Global Insurance Distribution Market (2024 Edition): Analysis By End User (Corporate and Individual), By Type, By Distribution Channel, By Region, By Country: Market Insights and Forecast (2020-2030)

Global Insurance Distribution Market (2024 Edition): Analysis By End User (Corporate and Individual), By Type, By Distribution Channel, By Region, By Country: Market Insights and Forecast (2020-2030)


Executive Summary

Azoth Analytics has released a research report titled “Global Insurance Distribution Market (2024 Edition)” which provides a complete analysis of the Global Insurance Distribution industry in terms of market segmentation By End User (Corporate and Individual), By Type (Life, P&C and Health), By Distribution Channel (Bancassurance, Broker and Agents, Third Party Administrator, Online Sales and Direct Sales) for the historical period of 2020-2023, the estimates of 2024 and the forecast period of 2025-2030.

The report analyses the Insurance Distribution Market by Region (Americas, Europe, Asia Pacific, Middle East & Africa) and 10 Countries (United States, Canada, Germany, United Kingdom, France, Italy, China, Japan, India and South Korea). The Global Insurance Distribution market showcased growth at a CAGR of 7.95% during 2020-2023. The market was valued at USD 546.10 Billion in 2023 which is expected to reach USD 1116.55 Billion in 2030. Increased demand for insurance distribution market globally is due to high economic growth. As economies expand, businesses and individuals accumulate wealth, which they seek to protect through insurance. This is particularly evident in emerging markets where rapid economic development has led to a burgeoning middle class with disposable income and assets that require protection. In countries like China, India, and Brazil, the rise in personal wealth and business investments has fuelled the demand for various insurance products, including life, health, property, and casualty insurance. Moreover, due to expansion of the middle class, particularly in emerging markets, significantly contributes to the high demand for insurance distribution. As more people move into the middle class, they seek to protect their rising incomes and newly acquired assets. The growing middle class increases the penetration of insurance products, leading to higher demand for distribution channels that can effectively reach and serve this demographic.

Globalization and the expansion of international trade have further fuelled the demand for insurance. Businesses operating in multiple countries face various risks, including political instability, currency fluctuations, and supply chain disruptions. To manage these risks, companies rely on insurance products such as trade credit insurance, political risk insurance, and marine insurance. Moreover, as more individuals travel and work abroad, there is an increasing need for travel insurance, expatriate health insurance, and other cross-border insurance solutions.

Additionally, due to advances in healthcare and living standards have led to increased life expectancy worldwide there is high demand for health insurance. As people live longer, they require more extended periods of financial and healthcare support. This longevity increases the demand for various insurance products, such as life insurance, health insurance, and long-term care insurance. Insurance distribution channels must adapt to meet the needs of an aging population, offering products that provide financial security and coverage for healthcare expenses over a longer period. Healthcare costs have been escalating, driven by factors such as advanced medical technologies, increased prevalence of chronic diseases, and higher demand for healthcare services. Older adults, in particular, face higher medical expenses due to age-related health issues. Health insurance becomes crucial in managing these costs, making it an essential product for the aging population. Insurance distribution channels play a vital role in educating and providing access to health insurance plans that can help cover these rising healthcare expenses.

Furthermore, as people age, the likelihood of needing long-term care increases. Long-term care insurance covers services such as in-home care, assisted living, and nursing home care, which are not typically covered by regular health insurance. The demand for long-term care insurance is rising as individuals seek to protect themselves from the high costs associated with these services. Insurance distribution channels need to offer long-term care insurance products and educate consumers about their benefits and importance.

Traditional agents and brokers remain a cornerstone of the insurance distribution market. They offer personalized services, build strong client relationships, and provide expert advice, which are particularly valued by customers seeking customized insurance solutions. These intermediaries are crucial in educating clients about complex insurance products and guiding them through the purchasing process. The expansion of distribution channels significantly enhances the accessibility of insurance products. Traditional channels like agents and brokers ensure that customers in rural or less digitally connected areas can access insurance services. Meanwhile, digital channels cater to urban and younger populations who prefer online interactions. This dual approach ensures that insurance products are available to a wide range of demographics, improving overall market penetration.

Consumer behaviour is evolving rapidly, driven by digitalization and increased awareness. Modern consumers expect convenience, speed, and personalized services. The expansion of distribution channels meets these expectations by providing multiple touchpoints for interaction. Digital channels offer the immediacy and personalization that today’s consumers demand, while traditional channels provide the personal touch and expert advice that is still valued by many, particularly for complex or high-value insurance products. Moreover, Collaborations between insurers and various entities are driving the expansion of distribution channels. Partnerships with retail chains, telecommunications companies, and other service providers enable insurers to reach a wider audience.

