Personal Lubricant Market - Global Outlook & Forecast 2022-2027

Personal Lubricant Market - Global Outlook & Forecast 2022-2027

In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this Global Personal Lubricant Report

The personal lubricant market size by revenue is expected to grow at a CAGR of over 8.86% during the period 2022–2027.

MARKET OVERVIEW

The increase in Personal lubricants can also be attributed to the growing demand for other relatable Personal wellness products. For instance, one of the major reasons for the increasing demand for Personal lubricants is the rising demand for sex toys worldwide. Globally, North America will be the largest market for Personal lubricants in 2021. Thereby, the market demand has a rapid steady growth in APAC countries.

KEY POINTS

  • The demand for condoms and Personal lubricants is expected to increase from institutional buyers such as USAID, UNFPA, WHO, and other NGOs and foundations to anticipate the growth.
  • Demographical factors such as GDP, disposable income, and others play a significant role in the Personal lubricant market. Developed regions such as North America and Europe have a substantial demand of Personal lubricant usage owing to better education and high income.
The following factors are likely to contribute to the growth of the market during the forecast period
  • Increasing prevalence of erectile dysfunction
  • Increased demand from baby boomers
  • High availability of Personal lubricants
  • Evolving gender-neutral tone
  • Internet shaping purchasing behavior
  • Introduction of private-label brands
  • Increased promotional & marketing activities
  • Rising penetration of dating applications in APAC
  • Personal wellness festivals
  • Trade shows & expos spurring growth
  • The rising shift towards female customers
The report considers the present scenario of the Personal lubricant market and its market dynamics for the period 2022−2027. It covers a detailed overview of several market growth enablers, restraints, and trends. The study covers both the demand and supply side of the market. It also profiles and analyses leading companies and several other prominent companies operating in the market.

THIS RESEARCH REPORT INCLUDE A DETAILED ANALYSIS BY:

SEGMENTATION ANALYSIS
  • The water-based Personal lubricant segment accounted for 55.01% of the Personal lubricant market share and held the leading position in 2021, and they are popular among end-users and have a broad customer base. Thereby, it is likely to continue its growth at a steady pace in the coming years. However, by the end of the forecast period, the water-based segment is expected to continue its dominance in terms of usage and acceptance among end-users and account for the largest share in 2027.
Market Segmentation by Product
  • Water-Based
  • Silicone-Based
  • Oil-Based
  • Hybrid
Market Segmentation by Gender
  • Male
  • Female
Market Segmentation by Distribution Channel
  • Offline Retail
  • Specialty Stores
  • Mass Market Players
  • Drug Stores/Pharmacies
  • Grocery Stores
  • Online Retail
GEOGRAPHICAL ANALYSIS
  • The incremental growth among the top 3 contributing regions is North America with a share of over USD 300 million, followed by APAC and Europe, with an absolute growth of about 66% during the forecast period. Globally, North America was the largest market for Personal lubricants in 2021. However, the market demand is growing rapidly in APAC countries such as China & India.
Market Segmentation by Geography
  • North America
  • US
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Poland
  • Sweden
  • Denmark
  • Norway
  • APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Singapore
  • New Zealand
  • Indonesia
  • Malaysia
  • Thailand
  • Latin America
  • Mexico
  • Brazil
  • Argentina
  • Peru
  • Chile
  • Middle East and Africa
  • UAE
  • Saudi Arabia
  • South Africa
VENDOR ANALYSIS
  • Reckitt Benckiser was the defined leader and the ultimate four Personal lubricant vendors with leading brands such as Durex Play and K-Y Jelly.
  • LifeStyles sells its Personal lubricants under its SKYN brand. SKYN Personal lubricants are available in 11 markets, and the company is one of the key leading vendors in the Personal wellness business. The company serves customers with various products, ranging from condoms to Personal lubricants. The company operates with plans for helping the Chinese and other international markets.
PROMINENT VENDORS
  • LifeStyles ( LifeStyles Holdco Pte ltd)
  • Church & Dwight
  • Karex Berhad
  • Reckitt Benckiser Group
  • BioFilm
OTHER PROMINENT VENDORS
  • Bodywise
  • B.Cumming
  • CalExotics
  • Cupid Limited
  • Eau Zone Oils & Fragrances
  • Empowered Products
  • Good Clean Love
  • Guy & O’Neill
  • Hathor Professional Skincare
  • HLL Lifecare Ltd
  • ID Lubricants
  • Innovus Pharma
  • Kaamastra
  • Live Well Brands
  • Lovehoney Group
  • Mayor Laboratories
  • MD Science Lab
  • PHE
  • PJUR Group
  • Sensuous Beauty
  • Sliquid
  • The Yes Yes Company
  • Tenga
  • Topco Sales
  • Trigg Laboratories
  • Thai Nippon Rubber Industry (TNR)
  • XR
KEY QUESTIONS ANSWERED:

