Water Filters Market - Global Outlook & Forecast 2024-2029

Water Filters Market - Global Outlook & Forecast 2024-2029

The water filter market size is expected to grow at a CAGR of 6.86% from 2023 to 2029.

MARKET TRENDS & DRIVERS

Increasing Demand for Smart Water Filters

Advancements in filter materials, including self-cleaning mechanisms and high-capacity membranes, are improving performance and extending filter lifespans. Incorporating smart features, including automatic filter replacement systems, water quality monitoring capabilities, and integration with home automation systems, is gaining popularity. These smart technologies offer benefits such as remote monitoring and control, leak detection with automatic shut-off, and personalized filtration settings.

Rising Waste Treatment Systems

Water contamination remains a pressing global concern; however, technological innovation is propelling us forward, and we are addressing this issue with inventive solutions. Additionally, innovations in climate-resilient infrastructure, such as smart water management systems and green infrastructure, help address the challenges of changing environmental conditions. The water filter market is driven by an increasing need to reduce contamination and a rising demand for virus-free products. Rising freshwater scarcity, reducing groundwater levels, and various government initiatives about water quality improvements will drive industry growth.

SEGMENTATION INSIGHTS

INSIGHTS BY MEDIA TYPE

The global water filter market by media type is segmented into single & dual-stage, cartridges, and multimedia. The single & dual stage segment held the most prominent share of the market. The single-stage filtration delivers filtered water directly from the faucet. The major goal is to produce water that is fit for specific consumption. Also, single-stage filters are generally less expensive than other filters. Furthermore, dual-stage filters are particularly effective at removing particles from wastewater at high filtration rates, making them a crucial solution for treating contaminated water. As water often contains impurities that can harm human health, animal life, and the environment, it's essential to utilize effective treatment methods. The dual filter technology is widely used in water treatment plants due to its efficient design and two-stage filtration process.

Segmentation by Media Type

• Single & Dual Stage
• Cartridges
• Multimedia

INSIGHTS BY TECHNOLOGY TYPE

The global water filter market by technology type is segmented into RO, sediment, activated carbon, ion exchange, and other technologies. The RO segment accounted for the largest revenue share of the global water filter market. The adoption of RO technology is growing because of the rising awareness of heavy metals, microplastics, and harmful chemicals in tap water. Also, the RO water purifiers employ a multi-stage filtration process, including pre-filters and the RO membrane. This meticulous filtration ensures the removal of impurities, dissolved solids, and contaminants, delivering water of the highest purity.

Segmentation by Technology Type

• RO
• Sediment
• Activated Carbon
• Ion Exchange
• Other Technologies

INSIGHTS BY MOUNT TYPE

The whole-house mount type segment held the most significant share of the global water filter market in 2023. It is the most expensive and efficient water filter system for residences. Consumers also prefer whole-house water systems for their chlorine and odor-free water, softer skin and hair, bottled quality drinking water, scale-free pipes and fixtures, and protection of home appliances like refrigerators. However, the under-the-sink water purifier market is the fastest growing segment because, compared to whole-house systems, they are often more affordable while still providing high-quality drinking and cooking water filtration.

Segmentation by Mount Type

• Whole-House
• Under-The-Sink
• Countertop
• Faucet
• Others

INSIGHTS BY APPLICATION

The global water filter market by application is segmented into water dispensers, home water filtration, washing machines & refrigerators, water softening, and other applications. The water dispensers segment holds the largest global market share in 2023 and is projected to continue its dominance during the forecast period. A water dispenser is a machine that dispenses hot, cold, or temperature-controlled water with or without filtration. Commercial facilities are the largest end-users of water dispensers, and the momentum for expansion lies in the under-the-sink category. In the residential segment, there is a growing demand for countertop water dispensers due to poor tap water quality during the forecast period.

Segmentation by Application

• Water Dispenser
• Home Water Filtration
• Washing Machine & Refrigerators
• Water Softening
• Other Application

INSIGHTS BY END-USERS

The global water filter market by end-users is segmented into residential, commercial, educational institutes, municipal, and industrial. In 2023, the residential segment dominated the global water purifier market share because favorable socio-economic and demographic factors such as urbanization, growing population, disposable incomes, and rising standard of living fuel the demand for this segment. The expanding residential sector growth in countries such as China, India, and Singapore is driving the demand for water and wastewater treatment systems. Furthermore, the industrial segment is growing at a high CAGR rate of 7.40%. The expanding industries such as oil & gas, food & beverage, and government regulations mandating the treatment of industrial wastewater are driving the growth of the industrial segment in the water filter market.