Scope of the Report:
  • The report analyses the Insurance Distribution Market by Value (USD Billion).
  • The report analyses the Insurance Distribution Market by Region (Americas, Europe, Asia Pacific, Middle East & Africa) and 10 Countries (United States, Canada, Germany, United Kingdom, France, Italy, China, Japan, India and South Korea).
  • The report presents the analysis of Insurance Distribution Market for the historical period of 2020-2023, the estimated year 2024 and the forecast period of 2025-2030.
  • The report analyses the Insurance Distribution Market By End User (Corporate and Individual)
  • The report analyses the Insurance Distribution Market By Type (Life, P&C and Health).
  • The report analyses the Insurance Distribution Market By Distribution Channel (Bancassurance, Broker and Agents, Third Party Administrator, Online Sales and Direct Sales)
  • The key insights of the report have been presented through the frameworks of SWOT and Porter’s Five Forces Analysis. Also, the attractiveness of the market has been presented by region, By Products, by mode of operation & by end users.
  • Also, the major opportunities, trends, drivers, and challenges of the industry has been analyzed in the report.
  • The report tracks competitive developments, strategies, mergers and acquisitions and new product development. The companies analysed in the report include Aon PLC and Marsh & McLennan Companies Inc., Willis Towers Watson PLC, Arthur J. Gallagher & Co., Allianz SE, Zurich Insurance Group AG, Brown & Brown, Inc., Prudential Financial Inc., Metlife Inc. and Munich Re Group.


1. Market Background
1.1 Scope and Voltage Outlook
1.2 Executive Summary
1.3 Research Methodology
2. Analyst Recommendations
2.1 Expansion of Insurance Distribution Digital Presence.
2.2 Integration of Big Data Analytics in Insurance Market
3. Global Insurance Distribution Market: Historic and Forecast
3.1 Impact Analysis of Macro Economic Factors on Global Insurance Distribution Market
3.2 Insurance Penetration Country Wise
3.3 Global Insurance Distribution Market: Dashboard
3.4 Global Insurance Distribution Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
3.5 Global Insurance Distribution Market: Market Value Assessment
3.6 Global Insurance Distribution Market Segmentation : By End User
3.6.1 Global Insurance Distribution Market, By End User Overview
3.6.2 Market Attractiveness Analysis of Global Insurance Distribution Market, By End User (2025-2030)
3.6.3 Global Insurance Distribution Market Size, By Corporate, By Value, 2020H-2030F (USD Billion & CAGR)
3.6.4 Global Insurance Distribution Market Size, By Individual, By Value, 2020H-2030F (USD Billion & CAGR)
3.7 Global Insurance Distribution Market Segmentation : By Type
3.7.1 Global Insurance Distribution Market, By Type Overview
3.7.2 Market Attractiveness Analysis of Global Insurance Distribution Market, By Type (2025-2030)
3.7.3 Global Insurance Distribution Market Size, By Life, By Value, 2020H-2030F (USD Billion & CAGR)
3.7.4 Global Insurance Distribution Market Size, By P&C, By Value, 2020H-2030F (USD Billion & CAGR)
3.7.5 Global Insurance Distribution Market Size, By Health, By Value, 2020H-2030F (USD Billion & CAGR)
3.8 Global Insurance Distribution Market Segmentation : By Distribution Channel
3.8.1 Global Insurance Distribution Market, By Distribution Channel Overview
3.8.2 Market Attractiveness Analysis of Global Insurance Distribution Market, By Distribution Channel (2025-2030)
3.8.3 Global Insurance Distribution Market Size, By Bancassurance, By Value, 2020H-2030F (USD Billion & CAGR)
3.8.4 Global Insurance Distribution Market Size, By Broker and Agents, By Value, 2020H-2030F (USD Billion & CAGR)
3.8.5 Global Insurance Distribution Market Size, By Third Party Administrator, By Value, 2020H-2030F (USD Billion & CAGR)
3.8.6 Global Insurance Distribution Market Size, By Online Sales, By Value, 2020H-2030F (USD Billion & CAGR)
3.8.7 Global Insurance Distribution Market Size, By Direct Sales, By Value, 2020H-2030F (USD Billion & CAGR)
4. Insurance Distribution Market, Region Analysis
4.1 Regional Coverage of the Study
4.2 Regional Snapshot
5. Americas Insurance Distribution Market: Historic and Forecast
5.1 Americas Insurance Distribution Market: Snapshot
5.2 Americas Insurance Distribution Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
5.3 Americas Insurance Distribution Market: Key Factors
5.4 Americas Insurance Distribution Market: Segment Analysis
5.5 Americas Insurance Distribution Market Segmentation : By End User
5.5.1 Americas Insurance Distribution Market, By End User Overview
5.5.2 Americas Insurance Distribution Market Size, By Corporate, By Value, 2020H-2030F (USD Billion & CAGR)
5.5.3 Americas Insurance Distribution Market Size, By Individual, By Value, 2020H-2030F (USD Billion & CAGR)
5.6 Americas Insurance Distribution Market Segmentation : By Type
5.6.1 Americas Insurance Distribution Market, By Type Overview
5.6.2 Americas Insurance Distribution Market Size, By Life, By Value, 2020H-2030F (USD Billion & CAGR)
5.6.3 Americas Insurance Distribution Market Size, By P&C, By Value, 2020H-2030F (USD Billion & CAGR)
5.6.4 Americas Insurance Distribution Market Size, By Health, By Value, 2020H-2030F (USD Billion & CAGR)
5.7 Americas Insurance Distribution Market Segmentation : By Distribution Channel
5.7.1 Americas Insurance Distribution Market, By Distribution Channel Overview
5.7.2 Americas Insurance Distribution Market Size, By Bancassurance, By Value, 2020H-2030F (USD Billion & CAGR)
5.7.3 Americas Insurance Distribution Market Size, By Broker and Agents, By Value, 2020H-2030F (USD Billion & CAGR)
5.7.4 Americas Insurance Distribution Market Size, By Third Party Administrator, By Value, 2020H-2030F (USD Billion & CAGR)
5.7.5 Americas Insurance Distribution Market Size, By Online Sales, By Value, 2020H-2030F (USD Billion & CAGR)
5.7.6 Americas Insurance Distribution Market Size, By Direct Sales, By Value, 2020H-2030F (USD Billion & CAGR)
5.8 Americas Insurance Distribution Market Segmentation : By Country
5.8.1 Americas Insurance Distribution Market, by Country Overview
5.8.2 United States Insurance Distribution Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
5.8.2.1 United States Insurance Distribution Market, By End User
5.8.2.2 United States Insurance Distribution Market, By Type
5.8.2.3 United States Insurance Distribution Market, By Distribution Channel
5.8.3 Canada Insurance Distribution Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
5.8.3.1 Canada Insurance Distribution Market, By End User
5.8.3.2 Canada Insurance Distribution Market, By Type
5.8.3.3 Canada Insurance Distribution Market, By Distribution Channel
5.8.4 Rest of Americas Insurance Distribution Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
5.8.4.1 Rest of Americas Insurance Distribution Market, By End User
5.8.4.2 Rest of Americas Insurance Distribution Market, By Type
5.8.4.3 Rest of Americas Insurance Distribution Market, By Distribution Channel
6. Europe Insurance Distribution Market: Historic and Forecast
6.1 Europe Insurance Distribution Market: Snapshot
6.2 Europe Insurance Distribution Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
6.3 Europe Insurance Distribution Market: Key Factors
6.4 Europe Insurance Distribution Market: Segment Analysis
6.5 Europe Insurance Distribution Market Segmentation : By End User
6.5.1 Europe Insurance Distribution Market, By End User Overview
6.5.2 Europe Insurance Distribution Market Size, By Corporate, By Value, 2020H-2030F (USD Billion & CAGR)
6.5.3 Europe Insurance Distribution Market Size, By Individual, By Value, 2020H-2030F (USD Billion & CAGR)
6.6 Europe Insurance Distribution Market Segmentation : By Type
6.6.1 Europe Insurance Distribution Market, By Type Overview
6.6.2 Europe Insurance Distribution Market Size, By Life, By Value, 2020H-2030F (USD Billion & CAGR)
6.6.3 Europe Insurance Distribution Market Size, By P&C, By Value, 2020H-2030F (USD Billion & CAGR)
6.6.4 Europe Insurance Distribution Market Size, By Health, By Value, 2020H-2030F (USD Billion & CAGR)
6.7 Europe Insurance Distribution Market Segmentation : By Distribution Channel
6.7.1 Europe Insurance Distribution Market, By Distribution Channel Overview
6.7.2 Europe Insurance Distribution Market Size, By Bancassurance, By Value, 2020H-2030F (USD Billion & CAGR)
6.7.3 Europe Insurance Distribution Market Size, By Broker and Agents, By Value, 2020H-2030F (USD Billion & CAGR)
6.7.4 Europe Insurance Distribution Market Size, By Third Party Administrator, By Value, 2020H-2030F (USD Billion & CAGR)
6.7.5 Europe Insurance Distribution Market Size, By Online Sales, By Value, 2020H-2030F (USD Billion & CAGR)
6.7.6 Europe Insurance Distribution Market Size, By Direct Sales, By Value, 2020H-2030F (USD Billion & CAGR)
6.8 Europe Insurance Distribution Market Segmentation : By Country
6.8.1 Europe Insurance Distribution Market, by Country Overview
6.8.2 United Kingdom Insurance Distribution Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
6.8.2.1 United Kingdom Insurance Distribution Market, By End User
6.8.2.2 United Kingdom Insurance Distribution Market, By Type
6.8.2.3 United Kingdom Insurance Distribution Market, By Distribution Channel
6.8.3 Germany Insurance Distribution Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
6.8.3.1 Germany Insurance Distribution Market, By End User
6.8.3.2 Germany Insurance Distribution Market, By Type
6.8.3.3 Germany Insurance Distribution Market, By Distribution Channel
6.8.4 France Insurance Distribution Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
6.8.4.1 France Insurance Distribution Market, By End User
6.8.4.2 France Insurance Distribution Market, By Type
6.8.4.3 France Insurance Distribution Market, By Distribution Channel
6.8.5 Italy Insurance Distribution Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
6.8.5.1 Italy Insurance Distribution Market, By End User
6.8.5.2 Italy Insurance Distribution Market, By Type
6.8.5.3 Italy Insurance Distribution Market, By Distribution Channel
6.8.6 Rest of Europe Insurance Distribution Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
6.8.6.1 Rest of Europe Insurance Distribution Market, By End User
6.8.6.2 Rest of Europe Insurance Distribution Market, By Type
6.8.6.3 Rest of Europe Insurance Distribution Market, By Distribution Channel
7. Asia Pacific Insurance Distribution Market: Historic and Forecast
7.1 Asia Pacific Insurance Distribution Market: Snapshot
7.2 Asia Pacific Insurance Distribution Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
7.3 Asia Pacific Insurance Distribution Market: Key Factors
7.4 Asia Pacific Insurance Distribution Market: Segment Analysis
7.5 Asia Pacific Insurance Distribution Market Segmentation : By End User
7.5.1 Asia Pacific Insurance Distribution Market, By End User Overview
7.5.2 Asia Pacific Insurance Distribution Market Size, By Corporate, By Value, 2020H-2030F (USD Billion & CAGR)
7.5.3 Asia Pacific Insurance Distribution Market Size, By Individual, By Value, 2020H-2030F (USD Billion & CAGR)
7.6 Asia Pacific Insurance Distribution Market Segmentation : By Type
7.6.1 Asia Pacific Insurance Distribution Market, By Type Overview
7.6.2 Asia Pacific Insurance Distribution Market Size, By Life, By Value, 2020H-2030F (USD Billion & CAGR)
7.6.3 Asia Pacific Insurance Distribution Market Size, By P&C, By Value, 2020H-2030F (USD Billion & CAGR)
7.6.4 Asia Pacific Insurance Distribution Market Size, By Health, By Value, 2020H-2030F (USD Billion & CAGR)
7.7 Asia Pacific Insurance Distribution Market Segmentation : By Distribution Channel
7.7.1 Asia Pacific Insurance Distribution Market, By Distribution Channel Overview
7.7.2 Asia Pacific Insurance Distribution Market Size, By Bancassurance, By Value, 2020H-2030F (USD Billion & CAGR)
7.7.3 Asia Pacific Insurance Distribution Market Size, By Broker and Agents, By Value, 2020H-2030F (USD Billion & CAGR)
7.7.4 Asia Pacific Insurance Distribution Market Size, By Third Party Administrator, By Value, 2020H-2030F (USD Billion & CAGR)
7.7.5 Asia Pacific Insurance Distribution Market Size, By Online Sales, By Value, 2020H-2030F (USD Billion & CAGR)
7.7.6 Asia Pacific Insurance Distribution Market Size, By Direct Sales, By Value, 2020H-2030F (USD Billion & CAGR)
7.8 Asia Pacific Insurance Distribution Market Segmentation : By Country
7.8.1 Asia Pacific Insurance Distribution Market, by Country Overview
7.8.2 China Insurance Distribution Market : Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
7.8.2.1 China Insurance Distribution Market, By End User
7.8.2.2 China Insurance Distribution Market, By Type
7.8.2.3 China Insurance Distribution Market, By Distribution Channel
7.8.3 Japan Insurance Distribution Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
7.8.3.1 Japan Insurance Distribution Market, By End User
7.8.3.2 Japan Insurance Distribution Market, By Type
7.8.3.3 Japan Insurance Distribution Market, By Distribution Channel
7.8.4 South Korea Insurance Distribution Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
7.8.4.1 South Korea Insurance Distribution Market, By End User
7.8.4.2 South Korea Insurance Distribution Market, By Type
7.8.4.3 South Korea Insurance Distribution Market, By Distribution Channel
7.8.5 India Insurance Distribution Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
7.8.5.1 India Insurance Distribution Market, By End User
7.8.5.2 India Insurance Distribution Market, By Type
7.8.5.3 India Insurance Distribution Market, By Distribution Channel
7.8.6 Rest of Asia Pacific Insurance Distribution Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
7.8.6.1 Rest of Asia Pacific Insurance Distribution Market, By End User
7.8.6.2 Rest of Asia Pacific Insurance Distribution Market, By Type
7.8.6.3 Rest of Asia Pacific Insurance Distribution Market, By Distribution Channel
8. Middle East & Africa Insurance Distribution Market: Historic and Forecast
8.1 Middle East & Africa Insurance Distribution Market: Snapshot
8.2 Middle East & Africa Insurance Distribution Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
8.3 Middle East & Africa Insurance Distribution Market: Key Factors
8.4 Middle East and Africa Insurance Distribution Market: Segment Analysis
8.5 Middle East & Africa Insurance Distribution Market Segmentation : By End User
8.5.1 Middle East & Africa Insurance Distribution Market, By End User Overview
8.5.2 Middle East & Africa Insurance Distribution Market Size, By Corporate, By Value, 2020H-2030F (USD Billion & CAGR)
8.5.3 Middle East & Africa Insurance Distribution Market Size, By Individual, By Value, 2020H-2030F (USD Billion & CAGR)
8.6 Middle East & Africa Insurance Distribution Market Segmentation : By Type
8.6.1 Middle East & Africa Insurance Distribution Market, By Type Overview
8.6.2 Middle East & Africa Insurance Distribution Market Size, By Life, By Value, 2020H-2030F (USD Billion & CAGR)
8.6.3 Middle East & Africa Insurance Distribution Market Size, By P&C, By Value, 2020H-2030F (USD Billion & CAGR)
8.6.4 Middle East & Africa Insurance Distribution Market Size, By Health, By Value, 2020H-2030F (USD Billion & CAGR)
8.7 Middle East & Africa Insurance Distribution Market Segmentation : By Distribution Channel
8.7.1 Middle East & Africa Insurance Distribution Market, By Distribution Channel Overview
8.7.2 Middle East & Africa Insurance Distribution Market Size, By Bancassurance, By Value, 2020H-2030F (USD Billion & CAGR)
8.7.3 Middle East & Africa Insurance Distribution Market Size, By Broker and Agents, By Value, 2020H-2030F (USD Billion & CAGR)
8.7.4 Middle East & Africa Insurance Distribution Market Size, By Third Party Administrator, By Value, 2020H-2030F (USD Billion & CAGR)
8.7.5 Middle East & Africa Insurance Distribution Market Size, By Online Sales, By Value, 2020H-2030F (USD Billion & CAGR)
8.7.6 Middle East & Africa Insurance Distribution Market Size, By Direct Sales, By Value, 2020H-2030F (USD Billion & CAGR)
9. Market Dynamics
9.1 Impact assessment of Market Dynamics on Insurance Distribution Market
9.2 Drivers
9.3 Restraints
9.4 Trends
10. Industry Ecosystem Analysis
10.1 Porter Analysis of Global Insurance Distribution Market
11. Competitive Positioning
11.1 Companies’ Voltage Positioning
11.2 Market Position Matrix
11.3 Market Share Analysis of Insurance Distribution Market
11.4 Company Profiles
11.4.1 Aon PLC
11.4.2 Marsh & McLennan Companies Inc.
11.4.3 Willis Towers Watson PLC
11.4.4 Arthur J. Gallagher & Co.
11.4.5 Allianz SE
11.4.6 Zurich Insurance Group AG
11.4.7 Brown & Brown, Inc.
11.4.8 Prudential Financial Inc.
11.4.9 Metlife Inc.
11.4.10 Munich Re Group
12. About Us & Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings