Global Oral Hygiene Products Market (2022 Edition) – Analysis By Product (Toothpaste, Mouthwash, Toothbrush, Denture Products, Others), End User, Distribution Channel, By Region, By Country: Market Insights and Forecast with Impact of Covid-19 (2021-2026)

Global Oral Hygiene Products Market (2022 Edition) – Analysis By Product (Toothpaste, Mouthwash, Toothbrush, Denture Products, Others), End User, Distribution Channel, By Region, By Country: Market Insights and Forecast with Impact of Covid-19 (2021-2026)

Executive Summary

The Global Oral Hygiene Products Market was valued at USD 41.26 billion in the year 2020. Rising awareness among consumers about cosmetic dental treatments to improve personal aesthetics is positively impacting the demand for oral hygiene products in international markets. Availability of innovative and attractive oral hygiene products is one of the major factors driving market growth off late. For instance, people are eager to buy cosmetic whitening products to enhance dental aesthetics. These products are being rapidly adopted by middle- and high-income groups. Consequently, there is a rising prevalence of dental caries and periodontal diseases, which is significantly driving the growth of the market.

Based on the Product segment, toothpaste captured the major share in the global market in 2020. Plaque and tartar are some of the common oral health issues arising among the population with more than half of the adult population having the problem of tartar. Furthermore, the increasing prevalence of cavities, gingivitis and sensitivity have also together bolstered the demand for toothpaste in both developing and developed economies.

APAC region is estimated to have the maximum share in the global Oral Hygiene Products market followed by North America. However, the new emerging markets in the APAC region will witness the fastest growth rate in the forthcoming years.

Owing to the changing lifestyles and shifting dietary patterns of the consumers, there has been a significant increase in the consumption of processed foods that are rich in sugar and other sticky compounds. Sugar combines with the plaque and weakens the enamel, thereby making the tooth vulnerable to decay. Consequently, there is a rising prevalence of dental caries and periodontal diseases, which is significantly driving the growth of the market. The increasing consumer awareness regarding the benefits of maintaining appropriate oral hygiene is also acting as a growth-inducing factor.

Additionally, there is a growing inclination toward purchasing premium oral care products, owing to the confluence of several factors, including the rising disposable incomes and dental healthcare expenditure by consumers. Other factors, including rapid urbanization and the increasing demand for organic and natural oral hygiene products, are projected to drive the market further.

Scope of the Report

  • The report presents the analysis of the Oral Hygiene Products market for the historical period of 2016-2020 and the forecast period of 2021-2026.
  • The report analyses the Oral Hygiene Products Market by Value (USD Million).
  • The report analyses the Oral Hygiene Products Market by Product (Toothpaste, Mouthwash, Toothbrush, Denture Products, Others).
  • The report analyses the Oral Hygiene Products Market by End User (Household, Dentistry).
  • The report analyses the Oral Hygiene Products Market by Distribution Channel (Offline, Online).
  • The Global Oral Hygiene Products Market has been analysed by countries (United States, Canada, United Kingdom, Italy, France, Germany, China, Japan, India, Australia).
  • The key insights of the report have been presented through the frameworks of SWOT and Porter’s Five Forces Analysis. Also, the attractiveness of the market has been presented by region, by Location and Product.
  • Also, the major opportunities, trends, drivers and challenges of the industry have been analysed in the report.
  • The report tracks competitive developments, strategies, mergers and acquisitions and new product development. The companies analysed in the report include Colgate-Palmolive Co., Church & Dwight Co., Henkel, Philips, Reckitt Benckiser, Dabur Ltd., The Procter & Gamble, Johnson & Johnson, Unilever, GlaxoSmithKline.
Key Target Audience
  • Oral Hygiene Products Industry Vendors
  • FMCG Companies
  • Consulting and Advisory Firms
  • Government and Policy Makers
  • Regulatory Authorities


1. Report Scope and Methodology
1.1 Scope of the Report
1.2 Research Methodology
1.3 Executive Summary
2. Strategic Recommendations
3. Global Oral Hygiene Products Market: Product Overview
4. Global Oral Hygiene Products Market: An Analysis
4.1 Market Size, By Value, 2016-2026
Table 1: Global Oral Hygiene Products Market Size, By Value, 2016-2026 (USD Million)
4.2 Impact of COVID-19 on Global Oral Hygiene Products Market
4.3 Global Oral Hygiene Products Market: Growth & Forecast
Table 2: Global Internet Penetration, 2021 (In %)
Table 3: Global Number of Internet Users, By Region, March 2021 (in %)
Table 4: Global Urban Population (2016-2020) (% of total)
Table 5: World Population Share by Region (2020)
5. Global Oral Hygiene Products Market: Segmental Analysis
5.1 Global Oral Hygiene Products Market by Product
5.2 Competitive Scenario of Global Oral Hygiene Products Market– By Product
Table 6: Global Oral Hygiene Products Market- By Product Market Share, 2020 & 2026
5.3 By Toothpaste, By Value (USD Million), 2016-2026
Table 7: Global Oral Hygiene Products Market- By Toothpaste, By Value (USD Million), 2016-2026
5.4 By Mouthwash, By Value (USD Million), 2016-2026
Table 8: Global Oral Hygiene Products Market- By Mouthwash, By Value (USD Million), 2016-2026
5.5 By Toothbrush, By Value (USD Million), 2016-2026
Table 9: Global Oral Hygiene Products Market- By Toothbrush, By Value (USD Million), 2016-2026
5.6 By Denture Products, By Value (USD Million), 2016-2026
Table 10: Global Oral Hygiene Products Market- By Denture Products, By Value (USD Million), 2016-2026
5.6 By Other, By Value (USD Million), 2016-2026
Table 11: Global Oral Hygiene Products Market- By Other, By Value (USD Million), 2016-2026
6. Global Oral Hygiene Products Market by End User
6.1 Global Oral Hygiene Products Market by End User
6.2 Competitive Scenario of Global Oral Hygiene Products Market– By End User
Table 12: Global Oral Hygiene Products Market- By End User, Market Share, 2020 & 2026
6.3 By Household, By Value (USD Million), 2016-2026
Table 13: Global Oral Hygiene Products Market- By Household, (USD Million), 2016-2026
6.4 By Dentistry, By Value (USD Million), 2016-2026
Table 14: Global Oral Hygiene Products Market- By Dentistry, (USD Million), 2016-2026
7. Global Oral Hygiene Products Market by Distribution Channel
7.1 Global Oral Hygiene Products Market by Distribution Channel
7.2 Competitive Scenario of Global Oral Hygiene Products Market– By Distribution Channel
Table 15: Global Oral Hygiene Products Market- By Distribution Channel, Market Share, 2020 & 2026
7.3 By Offline, By Value (USD Million), 2016-2026
Table 16: Global Oral Hygiene Products Market- By Offline, (USD Million), 2016-2026
7.4 By Online, By Value (USD Million), 2016-2026
Table 17: Global Oral Hygiene Products Market- By Online, (USD Million), 2016-2026
8. North America Oral Hygiene Products Market: An Analysis (2016-2026)
8.1 North America Oral Hygiene Products Market by value: Size and Forecast (2016-2026)
Table 19: North America Oral Hygiene Products Market Size, By Value, 2016-2026 (USD Million)
Table 20: North America Urban Population (% of Total) (2016-2020)
Table 21: North America Internet Penetration (% of total), By countries 2019
8.2 North America Prominent Companies
Table 22: Market Share of Leading Companies in North America Oral Hygiene Products Market (%), 2020
8.3 Market Segmentation by Product (Toothpaste, Mouthwash, Toothbrush, Denture Products, Other)
Table 23: North America Oral Hygiene Products Market- By Product, By Value (USD Million), 2016-2026
8.4 Market Segmentation by End User (Household, Dentistry)
