Global Rice Water Skincare Market (2024 Edition): Market Size, Trends, Opportunities and Forecast by Type (Toners, Moisturisers, Serums, Cleansers and Other Types), Skin Type, Sales Channel, Region, By Country: 2020-2030

Global Rice Water Skincare Market (2024 Edition): Market Size, Trends, Opportunities and Forecast by Type (Toners, Moisturisers, Serums, Cleansers and Other Types), Skin Type, Sales Channel, Region, By Country: 2020-2030

Background

A report published by Azoth Analytics highlights different factors and opportunities prevailing in the “Global Rice Water Skincare Market (2024 Edition)”. According to the report, Global Rice Water Skincare Market valued at USD 6.5 Billion in 2023 is expected to grow at a CAGR of 6.5% during 2025-2030.

The report explores a multi-faceted opportunity landscape in terms of market segmentation by Type (Toners, Moisturisers, Serums, Cleansers and Other Types), by Skin Type (Oily, Dry, Combination and Other Skin Types) and by Sales Channel (Online and Offline)

Market Overview

The Rice Water Skincare Market has been witnessing remarkable growth over the past few years, driven by a resurgence of interest in natural and traditional beauty remedies among consumers globally. Rice water, the starchy water left over after rice is rinsed or boiled, is believed to contain many of the vitamins and minerals contained in rice. These include amino acids, antioxidants, B vitamins, Vitamin E, and trace minerals, which are known to offer various skin benefits such as brightening, anti-aging, and improving skin elasticity.

Historically, the use of rice water as a skincare treatment dates back to ancient Asia, particularly in Japan and Korea, where it was used by women in the royal court to enhance their hair and skin. Its modern popularity can be largely attributed to increased consumer awareness and preference for skincare Types that are not only effective but also gentle and derived from natural sources. This shift has been further accelerated by the global trend towards clean beauty, which emphasizes Types free from harsh chemicals and prioritizes eco-friendly and sustainable practices.

The proliferation of digital and social media platforms has played a crucial role in popularizing rice water as a skincare ingredient. Beauty influencers and bloggers often share DIY recipes and tips on using rice water, which has helped in spreading awareness and knowledge about its benefits. This has prompted many skincare brands, from Combination to drugstore, to incorporate rice water into their Type formulations. Today, rice water can be found in a variety of skincare Types including facial cleansers, toners, moisturizers, and masks.

Another significant driver of the Rice Water Skincare Market is the increasing influence of K-beauty (Korean beauty) trends worldwide. Korean beauty Types and regimes have gained international fame for their detailed and innovative approach to skincare, often featuring unique natural ingredients like snail mucin, ginseng, and indeed, rice water. As consumers globally seek to replicate the flawless skin of Korean celebrities and beauty icons, Types featuring rice water have seen a surge in popularity.

Moreover, rice water is appealing to a broad audience due to its suitability for all skin types, including sensitive skin. It is non-irritating and even soothing, which makes it an excellent option for consumers who are wary of more abrasive ingredients. The antioxidants present in rice water are effective in reducing or delaying the appearance of skin aging signs such as wrinkles and fine lines. This anti-aging property is another key factor driving the market, as the global demographic continues to age and there is growing demand for Types that help maintain youthful skin appearances.

The sustainability aspect of rice water also contributes to its appeal. In a market increasingly dominated by concerns about environmental impact and sustainability, rice water is seen as a by-Type that, if not utilized in skincare, would typically be discarded. This waste-to-wonder aspect is highly attractive to eco-conscious consumers, further boosting the market's growth.

On the innovation front, companies are continuously researching and developing new formulations to improve the efficacy of rice water in skincare Types. For instance, advancements in fermentation technology have led to the creation of fermented rice water Types, which are believed to have enhanced benefits due to increased antioxidant levels and nutrients caused by the fermentation process.

Challenges do exist, however, such as the potential variability in the composition of rice water depending on the type of rice and the method of extraction, which can affect Type consistency and effectiveness. Furthermore, while the natural skincare market is expanding, it is also becoming more competitive, with numerous players entering this segment with a variety of new, innovative ingredients. This situation demands continuous innovation and marketing efforts from companies to maintain consumer interest and market share.

Segment Insights

By Type, Moisturisers contributes the maximum revenue with a share of 28% in 2023.

A significant driver is the expanding body of scientific research that supports the benefits of rice water for skin health. Studies have shown that rice water contains inositol, a carbohydrate that promotes skin elasticity and reduces the appearance of pores. Additionally, rice water is rich in antioxidants and vitamins, making it an excellent ingredient for combating skin aging and environmental damage using moisturisers. These findings have helped in substantiating the claims made by skincare brands and have bolstered consumer confidence in Types containing rice water.

Geographical Insights

Asia Pacific represents the largest market in value terms in the Global Rice Water Skincare Market.

Economic growth in key APAC nations has led to increased consumer spending on personal care Types. As economies like China, India, Japan, South Korea, and Southeast Asian countries continue to develop, their middle-class populations are expanding, thereby broadening the consumer base for skincare Types. This demographic shift is accompanied by a greater willingness among consumers to invest in Dry skincare routines, which include Types like rice water facials, cleansers, and toners that promise enhanced dermatological benefits.

Market Segmentation

By Type:

• Toners
• Moisturisers
• Serums
• Cleansers
• Other Types

By Skin Type:

• Oily
• Dry
• Combination
• Other Skin Types

By Sales Channel:

• Online
• Offline

By Geography

• Americas (The United States, Canada, Brazil, Mexico, Rest of Americas)
• Europe (United Kingdom, Germany, France, Italy, Spain, Turkey, Russia, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Singapore, Indonesia, Rest of Asia Pacific)
• Middle East and Africa (GCC, Israel, South Africa, Rest of Middle East and Africa)

Key Companies

The report assesses the competitive developments, strategies, mergers and acquisitions and new Type development and market share portfolio of top 15 companies. Key companies in the Global Rice Water Skincare Market include:

• The Face Shop
• I’m From
• SK-II
• Plum
• Beauty of Joseon
• Cosrx
• L'Oréal Professional
• Unilever
• Procter & Gamble
• Estée Lauder Inc.
• Other Leading Companies

Reasons to buy this report:

• In-Depth Comparative Assessment of Top 20 Markets in the Rice Water Skincare Industry: Comparative assessment of 20 leading countries highlighting the total addressable market, opportunities, lucrative segments and competitive positioning of leading companies.
• Comprehensive Historical, Present, and Future Analytics of the Rice Water Skincare Market: A deep dive in the historical (2020-2023), current (2024) and forecast (2025-2030) market analytics of Rice Water Skincare Market.
• Detailed Analysis of Rice Water Skincare Market By Type, Skin Type, and Sales Channel Across 20 Countries
• Beyond the Purchase: 90 Days of Support
• Direct Access to Analysts: Have questions after reading the report? Our expert analysts are just a call or email away.
• Customized Assistance: Whether you're integrating insights into your strategy or have questions about market dynamics, our team provides tailored support to meet your specific business needs.
• Data Customization Requests: During the support period, you have the flexibility to request additional data cuts or deeper dives into specific areas of interest.
• Gain insights specific to new entrants or new market areas to tap: The study provides detailed market entry strategies, including analysis of barriers to entry, pricing strategies, opportunities, trends, drivers, and challenges and Type positioning using the Opportunity Portfolio Matrix (OPM)
• Strategic Industry Movements: Tracking Competitive Developments and Key Players in the Market: The report covers competitive strategies, mergers & acquisitions, new developments, future plans and market share analysis of ~15 top companies

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