U.S. Sustainable Data Center Market - Industry Outlook & Forecast 2024-2029

U.S. Sustainable Data Center Market - Industry Outlook & Forecast 2024-2029


The U.S. sustainable data center market by investment is expected to grow at a CAGR of 12.98% from 2023 to 2029.
  • The U.S. sustainable data center market is expanding rapidly, driven by the need for eco-friendly data storage solutions. For instance, Google’s data centers have significantly reduced energy consumption by optimizing their operations with AI-powered energy management systems.
  • Policy drivers and other regulations, such as the Paris Agreement and the RE100, and certifications, such as Leadership in Energy and Environmental Design (LEED) and ISO50001, drive the market for green data center development in the US.
  • Hyperscale operators such as AWS, Meta (Facebook), Microsoft, Apple, and Google are leading in new sustainability innovations in the U.S. sustainable data center market.
  • Most players, especially colocation operators such as Equinix, Digital Realty, CyrusOne, Aligned, STACK Infrastructure, Iron Mountain, QTS Realty Trust, Vantage Data Centers, and Switch, are investing in procuring renewable power and installing energy-efficient equipment.
  • Data centers are adopting innovative cooling techniques to boost energy efficiency. Operators are now employing free cooling methods to reduce facility temperatures, leading to significant energy savings in cooling systems.
KEY TRENDS

Increased Focus on Renewable Energy Sources
  • Major hyperscale operators, such as AWS, Google, Meta (Facebook), Microsoft, and Apple, are procuring renewable energy for their facilities in the U.S. sustainable data center market.
  • For instance, AWS meets 85% of its energy requirements from renewable energy. Google, Meta (Facebook), and Apple meet 100% of their energy requirements for data centers from renewable energy. Microsoft aims to power all data centers with 100% renewable energy by 2025.
  • Colocation operators such as Equinix, Digital Realty, CyrusOne, Vantage Data Centers, STACK Infrastructure, Iron Mountain, QTS Realty Trust, Aligned Data Centers, and others are proactively signing Power Purchase Agreements (PPAs) and procuring renewable energy to power their data center facilities to meet their sustainability goals.
  • Digital Realty meets 100% of its data center energy requirements from renewable energy. QTS Realty Trust meets 35% of its energy requirements from renewable energy, and it targets 100% renewable energy by 2025.
Emerging Trends to Power Data Centers
  • Hydrotreated Vegetable Oil (HVO) fuel is increasingly being used in the U.S. sustainable data center market as part of the push toward sustainability and reduced carbon footprint. For instance, in April 2024, Digital Realty announced its plan to deploy HVO to some of its diesel generators across the data center facilities in Oregon and California.
  • Fuel cells are emerging as a promising solution for powering data centers due to their numerous advantages. Fuel cells can potentially revolutionize the data center industry by providing clean, efficient, and reliable power. For instance, in July 2024, CoreWeave, the GPU cloud provider, announced its plan to deploy fuel cells supplied by Bloom Energy in one of its data center facilities in Illinois.
  • Microgrids and smart grids can be adopted by data center operators functioning in regions with an uncertain power supply owing to factors such as natural disasters and power fluctuations.
  • Companies are developing innovative lithium-ion battery solutions tailored for data center applications. For instance, Google has implemented lithium-ion batteries in multiple data centers, including one in Alabama, to improve power efficiency and reliability.
Government Push Toward Sustainability
  • The U.S. government made significant strides in achieving its goals outlined in the Federal Sustainability Plan.
  • The aim is to have all government buildings produce zero emissions by 2045, with a halfway target of a 50% reduction by 2032.
  • The goal is to achieve net-zero emissions from Federal procurement by 2050, incorporating a Buy Clean program to encourage using construction materials with lower embodied emissions.
  • The plan is for all Federal operations to produce no net emissions by 2050, with a significant 65% reduction in emissions targeted by 2030.
SEGMENTATION INSIGHTS

