Global Convenient Nutrition Market (2024 Edition): Analysis By Product Type (Protein Powders, RTD Protein Shakes, Protein/Energy Bars), By Source, By Distribution Channel, By Region, By Country: Market Insights and Forecast (2020-2030)

Global Convenient Nutrition Market (2024 Edition): Analysis By Product Type (Protein Powders, RTD Protein Shakes, Protein/Energy Bars), By Source, By Distribution Channel, By Region, By Country: Market Insights and Forecast (2020-2030)

Executive Summary

Azoth Analytics has released a research report titled “Global Convenient Nutrition Market (2024 Edition)” which provides a complete analysis of the Global Convenient Nutrition industry in terms of market segmentation by Product Type (Protein Powders, RTD Protein Shakes, Protein/Energy Bars), by Source (Conventional, Organic), by Distribution Channel (Supermarket/Hypermarket, Online Retail, Specialty Stores, Other Distribution Channels) for the historical period of 2020-2023, the estimates of 2024 and the forecast period of 2025-2030.

The report analyses the Convenient Nutrition Market by Region (Americas, Europe, Asia Pacific, Middle East & Africa) and 10 Countries (United States, Canada, United Kingdom, Germany, France, Spain, China, India, Japan, Australia). The Global Convenient Nutrition market showcased growth at a CAGR of 8.73% during 2020-2023. The market was valued at USD 78.70 Billion in 2023 which is expected to reach USD 164.07 Billion in 2030. The market for Convenient Nutrition has seen significant growth due to busy lifestyles, health and wellness trends, technological advancements, and diverse dietary preferences. With increasingly hectic schedules, consumers seek convenient yet healthy food options, while growing awareness of the importance of nutrition for overall health fuels demand. Innovations in food technology and packaging improve the shelf life, taste, and nutritional value of the products.

Modern consumers often balance demanding work schedules, family obligations, and social activities, leaving little time for meal preparation. This has created a strong demand for convenient, quick-to-consume, and nutritious food options. Products like meal replacement bars, shakes, and functional beverages are particularly appealing as they provide essential nutrients without requiring extensive preparation. As urbanization continues and more people lead fast-paced lives, the need for on-the-go nutrition is expected to increase.

Advances in nutritional science and technology have enabled the development of personalized nutrition products tailored to individual dietary needs and health goals. Personalized nutrition involves using data such as genetic information, lifestyle factors, and health conditions to create customized diet plans and products. This trend caters to consumers looking for targeted health benefits. For example, companies offer personalized meal plans, tailored supplements, and customized functional beverages based on an individual's specific health profile and nutritional requirements.

Advanced techniques like high-pressure processing (HPP) ensure the nutritional integrity and safety of protein shakes without the need for preservatives. Additionally, the development of microencapsulation technology allows for the inclusion of heat-sensitive ingredients like probiotics and vitamins, enhancing the health benefits of these shakes. The use of plant-based proteins such as pea, hemp, and rice, driven by advancements in extraction and processing technologies, has expanded the variety of protein shakes available, catering to the growing demand for vegan and allergen-free options. Moreover, the integration of smart packaging solutions, such as active and intelligent packaging, helps extend shelf life, monitor freshness, and provide consumers with real-time information on product quality.

In terms of conventional sources, advancements in agricultural biotechnology have improved the yield, quality, and sustainability of raw materials used in convenient nutrition products. Precision agriculture techniques, including the use of drones and satellite imagery, enable better crop management and resource efficiency, ensuring a consistent supply of high-quality ingredients. Genetic engineering and selective breeding have led to the development of crops with enhanced nutritional profiles, such as high-protein soybeans and disease-resistant grains, which are crucial for producing nutrient-dense convenience foods. Additionally, advancements in food fortification technologies allow for the enrichment of products with essential vitamins and minerals, addressing specific dietary needs and health concerns of consumers.

Supermarkets and hypermarkets, as key distribution channels for convenient nutrition products, have also benefited from technological advancements. The implementation of advanced inventory management systems and data analytics enables retailers to optimize stock levels, reduce waste, and ensure the availability of popular products. Innovations in logistics and cold chain management ensure that perishable items, such as protein shakes and other ready-to-eat foods, are stored and transported under optimal conditions, maintaining their quality and safety. Furthermore, the integration of digital technologies, such as electronic shelf labels (ESLs) and smart shopping carts, enhances the shopping experience by providing consumers with real-time product information, personalized recommendations, and streamlined checkout processes. Retailers are also leveraging e-commerce platforms and omnichannel strategies to reach a broader customer base, offering online ordering, home delivery, and click-and-collect services that cater to the growing demand for convenience.

Scope of the Report:

• The report analyses the Convenient Nutrition Market by Value (USD Billion).
• The report analyses the Convenient Nutrition Market by Region (Americas, Europe, Asia Pacific, Middle East & Africa) and 10 Countries (United States, Canada, United Kingdom, Germany, France, Spain, China, India, Japan, Australia).
• The report presents the analysis of Convenient Nutrition Market for the historical period of 2020-2023, the estimated year 2024 and the forecast period of 2025-2030.
• The report analyses the Convenient Nutrition Market by Product Type (Protein Powders, RTD Protein Shakes, Protein/Energy Bars).
• The report analyses the Convenient Nutrition Market Source (Conventional, Organic).
• The report analyses the Convenient Nutrition Market by Distribution Channel (Supermarket/Hypermarket, Online Retail, Specialty Stores, Other Distribution Channels).
• The key insights of the report have been presented through the frameworks of SWOT and Porter’s Five Forces Analysis. Also, the attractiveness of the market has been presented by region, by product type, by source, & by distribution channel.
• Also, the major opportunities, trends, drivers, and challenges of the industry has been analyzed in the report.
• The report tracks competitive developments, strategies, mergers and acquisitions and new product development. The companies analysed in the report include Glanbia, Nestle S.A., Simply Good Foods, Abbott Laboratories, Kellanova, PepsiCo, Mondelez International, Herbalife, Makers Nutrition, Saturo Food.