Home Care Ingredients Market - Global Outlook & Forecast 2023-2028

Home Care Ingredients Market - Global Outlook & Forecast 2023-2028

The global home care ingredients market is expected to grow at a CAGR of 6.09% from 2022-2028.

MARKET TRENDS & DRIVERS

Growing Demand for Organic & Sustainable Ingredients

Natural and organic ingredients use in the home care ingredients market has significantly increased in recent years. Traditional values and goodness associated with products and the absence of harmful chemicals drive customers toward natural ingredients. Consumers across the globe are becoming increasingly aware of the quality and origins of ingredients available in the market. They have started seeking home cleaning products derived from natural ingredients such as plants, flowers, and fruits. Consumers currently seek fundamental solutions from brands that are safe for them and the environment. Chemicals in traditional home cleaning products can have a negative impact both on the natural world and on consumer skin. Hence, consumers have shifted their focus over the last few decades toward healthy and sustainable lifestyles. Sustainability has become a significant concern for the consumer and industry and is an evolving trend in the home care ingredients market.

Rising Health & Hygiene Awareness among Consumers

Good hygiene and health consciousness are increasing among consumers globally. Moreover, good hygiene is an essential barrier to many infectious diseases, including fecal-oral conditions, promoting better health and well-being. Moreover, there is a gradual shift among consumers toward healthier eating habits and hygiene maintenance. Modern and younger generations are more aware of the importance of caring for health and the environment. Thus, there is a growing demand for homecare products that are effective against germs and infections among the health-conscious population, which, in turn, drives the home care ingredients market growth.

INDUSTRY RESTRAINTS

Regulations regarding Labelling & Packaging

Whether carbonated or non-carbonated, packaging fabric cleaners and hard surface cleaners represent a sophisticated and intricate aspect of the fabric cleaners and hard surface cleaner ingredients industry. While the conventional returnable glass bottle was once widely used, modern alternatives such as plastic containers and cartons have emerged. The ongoing trend in this field aims to enhance traditional packaging solutions, expand their presence in the market, prolong the shelf-life of products, enhance consumer convenience, and ultimately create cost-effective packaging options. Packaging and labeling regulations for homecare ingredients products vary significantly among countries and could be subject to frequent changes or updates. Some of the standard regulatory aspects that companies need to comply with include labeling requirements: Regulations often dictate the information that must be present on the product label, such as product name, ingredients list, nutritional information, allergen warnings, net content, country of origin, shelf life, and contact information of the manufacturer or distributor.

SEGMENTATION INSIGHTS

INSIGHTS BY INGREDIENTS

The global home care ingredients market by ingredient has been segregated into surfactants, preservatives, polymers, enzymes, fragrances, Chelating agents, Probiotics, and others. Surfactants held the most substantial share of the ingredients segment in the global market in 2022. Surfactants usually decrease the surface tension in the gas and liquid, solid and liquid, or two liquid and liquid interfaces. Surfactants are the most widely used ingredient in cleaning products, such as laundry detergents, dishwasher detergents, carpet cleaners, and fabric softeners. It enables the cleaning solution to quickly wet surfaces such as clothes, utensils, and countertops so that dirt or other foreign particles can be easily loosened and removed.

Segmentation by Ingredients

• Surfactant
• Preservatives
• Polymers
• Enzyme
• Fragrance
• Chelating Agents
• Probiotic
• Others

INSIGHTS BY SURFACTANTS

Surfactants are the most vital ingredients used in home, personal, and beauty care products. The primary function of surfactants is to remove dirt, stains, and pathogens from the surface, thus acting as a cleaning agent, an emulsifier, a wetting agent, and an anti-foaming agent in many practical applications and products, including paints, cosmetics, ink, sanitizer, toothpaste, detergents, and other home care products. Surfactants can be divided by the formation of ions or the charge of the counter ion in the solution. Anionic surfactants dominated the surfactant's segmental share in 2022. Anionic surfactants are the negatively charged ions and the anionic surfactants' core ingredients used in cleansing products. Some examples of anionic surfactants include Sodium Lauroyl Sarcosinate, Sodium Lauryl Ether Sulphate, Sodium Lauroyl Glycinate, Ammonium Laureth Sulfate, Sodium Cocoyl Isethionate, and others. Due to their excellent cleaning and foaming properties, the anionic surfactants market is experiencing stabilized growth, driven by increasing demand from various industries such as detergents, personal care, and textiles.

Segmentation by Surfactant

• Anionic Surfactants
• Amphoteric Surfactants
• Nonionic Surfactants
• Cationic Surfactants

INSIGHTS BY PRESERVATIVES

Preservatives are added to cleaning products to prevent the growth of microbes, thereby protecting the cleaning product from spoilage or contamination. Methylisothiazolinone held the largest preservatives segmental share of the global home care ingredients market 2022. Methylisothiazolinone is actively used as a powerful synthetic preservative and biocide and is a colorless and transparent liquid soluble in water. It enhances the shelf life and safety of products and prevents the growth of yeasts and bacteria. Without preservatives such as methylisothiazolinone, home care products can change color, smell unpleasant, and produce toxins that can harm health and hygiene.

Segmentation by Preservative

• Methylisothiazolinone
• Potassium Sorbate
• Sorbic Acid
• Chloromethylisothiazolinone
• Benzisothiazolinone
• Other Preservative

INSIGHTS BY DISTRIBUTION CHANNEL

The offline distribution channel of the global home care ingredients market accounted for the largest share and is expected to grow at a CAGR of over 6% during the forecast period. Offline distribution of home care ingredients is mainly done through wholesalers, distributors, and direct selling, wherein buyers purchase cleaning ingredients in bulk for use in laundry detergents, dishwashing, hard surface cleaners, dryer sheets, room fresheners, and carpet fresheners. Both online and offline distribution channels play significant roles in the home care ingredients market, and manufacturers often adopt a multi-channel distribution strategy to maximize their market reach and cater to diverse consumer preferences. These channels work in collaboration to ensure that home care ingredients are readily available and accessible to consumers, contributing to the growth and popularity of the industry.

Segmentation by Distribution Channel

• Offline
• Online

INSIGHTS BY END-USER

The global home care ingredients market is broadly segregated into four major segments: laundry care, dish care, hard surface cleaners, and other end-users. Laundry care is the dominating end-user segment in 2022. Laundry care encompasses laundry detergents and laundry additives. The growing demand from the real estate sector, increase in urbanization, and increasing disposable incomes among people in emerging countries are boosting the demand for premium detergents in the residential sector. Although the residential sector dominates the laundry care market, the growth in the commercial industry worldwide has led to a significant increase in the demand for detergents. Another major trend the laundry care industry is witnessing is the increasing demand for sustainable surfactants for fabric care. Today, consumers are taking a considerable interest in the ingredients used, the benefits of plant products, and the harmful effects of chemical elements. Artificial & chemical formulations in laundry care products have encouraged consumers to shift toward natural alternatives.

Segmentation by End-User

• Laundry Care
• Dish Care
• Hard Surface Cleaners
• Other End-User

GEOGRAPHICAL ANALYSIS

Rapid urbanization, growing population, especially in emerging economies, and increased personal and home hygiene awareness after the outbreak of COVID-19 have increased the demand for laundry care, toilet cleaners, and surface cleaners in residential and commercial sectors, thereby aiding the growth of home care ingredients across the world. Regarding value, the global home care ingredients market is primarily concentrated in North America, Europe, and APAC. However, high concentration can be attributed to the rapid growth in home care ingredients ownership in developing economies. In China, the right of home care ingredients has increased more in the last ten years. India, Mexico, and Brazil, along with several Middle Eastern Countries and southeast Asian countries, have shown mainly a similar growth trajectory as China; with the increasing awareness of personal and home hygiene products, the adoption rate has grown in several countries/regions.

Segmentation by Geography

• North America
• US
• Canada
• Europe
• Germany
• UK
• France
• Italy
• Spain
• Russia
• Poland
• APAC
• China
• India
• Indonesia
• Japan
• Australia
• South Korea
• Singapore
• Latin America
• Brazil
• Argentina
• Mexico
• Chile
• Middle East & Africa
• Saudi Arabia
• South Africa
• UAE

VENDOR LANDSCAPE

The importance of cleanliness & hygiene in personal and public places has gained humungous attention over the centuries. The global home care ingredients market is currently occupied by numerous players, with many local and international players. The competition has intensified, leading to the introduction of many innovative solutions in the industry. For instance, Solvay, a leading specialty chemical company, introduced an innovative Repel-O-Tex range, strategically designed with hydrophobic and hydrophilic components to prevent the penetration of oil stains and grease into the fabrics, especially synthetic material, because synthetics naturally attract grease, thereby delivering long-term protection. In addition, this product range also offers anti-graying properties so that white and other colors do not lose vibrancy.

Key Company Profiles

• BASF
• DOW
• Cargill
• Ingredion
• Archer Daniels Midland
• Evonik
• Clariant
• Arkema
• Givaudan

Other Prominent Vendors

• Angus Chemical Company
• DuPont de Nemours, Inc.
• Lonza
• The Lubrizol Corporation
• Solvay
• Croda
• Huntsman International
• Univar Solutions
• Ashland
• Nouryon
• Wacker Chemie
• Innospec
• Stepan
• Corbion
• Oxiteno
• Galaxy Surfactants
• Colonial Chemical
• Alzo International
• Aarti Surfactants

KEY QUESTIONS ANSWERED:

1. How big is the home care ingredients market?

2. What is the growth rate of the global home care ingredients market?

3. Which region dominates the global home care ingredients market share?

4. What are the significant trends in the home care ingredients market?

5. Who are the key players in the global home care ingredients market?