Electrical Infrastructure

The electrical and power infrastructure landscape is undergoing significant changes and transformations from traditional uses. The market is now more focused on enhancing reliability and boosting efficiency.
  • Compass Data Centers and Foster Fuels made an agreement together to produce Hydrogenated Vegetable Oil (HVO) based biodiesel for Compass Data Centers’ generators.
  • Google has partnered with Fervo Energy to develop a geothermal power project to add clean energy to the Nevada power grid.
  • Rolls-Royce announced its plan to offer small nuclear reactors for US-based cloud operators such as AWS, Google, and Microsoft.
  • Microsoft has partnered with Eaton, which will outfit all of Microsoft’s data centers with grid-interactive UPS.
Mechanical Infrastructure

The increased deployment of artificial intelligence and machine learning workloads will increase liquid immersion and direct-to-chip cooling in the United States. This will help companies reduce their PUW to 1.4 or below.
  • U.S. food company Cargill announced plant-based immersion cooling for its data centers.
  • In January 2024, Danfoss is partnering with Google to supply cooling and heat reuse systems for Google's data centers. In addition, Google will provide artificial intelligence solutions to enhance customer experience, streamline internal processes, and improve overall productivity for the multinational engineering group.
  • Companies have also adopted free cooling, zero-water cooling, and other methods to reduce their carbon footprint.
  • Innovative cooling techniques, such as underwater and floating data centers, bring more efficiency to data center cooling.
General Construction
  • Hyperscale operators such as AWS, Microsoft, Meta, Apple, and Google are leading in using sustainable materials for data center construction.
  • Companies are introducing technologies such as green concrete, modular data centers, and more into their data center construction.
  • AWS and American Rock Products collaborated to develop sustainable concrete for a concrete mix for its data centers.
  • In September 2023, Microsoft was testing eco-friendly concrete blends at its data center in Quincy, Washington. The company is experimenting with concrete recipes that use ingredients such as microalgae, fly ash, and slag to reduce carbon dioxide emissions associated with concrete by 50%.
SEGMENTATION BY INFRASTRUCTURE
  • Electrical Infrastructure
  • Mechanical Infrastructure
  • General Construction
GEOGRAPHICAL ANALYSIS
  • The Southeast U.S. is a major hub for renewable energy, boasting significant advances and investments in various sustainable energy resources.
  • In 2023, the Southeast region led the United States sustainable data center market, contributing to around 40% share of power capacity. This share is expected to increase to over 42% during the forecast period.
  • Across the U.S. sustainable data center market, companies are securing long-term renewable energy agreements to ensure a steady supply of green energy. For instance, Microsoft’s data centers in Texas and Iowa benefited from intensive wind and solar energy projects.
  • States such as Virginia and North Carolina offer favorable tax incentives and grants to attract data center investments, making them attractive locations for operators.
  • By 2050, most states in the U.S. aim to achieve 100% carbon-free electricity.
Segmentation by Geography
  • Southeastern U.S.
  • Midwestern U.S.
  • Southwestern U.S.
  • Western U.S.
  • Northeastern U.S.
VENDOR LANDSCAPE