1. What is the market size of the Personal lubricant market?

2. What is the growth rate of the sexual lubricant market?

3. What are the key growth enablers in the lubricant industry?

4. Which region dominates the largest share in the Personal lubricant market?

5. What are the trends in the Personal lubricant industry?


1 Research Methodology
2 Research Objectives
3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of The Study
4.3.1 Market Segmentation by Product
4.3.2 Market Segmentation by Gender
4.3.3 Market Segmentation by Distribution Channel
4.3.4 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview
7.1.1 Raw Materials Procurement
7.1.2 Manufacturers
7.1.3 Distribution Landscape
7.2 Key Insights
7.3 Branding Strategies
7.4 Promotional Strategies
7.5 Marketing & Advertising Strategies
7.6 Pricing Analysis
7.7 Value Chain Analysis
7.7.1 Overview
7.7.2 Raw Materials
7.7.3 Manufacturers
7.7.4 Distributors/Dealers
7.7.5 Retailers
7.7.6 End-Users
7.8 Impact of Covid-19
7.8.1 Disruptions in Global Supply Chain
7.8.2 Counter Measures
8 Market Opportunities & Trends
8.1 Internet Shaping Purchasing Behavior
8.2 Introduction of Private-Label Brands
8.3 Increased Promotional & Marketing Activities
8.4 Rising Penetration of Dating Applications In APAC
8.5 Sexual Wellness Festivals, Expos & Tradeshows Spurring Growth
8.6 Rising Shift Towards Female Customers
9 Market Growth Enablers
9.1 Increasing Prevalence of Erectile Dysfunction
9.2 Increased Demand from Baby Boomers
9.3 High Availability of Sexual Lubricants
9.4 Evolving Gender-Neutral Tone
10 Market Restraints
10.1 Stringent Regulatory Environment
10.2 Increased Safety Concerns
10.3 Lack of Awareness Among Consumers
10.4 Lack of Investor Confidence in Potential Startups
11 Market Landscape
11.1 Market Overview
11.2 Key Insights
11.2.1 Demand Insights
11.2.2 Vendors Analysis
11.2.3 Demographical Analysis
11.2.4 Consumer Behavior & Awareness
11.3 Market Size & Forecast
11.4 Five Forces Analysis
11.4.1 Threat of New Entrants
11.4.2 Bargaining Power of Suppliers
11.4.3 Bargaining Power of Buyers
11.4.4 Threat of Substitutes
11.4.5 Competitive Rivalry
12 Lubricant Type
12.1 Market Snapshot & Growth Engine
12.2 Market Overview
12.3 Water-Based
12.3.1 Market Size & Forecast
12.3.2 Market by Geography
12.4 Silicone-Based
12.4.1 Market Size & Forecast
12.4.2 Market by Geography
12.5 Oil-Based
12.5.1 Market Size & Forecast
12.5.2 Market by Geography
12.6 Hybrid
12.6.1 Market Size & Forecast
12.6.2 Market by Geography
13 Gender
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Male Users
13.3.1 Market Size & Forecast
13.3.2 Market by Geography
13.4 Female Users
13.4.1 Market Size & Forecast
13.4.2 Market by Geography
14 Distribution Channel
14.1 Market Overview
14.1.1 Manufacturer, Production & Distribution
14.1.2 Distribution Through Retail Stores
14.1.3 Distribution Through Online Websites
15 Geography
