Global Meal Kit Delivery Market (2024 Edition): Analysis By Offering Type (Heat and Eat, Cook and Eat), By Demography, Sales Channel (Online, Offline), By Region, By Country: Market Insights and Forecast (2020-2030)

Global Meal Kit Delivery Market (2024 Edition): Analysis By Offering Type (Heat and Eat, Cook and Eat), By Demography, Sales Channel (Online, Offline), By Region, By Country: Market Insights and Forecast (2020-2030)

Executive Summary

Azoth Analytics has released a research report titled “Global Meal Kit Delivery Market (2024 Edition)” which provides a complete analysis of the Global Meal Kit Delivery industry in terms of market segmentation By Offering Type (Heat and Eat, Cook and Eat), By Demography (18-24 years, 25-34 years, 35-44 years, 45-55 years, 55 years & Above), By Sales Channel (Online, Offline), By Region (Americas , Europe, Asia-pacific, Middle-East & Africa), for the historical period of 2020-2023, the estimates of 2024 and the forecast period of 2025-2030.

The report analyses the Meal Kit Delivery Market by Region (Americas, Europe, Asia Pacific, Middle East & Africa) and 11 Countries (United States, Canada, Brazil, Germany, United Kingdom, France, Italy, China, Japan, India, and Australia). The Global Meal Kit Delivery market showcased growth at a CAGR of 28.34% during 2020-2023. The market was valued at USD 18.14 Billion in 2023 which is expected to reach USD 45.12 Billion in 2030. According to industry association more than 28 million users subscribed for meal kit delivery service, many meal kit companies operate on a subscription basis, where customers sign up for regular deliveries of meal kits. Subscribers typically receive a box with ingredients and recipes on a weekly or monthly basis.

The COVID-19 pandemic changed the way people acquired food, including increased use of meal-kit delivery services, according to a research conduct by National Library of Medicine between July 2020 and September 2020, to describe new users of meal-kit services during the pandemic and explore associations between new use of meal-kits and dietary behaviors. Nearly all new meal-kit users were under the age of 55 years (92.5%), lived in urban areas (90.1%), and reported having children in their households (82%).

Lockdowns, social distancing measures, and restaurant closures during the pandemic led to a surge in demand for at-home dining options. Also, the pandemic accelerated the growth of e-commerce across various industries, including meal kit delivery. Consumers became more comfortable with online ordering, and meal kit companies capitalized on this trend by offering user-friendly websites and mobile apps for ordering and customization.

Cook and eat meal kits offer a high degree of customization. Customers can adjust ingredient quantities, add personal touches, and experiment with flavors, giving them creative control over their meals. This factor appeals to individuals who want to tailor their dishes to their unique taste preferences and dietary restrictions.

Generation Z is characterized by its familiarity with digital technology and online platforms. Meal kit providers leverage online ordering, user-friendly mobile apps, and digital marketing strategies, making it easier for tech-savvy consumers to discover, order, and manage their meal kit subscriptions.

Meal kit delivery services have capitalized on the convenience and efficiency that technology and e-commerce platforms offer. According to industry associations more than 28 million individuals have subscribed to meal kit delivery services. E-commerce platforms have made it easy for consumers to browse meal kit options, place orders, and set up subscriptions for regular deliveries.

The growing number of nuclear families in the Asia-Pacific region represents a ripe market for meal kit delivery companies. These families are seeking convenient, customizable, and time-saving meal solutions that align with their busy lifestyles and diverse preferences. By tailoring their offerings to cater to the unique needs of nuclear families, meal kit providers can tap into this expanding demographic and establish themselves as valued partners in family meal planning.

Scope of the Report:

• The report analyses the Meal Kit Delivery Market by Value (USD Billion).
• The report analyses the Meal Kit Delivery Market by Region (Americas, Europe, Asia Pacific, Middle East & Africa) and 10 Countries (United States, Canada, Germany, United Kingdom, France, Italy, China, Japan, India, and Australia).
• The report presents the analysis of Meal Kit Delivery Market for the historical period of 2020-2023, the estimated year 2024 and the forecast period of 2025-2030.
• The report analyses the Meal Kit Delivery Market by Offering Type (Heat and Eat, Cook and Eat).
• The report analyses the Meal Kit Delivery Market by Demography (18-24 years, 25-34 years, 35-44 years, 45-55 years, 55 years & above).
• The report analyses the Meal Kit Delivery Market by Sales Channel (Online, Offline).
• The key insights of the report have been presented through the frameworks of SWOT and Porter’s Five Forces Analysis. Also, the attractiveness of the market has been presented by region, By Offering Type, By Demography & By Sales Channel.
• Also, the major opportunities, trends, drivers, and challenges of the industry has been analyzed in the report.
• The report tracks competitive developments, strategies, mergers and acquisitions and new product development. The companies analysed in the report include HelloFresh, Blue Apron Holdings, Marley Spoon, Gobble, Daily Harvest, Sunbasket, Fresh N Lean, Home Chef, Hungryroot, and Purple Carrot.