Immune Health Supplements Market - Global Outlook & Forecast 2023-2028

Immune Health Supplements Market - Global Outlook & Forecast 2023-2028

The global immune health supplements market was valued at USD 20.80 billion in 2022 and is expected to grow at a CAGR of 8.92% during the forecast period.

MARKET TRENDS & DRIVERS

Rising Preference for Gummies, Soft Gel, and Effervescent Tablets Form Immune Supplement

Beyond the pill form, innovation in supplement delivery formats such as soft gel, gummies, soft jelly, and effervescent tablets are becoming more popular. Soft gel, gummies, and effervescent tablets are becoming more popular choices by consumers. The Nutraceutical World Report 2021 stated that diversified delivery methods such as gummies, chewables, and soft gels help immune health supplement brands to differentiate their product offerings, experiments, and innovations and appeal to varying people's preferences and requirements. Most immune health supplement consumers are seniors who have difficulty swallowing large tablets. Also, kids have issues swallowing tablets and can easily swallow soft gel or adopt gummies. In addition, the report stated that, from 2011 to 2021, the uptake of this new format considerably increased, but the COVID-19 pandemic significantly changed the demand and noted high growth.

New Immune Health Ingredients & Product Entries in The Immune Health Supplements Market

Consumers are suddenly shifting towards immune health and investing more than ever in their daily lives and well-being. In the COVID-19 pandemic, such as the period between April 2021 and April 2022, around 27% of the global vitamin and mineral supplements launched worldwide had an immune health support claim. The rapid change showed around 7% growth from 2016 (less than 20% five years ago). The DSM company, a pioneer in immune health supplement development and a key industry player, revealed this data.

Attention Towards Novel Synergetic Ingredients in Immune Health Supplement Development

Recently, some new ingredients and their combination have been poised to move into the spotlight due to their associated immune health benefits. The development of fresh ingredients and their combination gained more attention in the immune health supplements market after the pandemic. Clinical research and scientific breakthroughs are constantly increasing in the immune health supplement industry, and innovation has been continuously registered in immune health in recent years. In recent years, medicinal mushrooms have become a significant choice for immune health supplement manufacturing.

Increasing Surge of Natural Ingredients in Immune Health Supplements

In immune health supplements, herbal or botanical products are considered one of the primary choices worldwide. Currently, a significant number of natural herbs are identified as immune boosters. Moreover, the COVID-19 pandemic has further shifted towards natural solutions that boost immunity and fight against general to severe infectious diseases. Several natural herbs were identified for immune health support in the same period. For instance, manufacturers started developing plant-based prebiotics for gummies during the COVID-19 pandemic, further increasing the new portfolio for consumers.

High Demand for Immune Health Supplements with Zinc, Vitamin C & D, and Curcumins

In the immune health supplements market, vitamin C, vitamin D, zinc, and curcumins are the most used and suggested ingredients for immune health. These ingredients are highly required for optimal nutrition in response to the fight against pathogens. So, regarding health and immunity, vitamins C & D, Zinc, and curcumins are the most preferred and used immune health support solutions.

SEGMENTATION INSIGHTS

INSIGHTS BY INGREDIENT TYPE

The global immune health supplements market is segmented by ingredient type into vitamins and minerals, herbal and botanical extracts, pre & probiotics, and other segments. In 2022, the vitamins and minerals segment accounted for the highest share of over 41% in the global market and dominated the other segment during the forecast period. Vitamins are considered one of the key ingredients claiming higher effectiveness in infection reduction, wound healing, and many other health conditions. In vitamin ingredients, Vit C & Vit D are the most used ingredients during the manufacturing of immune health supplement solutions. In addition, the product with a combination of vitamins has gained high popularity in recent years. These factors are considered major segmental growth factors. Among all minerals, zinc and selenium are the most preferred ingredients in immune health supplements. People who suffer from selenium deficiency are shown to have impaired immune responses. Selenium deficiency's prevalence varies from area to area and country to country. Hence, the prevalence is frequently observed in many areas of the world.

Segmentation by Ingredients

• Vitamins & Minerals
• Herbal & Botanical Extract
• Pre & Probiotics
• Others

INSIGHTS BY FORM

The capsule & soft gel form segment held the most prominent share of the global immune health supplements market in 2022. Capsules are the most preferred form by manufacturers as well as consumers. Capsule form has the potential to carry many types of active ingredients together and can be encapsulated with minimal excipient use. It helps vendors market and promote their offerings to end-users concerned with a clean-label status product. In addition, capsule form allows and accepts a range of filling materials besides powder, such as pellets, granules, and liquid. Furthermore, the attractive color combination, ease of handling, and printing options make them more attractive and popular. In addition, soft gel is a specialty form of capsule that has become more popular in recent years, accelerating significant segmental growth.

Segmentation by Form

• Capsule & Soft Gel
• Tablet
• Liquid
• Powder
• Chewable
• Others

INSIGHTS BY AGE GROUP

The 18-34 age group dominated the global immune health supplements market in 2022. The high awareness about immune health among this age group and associated health expenditure are the factors that drive the high segmental growth. In 18 to 34 years, the increasing prevalence of vitamin and mineral deficiency is one of the leading factors for segmental growth. Adults under 18 to 34 commonly suffer from vitamin C & D, B12, iron, calcium, and zinc deficiency problems. In addition, there are growing incomes, education levels, and hectic lifestyles among the 18 to 34 age group, propelling the high demand for immune healthcare services and solutions. Furthermore, women in this age group most commonly demand immune health supplements during pregnancy and growing age.

Segmentation by Age Group

• Aged 18 to 34
• Aged 35 to 54
• Aged 55 & Above
• Aged 6 to 17

INSIGHTS BY DISTRIBUTION CHANNELS

The global immune health supplements market by distribution channels is segmented into pharmacies and drug stores, supermarkets & hypermarkets, e-commerce, and others. Other distribution channels segment included health & wellness stores, specialty stores, fitness stores, and malls. The pharmacies & drug stores segment had the highest global industry share in 2022. Pharmacies and drug stores are the primary sources of healthcare and nutritional products sources for every patient/consumer. In developing markets, pharmacies are one of the major sales channels. Most people consider pharmacies the first point of contact for healthcare solutions. The increasing aging population and significant general patient population drive the high demand for immune health supplements by pharmacies and boost segmental growth.

Segmentation by Distribution Channels

• Pharmacies & Drug Stores
• Supermarket & Hypermarkets
• E-Commerce
• Other Distribution Channels

GEOGRAPHICAL ANALYSIS

North America accounted for the highest global immune health supplements market share, accounting for over 33% in 2022. Most people consume immune and other health supplements that generate high revenue across the region daily. In addition, increased expenditure on supplements further drives higher market share for North America in the global market landscape. Across the region, vitamins, probiotics, minerals, and botanicals are more popular ingredients for immune health development and care. U.S. consumers are nearly three times more likely to consume dietary supplements such as vitamins, fatty acids, probiotics, proteins, and amino acids than Canadians. More than 80% of supplement users commonly consume vitamins in Canada.

Segmentation by Geography

• North America
• US
• Canada
• APAC
• China
• India
• Japan
• South Korea
• Australia
• Europe
• Germany
• France
• UK
• Italy
• Spain
• Latin America
• Brazil
• Mexico
• Argentina
• Middle East & Africa
• Turkey
• South Africa
• Saudi Arabia

COMPETITIVE LANDSCAPE

The global immune health supplements market is witnessing several dynamic changes after the Coronavirus surge worldwide. The production of immune health supplements increased significantly in developed and developing markets. Vendors increased their focus on advanced and quality solutions and created huge competition by offering innovative solutions. In the global immune health supplements market, several leading domestic, national, and international vendors are present. Amway, Bayer Ag, DSM, Glanbia Plc, Herbalife Nutrition, and Nutramax Laboratories are leading companies that accounted for high market share and penetration across the global market.

Key Company Profiles

• Amway
• Bayer AG
• DSM
• Glanbia PLC
• Unilever

Other Prominent Vendors

• ADM
• Aden Healthcare
• AKER BIOMARINE
• BioGaia
• BELLRING BRANDS, INC. (BRBR)
• ChromaDex
• Danon
• Divi’s Nutraceuticals
• Element Nutrition
• FANCL Corporation
• GNC Holdings
• Herbalife International of America
• International Flavours & Fragrances
• Ingredion
• JAMIESON WELLNESS
• Kerry Group Plc
• Lifecare Neuro Products Limited
• Matsun Nutrition
• Nestlé
• NOW Foods
• Nature’s Sunshine Products
• Nutramax Laboratories
• OmniActive Health Technologies
• Perrigo Company
• Tate & Lyle
• Throne
• THE GHT COMPANIES
• Vox Nutrition
• UASANA Perfect Health Supplements
• Himalaya Wellness Company

KEY QUESTIONS ANSWERED:

1. How big is the immune health supplements market?

2. What is the growth rate of the global immune health supplements market?

3. Which region dominates the global immune health supplements market share?

4. What are the significant trends in the immune health supplements market?

5. Who are the key players in the global immune health supplements market?