15.1 Market Snapshot & Growth Engine
15.2 Geographic Overview
16 North America
16.1 Market Overview
16.2 Pest Analysis
16.2.1 Political
16.2.2 Economic
16.2.3 Social
16.2.4 Technology
16.3 Leading Trend, Enabler, And Restraint
16.4 Impact of Covid-19
16.5 Market Size & Forecast
16.6 Lubricant Type
16.6.1 Market Size & Forecast
16.7 Gender
16.7.1 Market Size & Forecast
16.8 Key Countries
16.8.1 US: Market Size & Forecast
16.8.2 Canada: Market Size & Forecast
17 APAC
17.1 Market Overview
17.2 Pest Analysis
17.2.1 Political
17.2.2 Economic
17.2.3 Social
17.2.4 Technology
17.3 Leading Trend, Enabler, And Restraint
17.4 Market Size & Forecast
17.5 Lubricant Type
17.5.1 Market Size & Forecast
17.6 Gender
17.6.1 Market Size & Forecast
17.7 Key Countries
17.7.1 China: Market Size & Forecast
17.7.2 India: Market Size & Forecast
17.7.3 Japan: Market Size & Forecast
17.7.4 South Korea: Market Size & Forecast
17.7.5 Australia: Market Size & Forecast
17.7.6 Singapore: Market Size & Forecast
17.7.7 New Zealand: Market Size & Forecast
17.7.8 Indonesia: Market Size & Forecast
17.7.9 Malaysia: Market Size & Forecast
17.7.10 Thailand: Market Size & Forecast
18 Europe
18.1 Market Overview
18.2 Pest Analysis
18.2.1 Political
18.2.2 Economic
18.2.3 Social
18.2.4 Technology
18.3 Leading Trend, Enabler, And Restraint
18.4 Market Size & Forecast
18.5 Lubricant Type
18.5.1 Market Size & Forecast
18.6 Gender
18.6.1 Market Size & Forecast
18.7 Key Countries
18.7.1 UK: Market Size & Forecast
18.7.2 Germany: Market Size & Forecast
18.7.3 France: Market Size & Forecast
18.7.4 Italy: Market Size & Forecast
18.7.5 Russia: Market Size & Forecast
18.7.6 Spain: Market Size & Forecast
18.7.7 Poland: Market Size & Forecast
18.7.8 Sweden: Market Size & Forecast
18.7.9 Denmark: Market Size & Forecast
18.7.10 Norway: Market Size & Forecast
19 Latin America
19.1 Market Overview
19.2 Pest Analysis
19.2.1 Political
19.2.2 Economic
19.2.3 Social
19.2.4 Technology
19.3 Leading Trend, Enabler, And Restraint
19.4 Market Size & Forecast
19.5 Lubricant Type
19.5.1 Market Size & Forecast
19.6 Gender
19.6.1 Market Size & Forecast
19.7 Key Countries
19.7.1 Brazil: Market Size & Forecast
19.7.2 Mexico: Market Size & Forecast
19.7.3 Argentina: Market Size & Forecast
19.7.4 Peru: Market Size & Forecast
19.7.5 Chile: Market Size & Forecast
20 Middle East & Africa
20.1 Market Overview
20.2 Pest Analysis
20.2.1 Political
20.2.2 Economic
20.2.3 Social
20.2.4 Technology
20.3 Leading Trend, Enabler, And Restraint
20.4 Market Size & Forecast
20.5 Lubricant Type
20.5.1 Market Size & Forecast
20.6 Gender
20.6.1 Market Size & Forecast
20.7 Key Countries
20.7.1 Saudi Arabia: Market Size & Forecast
20.7.2 UAE: Market Size & Forecast
20.7.3 South Africa: Market Size & Forecast
21 Competitive Landscape
21.1 Competition Overview
21.2 Vendor Ranking
22 Key Company Profiles
22.1 LIFESTYLES (LIFESTYLES HOLDCO PTE. LTD.)
22.1.1 Business Overview
22.1.2 Business Segments