Segmentation by End-Users

• Residential
• Commercial
• Educational Institutes
• Municipal
• Industrial

INSIGHTS BY DISTRIBUTION CHANNEL

Water filter systems are primarily distributed through retail channels such as specialty stores, hypermarkets, and select home improvement outlets. The distribution landscape is swiftly evolving, driven by increased competition, rapid digitization, ongoing disintermediation, and evolving consumer expectations. In 2023, the offline distribution channel held the most prominent share of the global water filters market. This segment is expected to grow due to the high demand for customers to experience and evaluate filters before purchasing. Department stores present ample opportunities for vendors in the water purifier market to showcase and sell their products, benefiting from the stores' extensive customer reach.

Segmentation by Distribution Channel

• Offline
• Online

GEOGRAPHICAL ANALYSIS

The North American region is the largest contributor to the global water filter market, accounting for a global revenue share of over 47% in 2023. Heightened concerns about safe drinking water drive the region's growth. Across the U.S., millions are exposed to water that fails to meet EPA standards, fueling a surge in demand for water filtration systems. EPA made significant progress toward protecting public health by acting in communities facing serious health threats from their taps due to noncompliance in the water system. Furthermore, municipal wastewater treatment methods, usage of chemical fertilizers and pesticides in households, regulatory compliance of mining operations, and release of cadmium and mercury from heavy industries are expected to shape the adoption of water filtration systems in Canada during the forecast period.

Segmentation by Geography

• North America
• US
• Canada
• APAC
• China
• Japan
• India
• South Korea
• Indonesia
• Australia
• Thailand
• Europe
• Germany
• UK
• France
• Italy
• Spain
• Netherlands
• Poland
• Latin America
• Brazil
• Mexico
• Argentina
• Middle East and Africa
• Saudi Arabia
• South Africa
• UAE
• Turkey

VENDORS LANDSCAPE

The global water filter market is highly competitive, with the presence of many vendors. Advanced filtration technologies play a crucial role in meeting consumer expectations for ongoing product innovations and enhancements. Leading players such as Pentair, VEOLIA, The 3M Company, and Culligan dominate the global water filter market. The vendors are refining their unique value propositions to achieve a strong market presence by adopting advanced filtration technologies, as consumers are expecting continuous innovations and upgrades in their products. Therefore, as global players are increasing their footprint in the market, regional vendors will likely find it increasingly difficult to compete with global players.

Key Development in the Global Water Filter Market

• In 2023, A.O. Smith developed the Home Connect RO Filtration System with remote monitoring and control abilities.
• In 2023, GE Appliances combined Alexa voice control into their filtration systems for hands-free operation.
• In 2022, Pentair launched Pentair Rocean Reservoir, a unique and sustainable design-forward water filtration system for providing customers with clearer tap water.

Key Company Profiles

• Culligan (BDT Capital Partners)
• Pentair
• The 3M Company
• Veolia

Other Prominent Vendors

• A. O. Smith
• APEC Water Systems
• AXEON Water Technologies
• AquaHomeGroup
• Aquafilter
• Big Berkey Water Filters
• BRITA (CLOROX CO.)
• BWT
• Coway
• Doulton
• EcoWater Systems
• GE Appliances (Haier)
• GHP Group
• Helen of Troy
• Ion Exchange
• iSpring Water Systems
• KENT RO Systems
• MANN+HUMMEL (Mutares SE & Co. KGaA)
• Meissner Filtration Products
• Pall Corporation
• Porex (Filtration Group Corporation)
• SoftPro Water Systems
• SpringWell Water Filtration Systems (Fortune Brands Innovations)
• Toray Industries
• Watts
• Whirlpool
• Xylem

KEY QUESTIONS ANSWERED:

1. How big is the water filter market?

2. Which region dominates the global water filters market share?

3. What are the significant trends in the water filters market?

4. What is the growth rate of the global water filters market?

5. What are the significant Who are the key players in the global water filters market?