The U.S. sustainable data center market is rapidly evolving as organizations prioritize energy efficiency and sustainability.
  • Google is among the top operators in the data center industry known for its commitment to sustainability and energy efficiency. The company aims to run all its data centers on carbon-free energy by 2030, and it uses AI to optimize cooling systems, reducing energy use by up to 30%.
Data Center Investors
  • Aligned Data Centers
  • Amazon Web Services
  • Apple
  • Centersquare (Evoque)
  • CloudHQ
  • Cologix
  • Compass Datacenters
  • CoreSite (American Tower)
  • CyrusOne
  • DataBank
  • DartPoints
  • DC BLOX
  • Digital Realty
  • EdgeConneX (EQT Infrastructure)
  • EdgeCore Digital Infrastructure
  • Equinix
  • Flexential
  • Google
  • H5 Data Centers
  • Iron Mountain
  • Meta (Facebook)
  • Microsoft
  • Nautilus Data Technologies
  • Novva Data Centers
  • NTT DATA
  • Oracle
  • PowerHouse Data Centers
  • Prime Data Centers
  • QTS Realty Trust
  • Sabey Data Centers
  • Serverfarm
  • Skybox Datacenters
  • STACK Infrastructure
  • Stream Data Centers
  • Switch
  • T5 Data Centers
  • TierPoint
  • Vantage Data Centers
  • Yondr
Renewable Energy Providers
  • Adapture Renewables
  • Algonquin Power & Utilities Corp.
  • Apex Clean Energy
  • Avangrid Renewables
  • DE Shaw Renewable Investments
  • Dominion Energy
  • ECL
  • EDF Renewables
  • Enel Group
  • Engie
  • Fervo Energy
  • First Solar
  • Leeward Renewable Energy
  • Invenergy
  • Lightsource bp
  • NextEra Energy
  • Pattern Energy
  • Qcells
  • Rocky Mountain Power
  • Shell
  • Solar Alliance Energy
  • The AES Corporation
  • Torch Clean Energy
  • TotalEnergies
  • Vitol Energy
KEY QUESTIONS ANSWERED:

