Others), By Age, Distribution Channel, By Region, By Country: Market Insights and Forecast (2018-2028)

Executive Summary

Azoth Analytics has released a research report titled “Global Toy Market Factbook (2023 Edition)” which provides a complete analysis of the worldwide toy market in terms of market segmentation by Product Type (Games and Puzzles, Infant and Pre School Toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys, Other Product Types), Age Group (0-8 Years, 8-15 Years, 15 Years and Above) and by Distribution Channel (E-Commerce, Supermarkets, Traditional Stores, Other Distribution Channels). The market has been analyzed for the historical period of 2018-2022, the estimated year 2023 and the forecast period of 2024-2028.

The global toy market report has been analyzed by Value (USD Million) at the global level, for four regions and 20 countries. The research is global in nature and covers a detailed analysis of the market in the Americas (U.S., Canada, Brazil, Mexico, Rest of Americas), Europe (Germany, U.K, France, Italy, Netherlands, Spain, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, Singapore and Rest of Asia-Pacific), and the Middle East and Africa (GCC, North Africa, Israel, South Africa and Rest of Middle East and Africa). Additionally, the research report presents data including market size, yearly growth & potential analysis, the competitive study of market players, investment opportunities and demand forecast. The research study also looks at the market growth indicators, restraints, supply and demand risk, and other important statistics, as well as a full assessment of current and future market trends that are relevant to the market evolution.

During the forecast period, 2024-2028, Global Toys Market is expected to expand at a CAGR of 6.10%. The toy industry has always been a dynamic and ever-evolving sector, constantly adapting to changing consumer preferences, technological advancements, and societal shifts. In recent years, the toy market has witnessed significant transformations, driven by digital innovation, eco-consciousness, and the rise of educational play. The Global Toy Market is expected to reach USD 152.41 billion by the end of 2028, up from USD 109.25 billion in 2022 due to parents and educators increasingly recognizing the value of play as a vital tool for children's cognitive, social, and emotional development. As a result, educational toys that combine learning and entertainment have gained popularity. STEM (Science, Technology, Engineering, and Mathematics) toys, coding kits, and construction sets promote problem-solving skills, critical thinking, and creativity, preparing children for future careers in a technology-driven world.

One of the main drivers for the growth of the Toys market is the rising role of Toy Sales through Online Retail and E-Commerce Websites where online customers can quickly and easily compare prices for toys across a wide selection of sales channels. Amazon, Target, Walmart, and other online retailers compete in a variety of ways to convince toy customers to buy from their respective sites. Licensing and brand extension offer new opportunities for toys and game brands to capitalize on their existing brand equity and drive new revenue streams. Through licensing brands are enabled to find new customers, enter new geographical territories, and venture into new retail categories. Toy companies are looking for the sale or license of toys and comic characters and for adaptation into motion pictures, television programs, live theatre productions and other entertainment properties, and product distribution agreements.

Toy brands that work with the entertainment industry have also seen a rise in market share. Toy company LEGO is one of the most persuasive examples of a toy brand that has found success in working within the entertainment industry. Consider the USD 400 million-plus box office revenue of The Lego Movie. LEGO has also partnered with franchise giants like Frozen, Star Wars, Harry Potter, Spiderman, and Batman — among many others. LEGO also has seemingly endless product options for parents, aligned with almost every major children's film release. While not every brand has a budget like LEGO, this doesn't exclude less-funded toy brands from pursuing opportunities within the entertainment industry. Other options like in-movie product placements or cinema advertisements could help brands gain attention.

This study provides the competitive landscape of the toy industry and profiles leading players like Lego Group, Mattel Inc., Hasbro Inc., Bandai Namco Holding, Spin Master Ltd., Playmobil, MGA Entertainment and others. The company profiling includes critical information such as a business overview, products and services, key financials, and recent events and developments. Overall, the report provides a detailed overview of the Global Toy Market, which will assist industry consultants, existing players looking for expansion opportunities, new players looking for opportunities, and other stakeholders in aligning their market-centric strategies with current and expected future trends.

Scope of the Report:

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• The report analyses the Toy Market by Value (USD Billion) for the historical period of 2018-2022, the estimated year 2023 and the forecast period of 2024-2028.
• The report analyzes the market of four regions and 20 countries that include the Americas (U.S., Canada, Brazil, Mexico, Rest of Americas), Europe (Germany, U.K, France, Italy, Netherlands, Spain, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, Singapore and Rest of Asia-Pacific), and the Middle East and Africa (GCC, North Africa, Israel, South Africa and Rest of Middle East and Africa).
• The report analyses Toy Market by Product Type (Games and Puzzles, Infant and Pre School Toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys, Other Product Types).
• The report analyses the Toy Market by Age (0-8 Years, 8-15 Years, 15 Years and Above.
• The report analyses the Toy Market by Distribution Channel (E-Commerce, Supermarkets, Traditional Stores, Other Distribution Channels).
• The key insights of the report have been presented through the frameworks of SWOT and Porter’s Five Forces Analysis. Also, the attractiveness of the market has been presented by region, by Product Type, by Age, by Distribution Channel.
• Also, the major opportunities, trends, drivers and challenges of the industry have been analysed in the report.
• The report tracks competitive developments, strategies, mergers and acquisitions and new product development. The companies analysed in the report include Lego Group, Mattel Inc., Hasbro Inc., Bandai Namco Holding, Spin Master Ltd., Horst Brandstatter Group, MGA Entertainment, Horst Brandstätter Group, Vtech holding Limited, Sega Sammy Holdings Limited, Melissa and Doug LLC.