Table 24: North America Oral Hygiene Products Market- By End User, By Value (USD Million), 2016-2026
8.5 Market Segmentation by Distribution Channel (Offline, Online)
Table 25: North America Oral Hygiene Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
8.6 North America Oral Hygiene Products Market: Country Analysis
8.7 Market Opportunity Chart of North America Oral Hygiene Products Market - By Country, By Value (Year-2026)
Table 26: Market Opportunity Chart of North America Oral Hygiene Products Market- By Country, By Value (Year-2026)
8.8 Competitive Scenario of North America Oral Hygiene Products Market– By Country
Table 27: North America Oral Hygiene Products Market- By Country Market Share, 2020 & 2026
8.9 United States Oral Hygiene Products Market: Size and Forecast (2016-2026)
Table 28: United States Oral Hygiene Products Market Size, By Value, 2016-2026 (USD Million)
Table 29: US GDP Per Capita (current USD) 2016-2020
Table 30: United States Individuals using internet (% of total population) 2016-19
8.10 United States Oral Hygiene Products Market by Product, End User, Distribution Channel
Table 31: United States Oral Hygiene Products Market- By Product, By Value (USD Million), 2016-2026
Table 32: United States Oral Hygiene Products Market- By End User, By Value (USD Million), 2016-2026
Table 33: United States Oral Hygiene Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
8.11 Canada Oral Hygiene Products Market: Size and Forecast (2016-2026)
Table 34: Canada Oral Hygiene Products Market Size, By Value, 2016-2026 (USD Million)
Table 35: Canada Per capita (USD thousand), 2016-2020
Table 36: Canada Individuals using the internet (% of population) 2015-2019
8.12 Canada Oral Hygiene Products Market Segmentation by Product, End User, Distribution Channel
Table 37: Canada Oral Hygiene Products Market- By Product, By Value (USD Million), 2016-2026
Table 38: Canada Oral Hygiene Products Market- By End User, By Value (USD Million), 2016-2026
Table 39: Canada Oral Hygiene Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
9. Europe Oral Hygiene Products Market: An Analysis (2016-2026)
9.1 Europe Oral Hygiene Products Market by value: Size and Forecast (2016-2026)
Table 40: Europe Oral Hygiene Products Size, By Value, 2016-2026 (USD Million)
Table 41: European Union GDP Per capita (2016-2020) in USD Thousands
Table 42: Europe top 10 countries in Internet usage (in millions), 2019
9.2 Europe Oral Hygiene Products: Prominent Companies
Table 43: Market Share of Leading Companies in Europe Oral Hygiene Products Market (%), 2020
9.3 Market Segmentation by Product (Toothpaste, Mouthwash, Toothbrush, Denture Products, Other)
Table 44: Europe Oral Hygiene Products Market- By Product, By Value (USD Million), 2016-2026
9.4 Market Segmentation by End User (Household, Dentistry)
Table 45: Europe Oral Hygiene Products Market- By End User, By Value (USD Million), 2016-2026
9.5 Market Segmentation by Distribution Channel (Offline, Online)
Table 46: Europe Oral Hygiene Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
9.6 Market Opportunity Chart of Europe Oral Hygiene Products Market - By Country, By Value (Year-2026)
Table 47: Market Opportunity Chart of Europe Oral Hygiene Products Market- By Country, By Value (Year-2026)
9.7 Competitive Scenario of Europe Oral Hygiene Products Market– By Country
Table 48: Europe Oral Hygiene Products Market- By Country Market Share, 2020 & 2026
9.8 United Kingdom Oral Hygiene Products Market: Size and Forecast (2016-2026)
Table 49: United Kingdom Oral Hygiene Products Market Size, By Value, 2016-2026 (USD Million)
Table 50: United Kingdom Per Capita GDP (Current USD Thousand), 2016-2020
Table 51: UK Urban Population 2016-2020 (% of total)
9.9 United Kingdom Oral Hygiene Products Market by Product, End User, Distribution Channel
Table 52: United Kingdom Oral Hygiene Products Market- By Product, By Value (USD Million), 2016-2026
Table 53: United Kingdom Oral Hygiene Products Market- By End User, By Value (USD Million), 2016-2026
Table 54: United Kingdom Oral Hygiene Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
9.10 Germany Oral Hygiene Products Market: Size and Forecast (2016-2026)
Table 55: Germany Oral Hygiene Products Market Size, By Value, 2016-2026 (USD Million)
Table 56: Germany Urban Population (% of total) (2016-2020)
Table 57: Internet Access in Germany (% of total) (2016-2020)
9.11 Germany Oral Hygiene Products Market by Product, End User, Distribution Channel
Table 58: Germany Oral Hygiene Products Market- By Product, By Value (USD Million), 2016-2026
Table 59: Germany Oral Hygiene Products Market- By End User, By Value (USD Million), 2016-2026
Table 60: Germany Oral Hygiene Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
9.12 Italy Oral Hygiene Products Market: Size and Forecast (2016-2026)
Table 61: Italy Oral Hygiene Products Market Size, By Value, 2016-2026 (USD Million)
Table 62: Italy Urban Population (% of total)2016-2020
Table 63: Internet Access in Italy (% of total) (2016-2020)
9.13 Italy Oral Hygiene Products Market by Product, End User, Distribution Channel
Table 64: Italy Oral Hygiene Products Market- By Product, By Value (USD Million), 2016-2026
Table 65: Italy Oral Hygiene Products Market- By End User, By Value (USD Million), 2016-2026
Table 66: Italy Oral Hygiene Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
9.14 France Oral Hygiene Products Market: Size and Forecast (2016-2026)
Table 67: France Oral Hygiene Products Size, By Value, 2016-2026 (USD Million)
Table 68: France Urban Population (% of total) 2016-2020
Table 69: Internet Access in France (% of total) (2015-2019)
9.15 France Oral Hygiene Products Market Segmentation by Product, End User, Distribution Channel
Table 70: France Oral Hygiene Products Market- By Product, By Value (USD Million), 2016-2026
Table 71: France Oral Hygiene Products Market- By End User, By Value (USD Million), 2016-2026
Table 72: France Oral Hygiene Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
10. Asia Pacific Oral Hygiene Products Market: An Analysis (2016-2026)
10.1 APAC Oral Hygiene Products Market by value: Size and Forecast (2016-2026)
Table 73: Asia Pacific Oral Hygiene Products Size, By Value, 2016-2026 (USD Million)
Table 74: East Asia & Pacific GDP (Current USD Trillion) 2016-2020
Table 75: East Asia & Pacific Urban Population (2016-2020) (% of total)
10.2 APAC Oral Hygiene Products: Prominent Companies
10.3 Market Segmentation by Product (Toothpaste, Mouthwash, Toothbrush, Denture Products, Other)
Table 76: Asia Pacific Oral Hygiene Products Market- By Product, By Value (USD Million), 2016-2026
10.4 Market Segmentation by End User (Household, Dentistry)
Table 77: Asia Pacific Oral Hygiene Products Market- By End User, By Value (USD Million), 2016-2026
10.5 Market Segmentation by Distribution Channel (Offline, Online)
Table 78: Asia Pacific Oral Hygiene Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
10.6 APAC Oral Hygiene Products Market: Country Analysis
10.7 Market Opportunity Chart of Asia Pacific Oral Hygiene Products Market - By Country, By Value (Year-2026)
Table 79: Market Opportunity Chart of APAC Oral Hygiene Products Market- By Country, By Value (Year-2026)
10.8 Competitive Scenario of Asia Pacific Oral Hygiene Products Market– By Country (2020 & 2026)
Table 80: APAC Oral Hygiene Products Market- By Country Market Share, 2020 & 2026
10.9 China Oral Hygiene Products Market: Size and Forecast (2016-2026)
Table 81: China Oral Hygiene Products Market Size, By Value, 2016-2026 (USD Million)
Table 82: China GDP Per Capita (Current USD Thousand) 2016-2020
Table 83: China Urban Population (2016-2020) (% of total)
10.10 China Oral Hygiene Products Segmentation by Product, End User, Distribution Channel
Table 84: China Oral Hygiene Products Market- By Product, By Value (USD Million), 2016-2026
Table 85: China Oral Hygiene Products Market- By End User, By Value (USD Million), 2016-2026
Table 86: China Oral Hygiene Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
10.11 Japan Oral Hygiene Products Market: Size and Forecast (2016-2026)
Table 87: Japan Oral Hygiene Products Market Size, By Value, 2016-2026 (USD Million)
Table 88: Japan Urban Population (2016-2020) (% of total)
Table 89: Internet Users in Japan (% of total) (2016-2020)
10.12 Japan Oral Hygiene Products Market Segmentation by Product, End User, Distribution Channel
Table 90: Japan Oral Hygiene Products Market- By Product, By Value (USD Million), 2016-2026
Table 91: Japan Oral Hygiene Products Market- By End User, By Value (USD Million), 2016-2026
Table 92: Japan Oral Hygiene Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
10.13 India Oral Hygiene Products Market: Size and Forecast (2016-2026)
Table 93: India Oral Hygiene Products Size, By Value, 2016-2026 (USD Million)
Table 94: India Urban Population (2016-2020) (% of total)
Table 95: India GDP Per Capita (in USD thousands) 2015-2019
10.14 India Oral Hygiene Products Market Segmentation by Product, End User, Distribution Channel
Table 96: India Oral Hygiene Products Market- By Product, By Value (USD Million), 2016-2026
Table 97: India Oral Hygiene Products Market- By End User, By Value (USD Million), 2016-2026
Table 98: India Oral Hygiene Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
10.15 Australia Oral Hygiene Products Market: Size and Forecast (2016-2026)
Table 99: Australia Oral Hygiene Products Size, By Value, 2016-2026 (USD Million)
Table 100: Number of Internet Users in Australia (in millions) (2016-2020)
Table 101: Australia Urban Population (2016-2020) (% of total)
10.16 Australia Oral Hygiene Products Market Segmentation by Product, End User, Distribution Channel
Table 102: Australia Oral Hygiene Products Market- By Product, By Value (USD Million), 2016-2026
Table 103: Australia Oral Hygiene Products Market- By End User, By Value (USD Million), 2016-2026
Table 104: Australia Oral Hygiene Products Market- By Distribution Channel, By Value (USD Million), 2016-2026
11. Global Oral Hygiene Products Market Dynamics
11.1 Global Oral Hygiene Products Market Drivers
11.2 Global Oral Hygiene Products Market Restraints
11.3 Global Oral Hygiene Products Market Trends
12. Market Attractiveness and Strategic Analysis
12.1 Market Attractiveness Chart of Global Oral Hygiene Products - By Product (Year 2026)
Table 105: Market Attractiveness Chart of Global Oral Hygiene Products Market- By Product (Year-2026)
12.2 Market Attractiveness Chart of Global Oral Hygiene Products - By End User (Year 2026)
Table 106: Market Attractiveness Chart of Global Oral Hygiene Products Market- By End Use (Year-2026)
12.3 Market Attractiveness Chart of Global Oral Hygiene Products - By Distribution Channel (Year 2026)
Table 107: Market Attractiveness Chart of Global Oral Hygiene Products Market- By Distribution Channel (Year-2026)
12.4 Market Attractiveness Chart of Global Oral Hygiene Products - By Region (Year 2026)
Table 108: Market Attractiveness Chart of Global Oral Hygiene Products- By Region (Year-2026)
13. Competitive Landscape
13.1 Market Share of global leading companies
Table 109: Market Share of Leading Companies in Global Oral Hygiene Products Market (%), 2020
13.2 SWOT Analysis– Global Oral Hygiene Products Market
13.3 Porter Five Forces Analysis-Global Oral Hygiene Products Market
14. Company Profiles (Business Description, Financial Analysis, Business Strategy)
14.1 Colgate-Palmolive Co.
Table 110: Colgate Palmolive Company, Sales Revenues, 2016-2020 (USD Million)
Table 111: Colgate Palmolive Company, Net Earning, 2016-2020 (USD Million)
Table 112: Colgate Palmolive Company, Revenues, By Geographical Segment (%), FY2020
Table 113: Colgate Palmolive Company, Revenues, By Geographical Segment (%), FY2019
14.2 Church & Dwight Co.
Table 114: Church & Dwight Co., Sales Revenues, 2016-2020 (USD Million)
Table 115: Church & Dwight Co., Net Earning, 2016-2020 (USD Million)
Table 116: Church & Dwight Co., Revenues, By Business Segment (%), FY2020
Table 117: Church & Dwight Co., Revenues, By Business Segment (%), FY2019
14.3 GlaxoSmithKline
Table 118: GlaxoSmithKline Annual Sales Revenue (USD Million), 2016-2020
Table 119: GlaxoSmithKline Gross Profit (USD Million), 2016-2020
Table 120: GlaxoSmithKline Sales Revenue Split, By Business Segment (%), FY2020
Table 121: GlaxoSmithKline Sales Revenue Split, By Geography Segment (%), FY2020
14.4 Johnson & Johnson
Table 122: Johnson & Johnson Annual Sales Revenue (USD Billion), 2016-2020
Table 123: Johnson & Johnson Annual Net Income/Loss (USD Billion), 2016-2020
Table 124: Johnson & Johnson Sales Revenue Split, By Business Segment (%), FY2020
Table 125: Johnson & Johnson Sales Revenue Split, By Geography Segment (%), FY2020
14.5 Unilever
Table 126: Unilever, Sales Revenues, 2016-2020 (USD Million)
Table 127: Unilever, Net Profit, 2016-2020 (USD Million)
Table 128: Unilever, Revenues, By Business Units (%), FY2020
Table 129: Unilever, Revenues, By Geographical Segment (%), FY2020
14.6 The Procter & Gamble
Table 130: The Procter & Gamble Company Sales Revenues, 2016-2020 (USD Million)
Table 131: The Procter & Gamble Company Net Income, 2016-2020 (USD Million)
Table 132: The Procter & Gamble Company Revenues, By Business Segment (%), FY2020
Table 133: The Procter & Gamble Company Revenues, By Geographical Segment (%), FY2020
14.7 Henkel
Table 134: Henkel, Sales Revenues, 2016-2020 (USD Million)
Table 135: Henkel, Net Earnings, 2016-2020 (USD Million)
Table 136: Henkel, sales Revenues, By Business Segment (%), FY2020
Table 137: Henkel, sales Revenue, By Geographical Segment (%), FY2020
14.8 Philips
Table 138: Philips, Sales Revenues, 2016-2020 (USD Million)
Table 139: Philips, Net Profit, 2016-2020 (USD Million)
Table 140: Philips, Revenues, By Business Segment (%), FY2020
Table 141: Philips, Revenues, By Geographical Segment (%), FY2020
14.9 Reckitt Benckiser
Table 142: Reckitt Benckiser, Sales Revenues, 2016-2020 (USD Million)
Table 143: Reckitt Benckiser, Net Profit, 2016-2020 (USD Million)
Table 144: Reckitt Benckiser, Revenues, By Business Segment (%), FY2020
Table 145: Reckitt Benckiser, Revenues, By Business Segment (%), FY2019
14.10 Dabur Ltd.
Table 146: Dabur Ltd., Sales Revenues, 2016-2020 (USD Million)
Table 147: Dabur Ltd., Net Profit, 2016-2020 (USD Million)
Table 148: Dabur Ltd., Revenues, By Business Segment (%), FY2020
Table 149: Dabur Ltd., Revenues, By Geographical Segment (%), FY2020

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