1. What is the growth rate of the U.S. sustainable data center market?

2. How big is the U.S. sustainable data center market?

3. What are the key trends in the United States sustainable data center market?

4. How many MW of power capacity is expected to reach the U.S. sustainable data center market by 2029?

5. Which region dominates the U.S. sustainable data center market share?


1. REPORT COVERAGE
1.1. WHAT’S INCLUDED
1.2. SEGMENTAL COVERAGE
1.2.1. Market Segmentation by Infrastructure
1.2.2. Market Segmentation by Geography
2. MARKET AT A GLANCE
2.1. KEY MARKET TRENDS
3. PREMIUM INSIGHTS
3.1. GEOGRAPHICAL INSIGHTS
3.2. KEY HIGHLIGHTS
3.3. KEY MARKET TRENDS
3.4. GEOGRAPHICAL ANALYSIS
3.5. SEGMENTAL ANALYSIS
3.6. VENDOR ANALYSIS
4. INTRODUCTION
4.1. OVERVIEW
4.2. PLANS FOR MAKING DATA CENTERS SUSTAINABLE
4.2.1. Green Data Center Metrics
4.3. DATA CENTERS SHIFT TOWARD SUSTAINABILITY
4.4. POWER USAGE EFFECTIVENESS (PUE)
4.4.1. Key
4.5. POLICY DRIVERS
4.5.1. The iMasons Climate Accord (ICA)
4.5.2. RE100
4.5.3. Energy Certifications
4.5.4. Greenhouse Gas Protocol, Paris Agreement, and Science-based Targets Initiative (SBTI)
4.6. SHIFT TOWARD GREEN ENVIRONMENT AND ENERGY
4.7. ADOPTION OF RENEWABLE & GREEN ENERGY BY DATA CENTER OPERATORS
4.7.1. Hyperscale Operators are Increasingly Securing Renewable Energy
4.7.2. Renewable Energy Adoption by Colocation Service Providers
5. MARKET OPPORTUNITIES & TRENDS
5.1. ADOPTION OF ADVANCED UPS BATTERIES
5.1.1. Lithium-ion Batteries
5.1.2. Liquid Metal Batteries
5.1.3. Sodium-ion Batteries
5.1.4. Nickel Zinc Batteries
5.2. ADOPTION OF ADVANCED FUEL SOURCES
5.2.1. Fuel Cells
5.2.2. Hydrotreated Vegetable Oil (HVO)
5.2.3. Natural Gas Generators
5.2.4. Nuclear Energy Generation
5.2.5. Other Innovation
5.3. ADOPTION OF ADVANCED COOLING TECHNOLOGIES
5.3.1. Free Cooling
5.3.2. Liquid Immersion Cooling
5.3.3. Underwater Data Centers
5.3.4. Floating Data Centers
5.3.5. Other Innovation
5.4. INNOVATION IN DATA CENTER CONSTRUCTION
5.4.1. Green Concrete
5.4.2. Modular Data Center
5.4.3. Other Innovation
5.5. INNOVATION IN POWER UTILITIES
5.5.1. Microgrid
5.5.2. Smart Grid
5.6. AI, METAVERSE, HPC, & CLOUD COMPUTING INCREASE LIQUID COOLING REQUIREMENTS
6. MARKET GROWTH ENABLERS
6.1. RENEWABLE ENERGY INITIATIVES BY HYPERSCALE & CLOUD OPERATORS
6.2. RENEWABLE ENERGY INITIATIVES BY COLOCATION & ENTERPRISE OPERATORS
6.2.1. Sustainability Targets by Colocation Data Center Operators
6.2.2. Initiatives by Enterprise Data Center Operators/Customers
6.3. GOVERNMENT PUSH FOR GREEN ENVIRONMENT
6.3.1. Federal Government Regulations
6.3.2. State Government Regulation
7. MARKET RESTRAINTS
7.1. RISE IN CARBON EMISSIONS FROM DATA CENTERS
7.2. WATER CONSUMPTION BY DATA CENTERS
7.3. DISTURBING WEATHER PATTERN ACROSS US
7.4. SITE SELECTION AND DEVELOPMENT CONSTRAINTS
7.4.1. Lack of Space
7.4.2. Power Constraint
7.4.3. Data Center Activism
7.5. OTHER CHALLENGES FACED BY DATA CENTERS
8. MARKET LANDSCAPE
8.1. MARKET OVERVIEW
8.2. INVESTMENT: MARKET SIZE & FORECAST
8.3. POWER CAPACITY: MARKET SIZE & FORECAST
8.4. INFRASTRUCTURE: MARKET SIZE & FORECAST
9. INFRASTRUCTURE
9.1. MARKET SNAPSHOT & GROWTH ENGINE
9.2. KEY HIGHLIGHTS
9.3. ELECTRICAL INFRASTRUCTURE
9.3.1. Market Overview
9.3.2. Market Size & Forecast
9.4. MECHANICAL INFRASTRUCTURE
9.4.1. Market Overview
9.4.2. Market Size & Forecast
9.5. GENERAL CONSTRUCTION
9.5.1. Market Overview
9.5.2. Market Size & Forecast
10. GEOGRAPHY OVERVIEW
10.1. SOUTHEASTERN US
10.1.1. Market Snapshot & Growth Engine
10.1.2. Market Overview
10.1.3. Investment: Market Size & Forecast
10.1.4. Power Capacity: Market Size & Forecast
10.2. MIDWESTERN US
10.2.1. Market Snapshot and Growth Engine
10.2.2. Market Overview
10.2.3. Investment: Market Size & Forecast
10.2.4. Power Capacity: Market Size & Forecast
10.3. SOUTHWESTERN US
10.3.1. Market Snapshot and Growth Engine
10.3.2. Market Overview
10.3.3. Investment: Market Size & Forecast
10.3.4. Power Capacity: Market Size & Forecast
10.4. WESTERN US
10.4.1. Market Snapshot and Growth Engine
10.4.2. Market Overview
10.4.3. Investment: Market Size & Forecast
10.4.4. Power Capacity: Market Size & Forecast
10.5. NORTHEASTERN US
10.5.1. Market Snapshot and Growth Engine
10.5.2. Market Overview
10.5.3. Investment: Market Size & Forecast
10.5.4. Power Capacity: Market Size & Forecast
11. COMPETITIVE LANDSCAPE
11.1. DATA CENTER INVESTORS
11.2. RENEWABLE ENERGY PROVIDERS
12. DATA CENTER INVESTORS
12.1. ALIGNED DATA CENTERS
12.1.1. Business Overview
12.1.2. Service Offerings
12.1.3. Sustainability
12.2. AMAZON WEB SERVICES
12.2.1. Business Overview
12.2.2. Service Offerings
12.2.3. Sustainability
12.3. APPLE
12.3.1. Business Overview
12.3.2. Service Offerings
12.3.3. Sustainability
12.4. CENTERSQUARE (EVOQUE)
12.4.1. Business Overview
12.4.2. Service Offerings
12.4.3. Sustainability
12.5. CLOUDHQ
12.5.1. Business Overview
12.5.2. Service Offerings
12.5.3. Sustainability
12.6. COLOGIX
12.6.1. Business Overview
12.6.2. Service Offerings
12.6.3. Sustainability
12.7. COMPASS DATACENTERS
12.7.1. Business Overview
12.7.2. Service Offerings
12.7.3. Sustainability
12.8. CORESITE (AMERICAN TOWER)
12.8.1. Business Overview
12.8.2. Service Offering
12.8.3. Sustainability
12.9. CYRUSONE
12.9.1. Business Overview
12.9.2. Service Offerings
12.9.3. Sustainability
12.10. DATABANK
12.10.1. Business Overview
12.10.2. Service Offerings
12.10.3. Sustainability
12.11. DARTPOINTS
12.11.1. Business Overview
12.11.2. Service Offerings
12.11.3. Sustainability
12.12. DC BLOX
12.12.1. Business Overview
12.12.2. Service Offerings
12.13. DIGITAL REALTY
12.13.1. Business Overview
12.13.2. Service Offerings
12.13.3. Sustainability
12.14. EDGECONNEX (EQT INFRASTRUCTURE)
12.14.1. Business Overview
12.14.2. Service Offerings
12.14.3. Sustainability
12.15. EDGECORE DIGITAL INFRASTRUCTURE
12.15.1. Business Overview
12.15.2. Service Offerings
12.15.3. Sustainability
12.16. EQUINIX
12.16.1. Business Overview
12.16.2. Service Offerings
12.16.3. Sustainability
12.17. FLEXENTIAL
12.17.1. Business Overview
12.17.2. Service Offerings
12.17.3. Sustainability
12.18. GOOGLE
12.18.1. Business Overview
12.18.2. Service Offerings
12.18.3. Sustainability
12.19. H5 DATA CENTERS
12.19.1. Business Overview
12.19.2. Service Offerings
12.19.3. Sustainability
12.20. IRON MOUNTAIN
12.20.1. Business Overview
12.20.2. Service Offerings
12.20.3. Sustainability
12.21. META (FACEBOOK)
12.21.1. Business Overview
12.21.2. Service Offerings
12.21.3. Sustainability
12.22. MICROSOFT
12.22.1. Business Overview
12.22.2. Service Offerings
12.22.3. Sustainability
12.23. NAUTILUS DATA TECHNOLOGIES
12.23.1. Business Overview
12.23.2. Service Offerings
12.23.3. Sustainability
12.24. NOVVA DATA CENTERS
12.24.1. Business Overview
12.24.2. Services Offerings
12.24.3. Sustainability
12.25. NTT DATA
12.25.1. Business Overview
12.25.2. Service Offerings
12.25.3. Sustainability
12.26. ORACLE
12.26.1. Business Overview
12.26.2. Service Offerings
12.26.3. Sustainability
12.27. POWERHOUSE DATA CENTERS
12.27.1. Business Overview
12.27.2. Service Offerings
12.27.3. Sustainability
12.28. PRIME DATA CENTERS
12.28.1. Business Overview
12.28.2. Services Offerings
12.28.3. Sustainability
12.29. QTS REALTY TRUST
12.29.1. Business Overview
12.29.2. Service Offerings
12.29.3. Sustainability
12.30. SABEY DATA CENTERS
12.30.1. Business Overview
12.30.2. Service Offerings
12.30.3. Sustainability
12.31. SERVERFARM
12.31.1. Business Overview
12.31.2. Service Offerings
12.31.3. Sustainability
12.32. SKYBOX DATACENTERS
12.32.1. Business Overview
12.32.2. Service Offerings
12.33. STACK INFRASTRUCTURE
12.33.1. Business Overview
12.33.2. Service Offerings
12.33.3. Sustainability
12.34. STREAM DATA CENTERS
12.34.1. Business Overview
12.34.2. Services Offerings
12.34.3. Sustainability
12.35. SWITCH
12.35.1. Business Overview
12.35.2. Service Offerings
12.35.3. Sustainability
12.36. T5 DATA CENTERS
12.36.1. Business Overview
12.36.2. Service Offerings
12.36.3. Sustainability
12.37. TIERPOINT
12.37.1. Business Overview
12.37.2. Service Offerings
12.37.3. Sustainability
12.38. VANTAGE DATA CENTERS
12.38.1. Business Overview
12.38.2. Service Offerings
12.38.3. Sustainability
12.39. YONDR
12.39.1. Business Overview
12.39.2. Service Offerings
12.39.3. Sustainability
13. RENEWABLE ENERGY PROVIDERS
13.1. ADAPTURE RENEWABLES
13.1.1. Business Overview
13.1.2. Service Offerings
13.2. ALGONQUIN POWER & UTILITIES CORP.
13.2.1. Business Overview
13.2.2. Service Offerings
13.3. APEX CLEAN ENERGY
13.3.1. Business Overview
13.3.2. Service Offerings
13.4. AVANGRID RENEWABLES
13.4.1. Business Overview
13.4.2. Service Offerings
13.5. DE SHAW RENEWABLE INVESTMENTS
13.5.1. Business Overview
13.5.2. Service Offerings
13.6. DOMINION ENERGY
13.6.1. Business Overview
13.6.2. Service Offerings
13.7. ECL
13.7.1. Business Overview
13.7.2. Service Offerings
13.8. EDF RENEWABLES
13.8.1. Business Overview
13.8.2. Service Offerings
13.9. ENEL GROUP
13.9.1. Business Overview
13.9.2. Service Offerings
13.10. ENGIE
13.10.1. Business Overview
13.10.2. Service Offerings
13.11. FERVO ENERGY
13.11.1. Business Overview
13.11.2. Service Offerings
13.12. FIRST SOLAR
13.12.1. Business Overview
13.12.2. Service Offerings
13.13. LEEWARD RENEWABLE ENERGY
13.13.1. Business Overview
13.13.2. Service Offerings
13.14. INVENERGY
13.14.1. Business Overview
13.14.2. Service Offerings
13.15. LIGHTSOURCE BP
13.15.1. Business Overview
13.15.2. Service Offerings
13.16. NEXTERA ENERGY
13.16.1. Business Overview
13.16.2. Service Offerings
13.17. PATTERN ENERGY
13.17.1. Business Overview
13.17.2. Service Offerings
13.18. QCELLS
13.18.1. Business Overview
13.18.2. Service Offerings
13.19. ROCKY MOUNTAIN POWER
13.19.1. Business Overview
13.19.2. Service Offerings
13.20. SHELL
13.20.1. Business Overview
13.20.2. Service Offerings
13.21. SOLAR ALLIANCE ENERGY
13.21.1. Business Overview
13.21.2. Service Offerings
13.22. THE AES CORPORATION
13.22.1. Business Overview
13.22.2. Service Offerings
13.23. TORCH CLEAN ENERGY
13.23.1. Business Overview
13.23.2. Service Offerings
13.24. TOTALENERGIES
13.24.1. Business Overview
13.24.2. Service Offerings
13.25. VITOL ENERGY
13.25.1. Business Overview
13.25.2. Services Offering
14. QUANTITATIVE SUMMARY
14.1. US SUSTAINABLE DATA CENTER MARKET
14.1.1. Market Size & Forecast
14.2. INFRASTRUCTURE
14.2.1. Market Size & Forecast
14.3. INVESTMENT BY INVESTMENT
14.3.1. Market Size & Forecast
14.4. INVESTMENT BY POWER CAPACITY
14.4.1. Market Size & Forecast
15. APPENDIX
15.1. LIST OF ABBREVIATIONS
15.2. CURRENCY CONVERSION

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings