Europe Zero Turn Mowers Market - Comprehensive Study & Strategic Assessment 2022-2027
The Europe zero turn mowers market is expected to grow at a CAGR of 6.59% during 2022-2027.
MARKET INSIGHTS
The U.K. is the leading European country in the zero turn mowers market. The Europe zero turn mowers market is witnessing continuous growth due to the increasing development of green acreage. Growing awareness for sustainable products due to the initiatives taken up by the government is expected to raise the demand for cordless zero-turn mowers. Additionally, the growing demand for landscaping services across golf courses, sports fields, and public parks fuels the development of the zero turn mowers industry.
Furthermore, the expansion of green acreage by the government through the construction of public parks, playgrounds, and laws is boosting the demand for zero-turn lawn mowers. Backyards and lawn areas are highly popular among European households to increase the property's aesthetic appearance. Also, with the rising interest in gardening and lawn care activities, the demand for landscaping services is growing significantly, pushing the demand for equipment in the industry.
Sustainable purchasing is increasingly gaining momentum among the consumer, resulting in the consumer preference for equipment that reduces harmful emissions, thereby offering substantial growth opportunities to battery-powered zero turn mowers in the Europe zero turn mowers market. Long battery life and lower price are the key factors to increasing the market growth of battery-powered zero-turn lawn mowers.
KEY HIGHLIGHTS
1. The U.K. accounts for more than 2,200 golf courses and has one of the most significant numbers of golf courses in Europe. Many golf courses support the demand for garden power tools in the market, leading to a surge in demand in the Europe zero turn mowers market.
2. Initiatives such as greening the city of Paris between 2014 and 2020—including creating 74 acres of gardens, 200 re-vegetation projects, educational farms, and park and garden renovations—are boosting demand for zero turn mowers across the nation.
3. Homeownership in Europe has been increasing continuously since 2017, with an exception in Q4 2022 due to the reduced spending induced by the COVID-19 pandemic.
4. In 2020, the number of households across Italy witnessed a steady increase, reaching around 26.1 million, boosting the country’s housing sector. Hence, such expansions in the household units are expected to grow the green acreage across the residential sector, thereby increasing the Europe zero turn mowers market growth.
5. Belgium's zero turn mowers market was valued at USD 56.52 Million in 2021 and is expected to reach USD 74.92 Million by 2027.
INDUSTRY OPPORTUNITIES & TRENDS
Rising Demand For Electric Zero-Turn Lawn Mowers
The industry for electric mowers is witnessing exponential growth in the Europe zero turn mowers market due to the increasing demand for convenience, effectiveness, and efficiency across various end-users. The factors such as eliminating harmful emissions and lowering noise levels with better comfort and smart features are boosting the industry's demand for electric-powered lawn mowers. Manufacturing electric lawn mowers have become necessary to bridge the variety gap and meet the requirement for productivity and efficiency. Many end customers of electric zero-turn mowers have migrated from tractor mowers. These are typically used when there is significant ground to cover as they have a precision turn and work faster than other mowers.
Growing Adoption Of Green Spaces & Green roofs
Green roofs improve the environment, insulate infrastructures and buildings, reduce air pollution, and increase biodiversity. Green roofs can help reduce air pollution by checking the status of CO2 in the air. Therefore, adopting green roofs would certainly combat the growing air pollution problem in the country. Thus, these green roof initiatives would drive the Europe zero turn mowers market during the forecast period.
The Increasing Number of Golf Courses
In 2020, there were more than 8940 golf courses spread over 151 countries, with most of the courses concentrated in the top golfing countries, including Argentina, the U.K., Germany, Austria, France, Italy, and others. England, Germany, and France are the primary markets for the number of golf courses. Hence, these countries are expected to generate the highest demand in the Europe zero turn mowers market.
SEGMENTATION ANALYSIS
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook