Global Toy Market (2022 Edition) – Analysis By Product Type, By Age, By Distribution Channel, By Region, By Country: Market Insights and Forecast with Impact of COVID-19 (2017-2027)

Global Toy Market (2022 Edition) – Analysis By Product Type, By Age, By Distribution Channel, By Region, By Country: Market Insights and Forecast with Impact of COVID-19 (2017-2027)

Executive Summary

The Global Toy Market was valued at USD 103.96 Billion in the year 2021. Toys play a crucial role in the growth and development of children. Toys play vital importance in brain development as toys aid in acquiring logical and reasoning skills and help in gaining spatial reasoning along with logical skills. Playing with toys and board games also assists children in learning as well as building social and communication skills.

The rise in demand for strategy-based and educational-based toys among children propels the growth of the toy market. In addition, the Chinese government has relaxed its decades-old one-child policy, allowing all couples to have two kids to address the challenge of an ageing population. Also, the world population is expected to witness a growth of 60% by 2100 (from 7 billion to 11 billion) and this will influx the large number of the newborn baby and hence will supplement the market for Toys in the coming years. Thus, the number of kids is expected to increase in the upcoming years thus positively impacting toy market growth.

Increasing demand to participate in numerous social activities is encouraging people to follow board and card games as modern types of entertainment. Technology will play a major role in the development of the industry, through the use of 3D printing to develop creative board games would lead greatly to the development of innovative and entertaining products. Enhanced preference for the supermarket by the urban population mainly due to convenience and the number of discounts offered in the supermarket will drive the Toy market growth in the years to come.

The Azoth Analytics research report titled Global Toy Market has analysed and segmented the Toy Market by Value (USD Billion). The report has also further been analysed By Product Type (Games and Puzzles, Infant and pre-school toys, Construction Toys, Dolls and Accessories, Outdoor and Sports Toys, Others), By Age (0-8 years, 8-15 years, 15 years and above), By Distribution Channel (E-commerce, Supermarket, Traditional Stores, Departmental Stores, Others), By Region (North America, Europe, Asia Pacific and ROW) and By Country (United States, Canada, Germany, France, United Kingdom, Spain, China, Japan, India, South Korea) for the historical period of 2017-2021 and the forecast period of 2022-2027.

Scope of the Report

  • The report analyses the Toy Market By Distribution Channel (E-commerce, Supermarket, Traditional Stores, Departmental Stores, Others)
  • The Global Toy Market has been analysed By Region (North America, Europe, Asia Pacific and ROW )
  • The Global Toy Market has been analysed by Countries (United States, Canada, Germany, France, United Kingdom, Spain, China, Japan, India, and South Korea )
  • The key insights of the report have been presented through the Market share of prominent companies. Also, the attractiveness of the market has been presented by region, by Product Type, by Age, by Distribution channel.
  • Also, the major opportunities, trends, drivers and challenges of the industry has been analysed in the report.
  • The report tracks competitive developments, strategies, mergers and acquisitions, new product development and key insights. The companies analysed in the report include – LEGO Group, Mattel Inc., Hasbro, Bandai Namco, Vtech, Clementoni, Goliath Games, Playmobil, Tomy, Ravensburger, and Thames & Kosmos.
Key Target Audience
  • Toy Market Industry Entrepreneurs/ Distributors
  • Financial and Non-Financial Corporates, Retailers etc.
  • Government and Policy Makers
  • Regulatory Authorities


1. Research Methodology and Executive Summary
1.1 Research Methodology
1.2 Executive Summary
2. Strategic Recommendation
3. Toy Market: Product Outlook
3.1 Product Outlook
4. Global Toy Market: Sizing and Forecast
4.1 Market Size Forecast, By Value, 2017-2027
Table 1: Global Toy Market Size, By Value, 2017-2027 (USD Billion)
Table 2: Global GDP per Capita, 2016-2020 USD (Number)
Table 3: Global GDP per capita, PPP , 2016-2020 USD (Number)
Table 4: Global Fertility rate (children per woman), 2016-2020
Table 5: Global Population between the ages 0 to 14 as a percentage of the total population (In %)
4.2 COVID - 19 Impact
5. Global Toy Market Segmentation - By Product Type, By Value
5.1 Competitive Scenario of Global Toy: By Product Type
Table 6: Global Toy Market, By Product Type, 2021,2027
5.2 Games and Puzzles - Market Size and Forecast (2017-2027)
Table 7: Global Toy Market - By Games and Puzzle, By Value (USD Billion), 2017-2027
5.3 Infant and pre-school toys- Market Size and Forecast (2017-2027)
Table 8: Global Toy Market - By Infant and pre-school toys, By Value (USD Billion), 2017-2027
5.4 Construction Toys - Market Size and Forecast (2017-2027)
Table 9: Global Toy Market - By Construction Toys , By Value (USD Billion), 2017-2027
5.5 Dolls and Accessories - Market Size and Forecast (2017-2027)
Table 10: Global Toy Market - By Dolls and Accessories , By Value (USD Billion), 2017-2027
5.6 Outdoor and Sports Toys - Market Size and Forecast (2017-2027)
Table 11: Global Toy Market, By Outdoor and Sports Toys Type, 2017-2027
5.7 Other - Market Size and Forecast (2017-2027)
Table 12: Global Toy Market - By Other, By Value (USD Billion), 2017-2027
6. Global Toy Market Segmentation - By Age, By Value
6.1 Competitive Scenario of Global Toy: By Age Type
Table 13: Global Toy Market - By Age, 2021, 2027
6.2 0-8 years - Market Size and Forecast (2017-2027)
Table 14: Global Toy Market - By 0-8 years, By Value (USD Billion), 2017-2027
6.3 8-15 years - Market Size and Forecast (2017-2027)
Table 15: Global Toy Market, By 8-15 years, 2017-2027
6.4 15 Years & Above - Market Size and Forecast (2017-2027)
Table 16: Global Toy Market - By 15 years and above, By Value (USD Billion), 2017-2027
7. Global Toy Market Segmentation - By Distribution Channel, By Value
7.1 Competitive Scenario of Global Toy: By Distribution Channel
Table 17: Global Toy Market - By Distribution Channel Type, 2021, 2027
7.2 E-commerce Market Size and Forecast (2017-2027)
Table 18: Global Toy Market - By E-commerce, By Value (USD Billion), 2017-2027
7.3 Supermarket- Market Size and Forecast (2017-2027)
Table 19: Global Toy Market - By Supermarket, By Value (USD Billion), 2017-2027
7.4 Traditional store- Market Size and Forecast (2017-2027)
Table 20: Global Toy Market - By Traditional Stores, By Value (USD Billion), 2017-2027
7.5 Departmental Store- Market Size and Forecast (2017-2027)
Table 21: Global Toy Market - By Departmental Stores, By Value (USD Billion), 2017-2027
7.6 Others - Market Size and Forecast (2017-2027)
Table 22: Global Toy Market - By Others, By Value (USD Billion), 2017-2027
8. Global Toy Market: Regional Analysis
Table 23: Global Toy Market, By Region, 2021,2027
9. North America Toy Market: Segmentation By Product Type, By Age, By Distribution Channel (2017-2027)
9.1 North America Toy Market: Size and Forecast (2017-2027), By Value
Table 24: North America Toy Market Size, By Value, 2017-2027 (USD Billion)
Table 25: North America GDP per Capita, 2016-2020 USD (Number) 2016-2020
Table 26: North America GDP per capita, PPP , 2016-2020 USD (Number)
Table 27: North America Fertility rate (children per woman),2016-2020
Table 28: North America Population between the ages 0 to 14 as a percentage of the total population (In %)
9.2 North America Toy Market - Prominent Players
9.3 Market Segmentation By Product Type By Value
Table 29: North America Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)
9.4 Market Segmentation By Age By Value
Table 30: North America Toy Market - By Age, By Value, 2017-2027 (USD Billion)
9.5 Market Segmentation By Distribution Channel, By Value
Table 31: North America Toy Market - By Distribution Channel Type, By Value, 2017-2027(USD Billion)
9.6 North America Toy Market: Country Analysis
9.7 Market Opportunity Chart of North America Toy Market - By Country, By Value, 2027
Table 32: Market Opportunity Chart of North America Toy Market - By Country, By Value, 2027
9.8 Competitive Scenario of North America Toy Market : By Country
Table 33: North America Toy Market, By Country, 2021, 2027
9.9 United States Toy Market: Size and Forecast (2017-2027), By Value
Table 34: United States of America Toy Market Size, By Value, 2017-2027 (USD Billion)
Table 35: United States of America GDP per Capita, 2016-2020 USD (Number)
Table 36: United States of America GDP per capita, PPP , 2016-2020 USD (Number)
Table 37: United States of America Fertility rate (children per woman), 2016-2020
Table 38: United States of America Population between the ages 0 to 14 as a percentage of the total population (In %)
9.10 United States Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value
Table 39: United States of America Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)
Table 40: United States of America Toy Market - By Age, By Value, 2017-2027 (USD Billion)
Table 41: United States of America Toy Market - By Distribution Channel Type, By Value, 2017-2027(USD Billion)
9.11 Canada Toy Market: Size and Forecast (2017-2027), By Value
Table 42: Canada Toy Market Size, By Value, 2017-2027 (USD Billion)
Table 43: Canada GDP per Capita, 2016-2020 USD (Number) 2016-2020
Table 44: Canada GDP per capita, PPP , 2016-2020 USD (Number)
Table 45: Canada Fertility rate (children per woman), 2016-2020
Table 46: Canada Population between the ages 0 to 14 as a percentage of the total population (In %)
9.12 Canada Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value
Table 47: Canada Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)
Table 48: Canada Toy Market - By Age, By Value, 2017-2027 (USD Billion)
Table 49: Canada Toy Market - By Distribution Channel Type, By Value, 2017-2027(USD Billion)
10. Europe Toy Market: Segmentation By Product Type, By Age, By Distribution Channel (2017-2027)
10.1 Europe Toy Market: Size and Forecast (2017-2027), By Value
Table 50: Europe Toy Market Size, By Value, 2017-2027 (USD Billion)
Table 51: Europe GDP per Capita, 2016-2020 USD (Number) 2016-2020
Table 52: Europe GDP per capita, PPP , 2016-2020 USD (Number)
Table 53: Europe Fertility rate (children per woman), 2016-2020
Table 54: Europe Population between the ages 0 to 14 as a percentage of the total population (In %)
10.2 Europe Toy Market - Prominent Players
10.3 Market Segmentation By Product Type By Value
Table 55: Europe Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)
10.4 Market Segmentation By Age By Value
Table 56: Europe Toy Market - By Age, By Value, 2017-2027 (USD Billion)
10.5 Market Segmentation By Distribution Channel By Value
Table 57: Europe Toy Market - By Distribution Channel Type, By Value, 2017-2027(USD Billion)
10.6 Europe Toy Market: Country Analysis
10.7 Market Opportunity Chart of Europe Toy Market - By Country, By Value, 2027
Table 58: Market Opportunity Chart of Europe Toy Market - By Country, By Value, 2027
10.8 Competitive Scenario of Europe Toy Market : By Country
Table 59: Europe Toy Market, By Country, 2021, 2027
10.9 Germany Toy Market: Size and Forecast (2017-2027), By Value
Table 60: Germany Toy Market Size, By Value, 2017-2027 (USD Billion)
Table 61: Germany GDP per Capita, 2016-2020 USD (Number) 2016-2020
Table 62: Germany GDP per capita, PPP , 2016-2020 USD (Number)
Table 63: Germany Fertility rate (children per woman), 2016-2020
Table 64: Germany Population between the ages 0 to 14 as a percentage of the total population (In %)
10.10 Germany Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value
Table 65: Germany Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)
Table 66: Germany Toy Market - By Age, By Value, 2017-2027 (USD Billion)
Table 67: Germany Toy Market - By Distribution Channel Type, By Value, 2017-2027(USD Billion)
10.11 France Toy Market: Size and Forecast (2017-2027), By Value
Table 68: France Toy Market Size, By Value, 2017-2027 (USD Billion)
Table 69: France GDP per Capita, 2016-2020 USD (Number) 2016-2020
Table 70: France GDP per capita, PPP , 2016-2020 USD (Number)
Table 71: France Fertility rate (children per woman), 2016-2020
Table 72: France Population between the ages 0 to 14 as a percentage of the total population (In %)
10.12 France Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value
Table 73: France Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)
Table 74: France Toy Market - By Age, By Value, 2017-2027 (USD Billion)
Table 75: France Toy Market - By Distribution Channel Type, By Value, 2017-2027(USD Billion)
10.13 Spain Toy Market: Size and Forecast (2017-2027), By Value
Table 76: Spain Toy Market Size, By Value, 2017-2027 (USD Billion)
Table 77: Spain GDP per Capita, 2016-2020 USD (Number) 2016-2020
Table 78: Spain GDP per capita, PPP, 2016-2020 USD (Number)
Table 79: Spain Fertility rate (children per woman), 2016-2020
Table 80: Spain Population between the ages 0 to 14 as a percentage of the total population (In %)
10.14 Spain Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value
Table 81: Spain Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)
Table 82: Spain Toy Market - By Age, By Value, 2017-2027 (USD Billion)
Table 83: Spain Toy Market - By Distribution Channel Type, By Value, 2017-2027(USD Billion)
10.15 United Kingdom Toy Market: Size and Forecast (2017-2027), By Value
Table 84: United Kingdom Toy Market Size, By Value, 2017-2027 (USD Billion)
Table 85: United Kingdom GDP per Capita, 2016-2020 USD (Number) 2016-2020
Table 86: United Kingdom GDP per capita, PPP , 2016-2020 USD (Number)
Table 87: United Kingdom Fertility rate (children per woman), 2016-2020
Table 88: United Kingdom Population between the ages 0 to 14 as a percentage of the total population (In %)
10.16 United Kingdom Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value
Table 89: United Kingdom Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)
Table 90: United Kingdom Toy Market - By Age, By Value, 2017-2027 (USD Billion)
Table 91: United Kingdom Toy Market - By Distribution Channel Type, By Value, 2017-2027(USD Billion)
11. Asia Pacific Toy Market: Segmentation By Product Type, By Age, By Distribution Channel (2017-2027)
11.1 Asia Pacific Toy Market: Size and Forecast (2017-2027), By Value
Table 92: Asia Pacific Toy Market Size, By Value, 2017-2027 (USD Billion)
Table 93: Asia Pacific GDP per Capita, 2016-2020 USD (Number) 2016-2020
Table 94: Asia Pacific GDP per capita, PPP , 2016-2020 USD (Number)
Table 95: Asia Pacific Fertility rate (children per woman)2016-2020
Table 96: Asia Pacific Population between the ages 0 to 14 as a percentage of the total population (In %)
11.2 Asia Pacific Toy Market - Key Players and Key Distributors
11.3 Market Segmentation By Product Type, By Value
Table 97: Asia Pacific Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)
11.4 Market Segmentation By Age, By Value
Table 98: Asia Pacific Toy Market - By Age, By Value, 2017-2027 (USD Billion)
11.5 Market Segmentation By Distribution Channel, By Value
Table 99: Asia Pacific Toy Market - By Distribution Channel Type, By Value, 2017-2027(USD Billion)
11.6 Asia Pacific Toy Market: Country Analysis
11.7 Market Opportunity Chart of Asia Pacific Toy Market - By Country, By Value, 2027
Table 100: Market Opportunity Chart of Asia Pacific Toy Market - By Country, By Value, 2027
11.8 Competitive Scenario of Asia Pacific Toy Market : By Country
Table 101: Asia Pacific Toy Market, By Country, 2021, 2027
11.9 China Toy Market: Size and Forecast (2017-2027), By Value
Table 102: China Toy Market Size, By Value, 2017-2027 (USD Billion)
Table 103: China GDP per Capita, 2016-2020 USD (Number) 2016-2020
Table 104: China GDP per capita, PPP, 2016-2020 USD (Number)
Table 105: China Fertility rate (children per woman), 2016-2020
Table 106: China Population between the ages 0 to 14 as a percentage of the total population (In %)
11.10 China Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value
Table 107: China Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)
Table 108: China Toy Market - By Age, By Value, 2017-2027 (USD Billion)
Table 109: China Toy Market - By Distribution Channel Type, By Value, 2017-2027(USD Billion)
11.11 Japan Toy Market: Size and Forecast (2017-2027), By Value
Table 110: Japan Toy Market Size, By Value, 2017-2027 (USD Billion)
Table 111: Japan GDP per Capita, 2016-2020 USD (Number) 2016-2020
Table 112: Japan GDP per capita, PPP , 2016-2020 USD (Number)
Table 113: Japan Fertility rate (children per woman), 2016-2020
Table 114: Japan Population between the ages 0 to 14 as a percentage of the total population (In %)
11.12 Japan Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value
Table 115: Japan Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)
Table 116: Japan Toy Market - By Age, By Value, 2017-2027 (USD Billion)
Table 117: Japan Toy Market - By Distribution Channel Type, By Value, 2017-2027 (USD Billion)
11.13 India Toy Market: Size and Forecast (2017-2027), By Value
Table 118: India Toy Market Size, By Value, 2017-2027 (USD Billion)
Table 119: India GDP per Capita, 2016-2020 USD (Number) 2016-2020
Table 120: India GDP per capita, PPP , 2016-2020 USD (Number)
Table 121: India Fertility rate (children per woman), 2016-2020
Table 122: India Population between the ages 0 to 14 as a percentage of the total population (In %)
11.14 India Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value
Table 123: India Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)
Table 124: India Toy Market - By Age, By Value, 2017-2027 (USD Billion)
Table 125: India Toy Market - By Distribution Channel Type, By Value, 2017-2027(USD Billion)
11.15 South Korea Toy Market: Size and Forecast (2017-2027), By Value
Table 126: South Korea Toy Market Size, By Value, 2017-2027 (USD Billion)
Table 127: South Korea GDP per Capita, 2016-2020 USD (Number) 2016-2020
Table 128: South Korea GDP per capita, PPP , 2016-2020 USD (Number)
Table 129: South Korea Fertility rate (children per woman), 2016-2020
Table 120: South Korea Population between the ages 0 to 14 as a percentage of the total population (In %)
11.16 South Korea Toy Market Segmentation - By Product Type, By Age, and By Distribution Channel (2017-2027) By Value
Table 131: South Korea Toy Market - By Product Type, By Value, 2017-2027 (USD Billion)
Table 132: South Korea Toy Market - By Age, By Value, 2017-2027 (USD Billion)
Table 133: South Korea Toy Market - By Distribution Channel Type, By Value, 2017-2027(USD Billion)
12. Global Toy Market Dynamics
12.1 Drivers
12.2 Restraints
12.3 Trends
13. Market Attractiveness
13.1 Market Attractiveness Chart of Global Toy Market - By Product Type, 2027
Table 134: Market Attractiveness Chart of Global Toy Market - By Product Segment, 2027
13.2 Market Attractiveness Chart of Global Toy Market - By Age, 2027
Table 135: Market Attractiveness Chart of Global Toy Market - By Age, 2027
1.3 Market Attractiveness Chart of Global Toy Market - By Distribution Channel, 2027
Table 136: Market Attractiveness Chart of Global Toy Market - By Distribution Channel Type, By Value, 2027
13.4 Market Attractiveness Chart of Global Toy Market - By Region, 2027
Table 137: Market Attractiveness Chart of Global Toy Market - By Region, By Value, 2027
14. Competitive Landscape
14.1 Merger and Acquisitions
14.2 Competitive Landscape and Market Share Analysis
Table 138: Market Share of Leading Global Toy Companies, 2021 (In %)
15. Company Profiling
15.1 Hasbro
Table 139: Hasbro, Net Sales, 2017 - 2021 (In USD Million)
Table 140: Hasbro, Net Profit, 2017 - 2021 (In USD Million)
Table 141: Hasbro, Net Sales, By Business Segment, 2021 (In %)
Table 142: Hasbro, Net Sales, By Geography Segment, 2021 (In %)
15.2 Lego
15.3 Mattel
Table 143: Mattel, Net Sales, 2017 - 2021 (In USD Million)
Table 144: Mattel, Net Profit, 2017 - 2021 (In USD Million)
Table 145: Mattel, Net Sales, By Category, 2021 (In %)
Table 146: Mattel, Net Sales, By Geography, 2021 (In %)
15.4 Ravensburger
15.5 TOMY
Table 147: TOMY, Net Sales, 2017 - 2021 (In USD Million)
Table 148: TOMY, Net Profit, 2017 - 2021 (In USD Million)
Table 149: TOMY, Net Sales, By Geography Segment, 2021 (In %)
Table 150: TOMY, Net Sales, By Geography Segment, 2020 (In %)
15.6 VTech
Table 151: VTech, Net Sales, 2017 - 2021 (In USD Million)
Table 152: VTech, Net Profit, 2017 - 2021 (In USD Million)
Table 153: VTech, Net Sales, By Business Segment, 2021 (In %)
Table 154: VTech, Net Sales, By Geography Segment, 2021 (In %)
15.7 Playmobil
15.8 Thames & Kosmos
15.9 Goliath Games
15.10 Clementoni

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