22.1.3 Lifestyles in Global Sexual Lubricants Market
22.1.4 Product Offerings
22.1.5 Key Strategies
22.1.6 Key Strengths
22.1.7 Key Opportunities
22.2 CHURCH & DWIGHT
22.2.1 Business Overview
22.2.2 Business Segments
22.2.3 Church & Dwight in Global Sexual Lubricants Market
22.2.4 Product Offerings
22.2.5 Key Strategies
22.2.6 Key Strategies
22.2.7 Key Opportunities
22.3 KAREX BERHAD
22.3.1 Business Overview
22.3.2 KAREX BERHAD in Global Sexual Lubricants Market
22.3.3 Product Offerings
22.3.4 Key Strategies
22.3.5 Key Strengths
22.3.6 Key Opportunities
22.4 RECKITT BENCKISER GROUP
22.4.1 Business Overview
22.4.2 Business Segments
22.4.3 Reckitt Benckiser Group in Global Sexual Lubricants Market
22.4.4 Product Offerings
22.4.5 Key Strategies
22.4.6 Key Strengths
22.4.7 Key Opportunities
22.5 BIOFILM
22.5.1 Business Overview
22.5.2 Biofilm in Global Sexual Lubricants Market
22.5.3 Product Offerings
22.5.4 Key Strategies
22.5.5 Key Strengths
22.5.6 Key Opportunities
23 Other Prominent Vendors
23.1 BODYWISE
23.1.1 Company Overview
23.2 B. CUMMING
23.2.1 Company Overview
23.3 CALEXOTICS
23.3.1 Company Overview
23.4 CUPID LIMITED
23.4.1 Company Overview
23.5 EAU ZONE OILS & FRAGRANCES
23.5.1 Company Overview
23.6 EMPOWERED PRODUCTS
23.6.1 Company Overview
23.7 GOOD CLEAN LOVE
23.7.1 Company Overview
23.8 GUY & O’NEILL
23.8.1 Company Overview
23.9 HATHOR PROFESSIONAL SKINCARE
23.9.1 Company Overview
23.10 HLL LIFECARE
23.10.1 Company Overview
23.11 ID LUBRICANTS
23.11.1 Company Overview
23.12 INNOVUS PHARMA
23.12.1 Company Overview
23.13 KAAMASTRA
23.13.1 Company Overview
23.14 LIVE WELL BRANDS
23.14.1 Company Overview
23.15 LOVEHONEY GROUP
23.15.1 Company Overview
23.16 MAYOR LABORATORIES
23.16.1 Company Overview
23.17 MD SCIENCE LAB
23.17.1 Company Overview
23.18 PHE
23.18.1 Company Overview
23.19 PJUR GROUP
23.19.1 Company Overview
23.20 SENSUOUS BEAUTY
23.20.1 Company Overview
23.21 SLIQUID
23.21.1 Company Overview
23.22 THE YES YES COMPANY
23.22.1 Company Overview
23.23 TENGA
23.23.1 Company Overview
23.24 TOPCO SALES
23.24.1 Company Overview
23.25 TRIGG LABORATORIES
23.25.1 Company Overview
23.26 THAI NIPPON RUBBER INDUSTRY
23.26.1 Company Overview
23.27 XR
23.27.1 Company Overview
24 Report Summary
24.1 Key Takeaways
24.2 Strategic Recommendations
25 Quantitative Summary
25.1 Market by Geography
26 North America
26.1 Product
26.1.1 Market Size & Forecast
26.2 Gender
26.2.1 Market Size & Forecast
27 APAC
27.1 Product
27.1.1 Market Size & Forecast
27.2 Gender
27.2.1 Market Size & Forecast
28 Europe
28.1 Product
28.1.1 Market Size & Forecast
28.2 Gender
28.2.1 Market Size & Forecast
29 Latin America
29.1 Product
29.1.1 Market Size & Forecast
29.2 Gender
29.2.1 Market Size & Forecast
30 Middle East & Africa
30.1 Product
30.1.1 Market Size & Forecast
30.2 Gender
30.2.1 Market Size & Forecast
31 Appendix
31.1 Abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings