Global Bath and Shower Toiletries Market (2024 Edition): Analysis By Product Type (Bar Soaps, Liquid shower products, Bath additives, and Other Products), By Sales Channels, By Price Point: Market Insights and Forecast (2020-2030)

Global Bath and Shower Toiletries Market (2024 Edition): Analysis By Product Type (Bar Soaps, Liquid shower products, Bath additives, and Other Products), By Sales Channels, By Price Point: Market Insights and Forecast (2020-2030)


Executive Summary

Azoth Analytics has released a research report titled “Global Bath and Shower Toiletries Market (2024 Edition)” which provides a complete analysis of the Global Bath and Shower Toiletries industry in terms of market segmentation By Product Type (Bar Soaps, Liquid shower products, Bath additives, and Other Products), By Sales Channels (Online channels, Supermarkets/Hypermarkets, Specialist retailers, Departmental stores, and Other Sales Channels), By Price Point (Premium, and Economy) for the historical period of 2020-2023, the estimates of 2024 and the forecast period of 2025-2030

The report analyses the Bath and Shower Toiletries Market by Region (Americas, Europe, Asia Pacific, Middle East & Africa) and 10 Countries (United States, Canada, Germany, United Kingdom, France, Italy, China, Japan, India, and South Korea). The Global Bath and Shower Toiletries market showcased growth at a CAGR of 5.64% during 2020-2023. The market was valued at USD 39.61 Billion in 2023 which is expected to reach USD 61.09 Billion in 2030

The bath and shower toiletries market, is competitive and fragmented, owing to the presence of many regional and international players. The leading companies are using strategic approaches, like mergers, expansions, acquisitions, partnerships, and new product developments, to boost their brand presence among consumers. Key players dominating the market include L'Oréal, Unilever, Johnson & Johnson, etc.

The growing emphasis on sustainability and environmental consciousness is reshaping the bath and shower toiletries market. Consumers are increasingly mindful of the environmental impact of their purchasing decisions, leading to a demand for eco-friendly packaging and biodegradable product formulations.

Moreover, consumer preferences play a vital role in shaping product development and innovation within the bath and shower toiletries market. There is a growing demand for products formulated with natural and organic ingredients, catering to individuals seeking sustainable and skin-friendly solutions. Manufacturers are investing in research and development to introduce innovative formulations, packaging designs, and product variants that align with these preferences.

Scope of the Report:
  • The report analyses the Bath and Shower Toiletries Market by Value (USD Billion).
  • The report analyses the Bath and Shower Toiletries Market by Region (Americas, Europe, Asia Pacific, Middle East & Africa) and 10 Countries (United States, Canada, Germany, United Kingdom, France, Italy, China, Japan, India, and South Korea).
  • The report presents the analysis of Bath and Shower Toiletries Market for the historical period of 2020-2023, the estimated year 2024 and the forecast period of 2025-2030.
  • The report analyses the Bath and Shower Toiletries Market By Product Type (Bar Soaps, Liquid shower products, Bath additives, and Other Products).
  • The report analyses the Bath and Shower Toiletries Market By Sales Channels (Online channels, Supermarkets/Hypermarkets, Specialist retailers, Departmental stores, and Other Sales Channels).
  • The report analyses the Bath and Shower Toiletries Market By Price Point (Premium, and Economy).
  • The key insights of the report have been presented through the frameworks of SWOT and Porter’s Five Forces Analysis. Also, the attractiveness of the market has been presented by region, By Product Type, By Sales Channels & By Price Point.
  • Also, the major opportunities, trends, drivers, and challenges of the industry has been analyzed in the report.
  • The report tracks competitive developments, strategies, mergers and acquisitions and new product development. The companies analysed in the report are L'Oréal, Unilever, Johnson & Johnson, ITC Ltd, Bath and Body Works Inc., Colgate-Palmolive Company, Procter & Gamble Co, Beiersdorf, Marico Limited, and Avon.


1. Market Background
1.1 Scope and Service Outlook
1.2 Executive Summary
1.3 Research Methodology
2. Analyst Recommendations
2.1 Focus on Sustainable Packaging
2.2 Focus on Luxury Bath and Shower Toiletries
3. Global Bath and Shower Toiletries Market: Historic and Forecast
3.1 Impact Analysis of Macro Economic Factors on Global Bath and Shower Toiletries Market
3.2 Global Bath and Shower Toiletries Market: Dashboard
3.3 Global Bath and Shower Toiletries Market: Market Size and CAGR, By Value, 2020-2030 (USD Billion & CAGR)
3.4 Global Bath and Shower Toiletries Market: Market Value Assessment
3.5 Global Bath and Shower Toiletries Market Segmentation : By Product Type
3.5.1 Global Bath and Shower Toiletries Market, By Product Type Overview
3.5.2 Global Bath and Shower Toiletries Market Attractiveness Index, By Product Type (2025-2030)
3.5.3 Global Bath and Shower Toiletries Market Size, By Bar Soaps, By Value, 2020H-2030F (USD Billion & CAGR)
3.5.4 Global Bath and Shower Toiletries Market Size, By Liquid shower products, By Value, 2020H-2030F (USD Billion & CAGR)
3.5.5 Global Bath and Shower Toiletries Market Size, By Bath additives, By Value, 2020H-2030F (USD Billion & CAGR)
3.5.6 Global Bath and Shower Toiletries Market Size, By Other Products, By Value, 2020H-2030F (USD Billion & CAGR)
3.6 Global Bath and Shower Toiletries Market Segmentation : By Sales Channel
3.6.1 Global Bath and Shower Toiletries Market, By Sales Channel Overview
3.6.2 Global Bath and Shower Toiletries Market Attractiveness Index, By Sales Channel (2025-2030)
3.6.3 Global Bath and Shower Toiletries Market Size, By Online Channel, By Value, 2020H-2030F (USD Billion & CAGR)
3.6.4 Global Bath and Shower Toiletries Market Size, By Supermarkets/Hypermarkets, By Value, 2020H-2030F (USD Billion & CAGR)
3.6.5 Global Bath and Shower Toiletries Market Size, By Specialist retailers, By Value, 2020H-2030F (USD Billion & CAGR)
3.6.6 Global Bath and Shower Toiletries Market Size, By Departmental stores, By Value, 2020H-2030F (USD Billion & CAGR)
3.6.7 Global Bath and Shower Toiletries Market Size, By Other Sales Channels, By Value, 2020H-2030F (USD Billion & CAGR)
3.7 Global Bath and Shower Toiletries Market Segmentation : By Price Point
3.7.1 Global Bath and Shower Toiletries Market, By Price Point Overview
3.7.2 Global Bath and Shower Toiletries Market Attractiveness Index, By Price Point (2025-2030)
3.7.3 Global Bath and Shower Toiletries Market Size, By Premium, By Value, 2020H-2030F (USD Billion & CAGR)
3.7.4 Global Bath and Shower Toiletries Market Size, By Economy, By Value, 2020H-2030F (USD Billion & CAGR)
4. Bath and Shower Toiletries Market, Regional Analysis
4.1 Regional Coverage of the Study
4.2 Regional Snapshot
5. Americas Bath and Shower Toiletries Market: Historic and Forecast
5.1 Americas Bath and Shower Toiletries Market: Snapshot
5.2 Americas Bath and Shower Toiletries Market: Market Size and CAGR, By Value, 2020-2030 (USD Billion & CAGR)
5.3 Americas Bath and Shower Toiletries Market: Key Factors
5.4 Americas Bath and Shower Toiletries Market: Segment Analysis
5.5 Americas Bath and Shower Toiletries Market Segmentation : By Product Type
5.5.1 Americas Bath and Shower Toiletries Market, By Product Type Overview
5.5.2 Americas Bath and Shower Toiletries Market Size, By Bar Soaps, By Value, 2020H-2030F (USD Billion & CAGR)
5.5.3 Americas Bath and Shower Toiletries Market Size, By Liquid shower products, By Value, 2020H-2030F (USD Billion & CAGR)
5.5.4 Americas Bath and Shower Toiletries Market Size, By Bath additives, By Value, 2020H-2030F (USD Billion & CAGR)
5.5.5 Americas Bath and Shower Toiletries Market Size, By Other Products, By Value, 2020H-2030F (USD Billion & CAGR)
5.6 Americas Bath and Shower Toiletries Market Segmentation : By Sales Channel
5.6.1 Americas Bath and Shower Toiletries Market, By Sales Channel Overview
5.6.2 Americas Bath and Shower Toiletries Market Size, By Online Channel, By Value, 2020H-2030F (USD Billion & CAGR)
5.6.3 Americas Bath and Shower Toiletries Market Size, By Supermarkets/Hypermarkets, By Value, 2020H-2030F (USD Billion & CAGR)
5.6.4 Americas Bath and Shower Toiletries Market Size, By Specialist retailers, By Value, 2020H-2030F (USD Billion & CAGR)
5.6.5 Americas Bath and Shower Toiletries Market Size, By Departmental stores, By Value, 2020H-2030F (USD Billion & CAGR)
5.6.6 Americas Bath and Shower Toiletries Market Size, By Other Sales Channels, By Value, 2020H-2030F (USD Billion & CAGR)
5.7 Americas Bath and Shower Toiletries Market Segmentation : By Price Point
5.7.1 Americas Bath and Shower Toiletries Market, By Price Point Overview
5.7.2 Americas Bath and Shower Toiletries Market Size, By Premium, By Value, 2020H-2030F (USD Billion & CAGR)
5.7.3 Americas Bath and Shower Toiletries Market Size, By Economy, By Value, 2020H-2030F (USD Billion & CAGR)
5.8 Americas Bath and Shower Toiletries Market Segmentation : By Country
5.8.1 Americas Bath and Shower Toiletries Market, By Country Overview
5.8.2 United States Bath and Shower Toiletries Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
5.8.2.1 United States Bath and Shower Toiletries Market, By Product Type
5.8.2.2 United States Bath and Shower Toiletries Market, By Sales Channel
5.8.2.3 United States Bath and Shower Toiletries Market, By Price Point
5.8.3 Canada Bath and Shower Toiletries Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
5.8.3.1 Canada Bath and Shower Toiletries Market, By Product Type
5.8.3.2 Canada Bath and Shower Toiletries Market, By Sales Channel
5.8.3.3 Canada Bath and Shower Toiletries Market, By Price Point
5.8.4 Rest of Americas Bath and Shower Toiletries Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
5.8.4.1 Rest of Americas Bath and Shower Toiletries Market, By Product Type
5.8.4.2 Rest of Americas Bath and Shower Toiletries Market, By Sales Channel
5.8.4.3 Rest of Americas Bath and Shower Toiletries Market, By Price Point
6. Europe Bath and Shower Toiletries Market: Historic and Forecast
6.1 Europe Bath and Shower Toiletries Market: Snapshot
6.2 Europe Bath and Shower Toiletries Market: Market Size and CAGR, BY Value, 2020-2030 (USD Billion & CAGR)
6.3 Europe Bath and Shower Toiletries Market: Key Factors
6.4 Europe Bath and Shower Toiletries Market: Segment Analysis
6.5 Europe Bath and Shower Toiletries Market Segmentation : By Product Type
6.5.1 Europe Bath and Shower Toiletries Market, By Product Type Overview
6.5.2 Europe Bath and Shower Toiletries Market Size, By Bar Soaps, By Value, 2020H-2030F (USD Billion & CAGR)
6.5.3 Europe Bath and Shower Toiletries Market Size, By Liquid shower products, By Value, 2020H-2030F (USD Billion & CAGR)
6.5.4 Europe Bath and Shower Toiletries Market Size, By Bath additives, By Value, 2020H-2030F (USD Billion & CAGR)
6.5.5 Europe Bath and Shower Toiletries Market Size, By Other Products, By Value, 2020H-2030F (USD Billion & CAGR)
6.6 Europe Bath and Shower Toiletries Market Segmentation : By Sales Channel
6.6.1 Europe Bath and Shower Toiletries Market, By Sales Channel Overview
6.6.2 Europe Bath and Shower Toiletries Market Size, By Online Channel, By Value, 2020H-2030F (USD Billion & CAGR)
6.6.3 Europe Bath and Shower Toiletries Market Size, By Supermarkets/Hypermarkets, By Value, 2020H-2030F (USD Billion & CAGR)
6.6.4 Europe Bath and Shower Toiletries Market Size, By Specialist retailers, By Value, 2020H-2030F (USD Billion & CAGR)
6.6.5 Europe Bath and Shower Toiletries Market Size, By Departmental stores, By Value, 2020H-2030F (USD Billion & CAGR)
6.6.6 Europe Bath and Shower Toiletries Market Size, By Other Sales Channels, By Value, 2020H-2030F (USD Billion & CAGR)
6.7 Europe Bath and Shower Toiletries Market Segmentation : By Price Point
6.7.1 Europe Bath and Shower Toiletries Market, By Price Point Overview
6.7.2 Europe Bath and Shower Toiletries Market Size, By Premium, By Value, 2020H-2030F (USD Billion & CAGR)
6.7.3 Europe Bath and Shower Toiletries Market Size, By Economy, By Value, 2020H-2030F (USD Billion & CAGR)
6.8 Europe Bath and Shower Toiletries Market Segmentation : By Country
6.8.1 Europe Bath and Shower Toiletries Market, by Country Overview
6.8.2 Germany Bath and Shower Toiletries Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
6.8.2.1 Germany Bath and Shower Toiletries Market, By Product Type
6.8.2.2 Germany Bath and Shower Toiletries Market, By Sales Channel
6.8.2.3 Germany Bath and Shower Toiletries Market, By Price Point
6.8.3 United Kingdom Bath and Shower Toiletries Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
6.8.3.1 United Kingdom Bath and Shower Toiletries Market, By Product Type
6.8.3.2 United Kingdom Bath and Shower Toiletries Market, By Sales Channel
6.8.3.3 United Kingdom Bath and Shower Toiletries Market, By Price Point
6.8.4 France Bath and Shower Toiletries Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
6.8.4.1 France Bath and Shower Toiletries Market, By Product Type
6.8.4.2 France Bath and Shower Toiletries Market, By Sales Channel
6.8.4.3 France Bath and Shower Toiletries Market, By Price Point
6.8.5 Italy Bath and Shower Toiletries Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
6.8.5.1 Italy Bath and Shower Toiletries Market, By Product Type
6.8.5.2 Italy Bath and Shower Toiletries Market, By Sales Channel
6.8.5.3 Italy Bath and Shower Toiletries Market, By Price Point
6.8.6 Rest of Europe Bath and Shower Toiletries Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
6.8.6.1 Rest of Europe Bath and Shower Toiletries Market, By Product Type
6.8.6.2 Rest of Europe Bath and Shower Toiletries Market, By Sales Channel
6.8.6.3 Rest of Europe Bath and Shower Toiletries Market, By Price Point
7. Asia Pacific Bath and Shower Toiletries Market: Historic and Forecast
7.1 Asia Pacific Bath and Shower Toiletries Market: Snapshot
7.2 Asia Pacific Bath and Shower Toiletries Market: Market Size and CAGR, By Value, 2020-2030 (USD Billion & CAGR)
7.3 Asia Pacific Bath and Shower Toiletries Market: Key Factors
7.4 Asia Pacific Bath and Shower Toiletries Market: Segment Analysis
7.5 Asia Pacific Bath and Shower Toiletries Market Segmentation : By Product Type
7.5.1 Asia Pacific Bath and Shower Toiletries Market, By Product Type Overview
7.5.2 Asia Pacific Bath and Shower Toiletries Market Size, By Bar Soaps, By Value, 2020H-2030F (USD Billion & CAGR)
7.5.3 Asia Pacific Bath and Shower Toiletries Market Size, By Liquid shower products, By Value, 2020H-2030F (USD Billion & CAGR)
7.5.4 Asia Pacific Bath and Shower Toiletries Market Size, By Bath additives, By Value, 2020H-2030F (USD Billion & CAGR)
7.5.5 Asia Pacific Bath and Shower Toiletries Market Size, By Other Products, By Value, 2020H-2030F (USD Billion & CAGR)
7.6 Asia Pacific Bath and Shower Toiletries Market Segmentation : By Sales Channel
7.6.1 Asia Pacific Bath and Shower Toiletries Market, By Sales Channel Overview
7.6.2 Asia Pacific Bath and Shower Toiletries Market Size, By Online Channel, By Value, 2020H-2030F (USD Billion & CAGR)
7.6.3 Asia Pacific Bath and Shower Toiletries Market Size, By Supermarkets/Hypermarkets, By Value, 2020H-2030F (USD Billion & CAGR)
7.6.4 Asia Pacific Bath and Shower Toiletries Market Size, By Specialist retailers, By Value, 2020H-2030F (USD Billion & CAGR)
7.6.5 Asia Pacific Bath and Shower Toiletries Market Size, By Departmental stores, By Value, 2020H-2030F (USD Billion & CAGR)
7.6.6 Asia Pacific Bath and Shower Toiletries Market Size, By Other Sales Channels, By Value, 2020H-2030F (USD Billion & CAGR)
7.7 Asia Pacific Bath and Shower Toiletries Market Segmentation : By Price Point
7.7.1 Asia Pacific Bath and Shower Toiletries Market, By Price Point Overview
7.7.2 Asia Pacific Bath and Shower Toiletries Market Size, By Premium, By Value, 2020H-2030F (USD Billion & CAGR)
7.7.3 Asia Pacific Bath and Shower Toiletries Market Size, By Economy, By Value, 2020H-2030F (USD Billion & CAGR)
7.8 Asia Pacific Bath and Shower Toiletries Market Segmentation : By Country
7.8.1 Asia Pacific Bath and Shower Toiletries Market, by Country Overview
7.8.2 China Bath and Shower Toiletries Market : Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
7.8.2.1 China Bath and Shower Toiletries Market, By Product Type
7.8.2.2 China Bath and Shower Toiletries Market, By Sales Channel
7.8.2.3 China Bath and Shower Toiletries Market, By Price Point
7.8.3 Japan Bath and Shower Toiletries Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
7.8.3.1 Japan Bath and Shower Toiletries Market, By Product Type
7.8.3.2 Japan Bath and Shower Toiletries Market, By Sales Channel
7.8.3.3 Japan Bath and Shower Toiletries Market, By Price Point
7.8.4 India Bath and Shower Toiletries Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
7.8.4.1 India Bath and Shower Toiletries Market, By Product Type
7.8.4.2 India Bath and Shower Toiletries Market, By Sales Channel
7.8.4.3 India Bath and Shower Toiletries Market, By Price Point
7.8.5 South Korea Bath and Shower Toiletries Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
7.8.5.1 South Korea Bath and Shower Toiletries Market, By Product Type
7.8.5.2 South Korea Bath and Shower Toiletries Market, By Sales Channel
7.8.5.3 South Korea Bath and Shower Toiletries Market, By Price Point
7.8.6 Rest of Asia Pacific Bath and Shower Toiletries Market: Market Size and CAGR, 2020-2030 (USD Billion & CAGR)
7.8.6.1 Rest of Asia Pacific Bath and Shower Toiletries Market, By Product Type
7.8.6.2 Rest of Asia Pacific Bath and Shower Toiletries Market, By Sales Channel
7.8.6.3 Rest of Asia Pacific Bath and Shower Toiletries Market, By Price Point
8. Middle East & Africa Bath and Shower Toiletries Market: Historic and Forecast
8.1 Middle East & Africa Bath and Shower Toiletries Market: Snapshot
8.2 Middle East & Africa Bath and Shower Toiletries Market: Market Size and CAGR, By Value, 2020-2030 (USD Billion & CAGR)
8.3 Middle East & Africa Bath and Shower Toiletries Market: Key Factors
8.4 Middle East and Africa Bath and Shower Toiletries Market: Segment Analysis
8.5 Middle East & Africa Bath and Shower Toiletries Market Segmentation : By Product Type
8.5.1 Middle East & Africa Bath and Shower Toiletries Market, By Product Type Overview
8.5.2 Middle East & Africa Bath and Shower Toiletries Market Size, By Bar Soaps, By Value, 2020H-2030F (USD Billion & CAGR)
8.5.3 Middle East & Africa Bath and Shower Toiletries Market Size, By Liquid shower products, By Value, 2020H-2030F (USD Billion & CAGR)
8.5.4 Middle East & Africa Bath and Shower Toiletries Market Size, By Bath additives, By Value, 2020H-2030F (USD Billion & CAGR)
8.5.5 Middle East & Africa Bath and Shower Toiletries Market Size, By Other Products, By Value, 2020H-2030F (USD Billion & CAGR)
8.6 Middle East & Africa Bath and Shower Toiletries Market Segmentation : By Sales Channel
8.6.1 Middle East & Africa Bath and Shower Toiletries Market, By Sales Channel Overview
8.6.2 Middle East & Africa Bath and Shower Toiletries Market Size, By Online Channel, By Value, 2020H-2030F (USD Billion & CAGR)
8.6.3 Middle East & Africa Bath and Shower Toiletries Market Size, By Supermarkets/Hypermarkets, By Value, 2020H-2030F (USD Billion & CAGR)
8.6.4 Middle East & Africa Bath and Shower Toiletries Market Size, By Specialist retailers, By Value, 2020H-2030F (USD Billion & CAGR)
8.6.5 Middle East & Africa Bath and Shower Toiletries Market Size, By Departmental stores, By Value, 2020H-2030F (USD Billion & CAGR)
8.6.6 Middle East & Africa Bath and Shower Toiletries Market Size, By Other Sales Channels, By Value, 2020H-2030F (USD Billion & CAGR)
8.7 Middle East & Africa Bath and Shower Toiletries Market Segmentation : By Price Point
8.7.1 Middle East & Africa Bath and Shower Toiletries Market, By Price Point Overview
8.7.2 Middle East & Africa Bath and Shower Toiletries Market Size, By Premium, By Value, 2020H-2030F (USD Billion & CAGR)
8.7.3 Middle East & Africa Bath and Shower Toiletries Market Size, By Economy, By Value, 2020H-2030F (USD Billion & CAGR)
9. Market Dynamics
9.1 Impact assessment of Market Dynamics on Bath and Shower Toiletries Market
9.2 Drivers
9.3 Restraints
9.4 Trends
10. Industry Ecosystem Analysis
10.1 Porter Analysis
11. Competitive Positioning
11.1 Companies’ Service Positioning
11.2 Market Position Matrix
11.3 Market Share Analysis of Bath and Shower Toiletries Market
11.4 Company Profiles
11.4.1 L'Oréal
11.4.2 Unilever
11.4.3 Johnson & Johnson
11.4.4 ITC Ltd
11.4.5 Bath and Body Works Inc.
11.4.6 Colgate-Palmolive Company
11.4.7 Procter & Gamble Co
11.4.8 Beiersdorf
11.4.9 Marico Limited
11.4.10 Avon
12. About Us & Disclaimer

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